• Title/Summary/Keyword: Environmental Friendly

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Eco-Friendly Behaviors and Trust Mechanism in Building Satisfaction and Loyalty (만족도와 충성도 구축에 있어서의 친환경 행동과 신뢰 메커니즘)

  • Debora, LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.1
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    • pp.57-74
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    • 2023
  • Purpose: As global interest in environmental issues increases, the demand for green products/services is increasing. Companies are establishing eco-friendly policies to meet the changing expectations of customers. Therefore, this study aims to analyze the effect of eco-friendly behavior and third-party certification on trust, satisfaction, and loyalty as well as the mediating role of satisfaction based on SOR and signaling theory. Research design, data and methodology: This study collected data from 501 respondents who visited restaurant and analyzed using measurement model with SPSS 28.0 and SmartPLS 4. Results: First, restaurants' eco-friendly behavior and third-party certification (TPC) positively influenced trust while these did not influence satisfaction. Second, trust positively influenced satisfaction. Third, trust and satisfaction positively influenced loyalty. Fourth, TPC had stronger impact on trust and satisfaction compared to eco-friendly behavior in female group while TPC had stronger impact on trust in male group. Conclusions: This study emphasized the importance of TPC over eco-friendly behavior. Restaurants should maintain pro-environmental behaviors such as reducing single-use items while obtaining TPC such as ISO and LEED certifications to increase customer trust. It also found the importance of trust and satisfaction in securing loyal customers. Restaurants should make efforts to build bonds with customers through authentic marketing such as events that encourage customer participation.

Developing Environmental Quality Deployment for Designing Environmentally Friendly Product

  • Lee, Dong-Won;Kim, Youn-Sung
    • Journal of Korean Society for Quality Management
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    • v.31 no.2
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    • pp.40-50
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    • 2003
  • This study proposes Environmental Quality Deployment (EQD) by combining an instrument for measuring customer satisfaction (ENVIROQUAL) with a standard tool of product design in manufacturing called quality function deployment (QFD). The EQD presents the conceptual map of House of Environmental Quality as a means to implementation to help a company know what customers perceive as important in making environmentally friendly product and provide a framework for the translation of customer satisfaction into identifiable and measurable conformance specifications for environmentally friendly product design.

A Study on Political development Strategy for Environmental-Friendly Agriculture in Korea (한국 친환경농업의 정책적 발전방안에 관한 연구)

  • Yoo, Duck-Ki;Cook, Dong-Jeun
    • Korean Journal of Organic Agriculture
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    • v.12 no.3
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    • pp.279-302
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    • 2004
  • The purpose of this study is analyze Development policies on environmental- friendly agriculture(EA) and find out some implications. As consumption of environmental-friendly agriculture products increasing, administrative policies on EA began 1997s and it has been generally expanded in Korea. The strategies for EA aim to promote among human beings and between humanity and nature require. In addition, support to develop horizontal and vertical productions-organization, regionalization, and political support must be further developed. The necessary investments for such concepts can clearly be reduced through cooperation.

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Assessing Adjuvants and Extractants Applicable to Environment-friendly Organic Agro-materials (친환경 유기농자재에 사용 가능한 첨가제 및 추출제 평가)

  • Lee, Woo-Mi;Yoon, Sung-Ji;An, Youn-Joo
    • Journal of Applied Biological Chemistry
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    • v.56 no.2
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    • pp.69-78
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    • 2013
  • This study reviewed the adjuvants or extractants used in environment-friendly organic agro-materials used in a range of advanced countries or institutes. We observed that potassium hydroxide and fermented ethyl alcohol are generally acceptable extractants, and the inert ingredient list 4 of United States Environmental Protection Agency (US EPA) is applicable for crop production adjuvants.

Development and Adaptation of Indicators for the Environmentally Friendly Rural Community Planning (환경친화적인 농촌개발을 위한 평가지표의 개발과 그 적용에 관한 연구)

  • Kwon, Jeong-Ah;Lee, Dong-Kun;Choi, Jae-Yong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.3 no.3
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    • pp.29-36
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    • 2000
  • The purpose of this study is to develop and adapt indicators for the rural community assessment. Bearing in mind, indicators are derived from the various theoretical literature review and the efficiency of the indicators has been tested through comparing and evaluating 3 different rural communities which was selected based on their distance from Seoul. In order to assess a rural development project, the assessment indicators should include at least 5 domains of natural environment, socio-economic, quality of living environment, community characteristics, public participation, which are the basic formation of indicators of this study. Furthermore, this approach could be a ground for the environmentally friendly rural development planning.

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A Study on the Development of the Environmental Friendly Packaging of Cosmetic Products (화장품의 친환경적인 포장개발에 관한 연구)

  • Kim, Jai-Neung
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.9 no.1
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    • pp.25-32
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    • 2003
  • Packaging has been regarded as a environmental problem because of its relatively high portion of municipal solid wastes. Especially, cosmetic packaging has been focused because of characteristics of cosmetic packaging. Cosmetic products are highly sensitive products that pursue the beauty differently from other products. Cosmetic packaging materials are difficult to be recycled. Purpose of this study is to suggest the method to improve the environmental friendly packaging of cosmetic products. This study contains the major governmental policies on the cosmetic packaging in terms of environment issues in Korea, and suggested methods to develop the environmental friendly packaging of cosmetic products.

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The Selection of the Scenery and Sound as the Environmental Friendly Elements (친환경 요소로서의 경관과 그에 어울리는 소리의 선택)

  • Shin, Yong-Gyu;Jeon, Ji-Hyeon;Jang, Gil-Soo;Kook, Chan
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2005.11a
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    • pp.682-685
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    • 2005
  • In this research, how the evaluation of the spacial image influenced by the environmental friendly elements included in the visual information, and how the selection of the sound changed depending on the characteristics of spatial image by the 40 subjects were carried out. Vast tracts of green land and the waterfront were highly preferred and impressive than the other spaces. The green music, signal with water sound and bird chirping sound were highly scored. In the frequency characteristics of the factors, the first factor was artificial sound(high at the low frequency band), the second was natural sound(uniform at all frequency band) and the third was water sound(high at the middle and high frequency band over 500Hz). This shows that the proposal of the sound which has the frequency characteristics fit to the spacial image should be selected for the soundscape of the target space.

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Effect of Eco-Friendly Retail Visual Congruence on Trust

  • Eun-Jung Lee
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.366-374
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    • 2023
  • Growing environmental awareness around the world has made environmental issues increasingly important in business. While most past research has focused on consumers' sustainable morals and lifestyles as the main motivations for eco-friendly consumption, few studies have examined the effect of traditional marketing programs on sustainable consumption. In this study, the author posited that delicate visual cues in store retail environments, particularly visual cues of the store interiors, affect the ways consumers evaluate the brand. The author specifically tested the effect of visual congruence, or the perceived fit between brands and visual cues in retail atmospheres, on perceived brand image and trust. The results of the online survey of 622 U.S. consumers indicated that visual congruence has a significant positive effect on consumer trust in the brand. The author also hypothesized that environmental concerns would moderate the relationships. consumers' subjective environmental concerns do not moderate the positive effect of visual congruence on trust in the brand.

A Study on the Environmental Awareness Types and Eco-Friendly Consumption Among Korean University Students (환경의식유형과 친환경소비에 관한 연구 - 한국대학생들을 대상으로 -)

  • Jang, Seung-Ock;Shin, Sang-Heun
    • Journal of Environmental Policy
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    • v.7 no.2
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    • pp.33-48
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    • 2008
  • The main purpose of this study is to analyze and evaluate the types of environmental awareness as an eco-friendly/non-eco consumer among Korean University students. The data of research were collected by a survey questionnaire with face-to-face interviews in South Korea. The questionnaire was consisted of fifty-six variables with five questions of demographic factors. The variables employed in the survey were drawn from the literature review and suggested by the focus group to make the questionnaire influential in studying the trends of eco-friendly consumers. Descriptive statistics and binary logistic regression modeling were used by two groups of the student consumers to find the significance of each factors; practice, habit, recognition, concern, and insistence. Environment-friendly consumers show significant difference with non eco-friendly consumers including practice, habit, and concern toward environmental issues.

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Understanding MZ Generation's Perceptions and Preferences for Eco-Friendly Consumption and Upcycled Souvenirs

  • Cheon Yu;Su-Joung Cha
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.4
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    • pp.151-163
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    • 2023
  • This study aims to explore the perceptions of MZ's on eco-friendly consumption and their preferences for eco-friendly souvenirs. The top reasons for buying upcycling products include design, price, differentiation, and environmentalism, with design having the most influence on product purchase. Design is also a top consideration when buying upcycling souvenirs. Regarding environmental issues, they were most aware of the seriousness of environmental pollution and thought that recycling of fashion products was necessary. When it comes to eco-friendly fashion purchasing behaviors, the most common choice is to buy clothes that will last longer than those that are in fashion. Upcycling products are more likely to be purchased when there is a concern for the environment or an interest in eco-friendly products. In addition, those who have purchased upcycling products are more likely to be aware of and interested in eco-friendly fashion products and recycling of fashion products. Women are more likely than men to be concerned about environmental issues, and women are also more likely to be aware of upcycling souvenirs. In future research, it would be useful to study the relationship between upcycling products, environmental issues, consumer behavior, and upcycling souvenirs.