• 문화기술의 융합
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• 제6권4호
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• pp.317-322
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• 2020

본 연구는 성인자녀가 지각하는 부모양육태도가 결혼가치관 및 결혼이미지에 미치는 영향을 알아보고자 하였다. 이를 위해 대구광역시, 경상북도 및 경상남도 지역에 거주하는 20~30대 미혼남녀 411명을 대상으로 온라인과 대면 설문조사를 하였다. SPSS 25.0 프로그램을 이용하여 분석한 결과는 다음과 같다. 첫째, 연구대상자의 일반적 특성 중 성별, 연령, 부모의 결혼형태, 종교, 출생순위에 따라 결혼가치관은 유의한 차이가 나타났으나, 학력과 직업, 동거가족원, 월평균 가구소득, 부모의 학력은 결혼가치관에 무의미하게 나타났다. 그리고 결혼이미지는 성별, 부모의 결혼형태, 결혼의향이 유의미하게 나타났다. 둘째, 성인자녀가 지각하는 부모양육태도는 아버지의 거부적 양육태도가 낮고, 어머니의 수용적 양육태도가 높을수록 결혼에 대한 안정적 가치관이 높은 것으로 확인되었다. 그리고 부모양육태도가 결혼이미지에 미치는 영향은 아버지의 거부적 양육태도가 낮을수록 결혼이미지가 좋아지는 것으로 확인되었다.

• 한국식생활문화학회지
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• 제30권4호
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• pp.439-446
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• 2015

This study considered network quotient (NQ) of deluxe hotel employees and schematized characteristic attributes of being selected by employees with image through correspondence analysis in terms of cognition degree. Self-administrated questionnaires were completed by employees (292 samples) and data were analysed by frequency, t-test, one-way ANOVA, reliability and correspondence analysis. First, the hotel employees indicated the high average value in "participating in special education or seminar for improving ability ($3.85{\pm}0.76$). Second, as a result of analyzing difference according to gender, the average value in men was higher than in women. It was indicated that the higher age and career lead to a rise even in the average value of relationship index. Third, in consequence of carrying out correspondence analysis in order to prepare image map according to cognition level on relationship index in hotel employees, the measurement item that is placed in the closest distance to the response as saying of not so very was the response as saying of "having a lunch (dinner) engagement twice or three times a week." On the other hand, the response as saying of "tending to have many acquaintances compared to coworkers" was schematized in the close distance to the response as saying of very so.

• 한국건설관리학회논문집
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• 제9권5호
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• pp.75-85
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• 2008

건설 산업은 국민 생활의 편의를 도모하고 산업의 기반시설을 구축하며 GDP의 약 17.5%를 차지할 정도로 국민 생활과 경제에 있어 중요한 위치를 차지하고 있는 국가 기반 산업이다. 그러나 건설 산업은 긍정적인 역할에도 불구하고 환경파괴, 저임금, 편향된 언론 보도 등으로 인하여 3D 업종, 비리, 부실, 비효율, 불신 등 부정적 이미지로 언론이나 일반 대중에게 투영되고 있는 것이 현실이다. 이로 인해 대학에서 건설관련 전공을 기피하는 현상이 발생하고 결과적으로 건설 산업으로 우수 인력 유입이 억제되고 있어 산업의 미래기반이 취약해 지고 있다. 또한, 건설 산업에 대한 R&D(Research and Development) 투자비 저조, 건설종사자들의 사기저하, 등 산업전반에 걸쳐 여러 문제점을 야기하고 있다. 본 연구는 건설산업이 21세기에 첨단산업의 하나로서 거듭나기 위해 건설 산업의 부정적인 이미지를 개선하고 우수인력과 연구개발을 위한 활발한 투자를 유치해 나가야 한다는 필요성에서 시작되었다. 특히, 건설 산업 이미지에 영향을 미치는 주요 요인을 체계적으로 찾아내어 구체적인 이미지 향상방안을 마련할 수 있는 기반을 마련하고자 하는데 초점을 맞추었다. 본 연구에서는 건설산업 이미지 영향요인 후보군을 도출하였고, 다양한 통계분석 기법을 활용하여 건설 산업 이미지 주요 영향 요인을 도출하였다. 연구 결과, 건설 산업 이미지에 영향을 미치는 정도는 건설업체 및 종사자의 도덕성, 건설업의 장래성이 가장 큰 영향을 미치는 것으로 나타났으며, 건설 산업 이미지 주요 영향 요인으로는 임금, 경제성장 기여도, 타 산업의 파급효과, 환경파괴성, 부동산투기 여부, 건설 종사자의 신뢰성, 건설업체의 장래 성장성, 건설업의 장래 부가가치성으로 분석되었다.

• 마케팅과학연구
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• 제20권1호
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• pp.49-58
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• 2010

企业社会责任已经成为学者们进行研究的一个重要课题. 多数认为企业社会责任对企业去定义他们在社会中的责任是必要的, 并且为他们的商业活动提供社会和道德标准. 其结果是, 相当数量的零售商已经采用企业社会责任为一个战略工具来宣传他们的商业活动. 为此, 本研究企图探索美国消费者在他们对零售商主观的感知和评估的基础上在道德购买和消费中的态度和行为. 本文的目的包括: 1)测定参与者对零售商企业社会责任的认知度. 2)评定参与者如何评估零售商企业社会责任. 3)测定参与者对零售商企业社会责任的评估过程是否影响他们对零售商的态度. 4)评定参与者对零售商企业社会责任的态度是否影响他们的购买行为. 本文并没有关注实际的零售商企业社会责任表现. 因为消费者的决定过程是基于个体的评定而不是实际的事实. 本研究调查了美国大学生对零售商企业社会责任的认知和评估. 本研究的参与者是56名来自美国东南大学的大学生. 他们的年龄在18岁到26岁之间. 使用开放性译码和选择性译码进行内容分析. 我们收集和分析了超过100张单倍行距的答复. 使用两步骤的译码(即开放性译码和选择性译码. 译码结果和分析笔记用来理解参与者对企业社会责任的认知和从书写的回复中提炼出来包括直接引用的答案所支持的伦理购买行为. 为保护参与者隐私, 这里使用的都是化名. 参与者被要求写下有关零售商, 他们对企业社会责任问题的认识和评估一个零售商的企业社会责任表现. 大部分应答者(n=28)表明他们对企业社会责任有一定的认识但是不觉得需要按这个要求去做. 少数应答者(n=8)表明他们对企业社会责任有一定的认识但是基本不关心. 结果表明当大学生评估零售商的几页社会责任表现时, 他们使用企业社会责任的三个纬度: 员工支持, 社区支持和环境支持. 我们发现如何对待和支持员工是一个评估零售商的企业社会责任的重要准则. 应答者表明作为一个员工和零售商有好的经历会使他们对此零售商有积极的感知和态度. 和员工支持相关的有四个主题: 根据员工表现的奖励和惩罚, 工作环境, 员工教育和训练课程, 以及员工和员工家人折扣. 良好的赏罚机制被认为是一个重要的属性. 和工作环境相关的因素包括: 零售商如何良好的遵守与工作时间相关的规则, 午餐时间和休息同样被认为是重要的属性之一. 有关社区支持, 有三个方面: 对当地社区销售比率的贡献, 对慈善组织的财政贡献和对社区大型活动的支持. 在环境方面, 有两个主题: 循环利用和销售有机或绿色产品. 在回复中有提到, 零售商正在尝试去做对环境友好所能做的. 一位应答者提到这个公司正在创造有环保设计的店铺. 并且能在这家公司的网站上轻松的找到为帮助环境所做的事情的信息. 应答者还注意到这些店铺可提供有机和亲环境产品. 应答者在此类中还提到关于这个公司如何使用环保的杯子和他们如何帮助新奥尔良的居民重建家园. 应答者注意到零售商为购买产品的消费者提供可再使用的袋子. 一位应答者说一家零售商通过提供有机棉来使他们的产品帮助环境. 在分析应答者之后, 我们发现参与者对零售商的企业社会责任的评估影响他们对零售商的态度. 然而, 在态度和购买行为之间有显著的差异. 尽管参与者对零售商的企业社会责任有积极的态度, 但资金和时间的缺乏也影响他们的购买行为. 总体来看, 一半的应答者(n=28)提到在购物时企业社会责任表现影响他们的购买决定. 本研究的结果为零售商针对消费者提高他们的形象而考虑企业社会责任提供了支持. 本研究暗示出消费者根据员工, 社区和环境三方面的支持来评估零售商. 评估, 态度和购买行为似乎是密切相关的. 也就是说, 评估是基于消费者对零售商企业社会责任的认识. 这些认识可以影响他们对零售商的态度从而进一步影响他们的购买行为. 参与者同时表明企业社会责任会使他们对零售商印象良好但是并不会影响他们的购买行为. 在参与者中, 价格和便利似乎超越了企业社会责任的重要性. 本文还讨论了此研究的启示, 对未来研究的建议和研究的局限.

• 농촌계획
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• 제21권2호
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• pp.163-175
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• 2015

This study aimed to analyze factors of importance and performance picked by customers of Bibijeong, a farm restaurant operated by the local community of Wanju-gun. Major points include: Recognition paths mostly were word of mouth and mass media, types of visit were in the company of friends, family members or work colleagues, and purposes of visit included consumption of meal and identifying features of the restaurant. Secondly, factor analysis showed that level of facility, atmosphere/cleanness, diversity of menu, employees, ingredients and network. The Cronbach Alpha coefficient was +0.6. Thirdly, average of importance of factors was 3.861 while average performance was 3.429. IPA analysis showed that employee(communication, customer contact) in the first quadrant proved the need for fast improvement through training. Atmosphere/cleanness (interior atmosphere, table clean, kitchen cleanliness, clean dishes, interion design) and employee(proficiency, menu recognition), foodstuff(freshness, origin, safety) in the second quadrant showed that the marketing strategy of improvement as well as maintaining current status is needed, including regular training and hygiene inspection. The third quadrant contains facilities(disability, baby, fire protection) and food menu(food packing, various menu, creative menu, menu description), network(village economic links), which showed the need for gradual improvement. The forth quadrant contains network(sights's near contains. The results so far can be summed into the statement that overcoming the basic functionality of providing meals and linking the restaurant with local attractions and local economy would be need, as well as building up the image of unique farm restaurant with local features, so that Bibijeong can serve as the centerpiece of community and foundation of exchange with other areas.

• 한국식품조리과학회지
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• 제25권2호
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• pp.206-218
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• 2009

The study assessed the relationship between brand evidence (e.g., brand name, price/value for money, servicescape, core service, employee service and self-image congruence) and positive/negative emotion and brand satisfaction, and between positive/negative emotion and brand satisfaction in the family restaurant setting. Also, the relationship of positive/negative emotion and brand satisfaction with customer loyalty were assessed. Customers who used five brands of family restaurant in Daegu and Pusan during October of 2008 were surveyed by questionnaires. Brand evidence was positively related to positive emotion and brand satisfaction, and was negatively related to negative emotion. Positive emotion was positively related to brand satisfaction and negative emotion was negatively related to brand satisfaction. Brand satisfaction was positively relatively to customer loyalty. The results indicate that management of family restaurants should focus on brand evidence as a means of increasing profits and sales volume.

• 산학경영연구
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• 제3권
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• pp.155-182
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• 1990

The objective of this study is on evaluation process of resort hotel management strategy. Therefore, in this study, we find try to a successful implemantation of resort hotel feasibility study and management strategy by systematizing and materialinzing the theory of resort hotel. And we have also investigated and analyzed the real status of resort hotel and then worked out the problem, and estabilished a plan for feasibility determination of resort hotel, he results of this study are as follow: 1) We need to characterize, matenance, develop the benefits of resort hotel. 2) We need to know how to establish model and facilities of resort hotel. 3) We have to inclease quality and quantity of employee's service. 4) We need to effort to satisfy customer's needs and wants through improvising and enlarging facilities of resort hotel. 5) We need to specialize the quality of F & B division. 6) We need to improve the hotel image, promote sales through promotion tools like avertisement, publicity, personel selling, sales promotion.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 춘계학술대회 논문집
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• pp.553-558
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• 2008

Advancement in information technology have enabled applying vision sensor to railway, such as CCTV. CCTV has been widely used in railway application, however the CCTV is a passive system that provide limited capability to maintain safety from boarding platform. The station employee should monitor continuously CCTV monitors. Therefore immediate recognition and response to the situation is difficultin emergency situation. Recently, urban transit operators are pursuing applying an unattended station operation system for their cost reduction. Therefore, an intelligent monitoring system is need for passenger's safety in railway. The paper proposes a vision based monitoring system and object detection algorithm for passenger's safety in railway platform. The proposed system automatically detects accident in platform and analyzes level of danger using image processing technology. The system uses stereo vision technology with multi-sensors for minimizing detection error in various railway platform conditions.

• 한국중재학회지:중재연구
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• 제28권3호
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• pp.55-73
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• 2018

The purpose of this study is to investigate effects of arbitration in organizational performances by means of literature review. The contents of the study were theoretical studies on the role of intangible power in the organization. By mediating compliance and repulsion, it is intended to reduce conflicts and increase work commitment, which in turn will increase productivity and increase employee self-esteem, and help improve corporate image over the long term. Factors such as the contents of professional power, the content of referent power, the importance and contents of informational power as well as the importance of arbitration were studied. It is found that when arbitration is effective, it can increase work commitment and improve the productivity of the enterprise.

• 한국조리학회지
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• 제5권1호
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• pp.175-204
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• 1999

Today, the hotel industry in a whole are facing serious problems with a number of reasons. To overcome this situation, Customer-Oriented Marketing is considered to be a solution for the hotel F & B management, due to the potential of F & B department. The main purpose of this study was to present the Food and Beverage Marketing Mix Strategies suitable for the market characteristics. To achieve the purpose of this study, theoretical and empirical approaches were used. In review of theoritical background, basic concepts and characteristics of hotel F & B, hotel F & B marketing environment, and hotel F & B marketing mix were studied. Based on the theoritical studies and previous studies, F & B marketing mix sub-components were chosen. In this research, F & B 5P's and 1I marketing mix are discussed, they are Product, Price, Promotion, People, Physical evidence and Image. Through the survey, a number of important segment markets are emerged, which lead to essential segment markets ; business, conference and leisure market. F & B marketing mix strategies as follows. First, for the physical evidence mix, to build up the position as deluxe hotels, it is necessary to matte an investment in technical and decorative components. Second, for the people mix, to assure the service quality, the education and training programs for employee are required. Third, for the image mix, to ensure the image of hotel brand strength, the consideration for public area layout, restaurant and bar ambience, and green policy are required. Fourth, for the product and price mix, to differentiate the F & B, it is necessary to offer thorned and ethnic cuisine, and signature restaurants. Fifth, for the promotion mix, to attract more cumstomers, creative and various promotion activities, and long-term investment in customer-oriented marketing are required. There were some limitations in this study. That is, most of hotels don't operate the concrete and effective F & B marketing, have difficulty in getting data base for F & B customer. Despite their limitations, this study add some values to hotel F & B management in that it introduce the service marketing mix strategies to hotel F & B marketing.