• Title/Summary/Keyword: Entrepreneurial Strategy

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An Empirical Study on the Effect of Laboratory Start-up Support Projects on Start-up Performance (창업지원사업의 창업성과에 미치는 효과 실증 연구)

  • Da-Eun Kim;Joonsoo Bae;Jin-Gyu Kim
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.spc
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    • pp.79-88
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    • 2023
  • This research aims to validate the effectiveness of the "Specialized Entrepreneurship University Program," which was conducted as part of government entrepreneurship support initiatives from 2018 to 2022. Based on previous studies, a research model was derived consisting of three laboratory entrepreneurship support factors that influence program satisfaction and entrepreneurial outcomes (infrastructure support, educational mentoring support, and business linkage support). Surveys were collected and analyzed from 126 laboratory entrepreneurship firms participating in the program, and empirical analysis of the research model was conducted using SPSS 23.0 statistical software. The analysis results indicated that the three variables, namely infrastructure support, educational mentoring support, and business linkage support, were significant factors affecting program satisfaction, and program satisfaction was confirmed to influence entrepreneurial outcomes. Furthermore, it was found that the three business operation factors indirectly influenced entrepreneurial outcomes by partially mediating program satisfaction. This study is considered significant as an empirical study for the initial stage of the second-phase program enhancement, verifying the effectiveness of laboratory entrepreneurship support factors. The findings can be applied to similar government entrepreneurship support initiatives and contribute to the effective strategy and planning of stakeholders involved. The limitations of this study include the need for further research on the perception of the extent to which it contributes to entrepreneurial outcomes, emphasizing caution in interpreting the research model, and the necessity for expanding the survey population and improving survey items in future research.

A Study on the Antecedent Factors of Performance and Sustainability of Social Enterprises (사회적기업의 성과와 지속가능성의 성공요인에 관한 연구)

  • Lee, Jin-Min;Lee, Sang-Shik
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.2
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    • pp.123-142
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    • 2017
  • After the Enactment of Support of Social Enterprise in 2007, Cultivation of Social Enterprises has been Promoted in Eearnest these days. This Study Attempts to Examine the Factors that Affect the Sustainability of Social Enterprise, Which is the Current Policy Issue Regarding the Social Enterprise. For this Purpose, the Study Developed a Research Model that has Antecedent Factors(strategy, managerial capability, business environment and social entrepreneurship) of Social Enterprise as an Independent Variable, Performance as Parameter and Sustainability as a Dependent Variable. Using this Model, the Study Established Hypotheses that Examine the Performance and Antecedent Factors of Sustainability of Social Enterprise. According to the Hypothesis Testing Results, the Economic Performance Showed Partial Mediating Effect on the Impact of Strategy, Management Capacity, Business Environment and Social Entrepreneurial Spirit on the Sustainability. As for the Social Performance, Strategy, Management Capacity and Social Entrepreneurial Spirit Turned out to Partially Mediate the Impact on Sustainability. Meanwhile, The Social Performance did not Show Mediating Effect in the Impact of Business Environment on Sustainability.

The Effects of the Entrepreneurial Team's Diversity on Business Performance of New Venture (벤처 창업팀의 다양성이 창업 성과에 미치는 영향에 관한 연구)

  • Cho, Sungju;Lee, Sang-Myung
    • Korean small business review
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    • v.42 no.1
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    • pp.107-133
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    • 2020
  • Many researchers conducted studies on the relationship between entrepreneur's characteristic, capability, strategy and performance of new venture. However, the development of scientific technique and the complexity of the business environment have stimulated entrepreneurial teams rather than individuals. Therefore, the necessity of theoretical and practical study on the effect of the characteristics of an entrepreneurial team on the new venture companies was suggested. Initial research on entrepreneurial team diversity has primarily addressed the impact of demographic diversity on performance. In order to verify the research model of this study, 287 delegates of new venture companies that participated in the projects at the 18 Centers for Creative Economy & Innovation in 17 regions of the country conducted validity and reliability test based on the questionnaire to which they answered. The result shows that only gender diversity among demographic diversity affected non-financial performance. Information diversity influenced career diversity on financial performance and diversity in education on non-financial performance. Also, the higher the previous sharing experience, the better the financial performance. Value diversity has negative effect on both financial and non-financial performance. Based on the results, theoretical and practical implications are derived. Also suggested are methodological limitations and future research directions.

The Globalization Strategy and Performance of an Italian Franchise Optics Corporation: A Study of Luxottica

  • Na, Hwa-Sook;Lee, Sang-Youn;Kam, Woo-Kyoon
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.33-44
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    • 2015
  • Purpose - This study examined the Italian eyeglass industry and the status of the franchise market. Luxottica's global growth strategy was analyzed to provide insight into the strategy and development of the Italian eyeglass industry and its franchise business. Research design, data, methodology - Luxottica's annual report, public media material, and website were examined, in addition to data from professional institutions. For the domestic eyeglass industry and franchise business, data from professional organizations, franchise information disclosure documents of the Fair Trading Commission, media materials, and related papers were investigated. Results - The success factor turned out to be securing a global wholesaler with retailers in overseas markets. This successful strategy was based on the strong entrepreneurial spirit of the founder, innovative craftsmanship, and an excellent corporate culture including corporate social responsibility (CSR). Conclusions - Considering the current environment, for Luxottica to be a leading global company, it had to review and adopt a successful vertical integration strategy, from R&D to distribution, M&A of overseas wholesalers and retailers, creative design and technical development, and sustainable cultural development

The Effects of Regulatory Focus and Psychological Distance on Entrepreneurial Intention (자기규제초점과 심리적 거리가 창업태도 및 창업의도에 미치는 영향)

  • Ha, Hwan Ho;Byun, Chung Gyu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.1-8
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    • 2016
  • Self Regulatory Focus Theory explained two different self-regulatory systems(promotion focus and prevention focus) to achieve a goal. According to this theory, people have different type of goal(approach pleasure and avoid pain) and use different type of strategy to achieve the goal. Promotion focus targets their attention to positive outcomes and the achievement of gains. On the other hand, prevention focus targets attention more to negative outcomes and the avoidance of losses. Also, promotion focus tends to use approach and eager strategy to achieve the goal and prevention focus tends to use avoidance and vigilant strategy. This study examined the effects of self regulation focus on attitude and intention toward business start-up. We proposed that promotion focused people will respond more positively to the attitude and intention toward business start-up than prevention focused people. This likely because promotion focused people tend to focus more ideals and gains, where prevention focused people tend to focus more safety and risk. And also we proposed that these effect will be influenced by psychological distance. This study investigated these relationships using 186 under graduate students. The result of analysis indicated that promotion focused people responded more positively on the intention toward business start-up than prevention focused people. But it had not any effect on the attitude toward business start-up than prevention focused people. Self regulation focus and psychological distance turns out to be a significant factors that influence attitude and intention toward business start-up. Finally, we concluded with a discussion of the implications of the research findings and directions for future research.

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A Study on the Mediating Effect of Entrepreneurial Self-Efficacy on the Relationship between Entrepreneurship and Individual and Group Creativity of Corporate Organization Members (기업조직 구성원의 기업가정신과 개인 및 집단 창의성의 관계에서 기업가적 자기효능감의 매개효과에 관한 연구)

  • Song, Chan-sub;Noh, Yeon-Sook;Lee, Da-Jeong;Lee, Sun-Kyu
    • Journal of the Korea Convergence Society
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    • v.11 no.2
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    • pp.187-198
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    • 2020
  • This study focused on the importance of creativity in organizational environment recently, and empirically analyzes the process of entrepreneurship to improve organizational creativity through entrepreneurial self-efficacy and confirmed its effect. This study analyzed the relationship between the entrepreneurship and individual and group creativity. In particular, it examines the mediating effects of entrepreneurship and creativity. For this study, the research model and hypothesis were established based on the literature research, and 308 questionnaires were distributed and collected for manufacturing workers in Gyeongbuk. The results showed that entrepreneurship affects entrepreneurship self-efficacy and entrepreneurship self-efficacy affects individual and group creativity. The effects of entrepreneurship on entrepreneurial self-efficacy and entrepreneurial self-efficacy on individual and group creativity were examined. These findings can provide guidelines for corporate strategy development direction and organizational management.

Technology Adoption of InnovViz 2.0 : A Study of Mixed-Reality Visualization and Simulation System for Innovation Strategy with UTAUT Model

  • Savetpanuvong, Phannaphatr;Tanlamai, Uthai;Lursinsap, Chidchanok;Leelaphattarakij, Pairote;Kunarittipol, Wisit;Choochaisri, Supasate
    • Journal of Information Technology Applications and Management
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    • v.18 no.3
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    • pp.1-30
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    • 2011
  • InnovVizwas designed and developed anew as avisualization and simulationtool to present innovation and strategy information. The InnovViz system employs two key types of technology, namely mixed reality (MR) and neural network (NN). An experiment was conducted to examine the usability, acceptance and possible adoption of this new system. Participants comprised 4 experts from 4 top performing entrepreneurial firms and 161 master degree students from 2 leading universities. The study used a modified UTAUT model and a cognition and perception model. The results revealed that when the InnovViz was introduced, the key drivers to adoption are Facilitating Conditions (FC) and Voluntary to Use (VOL). Adequate knowledge and sufficient resources were found to strongly affect FC construct. The expert's rating of a firm's innovation and performance was more congruent with senior students with a technology-background than with a finance and accounting-background. InnovViz was seen as providing complex information with an ease of use and usefulness for showing data and assessment. Among the three types of visuals depicted by InnovViz, experts rated their usefulness in descending order as follows: Cube, Tetrahedron and Saturn. Finally, experts found backward simulation to be slightly more useful for assessment than forward simulation.

The Role of Strategic Orientation and Social Capital of Founders in the Performance of Korean Startups (창업자의 전략적 지향성과 사회적 자본의 역할)

  • Sohn, Kwonsang;Hur, Wonchang;Sohn, Dong-Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.125-141
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    • 2020
  • This study examines the effect of founders' strategic orientation and social capital on the performance of startups in Korean contexts. Founders' strategic orientation is proposed as the main factor to reduce the risk of failure and to increase the potential of future growth of the startup. Three main components of strategic orientation, entrepreneurial, market, technology, were simultaneously tested with a sample of Korean startups. Furthermore, founders' social capital, networks with supporting entities and the level of chemistry within founding members were also proposed to be important factors. We also tested possible mediating effects of social capital on the main impact of strategic orientation. With a sample of 79 startups founded less than 5 years in Seoul Metropolitan Areas, we found that technology orientation of founders only significantly increases the performance of startups, but both entrepreneurial and market orientation do not. Regarding social capital effect, the external networks of the founding members are effective as proposed, and also the high cohesiveness of founding members increases the startup performance. However, the mediating role of social capital is just partially confirmed. The implications of our findings, in both sense of firm's strategy and startup policy, are discussed. This study is expected to be a bridge connecting firms' strategy with startup policy-making in Korea.

Organizational Ambidexterity in SMEs including Distribution Firms: An Investigation of Firms' Entrepreneurial and Managerial Efforts

  • Lee, Woo-Jin
    • Journal of Distribution Science
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    • v.17 no.2
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    • pp.13-23
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    • 2019
  • Purpose - Corporate activities for enhancing and improving corporate performance can largely be divided into exploration and exploitation. The purpose of this study is to examine the impact of implementing organizational ambidexterity in SMEs, including distribution firms, by reviewing the extant literature and deriving the basis on which this strategy affects the managerial performance. Research, design, and methodology - The study uses a systematic review methodology, which employs a structured process to discern trends and meaningful themes across a wide body of literature on specific subjects and research questions. This qualitative study examined the influence of ambidextrous strategies of SMEs on firm performance, and the results were synthesized from the literature. Results - Organizational ambidexterity in SMEs is related to the firm's managerial performance. However, it is crucial to know that there are many ways to generate an ambidextrous organization, and decisions about what method to choose should be based on the environmental aspects of the enterprise. Conclusions - The following aspects should be considered for execution; : making practical decisions based on accurate information about the resources the firm has, considering the organizational level of human resources for implementing organizational ambidexterity, and sharing specific performance goals.

A New Growth Strategy of Entrepreneurial Designer Fashion Enterprise (DFE) in Korea

  • Yun, So Jung;Choo, Ho Jung
    • International Journal of Costume and Fashion
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    • v.18 no.2
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    • pp.65-83
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    • 2018
  • The purpose of this study was to explore the dynamics of the newly emerging designer fashion market and examine how startup designers reacted to the tension between creativity and business, and how they grew within such dynamics. In-depth interviews were conducted with 22 DFE entrepreneurs and 7 fashion industry experts. The grounded theory was used to analyze data and yield results. Korean new generation of DFEs, attracted by the growing online market opportunities are directly distributing through online channels, targeting the millennial consumers who are pursuing new values at new distribution channels. They show new growth pattern, start with a few key items in the middle and lower price segments, then upscale their design, quality, and price. This study further investigated designers' enterprise orientation shift, which was explored by Mills. Some creativity-oriented designers encountered difficulties in the orientation shift, while designers who demonstrated business characteristics from the startup stage restored the balance by trying to improve both creativity and business. This study discovered a new way for the designer to enter the growth stage. This growth approach is one of the success strategies applicable to designers launching a brand on online platforms in the global market.