• 제목/요약/키워드: Environmental Friendly Management

검색결과 521건 처리시간 0.047초

패션업체의 지속가능한 기업이미지 포지셔닝을 위한 로하스 마케팅 전략 -국내·외 사례분석을 중심으로- (LOHAS Marketing Strategy of Fashion Company for Sustainable Image Positioning -Focus on Domestic and Foreign Case Analysis-)

  • 홍인숙;김유정
    • 한국의류학회지
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    • 제35권9호
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    • pp.1069-1084
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    • 2011
  • This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

친환경 호텔의 자연기반해법과 고객의 친환경 행동의도와의 관계에 대한 연구 (Study of the Effect of Nature Based Solutions of Green Hotel on Customers' Pro-environment Behavioral Intentions)

  • 김태욱;윤선미
    • 한국프랜차이즈경영연구
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    • 제14권2호
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    • pp.49-60
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    • 2023
  • Purpose: NBS (Natural-based Solutions) characteristics as eco-friendly hotels were divided into eco-friendly indoor and outdoor to structurally verify the relationship between customers' perceived eco-friendly value, psychological well-being, customer satisfaction, and pro-environmental behavioral intention. Research design, data and methodology: This survey conducted responses to customers who had experience using eco-friendly hotels for the past two years. SPSS 22.0 and AMOS 22.0 statistical programs were used for the collected questionnaire data. First, frequency analysis and confirmatory factor analysis (CFA) were verified, and structural correlation between variables was verified by covariance matrix structural equation (CB-SEM). Result: First, NBS was found to have a significant positive (+) effect on perceived eco-friendly value and psychological well-being. Second, psychological well-being was found to have a significant positive (+) effect on customer satisfaction and eco-friendly behavioral intention. Finally, Hypothesis 3 was accepted as perceived eco-value showed a significant positive (+) effect on eco-friendly behavioral intention, but Hypothesis 2 was rejected because it did not have a significant effect on customer satisfaction. Conclusions: theoretical and practical implications for the impact of NBS as an eco-friendly hotel on customers' eco-friendly behavior can be provided, as well as basic evidence for establishing efficient management strategies for hotel companies.

THE CHECKLIST FOR ENVIRONMENTAL-FRIENDLY CONSTRUCTION PROJECT MANAGEMENT IN CONSTRUCTION PHASE

  • Oh, Kyung-Taek;Jung, In-Su;Lee, Chan-Sik
    • 국제학술발표논문집
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    • The 3th International Conference on Construction Engineering and Project Management
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    • pp.1522-1527
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    • 2009
  • Construction project is necessary element for human life to upgrade the quality and convenience. However, due to its contradictory nature to the environment conservation, environmental pollution and damage, deterioration of natural scenery, noise/vibration, water quality pollution, etc. caused in the process of construction greatly affect the environment. The purpose of this study is to propose checklist for environment management can be used in construction phase. For this, we went ahead with the research by studying the existing research related to environment-friendly construction project management both at home and abroad, investigation and analysis of environment-related laws and ordinances, and drawing the checklists for natural environment and living environment at the construction phase. As a result, we were able to compile a checklist for nine items including geological features, animals and plants, use of soil, quality of air, water, and soil, construction wastes, noise, vibration, recreation, and sceneries. The checklist is structured in 4 grades and coded so as to allow it to be developed with the use of computer system in future. We hope that the checklist presented in this study will help lead the managers at the construction phase in construction development sustainable from the perspective of environmental conservation.

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CHECKLIST FOR ENVIRONMENTAL FRIENDLY CONSTRUCTION MANAGEMENT IN DESIGN PHASE

  • In-Su Jung;Hyun-Su Park;Chan-Sik Lee
    • 국제학술발표논문집
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    • The 2th International Conference on Construction Engineering and Project Management
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    • pp.376-385
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    • 2007
  • Construction project is necessary element for human life to upgrade the quality and convenience. However, due to its contradictory nature to the environment preservation, environmental pollution and damage, deterioration of natural scenery, noise/vibration, water quality pollution, etc. caused in the process of construction greatly affect the environment. For the building or construction project, its possible impact on environment during construction work and after completion must be predicted at its design phase, which will result in the completion of the architecture convenient for human being with its environmental pollution reduced to minimum level. In this study, the checklist of environmental factors was suggested, which should be taken into account at its design phase in conducting the construction work. Proposed checklist was linked with the developed web-based system for the convenience of users like designer and construction manager, etc. It is expected that the checklist suggested by this study will help the designer and construction manager to continue the steady development from the environmental viewpoint during the design phase.

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Environmental Perception, Ethical Consumer Behavior, and Price Sensitivity: Impact on Using Intention of Eco-Friendly Products

  • Yang, Hoe-Chang;Han, Tae-Jeom
    • 유통과학연구
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    • 제12권10호
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    • pp.57-65
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    • 2014
  • Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

해외 친환경 병원 인증기준 고찰 : 미국, 영국, 호주를 중심으로 (Accreditation Criteria of Environmentally-Friendly Hospitals in the USA, UK and Australia)

  • 강정규;서영준;박현숙
    • 보건행정학회지
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    • 제20권4호
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    • pp.139-169
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    • 2010
  • The purpose of this study is to compare accreditation criteria of environmentally-friendly hospitals in the USA, UK and Australia and find out the implications for Korean hospitals. The comparison was made in terms of 11 categories : sustainable site, water efficiency, energy & atmosphere, transportation, indoor environmental quality, health, material & resources, management, waste, innovation, and regional priority. Literature review of the study revealed that most of the environmentally-friendly hospitals have experienced such positive effects as cost saving, health promotion of patients & employees and good reputation etc. The study result implies that the following factors are so critical to settle environmentally-friendly hospitals in Korea: 1) CEO's interest & support, 2) education for employees, 3) efficient renovation of existing facility and 4) data accumulation on the effectiveness of environmentally- friendly hospitals by scientific methods.

초고층 건물의 건축계획 및 친환경요소 분석 (An Analysis of Architectural Plan and Environment-friendly Elements of Skyscraper)

  • 최율;이현진
    • KIEAE Journal
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    • 제15권4호
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    • pp.61-68
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    • 2015
  • [Purpose] Recently, skyscrapers have sharply increased throughout the world, including South Korea. Although a skyscraper has its own merit such as the landmark of a city, it also has various problems like massive energy consumption. This study is aimed to establish the concept of environment-friendly skyscraper and propose a plan to realize skyscraper after analyzing the architectural, facility and environmental friendly elements of skyscrapers. [Method] This study lists up skyscrapers over 40 floors and 200 meters high. Upon 10 constructed buildings, it analyzes their basic plans and the green building technologies applied to them and suggests effective and environment-friendly architectural plan. [Result] This study examined the distinctions of the layout, shape, facade, and floor plan plane of 10 skyscrapers and found out specific techniques to be used for the use plan of natural energy, plan for saving resources and reducing wastes and a plan for environmental architecture and system.

Influential Factors for SMEs of Environmentally Friendly Management in Chinese Distribution Industry

  • CUI, Yuan;BAO, Youjian;CAI, Yunwei;KIM, Seung-Woon
    • 유통과학연구
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    • 제20권4호
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    • pp.65-75
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    • 2022
  • Purpose: Environmental pollution problems have become more and more serious, how to effectively protect the environment has become a hot spot of concern to all sectors of society. The way to solve this problem is environmentally friendly management. However, theoretical perspectives and research frameworks of existing research on environmentally friendly management are still unclear. This study aims to examine how the CEO's beliefs for SMEs of Chinese distribution industry affect the environmentally friendly management based on institutional theory. Research design, data, and methodology: This paper collected data from 215 SMEs in China distribution industry and conducted a series of data analysis and hypothesis testing based on an institutional theory perspective using Amos and SPSS to verify the effects of regulatory pressure, normative pressure, and imitation pressure on firms' environmentally friendly management. Results: Through the analysis, this paper tests that normative pressure and imitative pressure have a positive effect on CEO's beliefs. However, regulatory pressure did not have a significant effect on beliefs of CEO. Meanwhile, the degree of CEO's beliefs has a positive effect on environmentally friendly management in Chinese distribution SMEs. Conclusions: Theoretical contributions, practical implications, and future research directions are discussed.

Developing Environmental Quality Deployment for Designing Environmentally Friendly Product

  • Lee, Dong-Won;Kim, Youn-Sung
    • 품질경영학회지
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    • 제31권2호
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    • pp.40-50
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    • 2003
  • This study proposes Environmental Quality Deployment (EQD) by combining an instrument for measuring customer satisfaction (ENVIROQUAL) with a standard tool of product design in manufacturing called quality function deployment (QFD). The EQD presents the conceptual map of House of Environmental Quality as a means to implementation to help a company know what customers perceive as important in making environmentally friendly product and provide a framework for the translation of customer satisfaction into identifiable and measurable conformance specifications for environmentally friendly product design.

친환경적인 물류 활동을 통한 기업 물류비 절감에 관한 탐색적 연구 (A Study on Reduction of Business Logistics Cost through Environmentally-Conscious Logistics Activity)

  • 최준호;오선일;이은숙;강경식
    • 대한안전경영과학회지
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    • 제11권2호
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    • pp.145-152
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    • 2009
  • As the industry develops, the amount of wastes is increasing in the economic system with various needs. As a result, the environmental problems are emerging as serious social issues and all the parties are required to make their best efforts. Among the issues proposed as the environmental issues, the logistics-related issues are exhaustion of the resources, global warming, environmental pollution, and acidification and so on. In order to respond to the environmental issues of the earth, the advanced countries are setting retrenched goals, reduction of the new greenhouse gases and accomplishment of retrenched goals by cooperation between the nations. Economic activities inevitably bring environmental problems and logistics is implementing those activities. The companies should perform the roles to resolve the environmental problems as the main cause of environmental pollution. Therefore, along with spreading recognition of social demand, the companies are required to establish policies regarding the environment and they should approach the issues from the perspective of resource circulation. These environment-friendly activities are emerging as the new source of competitiveness in the logistics field. Therefore, this study analyzes the effects of environment-friendly logistics activities on the reduction of logistics cost to reduce and resolve the environmental issues such as environment preservation, recycling and so on.