• Title/Summary/Keyword: Empirical studies

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A Study on the Reliability and Validity of the Collection of the Ethnography Method of Service Experience Data - Focusing on I know You_AI Service - (서비스경험데이터의 에스노그라피 방식 수집에 대한신뢰성과 타당성 연구 - I know you_AI 서비스를 중심으로 -)

  • Ahn, Jinho;Lee, Jeungsun
    • Journal of Service Research and Studies
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    • v.10 no.4
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    • pp.43-55
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    • 2020
  • Recently, as the importance of experience data increases, there are many attempts to deal with experience data from a data science perspective. In the case of approaching as a collection method of a quantitative survey method that seeks to quantify numerically such as big data, it is difficult to interpret the value of experience in a wide range, and it is relatively expensive and time consuming, and personal information infringement There is a limit to the analysis due to the risk of However, since ethnography, a procedure for collecting experience data based on qualitative research, is mainly carried out in the natural real environment of future customers from the perspective of users, it is possible to confirm the nature that customers face with a small sample. In addition, it is also easy to interpret the relational dimension of the empirical data. Although the ethnography method of collecting experiential data is economical and efficient, it is important to reduce errors in the collection process because the lack of scientific procedures for the data collection process can be a problem. It is important to secure the validity of whether the correct measurement tool is used for ethnography-based experiential data collection and to secure the reliability of the use of a valid measurement tool and method by accurately selecting the measurement target. From this point of view, it is necessary to verify the reliability of the research method that clearly selects the measurement target and secures the validity for the development of the correct measurement method and tool for the collection of ethnography experience data. Therefore, in this study, a verification study was conducted on the data and methodology cases of the'I know you_AI' service that analyzes the customer experience of self-employed based on the ethnography method of collecting experience data..

A Study on Factors Affecting a User's Behavioral Intention to Use Cloud Service for Each Industry (클라우드 서비스의 산업별 이용의도에 미치는 영향요인에 관한 연구)

  • Kwang-Kyu Seo
    • Journal of Service Research and Studies
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    • v.10 no.4
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    • pp.57-70
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    • 2020
  • Globally, cloud service is a core infrastructure that improves industrial productivity and accelerates innovation through convergence and integration with various industries, and it is expected to continuously expand the market size and spread to all industries. In particular, due to the global pandemic caused by COVID-19, the introduction of cloud services was an opportunity to be recognized as a core infrastructure to cope with the untact era. However, it is still at the preliminary stage for market expansion of cloud service in Korea. This paper aims to empirically analyze how cloud services can be accepted by users by each industry through extended Technology Acceptance Model(TAM), and what factors influence the acceptance and avoidance of cloud services to users. For this purpose, the impact and factors on the acceptance intention of cloud services were analyzed through the hypothesis test through the proposed extended technology acceptance model. The industrial sector selected four industrial sectors of education, finance, manufacturing and health care and derived factors by examining the parameters of TAM, key characteristics of the cloud and other factors. As a result of the empirical analysis, differences were found in the factors that influence the intention to accept cloud services for each of the four industry sectors, which means that there is a difference in perception of the introduction or use of cloud services by industry sector. Eventually it is expected that this study will not only help to understand the intention of using cloud services by industry, but also help cloud service providers expand and provide cloud services to each industry.

The Effect of Early Morning Delivery Service Quality of Online Shopping on Customer Satisfaction and Customer Behavior (Reuse Intention) (온라인 쇼핑의 새벽배송 서비스품질이 고객만족도와 고객행동(재이용의도)에 미치는 영향)

  • Chung, Chong Woo;Kim, Chul Soo
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.57-69
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    • 2023
  • Early morning delivery possesses distinct characteristics that differentiate it from standard delivery services. This service typically involves delivering products to customers during the early morning hours, primarily before 7 AM. While online early morning delivery offers various advantages from a customer perspective, it also presents challenges that sellers and online shopping companies need to overcome. The early morning delivery market is experiencing significant growth in the online food retail sector, incorporating both PC-based online shopping and mobile shopping. The objective of this research is to identify the factors influencing customer satisfaction and the intention to reuse in the context of early morning delivery for online shopping. To model the online shopping environment with early morning delivery, independent factors were categorized into three types: System Properties, Product Characteristics, and Delivery Characteristics. This study examined the relationships among these three independent factors, the mediating factor of customer satisfaction, and the dependent variable of the intention to reuse. To conduct this research, empirical validation of the research hypotheses was carried out using the final dataset for analysis. Within this study, the previously explored System Properties, Product Characteristics, and Delivery Characteristics were established. Summarizing the findings of the analysis, it was discovered that System Properties and Product Characteristics played a significant role in determining the quality of early morning delivery services for online shopping. While product diversity and convenience had a positive impact, it is noteworthy that Delivery Characteristics did not influence customer satisfaction. Consequently, it can be concluded that there is no effect on the intention to reuse.

Effects of Dynamic Compression to Listening Monitor on Vocal Recording (보컬 녹음에서 모니터에 적용된 컴프레서가 가창에 미치는 영향)

  • Kim, Si-On;Park, Jae-Rock
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.2
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    • pp.93-100
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    • 2019
  • Dynamic Compressors in vocal recordings of modern pop music are essential equipment. Dynamic compressors are applied not only to the mix for listening to music but also to the monitor for the singer to listen to his voice along with the accompaniment while the singer is recording. This study is an experimental study on the effects of a dynamic compressor applied to a monitor environment on the vocal performance of a singer. 10 participating singers participated in the blind test to test how the vocals heard through the monitor would be affected by the 1:1, 2:1 and 4:1 compression ratio. Experimental results show that the higher the compression ratio applied to the monitor, the bigger the song, the brighter the tone, but the pitch becomes finer inaccuracy on the bigger dynamic part of the song. In post-interviews with blinds, it was found that singers generally preferred to hear compressed sound through a compressor on the monitor. Since the music used in the experiment was a ballad with a wide dynamic range, it could not be generalized to all kind of music recordings, but it could provide important implications for the monitoring of recording sites. In addition, We hope that the cognitive science approach to recording technology will be added based on this paper which has been studied through empirical studies on the effect of the monitor environment on the singing voice.

The Effect on the Switching Intention to the Blockchain-based Supply Chain Management Information System (블록체인 기반 공급망관리 정보시스템으로의 전환의도에 영향을 미치는 요인)

  • Kyoung Sang Oh;Dong Myung Lee
    • Journal of Industrial Convergence
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    • v.20 no.12
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    • pp.11-25
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    • 2022
  • In this study, we want to verify the factors that affect the intention to switch to a supply chain management information system applied with blockchain. To this end, variable selection and research model were constructed through the review of previous studies, and empirical analysis was conducted using the TOE framework and PPM model. The effects of Push and Pull factors on the intention to switch to the block chain system and the moderating effect through the switching cost which is a Mooring factor, were verified. The hypothesis was verified using a structural equation model using a sample of 320 response data by conducting a questionnaire survey on small and medium-sized enterprises located in Korea. As a result of the study, social influence, which is a push factor, and management's will to innovate, which is a Pull factor, had a significant effect on switching intention. And the moderating effect between the groups with high and low switching cost recognition was confirmed. This study is significant in that it presents the concept and research direction of SCBM (supply chain & blockchain management) that can enhance the competitiveness of a company through the implementation of a blockchain-based supply chain management information system.

The Effect of Single Hairdresser Service Quality on Behavioral Intention through Customer's Emotional Response (1인 미용실 서비스 품질이 소비자의 감정반응을 통해 행동 의도에 미치는 영향)

  • Kim, Do-Eui;Noh, Hyeyoung;Chae, Young-Il
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.635-648
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    • 2023
  • In the current situation of social distancing due to COVID-19, the use of one-person hair salons, which are safer than franchise hair salons, is emerging again. One-man hair salons provide personalized services at high prices, so they can be said to be an industry that required high quality services than franchise hair salons. Despite these characteristics, many studies on hair salon services are focused on franchise hair salons. Therefore, this study was conducted through empirical analysis with the purpose of finding out how the service quality of a one-man hair salon, which required high service quality, affects behavioral intention through the coexistence of customer satisfaction and dissatisfaction. As a result of this study, it was found that the pleasure of consumers in one-person hair salons increases the intention to revisit the most. Those pleasure showed that it is more important to respond and empathize with consumers as well as its expertise of hair designers than the appearance of beauty salons. Through this study, the characteristics of a one-man hair salon were examined and significant results were found.

A Research on the Interior Furniture Model of Mass-Customization Recreational Vehicle Using Product Architecture System (프로덕트 아키텍처 시스템 이론을 활용한 대량 맞춤형 캠핑카 내부 퍼니처 모델 연구)

  • Park, Sung-Hum;Kim Tae-Wan
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.159-175
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    • 2023
  • Mass production has long been the most important production paradigm in establishing a company's strategy as a method of producing various products. However, mass production cannot now be the most important paradigm as companies' competitive environment and consumer needs diversify. In particular, consumers' needs are becoming more diverse and rapidly changing, making it difficult for companies to respond to consumers' needs. Mass customization is the most notable paradigm reflecting this trend, and mass customization aims to produce a variety of products tailored to the needs of customers at a low cost. In this study, the theory and concept of a product architecture system were used to specify a method of realizing mass-customized services, and a case study was conducted focusing on the internal furniture model of a camping car. In particular, unlike previously when companies developed product platforms and modules focusing on productivity, a method of developing and configuring product platforms and modules was suggested by reflecting consumer requirements first, and its effectiveness was considered. As a result of the study, it was confirmed that it was effective in replacement, recyclability, line-up, and chargeability by designing through internal factors of the product architecture system and verifying the effectiveness of the results with external factors. It is expected that further empirical research will be led through a design process using a product architecture system in the future.

The Effect of Failure of Online Food Delivery Service Recovery Strategies on Consumer Attitude and Behavioral Intention: Focusing on Justice Theory (온라인 음식 배달 서비스 회복 전략의 실패가 소비자 태도 및 행동 의도에 미치는 영향: 공정성 이론(Justice Theory)을 중심으로)

  • Jungkun Park;Sangwoo Lee;Hyowon Hyun;Jihwan Yum
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.161-180
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    • 2023
  • This study empirically analyzed the effect of perceived injustice on service recovery measures proposed by online food delivery service (OFDS) companies on consumer disappointment. This study adopted interaction justice, information justice, procedural justice, and distributive justice as sub-variables of justice perception based on the justice theory. In addition, the differences by generation (MZ generation and other generations) were examined in the relationship between negative word-of-mouth behavior and switching intentions due to service recovery failure. An online survey was conducted targeting 250 adult consumers in the U.S for the empirical analysis of this research model. The results of the data analysis demonstrated that negative perceptions about the procedural justice and distributive justice among the service recovery strategies had a positive effect upon the consumer's disappointment. Furthermore, it was confirmed that the consumer's disappointment due to the perceived injustice of the service recovery strategy had a positive effect on the consumer's negative word-of-mouth behavior and switching intentions. The verification results of the moderation effect in the relationship between negative word-of-mouth behavior and switching intention, it was found that the younger the age(MZ generation), the higher the possibility of causing dysfunctional behavior. This study expands the scope of related research by presenting a new perspective on the justice perception in the service recovery process by verifying dysfunctional behavior of consumers caused due to the failure of the service recovery strategy. It is believed that the results of this study will be used as basic data for the establishment of practical strategies for OFDS companies to prevent double defection of their customers.

A Comparative Study of Sulfate and Chloride Intrusion in Mortar Sections: An Approach Using Laser Induced Breakdown Spectroscopy and Ion Exchange Membrane (LIBS와 이온교환막을 활용한 모르타르 단면 침투 황산염과 염화물 분석)

  • Park, Won-Jun
    • Journal of the Korea Institute of Building Construction
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    • v.23 no.3
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    • pp.221-229
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    • 2023
  • This research aimed to conduct an empirical assessment of the penetration of chloride and sulfate ions into mortar sections using an anion exchange membrane(AEM) and laser-induced breakdown spectroscopy(LIBS). The study involved a simultaneous ion chromatography(IC) analysis and LIBS analysis performed on mortars immersed in varying concentrations of chloride and sulfate. The findings revealed that at the wavelengths specific to Chloride(837.59nm) and Sulfur(921.30nm), the LIBS intensity achieved using AEM surpassed that obtained with a paper substrate at equivalent penetration concentrations. A robust correlation was confirmed between LIBS intensity and chloride ion concentration. Furthermore, when juxtaposed with IC analysis concentration outcomes at identical depths, the AEM displayed a higher intensity. The research noted an enhancement in LIBS intensity and a diminution in errors within the low-concentration section when deploying AEM. However, for the Sulfur wavelength of 921.3nm, there remains a need to augment the sensitivity of the LIBS signal within the low-concentration section in future studies. The findings underscore the potential of employing AEM and LIBS for precise analysis of chloride and sulfate ion penetration into mortar sections. This strategy can aid in bolstering assessment precision and mitigating errors, particularly in regions with low concentrations. It is recommended to further research and develop methods to amplify the sensitivity of the LIBS signal for sulfur detection in low-concentration sections. In sum, the study accentuates the significance of employing advanced techniques like AEM and LIBS for efficacious and precise analysis in the domain of mortar section assessment.

Impact of Periodic Auditor Designation on Audit Quality: Focusing on the Quality of Accruals in the DD Model (주기적 감사인 지정이 감사품질에 미치는 영향: DD모형의 발생액의 질을 중심으로)

  • Tae-Hyoung Mun
    • Journal of Industrial Convergence
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    • v.21 no.4
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    • pp.65-72
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    • 2023
  • This study's purpose is to verify how the periodically designated auditor in the recently implemented periodic auditor designation system affects audit quality. In this study, hypotheses were established by reviewing previous studies, and 980 samples of 2019 and 2020 were selected for KOSPI-listed companies. Dechow & Dichev (2002)'s accrual quality was used as the dependent variable, and the effect of whether or not a company was periodically designated as an auditor and whether or not a Big 4 auditor was selected was empirically analyzed. As a result of the analysis and correlation analysis, a statistically significant difference was confirmed in the quality of the dependent variable accrual and the independent variable designated auditor (PA). However, as a result of the regression analysis model 1, it was found that the designated auditor was not significant, but it was confirmed that there was a significant difference in the control variables. Further analysis confirmed the difference in audit quality according to the Big 4 auditors. This study is significant in that it is a study that uses empirical data to study the effect of audit quality and the selection of regularly designated auditor companies after the introduction in 2019 and 2020. Due to the non-disclosure of government-designated companies, there is a limit that there may be a difference from the selection based on the researcher's published selection criteria.