• 제목/요약/키워드: Effects of Perception

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로하스 계층별 천연 화장품에 대한 가치 지각이 구매 의도에 미치는 영향 (The Effects of Value Perception for Natural Cosmetics by LOHAS Class on Their Purchasing Intention)

  • 이강이;김순심
    • 한국의상디자인학회지
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    • 제14권3호
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    • pp.111-122
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    • 2012
  • This study analyzed the differences in value perception and purchasing intention for natural cosmetics by LOHAS class and investigated what influences people's value perception for natural cosmetics had on their purchasing intention. Total 450 questionnaires were distributed to adults of over 20s to 50s for the period from Dec. 1, 2011 to Dec. 14 and 410 questionnaires were used as analysis data. As for collected data, the statistical package SPSS 18.0 Version was used for factor analysis, frequency analysis, reliability test, one-way ANOVA, Chi-Square test, Scheffe-test, correlations analysis and multiple regression analysis. LOHAS class was divided into three groups (higher, middle and lower) based on LOHAS index. Through factor analysis, the value perception for natural cosmetics were divided into three factors (social value, emotional and functional value perception). The results of this study were obtained as below. First, in case of the value perception for natural cosmetics by LOHAS class, it was demonstrated that the higher LOHAS classes they were, the higher value perception for natural cosmetics (social, emotional and functional value perception) they had. Second, in case of the effects of the value perception for natural cosmetics by LOHAS class on their purchasing intention (intention to use and recommendation of usage), it was found that their value perception influenced their purchasing intention. Social value perception and functional value perception, especially social value perception largely affected the purchasing intention of all LOHAS classes, while emotional value perception didn't affected the purchasing intention.

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재능유형, 자기외모인식이 화장, 헤어외모관리행동에 미치는 영향 (The effects of Talent Types and Self-Appearance Perception on Make-up and Hair Appearance Management Behaviour)

  • 구인숙
    • 패션비즈니스
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    • 제16권5호
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    • pp.1-22
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    • 2012
  • This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.

한부모가정 자녀들이 인식하는 주관적 계층인식이 자살 충동에 미치는 영향: 우울과 주관적 건강인식의 매개효과 (The Effects of Subjective Class Perception on Suicidal Ideation in Children of Single-Parent Families: Verification of Multiple Mediating Effects of Depression and Subjective Health Perceptions)

  • 최아영;박유미
    • 산업융합연구
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    • 제21권9호
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    • pp.57-66
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    • 2023
  • 본 연구는 한부모가정 자녀의 주관적 계층인식이 자살 충동에 어떠한 영향을 미치는지 살펴보고, 우울과 주관적 건강인식의 매개효과를 검증하고자 한다. 이를 위해 분석자료는 한국청소년정책연구원에서 실시한 2020년 한국아동·청소년 인권실태조사를 활용하였고, 조사에 응답한 한부모가정 자녀 618명을 연구대상자로 선정하여 분석하였다. 분석결과, 첫째, 주관적 계층인식이 높을수록 자살충동은 낮아지는 것으로 나타났다. 둘째, 주관적 계층인식과 자살충동의 관계에서 우울은 완전매개하는 것으로 나타났다. 셋째, 주관적 계층인식과 자살충동의 관계에서 주관적 건강인식은 완전매개하는 것으로 나타났다. 이러한 연구결과에 기반하여 한부모가정 자녀들이 인식하는 주관적 계층인식에 따른 자살충동을 줄이기 위한 정책적, 실천적 방안을 제안했다.

남성의 재킷, 와이셔츠, 넥타이 색의 이미지 지각과 선호도 연구 (A Study on the Image Perception and Preferences of the Color of Male′s Jacket, Shirt, and Necktie)

  • 최유진;이명희
    • 복식
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    • 제54권6호
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    • pp.131-140
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    • 2004
  • The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

의류제품 구매시 소비자의 점포충성도에 미치는 점포지각변인의 경로분석 (A Path Analysis of Store Perception Variables on Consumers` Store Loyalty in Apparel Product Purchasing)

  • 김수진;정명선
    • 한국의류학회지
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    • 제29권2호
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    • pp.356-366
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    • 2005
  • The purpose of this study was to examine a path analysis of perceived service quality, store image, alternative store attraction, consumer satisfaction and switching barrier perception on store loyalty in apparel product purchasing. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, multiple regression analysis, path analysis by SPSS for WIN program. The results were as follows ; First, the switching barrier perception, consumer satisfaction, perceived service quality, store image significantly influenced store loyalty. Second, the consumer satisfaction, perceived service quality, store image, alternative store's attraction significantly influenced switching barrier perception. Third, the perceived service quality, store image, alternative store's attraction significantly influenced consumer satisfaction. Fourth, the perceived service quality, store image, alternative store's attraction had indirect effects on store loyalty mediated by consumer satisfaction and switching barrier perception. The consumer satisfaction had indirect effects on store loyalty mediated by switching barrier perception. In short, perceived service quality, store image, alternative store's attraction influenced on store loyalty mediated by consumer satisfaction and switching perception.

스토리텔링 기법을 적용한 '태양계와 별' 수업이 과학학습동기와 공간지각능력에 미치는 효과 (The Effects of 'Solar System and Star' Using Storytelling Skill on Science Learning Motivation and Space Perception Ability)

  • 이석희;이용섭
    • 대한지구과학교육학회지
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    • 제5권1호
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    • pp.105-113
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    • 2012
  • The purpose of this study was to examine the effects of storytelling skill on science learning motivation and space perception ability. For this study the 5 grade, 2 class was divided into a research group and a comparative group. The class was pre-tested in order to ensure the same standard. The research group had the science class with storytelling skill, and the comparative group had the class with teacher centered lectures for 10 classes in 10 weeks. The storytelling skill was focused on finding stories, constellation searching, story deciding, story hero deciding, story composition, storytelling completion. To prove the effects of this study, science learning motivation was split up according to attention power, relation, confidence, and sense of satisfaction. Also, space perception ability consisted of two-dimensional rotation, 3 dimension rotations, reflection, three-dimensional searching, number of block, and figure type in pattern. The results of this study are as follows. First, using storytelling skill was effective in science learning motivation. Second, using storytelling skill was effective in space perception ability. Also, after using storytelling skill was good reaction by students. As a result, the elementary science class with storytelling skill had the effects of developing science learning motivation and space perception ability. it means the science class with storytelling skill has potential possibilities and value to develop science learning motivation and space perception ability.

유아의 시지각 발달과 읽기 : 수.방향.형태항상성 지각이 한글 단어 읽기에 미치는 영향 (Effects of Preschoolers' Visual Perception on Reading Words in Hangul : Application of the Test of Visual Perception for Reading)

  • 최나야
    • 아동학회지
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    • 제30권2호
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    • pp.161-177
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    • 2009
  • In this study of the relationship between preschoolers' visual perception and reading Hangul words, the 287 participants showed significant developmental change in visual perception between three to five years of age. The researcher developed the computer-based screening Test of Visual Perception for Reading (TVPR). Factor analysis confirmed three factors of TVPR : perception of number, direction, and form constancy. These factors correlated highly with four factors of motor-reduced visual perception of the Korean Developmental Test of Visual Perception (Moon et al. 2003). All factors of TVPR explained reading real words and pseudo words; direction and form constancy perception predicted reading low frequency letters. These findings confirm that preschoolers' skills in visual perception contribute to the reading of words in Hangul.

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맞벌이 부모 간 아버지 양육참여의 지각차이가 부부갈등에 미치는 영향: 어머니의 자기효능감과 우울의 매개효과 (The Influence of Perception Gap of Dual-Income Parents about Paternal Involvement on Marital Conflict: Mediating Effects of Maternal Self-Efficacy and Depression)

  • 김은지;전귀연
    • Human Ecology Research
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    • 제54권5호
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    • pp.487-498
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    • 2016
  • The study was examined the multiple mediated effects of maternal self-efficacy and depression between perception gap about paternal involvement and marital conflict for dual-income parents. The data used were the fifth year data of the Panel Study on Korean Children from Korea Institute of Child Care and Education in 2012. The subjects consisted of 449 dual-income parents with more than one child. Data were analyzed using descriptive statistics, one-way analysis of variance, paired t -test, and correlation. SPSS macro and bootstrapping methods also assessed the mediation effects of maternal self-efficacy and depression between the perception gap about paternal involvement and marital conflict in dual-income parents. The results of this study were as follows. Significant positive correlations were observed for marital conflict, perception gap of dual-income parents about paternal involvement and maternal depression. Perception gaps by parents and self-efficacy were negatively correlated. Perception gaps by parents showed a direct effect on marital conflict. The results of indirect effects of all mediators showed the mediated effect of maternal self-efficacy and depression. The study revealed that the perceptive gap about paternal involvement has a significant impact on maternal self-efficacy and depression, as well as marital conflict. The perceptive gap of dual-income parents about paternal involvement has critical effects on marital conflict as much as the quantity of paternal involvement.

Exploring the Antecedents Affecting Attitude, Satisfaction, and Loyalty towards Korean Cosmetic Brands

  • Asgari, Omid;Hosseini, Mehri Sadat
    • 유통과학연구
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    • 제13권6호
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    • pp.45-70
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    • 2015
  • Purpose - This study's purpose is to examine the effects of the country-of-origin antecedents on overall attitudes and the impact of overall attitudes on satisfaction and loyalty. Research design, data, and methodology - This study provides useful insights into international female purchasing behavior in the cosmetic industry in South Korea. This study explores the elements of country-of-origin antecedents, (cultural interest, perception of brand image, perception of fashion, perception of product quality, perception of price, and perception of advertising), on overall attitudes as well as the effect of overall attitudes on satisfaction and loyalty. Results - The results show that the effects of such antecedents are significant. Additionally, the effect of overall attitudes on satisfaction and of satisfaction on loyalty were significant. Conclusions - The findings of this study provide some important practical implications. First, with customer brand awareness growing along with products standards, considering the concepts points of parities and points of differences, the Korean cosmetic industry should try to establish brand associations with natural organic ingredients in its cosmetic items, distinguishing them from the majority of non-Korean brands.

신생아집중치료실 캥거루케어에 대한 간호사와 의사의 인식 (Perception of Nurses and Physicians in Neonatal Intensive Care Units on Kangaroo Care)

  • 방경숙
    • Child Health Nursing Research
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    • 제17권4호
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    • pp.230-237
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    • 2011
  • Purpose: To identify the perception and practices of kangaroo care in nurses and doctors working in neonatal intensive care units (NICU) in Korea. Methods: One hundred forty-nine nurses and nineteen doctors working in the NICU from six university hospitals completed a survey questionnaire. Results: Most agreed that Kangaroo care promoted attachment and parental confidence as well as physical health of the infant. However, nurses and doctors showed a negative perception in providing kangaroo care for premature infants under 1,000 grams or within several hours after birth. Major barriers for kangaroo care were worrying about extubation and safety problems of premature infants. Married or senior nurses showed a more positive perception than others. Also nurses who worked in hospitals where kangaroo care was provided had a lower barrier perception than other nurses. Conclusion: Nurses and doctors working in NICU worried about adverse effects of kangaroo care even though they perceived positive effects. Standard education programs and manuals should be developed before dissemination of kangaroo care in Korea.