• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.49-56
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• 2017

The purpose of this study was to investigate the effects of virtual reality bowling on emotional changes using EEG (Electroencephalogram). Sixteen bowling players who have at least three years of experiences in bowling participated in this study. Their aged ranged from 26 to 35 years old with a mean age of 29.6 years. The frontal lobes (Fp2-Fp1, F4-F3, F8-F7) of each player were measured while subjects were performing five games of bowling. And after performing every frame, their emotion was measured immediately with Visual Analogue Scale. The data were analyzed by one-way analysis of variance to test differences in the alpha value of each region of the frontal lobes. The dependent variable is the alpha power of the cerebral asymmetry. The results showed that players who scored a strike showed higher VAS values than those who missed the spares or cleared the spares; those who cleared spares showed higher VAS values than those who missed spares In addition, with respect to frontal R-L asymmetry score, the alpha-wave of the left frontal lobe was activated when scoring a strike and clearing spares and the alpha-wave of the right frontal lobe was activated when missing spares. In conclusion, the results of this study demonstrated that success or achievement in competition gives rise to positive emotions and vice versa. This study neurophysiologically proved that performance outcomes during a competition directly influence players' emotion and brain waves.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1230-1240
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• 2005

The purpose of this study was to apply a scientific and systematic method for assessing fashion goods' TV ads effects by EEG and questionnaires as determined by the type of ads appeal. Ads stimulants used in the survey were limited to underwear and sportswear that were advertised during $2000{\sim}2002$ on TV: 4 information-transferring and 4 emotion-evoking ads were used. Subjects were thirty healthy male and female college students. EEG was extracted from six lobes and the recorded EEG was analyzed by the range of frequency of ${\theta},\;{\alpha}\;and\;{\beta}$ waves. Data were analyzed by SPSS 11.0 with reliability test, $x^2$-analysis, t-test and frequency analysis. The emotion-evoking ads showed higher scores in memory, recall and attitude towards the ads. The responses of ${\theta}\;and\;{\alpha}$ wave were active throughout the ads but the response of ${\beta}$ wave was not. The results by the survey and the EEG test showed high similarities, indicating the EEG tests could be used as the supplementary tool for measuring ads effects.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.141-144
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• 2009

본 연구는 사상관련전위를 이용하여 의식하에 제시된 미적자극이 대뇌활동에 미치는 영향을 밝혀내고자 이루어졌다. 이를 위해, 16명의 실험참가자에게 masking법를 이용해 미적자극을 의식하에 제시하였다(10msec). 제시된 자극은 선행연구를 통해 선정된 Beautiful Images(미자극), Ugly Images(추자극), Neutral Images(중성자극)이였다. 사상관련전위(event-related potentials; ERPs)는 64채널의 뇌파계를 이용하여 측정하였다. 그 결과, 후두엽 (Oz) 및 좌측두엽 (T5)에서 미자극에 의해 나타난 ERPs초기성분인 P1, N1, P2, N2의 진폭이 중성자극에 의해 나타난 진폭보다 컸다. 그리고, 후두염에서 추자극에 의해 보여진 P2, N2의 진폭 및 Late Slow Wave(LSW)의 평균전위가 중성자극에 의해 보여진 것보다 컸다. 이와 같은 ERPs성분은 자극의 탐지, 패턴인지, 기억탐색, 표적선택 등과 같은 자극의 정보처리와 관련되어 있다고 보고되고 있다. 따라서, 의식하에 제시된 미적자극은 서로 다른 대뇌 활동을 일으킴을 알 수 있다. 이는 인간은 의식하에서 미적자극에 대한 정보처리를 하는 기능을 가지고 있음을 뜻한다.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.133-149
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• 2007

Amid a wave of informatization, the world is allowing diverse exchanges and cooperations in the global village to be promoted. And, a change in the life environment and the consumption pattern allows the key word in distribution revolution called 'online' and 'emotion' to be recalled. As the emotion is being positioned as the trend of the new era, this study has its significance in that even the fashion industry desperately requires the emotion marketing aiming at the artistic value and practicality in fashion and the creation in value-added, and requires the development and utilization plan for diverse VMD programs on the rational dress shop, like the successful case of the trendy shop such as America's large bookstore 'Barnes & Noble.' Accordingly, the purpose of this study is to design and suggest the virtually trendy dress shop as one plan of utilizing VMD, by examining about the fashion business environment and about 'emotion trend' according to the consumer purchase needs, and through researching into the cases of the trendy dress shops with the emotion marketing. The virtual trendy dress shop 'Muse,' which was proposed as its research result, was designed with having the main concept as urban naturalism, which points to the urban and sophisticated coordination, and to the simple personality and rational value, as one method of utilizing VMD in the differentiated dress shop. And, it is desired to be performed the researches on the development and the utilization plan for diverse VMD programs in the dress shop down the road.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.16 no.6
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• pp.519-525
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• 2023

The human brain constantly emits electrical impulses, which is called brain waves, and brain waves can be defined as the electrical activity of the brain generated by the flow of ions generated by the biochemical interaction of brain cells. There is a study that emotion is one of the factors that can cause stress. Brain waves are the most used in the study of emotions. This paper is a study on whether emotions affect stress, and showed two images of fear and joy to four experimenters and divided them into three stages before, during, and after watching. As a measurement tool, brain waves at the positions of Fp1 and Fp2 were measured using the NeuroBrain System, a system that can automate brain wave measurement, analysis, brain wave reinforcement, and suppression training with remote control. After obtaining the brain wave data for each emotion, the average value was calculated and the study was conducted. As for the frequency related to stress, the values of Alpha and SMR, Low Beta, and High Beta were analyzed. Brainwave analysis affects stress depending on the emotional state, and "fear" emotions cause anxiety by raising Beta levels, resulting in higher Mind Stress levels, while "joy" emotions lower Beta levels, resulting in a significant drop in Mind Stress.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.177-186
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• 2018

The mechanism of emotion is complex and influenced by a variety of factors, so that it is crucial to analyze emotion in broad and diversified perspectives. In this study, we classified neutral and negative emotions(sadness, fear, surprise) using arousal evaluation, which is one of the psychological evaluation scales, as well as physiological signals. We have not only revealed the difference between physiological signals coupled to the emotions, but also assessed how accurate these emotions can be classified by our emotional recognizer based on neural network algorithm. A total of 146 participants(mean age $20.1{\pm}4.0$, male 41%) were emotionally stimulated while their physiological signals of the electrocardiogram, blood flow, and dermal activity were recorded. In addition, the participants evaluated their psychological states on the emotional rating scale in response to the emotional stimuli. Heart rate(HR), standard deviation(SDNN), blood flow(BVP), pulse wave transmission time(PTT), skin conduction level(SCL) and skin conduction response(SCR) were calculated before and after the emotional stimulation. As a result, the difference between physiological responses was verified corresponding to the emotions, and the highest emotion classification performance of 86.9% was obtained using the combined analysis of arousal and physiological features. This study suggests that negative emotion can be categorized by psychological and physiological evaluation along with the application of machine learning algorithm, which can contribute to the science and technology of detecting human emotion.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.299-306
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• 2009

In this study, pulse waves were measured at radial artery using non-invasive tonometric pulse pressure measurement system, SphygmoCor(AtCor, Australia), according to subject's posture. Then it was analysed whether the pulse wave parameters, which contain heart activities, change among three different postures (upright stand, sit, and supine). And it was also verified that the pulse wave parameters change among blood pressure level groups(hypotensive, normotensive, and hypertensive). As a results, posture effects were verified in time information of pulse wave rather than amplitude. But some parameters calculated by ratio of two amplitude, such as augmented index(AI) and ratio of central aortic pulse and radial artery pulse, showed significant difference according to postures. In post hoc test, time to the $1^{st}$ and $2^{nd}$ pulse peak(P_$T_1$, and P_$T_2$), ED(ejection duration), and HR(heart rate) showed significant difference among posture groups with each other. In comparison of blood pressure groups, it was verified that the parameters related to amplitude of pulse wave showed significant difference rather than time information.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.91-96
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• 2000

본 연구는 이러한 뇌파 바이오피드백 원리를 적용하여 뇌파를 유도하고 유도된 상태에 대한 피드백을 제공함으로써 사용자 스스로 자신의 뇌파 상태를 조절하도록 하는 장치로 개발된 Q0jump 시스템의 효과성을 밝히고자 하였다. 연구 방법에 있어서 뇌파 측정 장비와 Q-jump를 동시에 측정함으로써 Q-jump 시스템의 타당성을 검증하였으며, 또한 뇌파유도 프로그램을 사용하여 그 효과성을 입증하려 했다. 그 결과 Q-jump 시스템과 뇌파 측정장비에서 얻어진 결과가 유의한 상관을 가짐을 보았다. 상대적 출현량에 있어서 뇌파 유도프로그램을 사용했을 때, 전두엽 부분에서 slow alpha 는 유의한 증가를, fast beta는 유의한 감소를 나타냈다. 후속 연구에 있어서는 통제집단을 이용한 보다 면밀한 검증 연구가 필요하다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.86-90
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• 2000

The effects of the timing of daily bathing on sleep in winter were studied. Eight healthy male subjects were assigned to three sleep conditions: bathing just before sleeping (Condition J), bathing 2 h before sleeping (Condition T0 and no bathing before sleeping (Control). We can found that slow wave sleep and REM sleep were increased, and sleep onset latency and wake after sleep onset were shortened in Condition T compared with Condition J. Rectal and mean skin temperatures n both bathing conditions were the same levels after the first half of sleep. Furthermore, subjective sleep sensation was the highest value in Condition T. These results suggest that bathing done before going to bed in winter was good for sleep; moreover, bathing 2 h before going to bed was more effective than bathing immediately before going to bed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.88-93
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• 1998

The purpose of this study was to examine theory about indoor thermal comfort-environment as well as to determine thermal sensation and physical responses for men in summer and winter indoor environment, under various air temperature and relative humidity, with male university students. Subjective Evaluation, Heart rate(Electrocardiogram, ECG), Electroencephalo gram(EEG) were examined. We found that comfort of people was achieved at SET*. 24.7$^{\circ}C$, -0.82${\alpha}$-wave) both in summer and in winter.