• 복식문화연구
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• 제10권1호
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• pp.28-36
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• 2002

The purposes of the study were to investigate the effect of garment category, fashion-level and wearer's body type on the basis of temporal stability and to extend the contextual framework. The result was as follows 1) On the basis of temporal stability, Korean style, classic style, and large body type have more temporal stability than western style, fashionable style, normal body type. 2) On the basis of temporal stability of impression dimension, impression of appearance knave most temporal stability, next good-bad, next evaluation, next potency, and sociability. 3) In an interaction effect between measuring time and impression of evaluation, western, fashionable, classic style have the greatest interaction effect. In an interaction effect between measuring time and impression of appearance, western style, normal body type have the greatest interaction effect. In an interaction effect between measuring time and impression of good-bad, western, fashionable style have the greatest interaction effect. It is concluded that the results support the context framework on impression formation.

• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.257-272
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• 2015

본 연구는 우리나라 베이비부머세대 근로자의 경제요인, 사회요인, 조절요인이 주관적 건강평가와 어떠한 영향을 미치는지 파악함을 목적으로 하고 있다. 2012년도 한국노동연구원에서 실시한 제4차 고령화연구패널(KLoSA) 자료를 이용하여 베이비부머세대 근로자 1,202명을 분석 대상으로 하였다. 척도로 경제요인, 사회요인을 선정하여 주관적 건강평가에 유의미한 차이가 있는지 분석하였다. 분석방법으로는 빈도분석, t-test, ANOVA, 상관관계분석, 그리고 경제요인, 사회요인이 주관적 건강평가와의 관계에 민간의료보험가입이 조절효과가 있는지 검증하기 위한 다중회귀분석(Multi Regression Analysis)을 실시하였다. 연구결과 베이비부머세대의 주관적 건강평가에 영향을 미치는 주요 요인으로는 연령, 학력, 주택소유, 친구만남, 전반적삶만족, 민간의료보험가입 등이었다. 그리고 경제요인, 사회요인이 주관적 건강평가와의 관계에서 민간의료보험가입이 조절효과가 있는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제20권4호
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• pp.475-486
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• 2020

본 연구에서는 부정적 평가에 대한 두려움과 사회적 상호작용 불안의 관계에서 자기낙담, 자기격려가 매개역할을 하는지 알아보고자 하였다. 이를 위해 광주, 전남에 소재한 3곳의 대학교에 재학 중인 학생 319명을 대상으로 설문조사를 실시하였고, 매개효과를 알아보기 위해 상관분석과 회귀분석을 실시했다. 결과는 다음과 같다. 첫째, 상관분석을 실시한 결과 부정적 평가에 대한 두려움과 사회적 상호작용 불안 간에 유의미한 정적상관이 존재하였고 자기낙담은 부정적 평가에 대한 두려움과 사회적 상호작용 불안 간에 정적상관이 존재하였다. 그러나 자기격려는 부정적 평가에 대한 두려움과 사회적 상호작용 불안 간에 부적상관이 존재하였다. 둘째, 회귀분석을 통해 매개 검증을 실시한 결과 부정적 평가에 대한 두려움과 사회적 상호작용 불안 간의 관계에서 자기낙담은 완전매개효과를 보였고 자기격려는 부정적 평가에 대한 두려움과 사회적 상호작용 불안 간의 관계에서 부분매개효과를 보였다. 본 연구 결과는 부정적 평가에 대한 두려움으로 인한 사회적 상호작용 불안을 경험하는 대학생들에게 상담자의 조력이나 안내를 통해 변화가능성이 있는 자기격려를 신장시켜줌으로써 사회적 상호작용 불안을 지닌 내담자를 보다 효율적으로 치유할 수 있음을 시사한다.

• 복식문화연구
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• 제27권3호
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• pp.285-297
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• 2019

Retail firms have begun to pursue the marketing strategies, which stimulate consumers' sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers' interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers' sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.

• 한국콘크리트학회:학술대회논문집
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• 한국콘크리트학회 1994년도 가을 학술발표회 논문집
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• pp.255-260
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• 1994

This study suggests a strengthening effect evaluation technique of reinforced concrete beams using the vibration test. To evaluate the strengthening effect of R/C beams, Strengthening Factor(Sf) was suggested. Using the value of Sf, 20 beams were evaluated. According to these results the effects of R/C beams strengthened by steel plate is superior than those of R/C beams strengthened by carbon fiber sheet.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 2001년도 사면안정 설계 및 시공 특별강연회
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• pp.60-76
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• 2001

The grout-effect evaluation of the ground reinforcement technique, which has been widely applied to civil engineering and construction fields, is not established for the guidelines of choosing the efficient evaluation method, and in fact the expects have little effort to determine the reinforcement effect quantitively. This paper presents some results a field test performance of FRP pressure grouting method at a collapsed slope were carried out to verify the improving effect.

• 한국의류산업학회지
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• 제24권2호
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• pp.229-240
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• 2022

This study explores the effect of anthropomorphism on fashion chatbot reliability, mediated by perceived intelligence and cognitive evaluation. The moderating effects of individuals' need for human interaction between chatbot anthropomorphism and perceived intelligence, cognitive evaluation, and chatbot reliability are also explored. Participants, who were recruited through the online research firm, responded to questions after watching a video clip showing a conversation with a fashion chatbot on a mobile screen. The data were collected through Mturk, a crowdsourcing platform with an online research panel. All responses (N = 212) were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis, reliability analysis, exploratory factor analysis, and PROCESS procedure. The results demonstrate that chatbot anthropomorphism increases chatbot reliability, and this is mediated by chatbot intelligence. Although chatbot anthropomorphism increases cognitive evaluation, the effect of cognitive evaluation on chatbot reliability is not significant; thereby, the effect of chatbot anthropomorphism on chatbot reliability is not mediated by the cognitive evaluation. The direct effect of anthropomorphism on chatbot reliability is also moderated by individuals' need for human interaction. For participants with a high need for human interaction, chatbot anthropomorphism increases chatbot reliability; however, anthropomorphism does not significantly affect chatbot reliability for participants with a low need for human interaction. The study's findings contribute to expanding the literature on consumers' new technology acceptance by testing the antecedents affecting service reliability.

• 벤처혁신연구
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• 제5권1호
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• pp.129-143
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• 2022

본 연구의 목적은 자기연민과 삶의 만족의 관계에서 사회에 대한 인식과 자신에 대한 평가의 매개효과를 보는 것이다. 이를 위해 자기연민척도와 삶의 만족도 척도를 사회적 안녕감과 핵심자기평가와 함께 직장인 215명에게 실시하였다. 연구결과, 사회적 안녕감과 핵심자기평가는 자기연민과 삶의 만족도 간의 관계를 완전 매개 하였고, 사회적 안녕감과 핵심자기평가의 간접효과 간의 차이는 유의하지 않았다. 이러한 결과는 자기연민이 삶의 만족도를 개선하는 효과가 사회적 안녕감과 핵심자기평가를 통해 설명될 수 있음을 보여준다. 추후 연구를 위한 본 연구의 시사점과 제한점에 대해 논의하였다.

• 한국의류학회지
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• 제30권7호
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• pp.1066-1077
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• 2006

The purpose of this study was to investigate the effect of store attributes, purchasing experience, clothing product evaluation and store trust on store loyalty of discount store. With convenience sampling, the research was surveyed to women who have bought apparels at the discount store. The 374 responses were analyzed by frequency analysis, factor analysis, reliability test, t-test and hierarchical regression analysis. The results were as follows. First, the clothing product evaluation was significantly affected by the variety of products, reliable advertisement, good display, convenient store location, purchasing cost and buying experience of PB apparel. Second, the trust of discount store was significantly affected by store attributes, purchasing experience and clothing product evaluation. Third, the discount store loyalty was analyzed as fashion store loyalty. The store loyalty was affected by purchasing experience and clothing product evaluation. Fourth, the clothing product evaluation and store loyalty were appeared high by people who had bought PB, PNB and trendy apparels.

• Asian Journal of Business Environment
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• 제8권4호
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• pp.17-27
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• 2018

Purpose - Current study aimed at investigating the symbolic and evaluation relevance to global luxury brands as the causes of inducing social identity verification, and also explored whether the social identity verification will affect the attitude toward the brands. Research design, data, and methodology - 323 questionaries from Chinese consumers were used to test hypotheses by structural equation model of AMOS 22.0. Results - First, social identity verification positively affected on the brand attitude. Second, both the symbolic relevance and the evaluation relevance positively affected on social identity verification. Third, the mediation roles of social identity verification were identified. Social identity verification played a full mediation role in the effect of the symbolic relevance on the brand attitude, and played a partial mediation role in the effect of the evaluation relevance on the brand attitude. Conclusions - This study could contribute to the advancement of theory concerned with the roles of consumers' social identity verification which induces positive attitude toward the global luxury brands. Global brand managers in China should try to search ways by which consumers can feel both the symbolic relevance and evaluation relevance to their luxury brands, and should make efforts to improve the symbolic relevance and evaluation relevance to their brand.