• 한국시스템다이내믹스연구
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• 제16권4호
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• pp.103-128
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• 2015

This study investigated dynamic causal relationship between CSR implementation and consumption of environmentally friendly fashion products through systems thinking. Based on literature review and empirical research, we drew causal loop diagram for CSR implementation in environmentally friendly fashion product industry. By analyzing feedback loops, we found that companies and consumers interact in the process of CSR activities. In the process of CSR implementation, companies and consumers are closely related and affect each other as stimuli and prior condition. This study suggests that companies adopt push strategy to actively create demand by developing and promoting environmentally friendly fashion products and that companies communicate with consumers in order to be recognized and rewarded by consumers for their CSR activities. In addition, this study suggests that consumers not only support companies of CSR activities but also actively boycott anti-environmental companies by collective action.

• 한국산학기술학회논문지
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• 제15권5호
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• pp.2703-2712
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• 2014

본 연구는 사회적 기업의 장기지향성(long-term orientation)이 기업의 사회적 책임(Corporate Social Responsibility: CSR)활동과 사회적 기업의 경영성과에 영향을 미치는 요인을 분석하는 것이 목적이다. 연구의 목적을 달성하기 위해 사회적 기업, CSR 활동, 장기지향성에 관한 이론적 배경을 바탕으로 연구모형 및 가설을 설정하였다. 본 연구에서 제안된 연구모형은 사회적 기업가 115명을 대상으로 Smart PLS 2.0을 이용하여 구조방정식 모형을 분석하였다. 분석결과, 첫째, 장기지향성은 지역사회의 책임, 환경적 책임, 제품(서비스)의 책임에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 지역사회의 책임은 재무성과 및 비재무성과에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 환경적 책임은 비재무성과에 정(+)의 영향을 미치는 것으로 나타났지만, 재무성과에는 유의한 영향을 미치지 않는 것으로 나타났다. 마지막으로, 제품(서비스)의 책임은 재무성과 및 비재무성과에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구의 결과는 장기지향성과 CSR 활동의 관련성을 검증하고, CSR 활동이 사회적 기업의 성과를 향상시키고, 사회적 기업이 지속적으로 성장할 수 있는 전략적 시사점을 제공할 수 있을 것이다.

• Industrial Engineering and Management Systems
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• 제15권3호
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• pp.251-258
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• 2016

Companies have developed a keen interest in bolstering their CSR activities. Especially in Japan, CSR is strongly associated with social contribution and $m{\acute{e}}c{\acute{e}}nat$ activities. On the other hand, the primary purpose of companies is to provide their products and services to consumers and thereby return value to their shareholders through sales and profits. It is, however, difficult to estimate directly the relationship between CSR and sales/profits. This study focuses particularly on CSR activities related to environmental and consumer issues and community involvement and development. It is also analyzed the relationship between the degree of CSR empathy and product purchase motivation. For accomplishment the purpose, a questionnaire is designed that elicits the respondent's degree of purchase intention and empathy toward CSR activities supported through sales. The object industry for questionnaires is TV maker. For results of the questionnaire, a covariance structure analysis is conducted to understand potential relationships among CSR activities, sales, and disposable budget. Through this study, it is able to clear the relationship between CSR activities and sales/profits. It is one of the advice to future prospect, strategy and CSR concept for the companies.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.793-805
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• 2021

Corporate Social Responsibility (CSR) program has become one of the primary concerns of companies worldwide. For many companies, treating the environment and the community well is important to business practice and reputation, and this is reflected in their CSR programs. CSR is a company's obligation to consider the interests of its employees, customers, shareholders, communities, and the environment and to consider the social and environmental consequences of their business activities. CSR plays an important role in relationship building with customers. Thus, the main purpose of this study is to analyze the relationship between customer perception of CSR and customer trust. The model of this study considers two mediating variables, i.e., company reputation and word of mouth to link CSR to customer trust. This study employs a causal survey design. The respondents were 160 consumers who have purchased products and knew about CSR programs of a global food company. Data analysis was using structural equation modeling (SEM) to test the hypotheses. The results of this study revealed that CSR negatively impacts customer trust. Furthermore, CSR positively impacts corporate reputation and word of mouth. Besides, this study found corporate reputation positively impacts word of mouth and customer trust. While the mediating effect of reputation and word of mouth also positively impacts the relationship between CSR and consumer trust. A good reputation and word of mouth could be connecting buyers and enhances the power of suppliers.

• 무역학회지
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• 제44권2호
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• pp.63-82
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• 2019

Due to technological development in the globalized food system, quantitative problems of food supply have been solved, but food risks have expanded from problems in specific regions to global problems. In order to maximize the efficiency of agricultural production, the growth in agricultural production system, procirement of raw materials, establishment of food processing processes and establishment of food supply chain systems are required. Control of hazards requires facility and administrative efforts. In this study, we examined the role of CSR in conjunction with food safety. Food SCM is related to food safety and correlates with the food supply chain. In terms of the triple bottom line theory, CSR is correlated with SCM and it is possible to pursue food safety through corporate CSR and SCM. In this study, it is statistically confirmed that SCM and CSR are in a positive relationship. In the impact of CSR on food safety, it has been confirmed that economic responsibility and legal responsibility take precedence over environmental responsibility and social responsibility. Based on this, we can achieve food safety through SCM and CSR, and we can decide which of CSR activities can be prioritized.

• 한국항해항만학회지
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• 제39권5호
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• pp.401-408
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• 2015

This research seeks to improve the understanding of corporate social responsibility (CSR) and its advantages in the shipping sector. Recently, an improved emphasis on CSR, which incorporates environmental and social concerns into economic considerations of firms, can be found in business management and marketing literature. This is mainly because of people's increased awareness in regards to the negative consequences of corporate activities such as increased environmental pollution and gaps between the rich and the poor. According to the previous literature, it has been revealed that responsible actions by companies can generate positive outcomes in terms of financial and time aspects, but more importantly, intangible equity of the company, including improved corporate reputation, image as well as brand. As the regulation is intensifying in regards to environmental and social responsibility in the shipping sector, shipping companies are trying to engage in CSR to gain competitive advantages. While the reputation and image of shipping companies play essential roles for developing sustainable maritime transport, few studies have been conducted for how the CSR of shipping companies influence the shipping companies' reputation and image relative to other industries. In this regard, this study aims to investigate the effect of the corporate social responsibility on corporate reputation and image of shipping companies on the basis of an exploratory study in the Republic of Korea. This research would be beneficial to both academics and practitioners for developing useful CSR strategies which could promote the public's recognition of the shipping sector.

• 한국콘텐츠학회논문지
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• 제14권6호
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• pp.355-366
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• 2014

본 연구는 사회적 기업의 기업가지향성이 시장지향성, 기업의 사회적 책임(Corporate Social Responsibility: CSR) 및 사회적 성과에 영향을 미치는지에 대해 분석하는 것이 목적이다. 연구의 목적을 달성하기 위해서 사회적 기업의 성과, 기업가지향성, 시장지향성, CSR활동에 관한 이론적 배경을 바탕으로 연구모형 및 가설을 설정하였다. 기업가지향성은 혁신성, 진취성, 위험감수성으로 분류하고, CSR활동은 지역사회의 책임과 환경적 책임으로 분류하였다. 본 연구에서 제안된 연구모형은 사회적 기업으로 인증을 받은 115개의 사회적 기업을 대상으로 Smart PLS 2.0을 이용하여 실증분석을 하였다. 분석결과, 첫째, 혁신성과 진취성은 시장지향성에 정(+)의 영향을 미치는 것으로 나타났지만, 위험감수성은 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 시장지향성은 지역사회의 책임과 환경적 책임에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로, 지역사회의 책임과 환경적 책임은 사회적 성과에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 기업가지향성, 시장지향성, 기업의 사회적 책임 및 사회적 성과와의 영향력을 검증하여 사회적 기업이 지속적으로 성장할 수 있는 전략적 시사점을 제공할 수 있을 것이다.

• 한국지반공학회논문집
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• 제35권6호
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• pp.5-15
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• 2019

액상화 평가를 수행할 때 진동전단응력비(CSR)는 일반적으로 지반응답해석 또는 Seed & Idriss의 간편법을 수정한 방법을 통해 산정하고 있다. 본 연구에서는 진동전단응력비 산정방법의 적용성을 분석하기 위하여 1차원 등가선형 지반응답해석을 수행한 후 미연방도로국(FHWA), 일본도로협회(JRA), 국내설계기준(KDS) 등에서 제안한 방법을 적용하여 진동전단응력비를 산정하였다. 연구결과, 국내설계기준(KDS)으로 산정한 진동전단응력비가 해석 결과와 가장 큰 오차를 나타내었다. 그 이유는 국내설계기준의 경우 깊이에 따른 응력감소계수를 최대진동전단응력의 비가 아닌 최대지반가속도의 비로 정의하는 오류가 있기 때문이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.533-539
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• 2021

This study aims to consider the role of women serving in the executive committee of the company and determine how it related to corporate social and environmental responsibilities (CSR and ESR). The data was collected from the 344 companies listed on the Stock Exchange of Thailand (SET) between 2013 and 2014. Especially, the CSR and ESR data was collected from the annual report and used to measure activities related to environmental and social responsibilities of companies listed on the SET. This study employed panel analysis regression to analyze the relationship between dependent and independent variables. The results indicated that the role of women who served in the executive committees of companies listed on SET had a positive impact on the social and environmental responsibilities of companies listed on the SET. The Granger causality test showed that the proportion of women holding positions on the board of directors had a statistically significant relationship with CSR and ESR, which is a unidirectional relationship. Moreover, the size of the company and the return to total assets also have a positive significant relationship with the CSR and ESR.

• 한국의류학회지
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• 제41권6호
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• pp.1071-1084
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• 2017

This study investigates ethical fashion consumption factors and corporate social responsibility (CSR) factors to segment consumer groups by ethical fashion consumption (EFC) and identify differences of EFC groups in the perception of CSR and demographics. I surveyed 390 people over age 20 in February and March, 2017. Data were analyzed with factorial analysis, cluster analysis, ANOVA, LSD, Chi-square, Cronbach's ${\alpha}$, using SPSS 20.0. The survey showed. 1) Five EFC factors (boycott/active purchase, donation/environmental protection, saving, legal consumption, and recycle) were extracted. 2) Four CSR factors (responsibility for stakeholder, ethical/environmental responsibility, social/charitable responsibility, and economic responsibility) were extracted. 3) EFC consumers were classified into four segments (low ethic, recycle, legal, and high ethic). 4) The perception of CSR factors was different among EFC groups. 5) The distribution of age level, education level, occupation, monthly purchase cost of clothing, and religion were different among EFC groups.