• Journal of the Korean housing association
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• v.22 no.6
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• pp.31-42
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• 2011

The purpose of the study was to investigate the characteristics of energy use behaviors and energy saving consciousness of multi-family housing residents. The energy referred to in this study includes electric energy, heating energy and water usage. This study was conducted from a survey carried out in Seoul and Gyeonggi-do. The results of the study are as follows: First, among the survey questions, the only positive energy saving behaviors shown by the occupants was turning off the lights and the television, and in the use of kitchen appliances; it could therefore be concluded that, in general, energy saving attitude and consciousness were not sufficient to reduce energy consumption. Second, the results showed high mean scores for the behaviors which were easy to control, such as turning off lights and televisions, and low mean scores for the behaviors which required extra effort to completely cut off electricity energy such as pulling out the plugs of electronic appliances. Third, it was found that the occupants generally showed the tendency to save heating energy. However, in cases where the occupants were required to continuously and directly experience indoor temperatures, they expressed passive attitudes toward saving energy. Fourth, they showed wasteful attitudes toward water usage by leaving the tap running when taking showers and washing their faces. Fifth, while they showed a strong energy saving consciousness, they also showed a passive attitude about putting this into practice; there was therefore some gap between attitude and behavior. Lastly, among the socio-demographic factors, age and family lifecycle were very important factors affecting energy use and energy saving consciousness.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.836-854
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• 2018

This study is analyzing the effects of energy conservation consciousness on Korean energy saving behavior through the mediating effects of energy-related broadcasting media, such as TV. The study is carried out through the survey with structured questionnaire for each factors, using a mediating analysis based on PROCESS Macro proposed by Hayes (2013). The results of the study have been found that people with higher energy conservation consciousness displayed energy saving behavior more frequently and more actively for energy saving behavior as they were more exposed to energy-related broadcasting media. By energy-related broadcasting media the effect of energy public service ad and campaign was the largest at 15.3%, followed by energy news at 12.1%. But energy documentary has no effect on energy saving behavior. Based on the results of this analysis, it is necessary to establish a broadcasting policy that enhances the frequency of energy-related broadcasting media and energy documentary that can induce energy saving behavior. It is also necessary to make efforts to increase the reliability of analysis through empirical data such as electricity bills and fuel cost which show the actual saving level by energy saving behavior.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.347-355
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• 2014

In this research, we analyzed the effect of environmental friendliness on consumer's purchase intention with an energy saving product. We found that the economic benefit, easy to use and environmental friendliness have significant positive(+) effects on environmental friendliness of the energy saving product. We also found that the effects of economic benefit and environmental friendliness differ by the level of consumer's environmental consciousness. Consumers with high level of the environmental consciousness are less sensitive on the change of the economic benefit and more sensitive on the change of the environmental friendliness than consumers with low level of the environmental consciousness. The results of this research imply that when planning a marketing strategy for an environmental friendly product it is important to emphasis the economic benefit to consumers with low level of the environmental consciousness while it is important to emphasis the environmental friendliness to consumers with high level of the environmental consciousness.

• Journal of the Korean housing association
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• v.13 no.4
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• pp.81-88
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• 2002

The purpose of this study is to accumulate basic data to establish planning direction and planning factors for the environment-friendly apartment complex. For this purpose, the survey has been conducted to residents living in an apartment housing and graduate students, architects and research experts in the field. The major findings of this study are as follows; 1) The basic concept of planning factors for environment-friendly apartment complex are energy saving, resources saving, minimizing environment pollution, natural harmony, regional identity and pursuit of residents' health & amenity. 2) For the planning factors of environment-friendly apartment complex, the residents had a great regard for aspect of Low-Impact (energy saving, resources saving, minimizing environment pollution). The experts, on the other hand, had a great regard for aspect of High-contact (natural harmony, regional identity). 3) It was increase of prime cost that the residents and experts regarded as the most important problem of planning and purchasing of environment-friendly apartment. It thus appears that the promotion of environmental consciousness of residents taking in the portion of increased cost is crucial parts and also that the role of the connected aspects such as administration, construction companies and residents must be redefined in order to manage problems caused in process of the development of it.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.183-196
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• 1996

The purposes of this study were to review the effects of textiles production on the environment, and to investigate the environmental consciousness and environmental preservation behavior of textile producers. This study was conducted by reference analysis and empirical research. To develope theoretical framework of dimensions of environmental behavior, references concerned were analyzed. And for empirical study, researcher developed a questionnaire based on the free writing by producers and references. The questionnaire included problems about environmental consciousness, environmental behavior, demographic variables, and environmental variables. 135 questionnaires were used for final data analysis. ANOVA and factor analysis were used. The results were as follows: First, the level of global environmental problem consciousness was relatively high. The conscious level of water pollution caused by the waste water from textile mills was the highest, and that of desertation of mountain caused by timber cutting was the lowest. The effects of textile dyers and finishers on the environment were the highest, and that of designers were the lowest. Second, the results of reference analysis showed that the dimensions of textile producers environmental behavior were resource and energy saving, solid waste reduction, and green product production. And the results of empirical study were resource and energy saving, resource reuse or recycling, solid waste reduction, and green product production, and total variances was 62.3%. The practice was the lowest. Third, global environment problem consciousness, environment problem consciousness caused by the textile life-cycle concerned, and clothing seperate-collection or not at residing place were effective on environmental behavior, and 52.45% of environmental behavior was explained with above variables.

• Land and Housing Review
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• v.4 no.3
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• pp.287-294
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• 2013

Energy saving strategy for public housing is given a sizable portion in Land and Housing corporation. From this reason, the consumer's characteristics and energy consciousness of public housing dweller was derived from field survey for compare with sale housing residents characteristics. Utilities fees (e.g. gas and electric) for public housing residents was about 50 percent of sales housing dweller, but real energy consumption was accounting for 70% of sales housing residents in electric consumption. Among the respondents for public housing dweller up to 80 percentile of end-user comment that they have less demanding utilities fees. Given the major energy saving strategies, such as install EMS, make a teaching tool for children, sale housing residents is more proactive approach to participant energy saving strategies than public housing residents.

• The Journal of Industrial Distribution & Business
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• v.9 no.11
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• pp.67-76
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• 2018

Purpose - Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology - Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results - This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions - This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

• Land and Housing Review
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• v.4 no.4
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• pp.395-406
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• 2013

The purpose of this paper is to analyze of the home energy consumption and conservation awareness, usage patterns and policy directions for housing energy-saving house by three types of houses tenure. The results of analysis is : First, there is existed to the difference in average by each housing tenure types. Second, the residents of sales apartment and tenants of private and public rental apartment are practices in the energy consumption and conservation Third, the behavior between residents of sale-housing and the tenants of private and rental housing on the energy-saving behavior items is existed with behavioral differences. Finally, the consumer-oriented incentives method in the future housing energy' policy direction might be used more efficient and effective than others

• Journal of the Korean Society of Costume
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• v.39
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• pp.271-281
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• 1998

The purposes of this study were to deter-mine the dimensions of the housewives' cloth-ing behavior for the environmental protection and the identify the effective variables. The results of this study was intended to provide fundamental material for the establishment of clothing behavior guidelines for the environmental protection. This study was conducted by reference analysis and empirical study. To develop theoreti-cal framework study. To develop theoreti-cal framework of dimensions of environmental protection behavior, references concerned were analyzed. The results of reference analy-sis showed that the dimensions of environmental protection bahavior were resource and energy saving, sold waste reduction, resource reuse or recycle, and green product purchase. The dimensions of housewives' clothing behavior for environmental protection were identified by use of self-administered questionnaires. The results of enpirical study showed that the dimensions of clothing behavior for the environmental protection wre clothing resource reuse or recycle, clothing management resource saving, clothing consumption resource saving, green product purchase, and clothing management resource saving was the highest and that of resource reuse or recycle was the lowest. Environmental consciousness, taking environmental education or not, residing place, clothing seperate-collectiong at residing place were effective variables on clothing behavior for environmental protection.

• Journal of Energy Engineering
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• v.19 no.1
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• pp.51-56
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• 2010

Due to increase in oil price unstableness and earth warming, energy saving has been one of the most important global issues. We report a 6 sigma project that was carried out to save electrical energy in a university campus. DMAIC, the five-phase process of 6 sigma, was applied for the energy saving campaign. This paper proposes a simple method to quantify the sigma level of the electrical energy saving status and various activities to change the consciousness of all the university members. Results were very satisfied. The 6 sigma project saved about 10% of the total electrical consumption. This is approximately 50 million won a year. The success of the 6 sigma project served as a momentum to promote "Green Scholarship" that has become the center of public interest. Also, we have valuable experiences in the 6 sigma training that shows the university campus can be successfully used as a good place for the actual 6 sigma training.