Developing Environmental Quality Deployment for Designing Environmentally Friendly Product

  • Lee, Dong-Won (Marshall School of Business, University of Southern California) ;
  • Kim, Youn-Sung (Division of Business Administration, Inha University)
  • Published : 2003.06.01


This study proposes Environmental Quality Deployment (EQD) by combining an instrument for measuring customer satisfaction (ENVIROQUAL) with a standard tool of product design in manufacturing called quality function deployment (QFD). The EQD presents the conceptual map of House of Environmental Quality as a means to implementation to help a company know what customers perceive as important in making environmentally friendly product and provide a framework for the translation of customer satisfaction into identifiable and measurable conformance specifications for environmentally friendly product design.


  1. Aczel, J. and Saaty(1983),'Procedures for Synthesizing RationJudgements', journal of MathematicaI Psychology, Vol. 27, pp.93-102
  2. Behara, R.S. and R.B. Chase(1993),Service Quatity deployment: QuatityService by Design, in Rakesh V.Sarin (ed.), Perspectives in OperationsManagement: Essays in, Hornor of Etwood S. Buffa, Kluwer AcademicPublisher, Norwell, Mass..
  3. Madu, C.N. and A.N. Madu(1993), "ASystems Approach to the Transfer ofMutually Dependent Technologies",Socio-economic Planning Sciences, Vol.27, No.4, pp.269-287
  4. Saaty, T.L.(1987), "Rank Generation,Preservation, and Reversal in theAnalytic Hierarchy Decision Process",Decision Sciences, Vol.18, pp. 157-177