• 제목/요약/키워드: Environmental behavior

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Environmental Perception, Ethical Consumer Behavior, and Price Sensitivity: Impact on Using Intention of Eco-Friendly Products

  • Yang, Hoe-Chang;Han, Tae-Jeom
    • 유통과학연구
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    • 제12권10호
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    • pp.57-65
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    • 2014
  • Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

육류에 대한 태도와 소비행동에 영향을 미치는 요인들의 인과관계 평가 (Measuring the Causal Relationship among Factors Influencing Attitude toward Meat and Consumption Behavior)

  • 강종헌;정항진
    • 한국식생활문화학회지
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    • 제23권3호
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    • pp.328-335
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    • 2008
  • The objective of this study was to evaluate the causal relationships among environmental belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. A structural equation model was employed to assess the causal effects of constructs. The results of the study demonstrated that the structural analysis results for the data also indicated excellent model fit. The effects of environmental belief, ambivalence, and subjective norm on attitude were statistically significant. The effects of environmental belief, subjective norm and attitude on meat consumption were statistically significant. The effects of attitude on intention were statistically significant. As had been expected, intention exerted a significant effect on meat consumption. Moreover, environmental belief and ambivalence exerted significant indirect effects on meat consumption through attitude. Subjective norm exerted a significant indirect effect on meat consumption through attitude and intention. Subjective norm also exerted a significant indirect effect on intention through attitude. In developing and testing conceptual models which integrate the relationship among behavioral belief, attitude variable, behavioral intention and meat consumption, this study may approach a deeper understanding of the complex relationship among meat consumption behavior-related variables. Greater understanding of the complex relationship among meat consumption behavior-related variables can improve the practical or managerial diagnosis of the problem and opportunities for different marketing strategies including meat production and meat product development and marketing communication.

고무풍선 중 니트로스아민류의 효과적 위해성 소통 전략에 관한 연구 (Effective Risk Communication Strategies for N-Nitrosamines in Rubber Balloons)

  • 김현경;이기영
    • 한국환경보건학회지
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    • 제49권4호
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    • pp.228-235
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    • 2023
  • Background: As the public interest in chemical substances found in daily life has increased, environmental health education content has been developed and related studies have been conducted. However, there is still insufficient research on methodologies for environmental health education. Objectives: This study aimed to explore risk communication strategies by focusing on N-nitrosamines in rubber balloons. Methods: In this study, two different health messages were composed: a gain-framed message emphasizing the advantages of practicing the health behavior and a loss-framed message emphasizing the negative consequences of not practicing the health behavior. The effect of the message containing risk information was evaluated by measuring the health beliefs and health behavior potential for female caregivers. As the Environmental Health Act defines a child as "a person under the age of 13," a total of 131 women with children under the age of 13 were studied. Results: The age, awareness, and interest of the participants in the gain frame group and these in the loss frame group were similar. In terms of message framing effect, the gain-framed message was more effective in terms of health belief and potential health behavior than was the loss-framed message. As a result of an independent t-test, among the six variables of health belief model the message effect was statistically significant at the level of p<0.05 in three variables: perceived severity (t=2.287, df=129, p=0.024), self-efficacy (t=2.123, df=129, p=0.036), and health behavior potential (t=2.094, df=129, p=0.038). Conclusions: This study presented a direction for effective environmental health education by studying the effects of risk communication messages based on scientific evidence. It is necessary to extend the scope of environmental health education research by expanding research into various household products.

소비자의 환경의식과 의생활 행동과의 관련성 (Environmental Perception of Consumers and Clothing Consumption Behavior)

  • 박화순
    • 대한가정학회지
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    • 제36권10호
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    • pp.79-88
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    • 1998
  • The purpose of this study is to identify environmental perception of clothing consumption behavior taking socioo-economic variables into account. An instrument, based on previous research was administered to 213 housewives in Taegu area. In analyzing the data, factor analysis, t-test, ANOVA, regression analysis were used. The finding of this indicated that the environmental perception of clothing consumption were significant in purchasing, managing, and disposal of clothing. Among socio-economics variables, income and educational level were found to be significant in explaining the variance of enviromental perception behavior of clothing consumption. The important results of this study are discussed and implications are provided.

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도시 가구의 환경 친화적인 태도와 물 소비에 관한 연구 (A Study on the Determinants of Pro-Environmental Attitude and Water Consumption of Urban Households)

  • 이경희
    • 대한가정학회지
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    • 제41권3호
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    • pp.93-111
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    • 2003
  • This study aimed to examine the water consumption of urban households according to pro-environmental attitude for environmental protection. In contrast to preview studies, this study purposed to include various related independent variables, motive to environmental behavior, in special, in the model, and suggest informative data for research, education and strategies related to environmental protection. The data were from 665 housewives living in five urban areas. For the analysis of data, frequencies, means, percentages, GLM analysis, DMR test and Chi-square test were used. The main results of this study were as follows; 1. The respondents held high pro-environmental attitude that pro-environmental behaviors are important to protect environment. The pro-environmental attitude among the respondents were statistically different from the independent variables : spouse's occupation, living area, help of housekeeper, knowledge about environmental protection, convenience to check water consumption, and perception of voluntary conservative behavior among neighborhood 2. There were great difference on water consumption among respondents. The significant independent variables to have effects on water consumption were different between water consumption per person and higher/lower average water consumption. The relationships of pro-environmental attitude and motive to pro-environmental behavior with two water consumption as dependent variables were unique. Also, living areas and knowledge about environment protection were consistently important to explain the difference of water consumption.

광주광역시 토양의 지화학적 거동 특성과 오염 (Geochemical Behavior and Pollution of Soils in Gwangju City)

  • 신상은;김주용;오강호
    • 환경영향평가
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    • 제14권6호
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    • pp.415-425
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    • 2005
  • To examine the geochemical behavior and pollution of soils in Gwangju City, an analysis was carried out for pH, on the contents of metals, and organic carbon. Soil samples were taken from environs areas, industrial areas and downtown areas. The major factor controlling the behavior of metallic elements in the soil was chemical weathering of clay mineral in the environs areas, industrialization, and urbanization. Heavy metals including Cu, Pb and Zn were highly enriched for the samples from central part of downtown area. This indicated that the urbanization and the industrialization affected soil pollution. The results show that soil pollution in a metropolitan city which is caused by harmful heavy metals is severest in the center of the city. In consequence, it is inevitable that practical measures should be taken to prevent soil pollution expansion.

환경의식적 소비자행동과 환경규제방안에 대한 지지도 (Environmentally Conscious Consumer Behavior and Support on the Environmental Regulation)

  • 민현선
    • 대한가정학회지
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    • 제34권3호
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    • pp.107-121
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    • 1996
  • The purpose of this study was (1) to investigate the level of environmentally conscious consumer behavior and support on the environmental regulation, and (2) to identify the influencing variables and causal relationship. Data were collected from questionnares with 1050 male and female consumers who were in the age of 20∼49 and residents of 6 cities(Seoul, Pusan, Taegu, Kwangju, Taejoen, Inchon). The major findings were as follows: (1) The level of environmentally conscious behavior was relatively high and differed significantly according to sex, age, education and marital status. (2) The level of support on the environmental regulation measures, consumers' support on the company regulation measures was most strong. (4) Sex, age, marital status, environment awareness and environmentally conscious behavior had positive effects on consumers' support on the environmental regulation directly and indirectly.

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청소년의 환경친화적 소비의식과 자원절약행동에 관한 연구 (A Study on Pro-environmental Consumption Consciousness and Resource Saving Behavior of Adolescents)

  • 계선자;유경아
    • 가족자원경영과 정책
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    • 제14권2호
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    • pp.91-108
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    • 2010
  • The purpose of this study is to examine the level and major influencing factors of pro-environmental consumer consciousness and resource-saving behavior of adolescents. The research was conducted in 2007 using a written questionnaire completed by 545 male and female high-school students who reside in Seoul and Kyunggi Province. The data was analyzed using statistical methods such as frequencies, percent, means, standard deviations, Crobach's ${\alpha}$ coefficient, one-way ANOVA and multiple regression analysis using the SPSS statistics program. Major findings were as follows. The higher level background parameters for pro-environmental consumption consciousness were students who were: male in higher grades; given a higher allowance of pocket money. Likewise, a higher degree of mutual communication within their family, mass communications' contact and environmental information also showed a higher level of pro-environmental consumer consciousness.

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EFFECT OF 17 $\beta$-ESTRADIOL ON MATING BEHAVIOR AND REPRODUCTIVITY OF MALE MEDAKA (ORYZIAS LATIPES)

  • Jisung Ryu;Lee, Chul-Woo;Park, Eung-Roh;Nam, Seong-Sook;Nam, Kyu-Chan;Rhu, Hong-Il;Jeon, Seong-Hwan;Na, Jin-Gyun;Park, Kwangsik
    • 한국독성학회:학술대회논문집
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    • 한국독성학회 2001년도 International Symposium on Signal transduction in Toxicology
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    • pp.135-135
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    • 2001
  • Mating behavior and reproductivity of male fish were studied as an in vivo screening method of endocrine disruptors. Male medaka (Oryzias latipes) were exposed to 17$\beta$-estradiol at nominal concentrations of 2 and 20 $\mu\textrm{g}$/L for 14 days.(omitted)

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