• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.360-375
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• 2011

The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

• International Area Studies Review
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• v.15 no.3
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• pp.429-449
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• 2011

This study investigated the determinants of the foreign direct investment (FDI) by the Korean firms. We focused on types of FDI such as market-seeking, efficiency-seeking, strategic asset-seeking, resource seeking investment and institutional distance including economic distance, political distance and cultural distance which were affecting Korean FDI decision. We tested our hypotheses using Korean FDI data collected between 1980 and 2010. The result showed that Korean FDI to be associated with market-seeking, efficiency-seeking, strategic asset-seeking investment, and institutional distance such as economic distance. We also examined Korean FDI before and after IMF, and the results indicated that before IMF, Korean FDI was associated with market-seeking and strategic asset-seeking investment. However, after IMF, Korean FDI was associated with market-seeking, efficiency-seeking, strategic asset-seeking investment, and institutional distance such as economic distance.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.135-145
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• 2001

In this study, investigation into the impact of sensation seeking tendency and clothing attitudes upon brand variety seeking will be made through the presentation of sensation seeking tendency as consumer's motivation of clothing behavior and clothing attitude as parameter. To give goals of this study. First, to help the understanding of consumers by elucidating consumer's psychological characteristics against sensation seeking tendency, clothing attitude and diverse brands seeking. Second, to offer standard for specifying market by presenting theoretical as well as empirical data. Third. to create successful marketing strategy according to consumer groups and moreover to increase sales efficiency. Research results are as follows : As a result of investigating on which factor among sensation seeking tendency affects on seeking various brands, change seeking tendency and aesthetic seeking impact upon seeking various kinds of brands. Change seeking is turned out to be the most influential factor. Fashion leadership, fashion innovativeness, attention concentration, social approval and clothing interest had an impact on diverse kinds of brand seeking: there was a positive relations with fashion leadership. attention concentration. clothing interest and fashion innovativeness, whereas a negative link with social approval. Three factors of sensation seeking tendency, two factors, that is change seeking and aesthetic seeking. have direct and indirect paths that lead to diverse brand seeking, via clothing attitude. that is to say, clothing interest. fashion leadership. social approval and attention concentration. On the other hand, thrill and risk seeking only had indirect path. Aesthetic seeking showed higher significance to indirect effect on diverse brand seeking which takes clothing attitude as a parameter, than that of direct effect. Brand variety seeking was under considerable effect of fashion leadership, clothing interest and attention concentration, in order.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3587-3598
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• 2014

This study analyzed the efficiency of a program designed for enforcing the job-seeking ability to overcome the career-barriers as well as the effect of the job-seeking efficacy toward the job-maintaining willingness of the disabled. For this research, the job-seeking ability enforcement program, which was started by the Korea Employment Agency for the Disabled, was executed towards the 86 disabled by 7 sessions, which has been operated 6 hours a day for 4 days per week from December in 2012 to November in 2013. The survey for the study was taken twice with the same questionnaire toward the same object; one was a pre-survey that has been done before operating the program and the other was a pro-survey that was done after operating the program. The data was analyzed to obtain the 4 variables of job-seeking efficacy to overcome the career-barriers, which were self-efficacy, job-seeking skill, interpersonal relationship skill and job-information exploration and the 5th variable, job-maintaining willingness. The study findings were as follows. Firstly, the program efficiency was significant in interpersonal relationship skill and job-information exploration, while not significant in self-efficacy and job-seeking skill. Secondly, the self-efficacy and interpersonal relationship skill among the job-seeking efficacy to overcome career-barriers positively affects the job-maintaining willingness.

• Journal of Korean Library and Information Science Society
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• v.35 no.1
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• pp.257-281
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• 2004

To promote the efficiency of university library information service, the analysis of information-seeking behavior of information service users must be pre-examined. Under such assumption, this study made a survey of the information-seeking behavior of university faculty and students of five National Universities and the Universities of Education. This research found out the difference of behavior among main users when they sought the information, which was supplied by university libraries, and gave suggestion and advice for the improvement of the university library information service.

• Industry Promotion Research
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• v.1 no.2
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• pp.87-93
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• 2016

This study analyzed the effect of university students' perception of job competence on job-seeking attitude. The study results showed that certificate and job-related experience significantly affected will of getting a job and self-efficiency. It is suggested that emphasizing the importance of getting a certificate and doing job-related practice is more effective rather than getting higher level of education or good grade to improve university students' job-seeking attitude. Also, if students took job-realated education in university job support center, their importance perception of job-related experience, will of getting a job, degree of self-development were higher. This study provided implications for verifying the importance and effectiveness of job competence in enhancing university students' job-seeking attitude.

• Journal of Korea Trade
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• v.23 no.5
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• pp.45-65
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• 2019

Purpose - As the well-known Structure-Conduct-Performance paradigm implies, risk structure of a corporation may affect its risk management activity and the activity may in turn determine its performance. Depending on its goal, Foreign Direct Investment (FDI) can shape its risk structure, risk management and its performance. Under this assumption, we investigate the relationship between the goals of FDI and risk management for the first time in academics. Design/methodology - This empirical research uses a survey of 279 current Korean enterprises' FDIs in China with the recently developed business risk quadrant model. Companies are classified into either a market- or an efficiency-seeking group, to identify how each group perceives and manages risks, and values the performance of risk management. Also, we apply integrated risk management method that multinational corporations have introduced in China, then verify the mediating effect between risk factors and performance. Findings - Our research shows the FDIs can expose themselves to differing risk structure although risk management activities simply represent the level of empowerment given to local management by headquarter due to limit of sample size despite diversity of risk and risk management tools. To sum, market seekers are found to have more strategic risk (revenue related risk) than efficiency seekers with financial risk (cost related risk). The market seekers can manage their risk by empowering their local organisation while the efficiency does the opposite ways. The risk management appears to be successful in general. Originality/value - Previous studies on small and medium enterprises' FDIs to China have concentrated on the analysis of entry determinants, withdrawal factors and individual risk management. Meanwhile, this research establishes enterprise-wide risk factors faced by the companies that advance into China, according to the method of the classification by ERM and verifies if they could synthetically improve performance through risk corresponding measures.

• Journal of Technologic Dentistry
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• v.40 no.4
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• pp.261-271
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• 2018

Purpose: The purpose of this study is to clarify the mediating effect of the basic occupational ability in relation to the career barrier and job-seeking efficacy of dental technology students. It aims to provide the basic data for NCS-based education and career guidance. Methods: The subject of the questionnaire survey was dental technology students. The collected data were analyzed using the SPSS 21.0 program. For reliable verification, a significance level of ${\alpha}=.05$ was used and reliability analysis, frequency analysis, descriptive statistics analysis, correlation analysis and regression analysis were performed. Results: The results of the analysis showed that the basic occupational ability had a mediating effect in relation to career barriers and job-seeking efficacy. It was found that the basic occupational ability had a mediating effect in the relationship between job-seeking efficiently and other variables such as difficulty in an interpersonal relationship, lack of self-clarification, conflict with others in important positions, lack of job information, and lack of interest. Conclusion : The results of this study confirmed the importance of the basic occupational ability in improving job-seeking goals, job motivation, job search strength, job skills, and other related areas. If it appears difficult to overcome career barriers such as interpersonal difficulty, lack of self-clarification, conflict with other important people, lack of job information, and lack of interest, then the improvement of the basic occupational ability can be expected to enhance the job-seeking efficiency.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.27-41
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• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• International Journal of Knowledge Content Development & Technology
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• v.9 no.1
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• pp.7-18
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• 2019

The main objective of the study is to find out the level of information-seeking behaviour of auto mechanics working at Siwdu and its impact on the work they do. Two methods of data collection instruments were used; these included a questionnaire and interview schedule. The researchers personally administered fifty-three questionnaires of which forty-eight completed ones were received. Twelve (12) people were interviewed at their respective workshops. The respondents were registered members of Siwdu Auto Mechanic Association and the total number of sixty respondents used represented 20% of total number of members. Quantitative data obtained mainly from the questionnaire were analysed using Statistical Package for Social Sciences (SPSS) software version 20. Responses for the interview were analysed thematically. Some of the major findings are as follows: The majority of the respondents did not know how to get information from the library; some of the respondents preferred consulting their "Masters" for help; majority of the respondents had Android phones but did not know how to access relevant information; respondents were aware of the benefits of authentic information; and respondents recommended that Management of libraries should organise seminars and workshops for auto mechanics to enable them know how and where to access information. Information is needed by everybody to enhance efficiency therefore creating the awareness of the sources of information is a way of increasing productivity. Knowing the level of information-seeking behaviour of people in every manner of job is essential in the nation's human resource development.