• 공학교육연구
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• 제22권1호
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• pp.16-21
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• 2019

This study deals with empathic concern in the age of the fourth industrial revolution. A study, investigating emotional and empathic responses towards a situation of negative human-robot interaction, was conducted using mobile surveys and self-reports. In total, 116 subjects were recruited regardless of their disciplinary and demographic backgrounds. For data analysis, a mixed method was used. Results show that people differ in emotional and empathic responses in human-robot interaction. This individual difference was influenced by educational backgrounds and gender. Suggestions for engineering education were discussed.

• Asia Marketing Journal
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• 제15권4호
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• pp.103-129
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• 2014

Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers' narrative processing. The purpose of storytelling is to elicit consumers' emotional experience to meet the objectives of advertisement producers. Therefore, the most important requirement for storytelling in advertising is that it evokes consumers' sympathy for the main character in the advertisement. This does not involve advertisements directly persuading consumers, but rather, consumers themselves finding an answer through the advertisement's story. Thus, consumers have an indirect experience regarding the product features and usage through empathy with the advertisement's main character. In this study, we took the results of a precedent study as the starting point, according to which consumers' emotional response can be altered depending on the storytelling methods adopted for storytelling ads. Previous studies have reported that drama-type and vignette-type storytelling methods have a considerably different impact on the emotional responses of advertising audiences, due to their different structural characteristics. Thus, this study aims to verify that emotional response aroused by different types of advertisement storytelling (drama ads vs. vignette ads) can be controlled by the socio-psychological gender difference of advertising audiences and that the interaction effects between the socio-psychological gender differences of the audience and the gender stereotype of emotions to which advertisements appeal can exert an influence on emotional responses to types of storytelling in advertising. To achieve this, an experiment was conducted employing a between-group design consisting of 2 (storytelling type: drama ads vs. vignette ads) × 2 (socio-psychological gender of the audience: masculinity vs. femininity) × 2 (advertising appeal emotion type: male stereotype emotion vs. female stereotype emotion). The experiment revealed that the femininity group displayed a strong and consistent empathy for drama ads regardless of whether the ads appealed to masculine or feminine emotions, whereas the masculinity group displayed a stronger empathy for drama ads appealing to the emotional types matching its own gender as well as for vignette ads. The theoretical contribution of this study is significant in that it sheds light on the controllability of the audiences' emotional responses to advertisement storytelling depending on their socio-psychological gender and gender stereotype of emotions appealed to through advertising. Specifically, its considerable practical contribution consists in easing unnecessary creative constraints by comprehensively analyzing essential advertising strategic factors such as the target consumers' gender and the objective of the advertisement, in contrast to the oversimplified view of previous studies that considered emotional responses to storytelling ads were determined by the different types of production techniques used. This study revealed that emotional response to advertisement storytelling varies depending on the target gender of and emotion type appealed to by the advertisement. This suggests that an understanding of the targeted gender is necessary prior to producing an advertisement and that in deciding on an advertisement storytelling type, strategic attention should be directed to the advertisement's appeal concept or emotion type. Thus, it is safe to use drama-type storytelling that expresses masculine emotions (ex. fun, happy, encouraged) when the advertisement target, like Bacchus, includes both men and women. For brands and advertisements targeting only women (ex. female clothes), it is more effective to use a drama-type storytelling method that expresses feminine emotions (lovely, romantic, sad). The drama method can be still more effective than the vignette when women are the main target and a masculine concept-based creative is to be produced. However, when male consumers are targeted and the brand concept or advertisement concept is focused on feminine emotions (ex. romantic), vignette ads can more effectively induce empathy than drama ads.

• 대한간호학회지
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• 제29권3호
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• pp.585-595
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• 1999

The purpose of this study was to examine the predictors of burnout among informal caregivers of older adults. One hundred thirty seven caregivers who had provided care to older adults over 60 years of age for more than one month were included in the study. Most of the caregivers were white (91%) and female (78%). Mean ages of the caregivers were 64 years and 78% of them were married. Seventy percent of the older adults suffered from Alzheimer and related disease. In this study, caregivers reported that they experienced burnout once a month. The scores of emotional exhaustion and reduced personal accomplishment of the caregivers were in the moderate burnout range. To examine the predictors of burnout, discriminant analysis was used. Caregivers were divided by two groups based on the sum of scores (cutpoint＝6) on three dimensions of burnout after each dimension was categorized into high(3), moderate(2), and low(1). Nine predictors were included in the analysis : Caregiver's age, employment status, Instrumental Activities of Daily Living (IADL) of the older adult, presence of dementia of the older adult, caregiver's empathy toward the older adult (emotional and cognitive), and 3 coping strategies (negative, problem-focused, cognitive reconstructioning). Caregivers who reported high burnout showed higher cognitive empathy toward the older adults than those who showed low burnout. Caregivers who experienced high burnout used negative coping more often, and cognitive reconstructioning coping and problem focused coping less often than their counterparts. Wilks' Lambda was .78 indicating that differences between the two groups were significant. Cognitive empathy and cognitive reconstructioning coping showed high standardized canonical discriminat function coefficients over .40. Discriminant function with 9 predictors correctly classified 71% of the sample. In conclusion, informal caregivers also experienced certain level of burnout. Cognitive empathy and coping strategies predicted burnout experience of the caregivers. Based on this study, nursing intervention to the informal caregivers to improve their cognitive empathy toward the older adults and to modify their coping strategies in a way to reduce burnout experience can be applied. Further research to develop effective nursing interventions for the purpose of reducing burnout experience by modifying predictors was suggested.

• 아동학회지
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• 제28권3호
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• pp.219-233
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• 2007

The purpose of this study was to investigate university students' motivation for parenthood related to their definition of parenthood, empathy and self-esteem. Participants were 447 junior and senior students(male 263, female 184) in 5 universities throughout Korea. Results were : (1) Male students and employed mothers were higher than female students and unemployed mothers' 'motivation for strengthening biological family ties' but there were reversed results in 'motivation for traditional norms.' Students majoring in home economics showed the highest score in 'altruistic-emotional motivation.' (2) There were positive correlations between motivation for parenthood and definition of parenthood and empathy. 'Motivation for traditional norms' correlated positively with self-esteem. (3) Motivations for parenthood were explained by about 4~28% by their definition of parenthood, empathy, and self-esteem.

• 영재교육연구
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• 제13권1호
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• pp.97-116
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• 2003

본 연구의 목적은 유아기의 지능과 정서 지능이 어떤 관계를 가지고 있으며, 지능의 수준과 성별에 따라 정서 지능이 집단 간에 어떠한 차이를 보이는지 알아봄으로써 일반 아동 교육 및 효과적인 영재 교육과정의 개발과 구성을 위한 이해의 바탕을 시사받는 데 있다. 이를 위해 만 5, 6세 유아 104명을 대상으로 지능과 정서 지능의 관계 및 지능 수준과 성별에 따른 정서지능의 차이를 알아본 결과는 다음과 같다. 첫째, 유아의 지능과 정서 지능 간에는 유의미한 상관관계가 있는 것으로 나타났다. 둘째, 지능을 상$.$중$.$하집단으로 나누었을 때, 정서 지능 총점과 감정이 입, 정서 조절에서 집단 간의 유의미한 차이가 있었다. 셋째, 유아의 정서 지능에서 남녀간의 유의한 차이가 나타났고, 여아가 남아보다 정서 지능 총점에서 높은 점수를 나타냈으며 각 하위 요인별로는 감정이입, 정서조절에서 여아가 더 높은 점수를 나타내었다. 이상의 연구 결과를 종합해 볼 때, 본 연구의 경우 지능과 정서 지능은 서로 대립되는 개념이 아닌 서로 상보적인 역할을 할 수 있다는 점에서 지능과 정서 지능이 유의한 정적 상관관계에 있다는 결과를 얻었다.

• 융합정보논문지
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• 제11권1호
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• pp.191-198
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• 2021

본 연구는 치위생과 학생들의 공감능력에 영향을 미치는 요인을 확인하여 공감능력을 향상시킬 수 있는 방안을 마련하기 위한 기초자료로 제공하고자 실시하였다. 자료 수집은 전북 지역 소재 대학에 재학 중인 치위생과 학생 198명을 대상으로 설문조사 하였다. SPSS version 19.0을 사용하여 기술통계, T-test, Anova, 상관분석 그리고 위계적 회귀분석으로 분석 처리하였다. 그 결과, 이타행동의 하위요인 중 공감적 이타행동(��=.315), 정서인식명확성(��=.210), 즉각적 이타행동(��=.206)의 순으로 공감능력에 영향을 미치고 있음을 확인하였다. 본 연구 결과를 근거로 치위생과 학생의 공감능력 향상을 위한 프로그램 개발에 도움이 되는 기초자료를 제시하였고, 후속 연구의 필요성을 제안하였다.

• 아동학회지
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• 제20권4호
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• pp.213-229
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• 1999

This study examined the effectiveness of an Emotional Education Curriculum. The subjects were 55 five-year-old children attending a kindergarten located in Kangbuk-gu, Seoul. Using the pre- and post-test model, the Thinking, Feeling, Behaving Curriculum was employed two to three times a week for 15 weeks in the experimental group. Data were analyzed by t-test and ANOVA. This study indicates that the Thinking, Feeling, Behaving Emotional Education Curriculum was effective in understanding young children's emotional self-perception and empathy, but the curriculum was only partially effective in improving young children's social behaviors.

• 대한안전경영과학회지
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• 제17권4호
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• pp.305-319
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• 2015

Among recent management innovation activities of hotel, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The hotel's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, emotional commitment and continued commitment and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors corporeality, responsiveness and assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the hotel to increase customer satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.60-74
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• 2024

Due to the relative lack of concerns and research on organizational career development in startups, we study aimed to reveal the impact of shared leadership in startups on organizational career development through organizational commitment. The research method was an online survey targeting 200 startup members from April 11 to April 28, 2023, and a total of 195 copies were used in the final analysis. As a result of the study, first, among the shared leadership of startups, development and mentoring were found to have a positive impact on emotional commitment. Second, among the shared leadership of startups, planning and organizing, support and empathy were found to have a positive impact on continuous commitment. Third, planning and organizing, support and empathy had a positive impact on normative commitment. Third, among startups' shared leadership, planning and organizing, support and empthy had a positive impact on normative commitment. Fourth, emotional and continuous commitment were found to have a positive impact on improving career goals in organizational career growth. Fifth, emotional and continuous and normative commitment were each found to have a positive influence on the development of professional abilities in organizational career development. Lastly, emotional, continuous and normative commitment were all found to have a positive influence on the speed of promotion in organizational career growth. As a result, it is expected that the results of this study will be able to suggest shared leadership policy directions and goals for startups.

• 유통과학연구
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• 제15권12호
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• pp.85-94
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• 2017

Purpose - Owing to economic development and rapid globalization, the number of people traveling abroad has increased dramatically in recent years. For instance, according to data from World Tourism Organization, approximately 1,724 million tourists traveled abroad in 2016. This phenomenon has resulted in a change for domestic markets, as they no longer serve only domestic customers but also serve foreign customers as well. Therefore, intercultural service encounters between services providers and customers from diverse cultural backgrounds are becoming more frequent. Especially in the field of retailing, salesperson's customer oriented selling behavior is particularly important for the successful interactions. However, it is hard to find some factors that can improve salesperson's customer oriented selling behavior in intercultural sales encounters. Research design, data, and methodology - A quantitative survey methodology was utilized to collect data on 312 salespeople at duty-free shops located on Jeju Island, Korea. As a tourism-based region, Jeju Island has attracted a large number of foreign tourists since being designated as an international free city in 2002. Owing to this phenomenon, intercultural sales encounters between salespersons and customers from different cultures have become commonplace. Compared to other salespeople, salespeople working in duty-free shops have more frequent intercultural interactions, as over 90% of their total customers are from foreign countries. Additionally, regular professional training programs for salespeople help cultivate cultural intelligence. Data analysis was conducted using SPSS 20. Results - This paper explores the role of empathy and cultural intelligence in intercultural sales encounters using a theoretical model incorporating the causal relationships between empathy(cognitive empathy and emotional empathy) and customer oriented selling behavior, as well as the moderating effects of cultural intelligence in these relationships. Conclusions - This study is almost the first to explore the influence of empathy and cultural intelligence in intercultural sales encounters. Thus, this study provides a meaningful contribution to the application of empathy and cultural intelligence in the retailing field and will draw the attention of personal distribution practicers and researchers to the importance of empathy and cultural intelligence. Additionally, this study has useful managerial implications for employee selection, training, and development in retailing firms engaged in intercultural sales encounters.