• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.3
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• pp.168-177
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• 2009

The proliferation of the internet and electronic commerce has given the manufacturers the opportunity of direct marketing. This study analyzes the decision of manufacturers regarding whether to sell the products through independent sales company or to sell the products to the consumer directly. To do this, a new demand function is proposed and sub and super games are modeled and analyzed based on the demand function. By analyzing the Nash equilibria, it is shown that the manufacturers' decision of direct or indirect marketing not only depends on the competitiveness between the products but the absolute and relative marketing capabilities of the manufacturers. It is also shown that, in some cases, the manufactures have incentive to rise the competitiveness between the products to maximize the channel profit.

• Journal of Intelligence and Information Systems
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• v.10 no.3
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• pp.73-89
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• 2004

Since people have come to access more and more information about products with the proliferation of the Internet, more and more customer-to-customer e-marketplaces are being introduced with rapidly increasing transaction volumes. As the role of customer-to-customer electronic commerce has become increasingly regarded as vital to the economy, much research has delved into developing intelligent agent systems to efficiently support customer-to-customer electronic commerce. Most of this research, however, has focused only on supporting simple negotiation for the price of common goods along the time span. To expand the negotiation object to the differentiated goods, the customer must be allowed to negotiate over multi-at-tributes of the product besides the price, including the attributes related to the transaction activity itself, such as delivery time and payment method. To satisfy this requirement, we propose an agent marketplace for differentiated goods where the agent of a customer can negotiate not only the price but also the various attributes of the product and the transaction in order to achieve a better utility level for both buyer and seller. The formal protocol and the architecture issues to support the proposed e-marketplace and agents are also addressed.

• Information Systems Review
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• v.6 no.1
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• pp.53-66
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• 2004

In Korea, The Consumer Protection Law in Electronic Commerce, which came into effect in July 2002, forced internet shopping malls to provide a minimum of 7 forms of business information, including the name of the business, the name of the representative, geographical address, telephone number, fax number, e-mail address, and business license number, so that consumers could easily identify them. To investigate the shopping malls which do not provide their business information, can lead to confidence in the electronic commerce environment. To investigate the completeness of the business information with the internet shopping malls, this paper proposes the methods of gathering URLs of internet shopping malls, of extracting business information attributes, and an architecture of the agent system. Information extraction in our research is based on synonyms and indicator words of the attributes. With the experiment we showed that the accuracy of our agent system to find out the right business information is 89.3%.

• Management & Information Systems Review
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• v.4
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• pp.29-66
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• 2000

The current economic environmental changes such as globalization, information and opening of the market is calling for or needing the more rapid change of management and/or marketing strategies of the company than they did before to survive in tile borderless international competition. Under this situation, this study focuses on the correspondence strategies of Electronic Commerce which is one of the key elements to overcome or lead the above demands through seeking the problems of the current EC acception and application specially in Chollabuk Do province. For the above purpose, this study surveys the questionary with business firms of above area and figures out what is the correlation between business form and size and EC acception and application and what is the problems on it. And than provides several counter strategies which are following based on the survey to keep this area companies from out of business and lead the above economic environmental changes. To expand the adoption and application of EC to this area, firstly, top managers of the company must recognize the necessity and importance of EC compared with traditional commerce and change their perception and attitude concerning EC positively, and than try to accept it as soon as possible. Secondly, the company need the retained earning to invest to EC and educate their managers and employees with total participation. Thirdly, local government has to improve its attention to EC as a best way or opportunity to reduce and overcome the economical gap and development its economy because EC can remove the physical time or distance and space, scale and capital limitations. Finally, government has to expand and establish information infrastructure such as technical infrastructure(communication and security technology), Functional infrastructure like standard protocol, Organizational infrastructure(interchange agreement, relative law) and social infrastructure to improve efficient electronic transaction which can Increase the company' international compatitiveness under the current economy trend.

• Journal of KIISE:Computer Systems and Theory
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• v.26 no.7
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• pp.839-846
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• 1999

전자상거래에서 중요한 지불 수단으로 떠오르고 있는 전자화폐 시스템에 있어서 사용자에의 익명성 제공은 기존의 지불 시스템에서 제공하지 못하는 중요한 요소이다. 그러나 사용자 익명성을 악용하여 각종 범죄 활동에 이용하려는 시도가 발생할 수 있으며 전자화폐 시스템 도입시 이에 대한 대책도 함께 강구되어야 한다. 따라서 본 논문에서는 전자화폐의 효율적 사용을 위해 분할성 기능과 함께 화폐 추적과 사용자 추적 기능을 제공하는 효율적인 전자화폐 프로토콜을 제안한다.Abstract Electronic Cash System is an important payment method in Electronic Commerce. The anonymity of users is an important issue in such systems, but the issue has not been addressed by previous payment methods. User anonymity can lead to a system that is vulnerable to various criminal activities. Therefore, e-cash systems must consider ways to prevent such criminal activities. In this paper we suggest an efficient e-cash system that eliminates the vulnerability of the system by using the divisible ability of the system with the coin and owner tracing.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2000.10a
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• pp.355-359
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• 2000

This paper presents design of an advertising E-commerce (electronic commerce) serve. using push technology which provides clients with multimedia information such as text, audio and video according to their setting information. In the most of existing E-commerce system, users visit the web site in person, see and buy goods. In this paper we show the new E-commerce format: Clients select a field of advertisement of what they want to see on the browser, then EC server sends the clients moving advertisements at regular intervals. Subsequently, the users see advertisements and buy goods. The server of this system was designed using push server that saves moving advertisements in the database and sends the user-specific advertisements to users. The system designed in this study is very an active system contrary to existing passive E-commerce systems.

• The Journal of Society for e-Business Studies
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• v.4 no.2
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• pp.115-132
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• 1999

It is expected that the electronic money will be a major payment method in the forthcoming electronic finacial system. However, in order for the electronic money to have a widespread use among general public in their dialy life there are many properties that should be satisfied beforehand. In this study, we first analyze the characteristics of the existing electronic money systems, compare various proposals on the electronic money system so far, and then suggest a desirable model of developing an electronic money system for Korean financial institutions. It has been found that the model we propose satisfies the general requirements of the electronic money system. The results of this study will aid in various activities of technology development and standardization. Furthermore, this study will support the initiative effort of Korea in developing inter-country electronic money system.

• The Journal of Information Systems
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• v.10 no.2
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• pp.33-64
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• 2001

With the development of the Internet, electronic commerce, electronic markets, and digital economy, new business paradigm and new ways of business have been emerging and developing. The development of right and robust business models for electronic markets is a key for Internet business success. This parer reviews previous studies and successful cases for business models based on the Internet. This paper presents strategic factors such as the business value and the source of revenue, products and services, business processes and technologies, and the characteristics of electronic markets and relationship with customers and partners as a framework for developing sustainable and robust business models. This paper presents seven propositions for developing successful Internet business models as guidelines for practitioners and theorists.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 1999.10a
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• pp.281-289
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• 1999

The objective of this paper is to propose a brand new interface mechanism to provide more intelligent decision making support for EC problems. Its main virtue is based on a numerical process mechanism by using an Extended AND-OR Graph (EAOG)-based logic algebra. Using this mechanism, decision makers engaged in electronic commerce (EC) can effectively deal with complicated decision making problems. In the field of traditional expert systems research, AND-OR Graph approach has been suggested as a useful tool for representing the logic flowchart of the forward and/or backward chaining inference methods. However, the AND-OR Graph approach cannot be effectively used in the EC problems in which real-time problem-solving property should be highly required. In this sense, we propose the EAOG inference mechanism for EC problem-solving in which heurisric knowledge necessary for intelligent EC problem-solving can be represented in a form of matrix. Finally, we have proved the validity of our approach with several propositions and an illustrative EC example

• IE interfaces
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• v.18 no.4
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• pp.390-401
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• 2005

In this paper, we propose an efficient internet-based logistics brokerage concept which can overcome the weakness of the traditional off-line method to intermediate between vehicle owners and shippers for matching empty vehicles and freights. For defining a business model based on the new concept and implementing an information system, it is necessary to analyze the business process for the internet-based logistics brokerage using a modeling methodology. In this paper, we analyze the logistics brokerage process using the UN/CEFACT Modeling Methodology (UMM) being utilized as a standard modeling methodology in the area of electronic commerce. After analyzing the business process, we can expect that the UMM can be used as a useful tool for modeling the business process of electronic commerce in which the description of the collaborative work is very important.