• 제목/요약/키워드: Entry Mode

검색결과 79건 처리시간 0.023초

인도 녹색산업 진입 전략에 대한 탐색적 연구 - 재생에너지 분야를 중심으로 - (The Exploratory Study on the Entry Mode for Indian Green Industry)

  • 박현재;박세훈
    • 무역상무연구
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    • 제55권
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    • pp.265-290
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    • 2012
  • CEPA (Comprehensive Economic Partnership Agreement) between India and Korea may vitalize Korean economy more and more. Currently most of Korean firms have entered into manufacturing industries like electronics and automobiles. But only a few Korean companies are trying to penetrate into Indian green industry so this paper suggest how to enter into Indian green industry, especially renewable energy sectors. First, Exporting main shaft, tower-flange and polysilicon products can be considered, as a first step of entry mode. Second, entry mode based on contract like technology licensing, strategic alliance and joint venture establishment can be also one of options. For example, Korean solar energy industry which show more competitiveness than that of Indians should try to make technological licensing on PV modules. In addition to this, they should also try to make joint ventures with right Indian partners and build up 'Solar City' nearby regions like Gurgaon in India where many Korean firms are located. Korean shipbuilding firms like Hyundai Engineering which keep on developing wind turbo engines can also try to make strategic alliance with Indian firms like Suzlon which has strong competitiveness. After that, they should explore Korean and Indian wind sector markets together. Third, brownfield investment can be last and final option as a entry mode as we consider the peculiar characteristics of renewable energy industry. Lastly, Korean government which are rush to indulge into green business should formulate more proper and realistic policies to give big incentives the concerned firms which are trying to open international green market so government should make Korean green firms not to lose good market opportunities related to green industry like renewable energy sectors. Renewable energy sectors are basically regarded as infrastructures so close contact to Indian central government as well as state government will be also required.

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액체로켓에서 다단 접선 유입구를 갖는 스월인젝터의 음향학적 감쇠기능 (Effect of Swirl Injector with Multi-Stage Tangential Entry on Acoustic Damping in Liquid Rocket Engine)

  • 김병선;김동준;윤영빈;김현성
    • 한국항공우주학회지
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    • 제34권10호
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    • pp.71-79
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    • 2006
  • 액체로켓엔진에서 고주파 연소불안정을 제어하기 위하여 다단 접선 유입구를 갖는 스월 인젝터를 분석하였다. 음향흡수자로서 인젝터의 효과를 분석하기위하여 인젝터는 1/4 파장 공명기로 해석하였고, 상온에서 감쇠 효과의 적합성을 검증하였다. 이러한 인젝터는 모델 챔버의 고유주파수에 동조시킬 수 있는 고유주파수를 갖게 된다. 다단의 접선 유입구를 갖는 인젝터가 단일 유입구를 갖는 인젝터 보다 인젝터 내부의 air core가 안정되었다. 또한, 다단 접선 유입구를 갖는 인젝터를 사용하였을 때 불안정 모드에 동조되는 인젝터 길이가 계산된 길이와 잘 일치하였다. 이러한 실험 결과로부터 인젝터 내부의 air core가 안정되게 유지된다면, 동조된 스월 인젝터는 모델 챔버의 불안정 모드를 효과적으로 감소시킬 수 있고, 감쇠율을 증가시킬 수 있음을 확인하였다.

전략군간 진입특성, 환경인식 및 성과 차이 : 우리나라 건강보조 식품 산업에 대한 탐색적 연구 (Difference in Entry Mode, Environmental Perception, and Peromance among Strategic Groups : An Exploratory Study in the Korean Health Food Industry)

  • 김영배;김형욱;이병헌
    • 한국경영과학회지
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    • 제19권2호
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    • pp.85-105
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    • 1994
  • As an exploratory attempt, this study examined the correlates of different strategic groups in the Korean health food industry. Many prior studies believe that different entry mode such as entry timing and patterns, and different cognitive structure of top managers lead to the formation of different strategic groups in the same industry. Different strategic groups with different sources or mobility barriers are also expected to produce different level of economic performance. Multivariate statistical analyses of data from 32 firms in the Korean health food industry revealed the following results. i) There are four different strategic groups with different levels of mobility barriers in terms of firm size, scope of product/market domain, degree of forward and backward integration. ii) Differences in both entry timing and environmental perception of top managers are associated with different stratetic groups. However, the patterns of entry are not significantly different among four strategic groups. iii) Four strategic groups exhibit different level of economic performance in terms of sales growth rate and return on investment. Finally, this study tried to identify commonalities and differences among various strategic groups found in several industries in Korea. The results offered some implications to search for developing a useful theory of strategic groups in Korea.

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아시아 금융위기 이후 일본의 외국인직접투자 변화: 진입모드, 소유구조, 입지선택에 관하여 (The Recent Evidence of Japanese Foreign Direct Investment (FDI): Focusing on Ownership Structure, Entry Mode, and Location Choices)

  • 박영렬;곽주영;노정현
    • 국제지역연구
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    • 제15권2호
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    • pp.3-23
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    • 2011
  • 일본의 외국인직접투자는 90년대 후반 아시아금융위기이후로 여러모로 변화가 있다는 주장이 꾸준히 제기되어 왔으나 기존연구는 대부분 2000년대 초반까지 데이터를 중심으로 이루어졌다. 본고는 2006년 데이터를 사용하여 기존 논문에서 제기되었던 일본의 외국인직접투자 경향의 변화를 살펴본다. 전체적으로 일본의 외국인직접투자는 90년대 대미중심구조에서 탈피하여 2000년대는 아시아로 회귀하려는 경향을 보였다. 세계적으로는 아시아 집중성향이 뚜렷하였으나 아시아 지역 내에서는 고르게 분포되었다. 이와 더불어 과거 합작(조인트벤쳐)중심의 진입모드도 자회사설립 위주로 변화되는 특성이 두드러졌다. 또한 신규설립도 현저히 증가하였다. 본고는 일본 기업들이 아시아 금융위기 이후로 2000년대 중반에는 수십 년 간의 외국인직접투자의 경험을 바탕으로 가장 지역에 대한 지식이 높은 아시아 위주로 투자 전략을 바꾸고 있는 횡단면 분석 결과를 보여준다.

Hidden Markov Model을 기반으로 한 효율적인 Flow Entry 제거 기법 (Efficient Flow Entry Removal based on Hidden Markov Model)

  • 김민우;김세준;이병준;김경태;윤희용
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2019년도 제59차 동계학술대회논문집 27권1호
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    • pp.145-146
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    • 2019
  • SDN(Software Defined Networking) 환경에서는 OpenFlow 프로토콜을 사용함으로써, 컨트롤러는 스위치가 패킷의 도착이나 Table의 상태에 따라 미리 Flow table의 Entry를 추가, 갱신, 삭제하도록 제어한다. 본 논문에서는 Flow entry의 사용량에 대한 확률을 정확하게 측정하기 위하여 Hidden Markov Mode (HMM)을 적용한 새로운 Flow entry 사전 제거 기법을 제안한다. 본 연구를 통해 HMM을 사용하여 기존 기술들보다 효과적이며 Flow table 관리에 있어 향상된 성능을 목표로 한다.

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Doing Business in India: The Lotte Mart Case

  • Kim, Yong June;Lee, Joon Hwan
    • Asia Marketing Journal
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    • 제11권2호
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    • pp.21-35
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    • 2009
  • In December 5, 2006, "The Economic Times", India's the most famous economy daily newspaper, reported Korea Lotte Mart is planning to enter into India's market. Lotte group, marking number 7th in Korea's list of conglomerates, established VRIC(Vietnam, Russia, India, China)'s strategy. This strategy is targeted to enter into emerging markets such as Vietnam, Russia, India, China and etc. As of 2007, Lotte Group aggressively is placing its subsidiaries such as Lotte Department Store in Russia and China, Lotte Mart in Vietnam and China and Lotte Confectionery in China and India, into emerging markets. From this case, Based on the assumption of Lotte Mart's India market entry scenario, this study considers various decision-making factors such as market attractiveness evaluation, timing of entry, entry mode, location, scale, positioning, operation strategy, and others, while developing an overseas market entry strategy. This case study also provides India's distribution market environment that Korean companies can utilize when entering into the Indian market in the near future.

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국가 관련 감정이 소비자들의 구매의도에 미치는 영향: 해외진입방식의 조절효과를 중심으로 (The Effects of Country-Related Affect on Consumers' Purchase Intention: Focusing on the Moderating Roles of Market Entry Modes)

  • 리웨이;오한모
    • 아태비즈니스연구
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    • 제7권1호
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    • pp.59-69
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    • 2016
  • An extensive body of research on the effects of country-of-origin has emerged in the international marketing and business literature streams. Nonetheless, extant studies do not satisfactorily demonstrate whether and how a foreign firm's choice of market entry mode influences consumers' purchase intentions of its product in country-related affect contexts. Using a survey and an experimental design, we aimed to provide evidence of the effects of the choice on consumers' evaluation and attitude of its product in an animosity context and in a national image context. Through the survey, we collected data regarding consumer animosity, national image, product evaluation, and product attitude from 185 university students and tested the hypotheses that consumer animosity and national image have effects on foreign product evaluation and attitude. The results of the survey research show that personal animosity has a negative effect on consumers' evaluation of foreign products and that a country's image regarding economics has positive effects on consumers' attitude toward foreign products as well as consumers' evaluation of foreign products. In the experimental design, we divided subjects into four groups and exposed them to several descriptions of hypothetical purchase situations. Conducting a 2 (market entry modes)${\times}2$ (country-of-origin) ANOVA, we tested the hypothesis that a market entry mode influences foreign product evaluation and attitude. The results of the experimental study reveal that in a high country-related product association (Germany), market entry modes have insignificant effects on foreign product evaluation and attitude. In addition, in a low country-related product association (China), international partnership has more positive effects on foreign product evaluation and attitude than does exporting.

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한국 섬유패션산업의 해외진출에 관한 연구 (A Study on Foreign Entry in Korean Textiles and Fashion Industries)

  • 김용주;유혜경;김현숙
    • 한국의류학회지
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    • 제34권9호
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    • pp.1546-1557
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    • 2010
  • This study analyzes the status of foreign direct investment in Korean textiles and fashion firms and investigates the factors determining their performance. A total of 1,251 cases (including 1,116 manufacturers and 135 of distributors from the 2009/2010 Korean Overseas Business Directory published by KOTRA) were used. The results of this study are as follow: 1) In the case of manufacturers, China was the most heavily invested in country, and the Asian region that included China, Vietnam, Indonesia and Bangladesh consisted of 80% total investment. In cases of distributors, China was also the first ranking country and other countries, that included Vietnam, United States, and Japan are major ones. 2) In terms of the foreign entry mode, wholly-owned subsidiaries represented 90% of total cases. As the index of the degree of localization, the ratio of local employees was very high. 3) Different countries were utilized by year, type of business, and area of process. In manufacturers, Indonesia, China, and Vietnam were the most heavily utilized countries in the 1980s, 1990s, and 2000s, respectively. For distributors, China was the major market ill the 1980s and 1990s but Vietnam has emerged as the biggest market in the 2000s. In terms of area of process, China was for manufacturing fibers and fabrics, Vietnam was for most items, Indonesia was for assembly, knit, accessories, and Bangladesh was for embroidery and accessories. 4) The determining factors of the age of foreign business as the proxy index and performance of foreign business entry, were different by the type of business. For manufacturers, four factors including the dollar amount of investment, number of local employees, the mode of foreign direct investment, and entry to China were significant. On the other hand, only two factors including the dollar amount of investment and entry (other than China) were significant distributors.

Late Movers' MarketEntry Strategies in the Chinese Retail Market: The Case of a Korean Company

  • Kim, Byoung-Goo;Kim, Gyu-Bae
    • 유통과학연구
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    • 제10권11호
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    • pp.21-30
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    • 2012
  • Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

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한국의료산업의 해외시장 진출 통제수준의 결정요인에 관한 연구 (The Determinants of the Level of Control in Foreign Market Entry of the Korean Healthcare Industry)

  • 현재훈
    • 한국산학기술학회논문지
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    • 제14권8호
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    • pp.3691-3695
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    • 2013
  • 본 연구는 서비스 영역의 국제화, 특히 국내 의료산업의 해외진출 방식을 다중회귀분석 이용하여 국가와 기업특유의 요인 및 전략적 인자가 해외시장 진출 방식을 결정하는데 어떠한 영향을 미치고 있는가를 분석하였다. 연구의 결과 기존 해외시장에서의 경험과 체계화된 전략적 자산이 해외진출 방식의 결정에 있어 보다 높은 통제수준의 진입 방식을 결정하게 하는 요인으로 밝혀졌으며 기업의 규모와 같은 기업특유 요인들은 통계적으로 유의하지 않은 것으로 나타났다. 본 연구는 제조업에 비해 국제화의 정도가 낮은 수준에 머무르고 있는 아시아 서비스 산업의 해외 진출에 관한 이론적 틀을 제공하고 특히 특화된 소프트 산업으로서 의료산업의 향후 해외진출 방식 결정에 있어 동기와 통제의 수준 간에 관한 실무적 함의를 제공하고 있다.