• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.423-434
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• 2014

This study examined the relative effects of positive and negative reinforcement on customer service behaviors. In addition, we examined whether the intervention would lead to response generalization on non-target behaviors. Five employees at three different convenient stores participated and ABC/ACB within-subject design was adopted. For the three participants, followed by the baseline(A), the positive reinforcement was first introduced(B) and the negative reinforcement(C) was introduced for the next phase. For the remaining two participants, the negative reinforcement(C) was first introduced after baseline(A) and the positive reinforcement (B) was introduced. Results showed a greater improvement in target behaviors under the positive reinforcement condition than that of the negative reinforcement condition. In addition, both reinforcement condition cause response generalization on non-targeted service behaviors, however, the comparable effects was found between two reinforcement conditions. Post-interview indicated that participants experienced positive emotions under positive reinforcement condition and negative emotions under negative reinforcement condition. These results suggest that the he techniques using positive reinforcement can be more effective and efficient to improve the work performance.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.3 s.35
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• pp.222-228
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• 1990

The purposes of the study are to investigate the emotional dimensions toward clothing and to examine the role of these emotional reactions in mediating the effects of clothing cues on an attitude toward the purchase of clothing. The results are as follows: 1. The emotional dimensions to clothing are pleasure and arousal. 2. The model demonstrates an important role of emotion (pleasure) as mediators in forming an attitude toward the purchase of clothing.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.157-160
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• 2008

The objectives of this research are showing that how the resolution of TV Screen affect to emotion-pleasure, arousal and dominace of viewers. We analyze on difference of 3degree of emotion through the sequential proposal of HD and SC Resolution. And we research how the difference of resolution affects to changing of emotions and the possibility of persistency of resolution when web have a condition of regular resolution.

• International Journal of Advanced Culture Technology
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• v.10 no.1
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• pp.10-16
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• 2022

This paper focuses on the aesthetic ideology and aesthetic style embodied in the work of 'Blue is the Warmest Color' to dissect it and examine the identity and construction of identity as a minority group in a postmodern context. Blue is the Warmest Color is a film that focuses on homosexual emotions in adolescent development, showing the budding love and emotional orientation of a 15-year-old girl's adolescence, and the ecstsy and torment that comes with an awakened consciousness. The evolutionary process of the characters' emotional orientations is dissected, pointing out that the central theme of the film is the concern for fluid identity and self-identity. Through the narrative and the setting of the characters' emotional patterns and the "Body Writing" of women, this paper further examine the typical variability and fragmentation of postmodern identity, and interpret in detail the content, messages and effects of the characters' dialogues in the film to illustrate the way in which the work expresses class and identity differences. The research method is based on textual analysis and theoretical research.

• Korean Journal of Child Studies
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• v.30 no.4
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• pp.241-256
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• 2009

This survey of children's perceptions and experiences of death was conducted with 118 6th-grade elementary school children in Seoul. Data consisted of responses to questionnaires in three categories : (1) perceptions of death, (2) views of afterlife, and (3) death-related experiences (life, education, and media). Results showed that children had negative emotions (61.8%) such as fear and anxiety about death. Children's attitudes about suicide were sympathetic (34.5%) as well as critical (53.7%). There was no relation between religion and view of afterlife. Finally, children experienced death more through mass media (TV, internet, etc.) than through life experience or death education. This study suggests the necessity for death education and warns of negative effects of media and games.

• Journal of Families and Better Life
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• v.26 no.3
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• pp.149-168
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• 2008

The objective of this study was to expand understanding of children's exposure to domestic violence in Korean society. In-depth personal interview was conducted by a researcher on individual experience of domestic violence in childhood. The findings of this qualitative study are summarized as follows; 1) A person who experienced domestic violence in childhood is likely to feel powerless, and think of himself/herself worthless. 2) He/She needs to have sufficient social support and protective networks. 3) A person who experienced parental violence in childhood is to suffer from people's negative behaviors such as social prejudice, preconception, and discrimination. 4) He/She is worried about the cycle of violence from generation to generation. 5) It is necessary for him/her to overcome his/her negative emotions acquired by the experience of domestic violence in childhood to have a constructive goal for the future.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.127-158
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• 2007

This study discusses salespersons' emotional intelligence, one of the key abilities necessary to meet customers' needs effectively, and express positive emotions in frequent interactions with customer. Emotional intelligence refers to self-controllability and social ability emphasizing pro-social aspect and understanding of others. This study investigates how salespersons' emotional intelligence affects adaptive selling and positive emotional expression during the process of interaction with customers, and how such adaptive selling and positive emotional expression affects the quality of service perceived by customers. The results show that greater salespersons' emotional intelligence results in better adaptive selling and positive emotional expression. Such adaptive selling and positive emotional expression had significant effects on the quality of service perceived by customers. These results are important in that they address emotional intelligence as salespersons' emotional ability, which has been overlooked as an antecedent variable for improving adaptive selling and display of positive emotion, consequently provide another factor to help salespersons improve their selling behavior.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.237-241
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• 2007

Artificial environments and spaces developed in 20th century provided conveniences and comforts and developed spatial thoughts of interior design. But it caused significant environmental estrangement due to environmental disruption and materialism. This caused raising necessity of emotional design in human life spatial design as liberation of human nature is discussed and interest in emotion among human natures is being enhanced. This study manages how emotional design is expressed in basic area of human, residential area. Emotional design is proceeding to the direction designing interface between human and environment considering human physical and psychological characteristics focused on correlation between human and interior space. Therefore through this study, meanings and effects of design considering user emotions are reviewed to materialize expressing factors for combining into actual design.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.169-186
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• 2005

This paper investigates how In-store crowding influences behavioral intention with mediating consumer emotion within store. We performed covariance structural analysis based on 486 subjects on family restaurants. The results showed that perceived In-store crowding negatively influences positive-customer emotion and positively influences negative-customer emotion. In addition, In-store crowding on intention to behavior channeled through consumer emotion. Finally, we discuss the results of analysis and suggest research limitation and future study.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.881-886
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• 2012

The paper is facial expression recognition based on the inclined face geometrical information. In facial expression recognition, mouth has a key role in expressing emotions, in this paper the features is mainly based on the shapes of mouth, followed by eyes and eyebrows. This paper makes its efforts to disperse every feature values via the weighting function and proposes method of expression classification with excellent classification effects; the final recognition model has been constructed.