• International Journal of Internet, Broadcasting and Communication
• /
• v.13 no.2
• /
• pp.218-223
• /
• 2021

The five elements of big data are said to be Volume, Variety, Velocity, Veracity, and Value. Among them, data lacking the Veracity of the data or fake data not only makes an error in decision making, but also hinders the creation of value. This study analyzed YouTube's revenue structure to focus the effect of data integrity on data valuation among these five factors. YouTube is one of the OTT service platforms, and due to COVID-19 in 2020, YouTube creators have emerged as a new profession. Among the revenue-generating models provided by YouTube, the process of generating advertising revenue based on click-based playback was analyzed. And, analyzed the process of subtracting the profits generated from invalid activities that not the clicks due to viewers' pure interests, then paying the final revenue. The invalid activity in YouTube's revenue structure is Raw Data, not pure viewing activity of viewers, and it was confirmed a direct impact on revenue generation. Through the analysis of this process, the new Data Value Chain was proposed.

• Asian Journal of Business Environment
• /
• v.12 no.1
• /
• pp.1-9
• /
• 2022

Purpose: This study measures the effect of Information Technology (IT) on both cost and profit efficiency of State-owned Commercial Banks (SOCBs) in Bangladesh. Research design, data and methodology: Yearly Non-IT and IT data are collected from the annual report of SOCBs of Bangladesh from 2008 to 2017. Variable Return to Scale (VRS) cost Data Envelopment Analysis (DEA) and Profit DEA are employed to measure the efficiency of SOCBs and Ordinary Least Square (OLS) is used to investigate the impacts of ICT components on operating cost and profit efficiency for SOCBs. Results: The average cost efficiency (74.4%) was noticed higher than the average profit efficiency (20.6%) for SOCBs. SOCBs were more affordable and less profitable for both cost and profit efficiency. Rupali bank was the most cost efficient while Sonali bank was the most profit efficient. IT Investment and IT personnel expenses were positively significant for cost efficiency. IT income, IT personnel, IT personnel expenses, ATM expenses, and Credit card expenses were negatively significant for profit efficiency. Conclusion: The further studies can combine DEA with machine learning algorithms to study the impact of IT on banks' performances. The results could aid government to remove the hindrance of progress in Bangladesh.

• Journal of Information Technology Services
• /
• v.15 no.2
• /
• pp.93-106
• /
• 2016

Recently, Open Course Ware service area which offers free lecture materials has been steadily growing. This change comes from a paradigm shift of education service caused by the progress of ICT and a role change of consumers. Knowledge creation from higher educational institutions is slow compared to change of society. Therefore, consumers escape from one-sided education, and perform a new role of knowledge generation. Nevertheless, there is not much of academic research of Open Course Ware. Consequently, the paper is dedicated to empirical study on effect of perceived value, information system quality and brand trust on intention to continuous use. As implications for the research, as a practical point of view, the results-an economic side that offers contents for free of charge, a contents side that is fresh, various and substantial, a systematic side that makes customers to use the system easily, a service side which takes charge of customers support and brand trust affect satisfaction and intention to continuous use - can be used for establishment of executive strategies.

• Journal of Ecology and Environment
• /
• v.45 no.4
• /
• pp.228-236
• /
• 2021

Background: A review of the literature was carried out to study dust and sandstorm (DSS) in terms of its ecosystem processes and relationship to other dryland disasters in Northeast Asia. Drylands are ecosystems that include grasslands, semi-deserts, and deserts, and these types of ecosystems are vulnerable due to their low primary productivity that depends on a small amount of precipitation. Results: Drought, dust, desertification, and winter livestock disasters (called dzud) are unique natural disasters that affect the region. These disasters are related in that they share major causes, such as dryness and low vegetation cover that combine with other conditions, wind, cold waves, livestock, and land-surface energy, to dramatically impact the ecosystem. Conclusions: The literature review in this study illustrates the macroscopic context of the spatial and temporal patterns of DSS according to geography, climate, and vegetation growth in the drylands of Northeast Asia. The effects of ocean climates and human activities were discussed to infer a possible teleconnection effect of DSS and its relations to desertification and dzud.

• Journal of the Korean Society for Industrial and Applied Mathematics
• /
• v.28 no.3
• /
• pp.96-107
• /
• 2024

We consider the bifocusing method (BFM) for a fast identification of small objects in microwave imaging. In many researches, it was very hard to measure the scattering parameter data if the location of the transmitter and the receiver is the same. Due to this reason, the imaging function of BFM has mainly been designed by converting unknown measurement data into the zero constant; this approach has yielded reliable imaging results, but the theoretical reason for this conversion has not been investigated yet. In this study, we converted unknown measurement data to a fixed constant and applied the BFM to retrieve small objects. To demonstrate the effect of the converted constant, we show that the imaging function of the BFM can be represented in terms of an infinite series of the Bessel functions of an integer order, antenna setting, material properties, and applied constant. Based on the theoretical result, we concluded that converting unknown measurement data to constant zero guarantees good imaging results, including the unique determination of the objects. Simulation results obtained with synthetic and real data support the theoretical result.

• Journal of Korea Multimedia Society
• /
• v.24 no.7
• /
• pp.903-912
• /
• 2021

Eye tracking research for upper limb disabilities is showing an effect in the aspect of device control. However, the reality is that it is not enough to perform web interaction with only eye tracking technology. In the Eye-Voice interface, a previous study, in order to solve the problem that the existing gaze tracking interfaces cause a malfunction of pointer execution, a gaze tracking interface supplemented with a voice command was proposed. In addition, the reduction of the malfunction rate of the pointer was confirmed through a comparison experiment with the existing interface. In this process, the difficulty of pointing due to the small size of the execution object in the web environment was identified as another important problem of malfunction. In this study, we propose an auto-magnification interface of objects so that people with upper extremities can freely click web contents by improving the problem that it was difficult to point and execute due to the high density of execution objects and their arrangements in web pages.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.2
• /
• pp.243-254
• /
• 2022

Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.2
• /
• pp.826-840
• /
• 2020

Vertigo is one of the most common complaints encountered by physicians and the patients are steadily increasing. These patients are exposed to the risk of secondary accidents such as falls due to vertigo. There are two ways to improve this symptom: medication and rehabilitation. Although temporary symptomatic improvement may be expected in patients treated with medication, vertigo may recur and medication can delay central compensation. In contrast vestibular rehabilitation exploits central mechanisms of neuroplasticity to increase postural stability and enhance visual-vestibular interactions in situations that generate conflicting sensory information. However, vestibular rehabilitation may be compromised by incorrect performance of exercises, and there is a need for active effort and interest from the patient during rehabilitation. To solve these problems, we decided to apply FOVE HMD for eye-tracking and Unity3D to create virtual reality. The proposed eye-tracking based algorithm calculates the concentration of users with eye tracking data and calculates the motion width of the patient with nystagmus, thus the severity of the patient according to the score can be determined. According to our experimental test against healty group and patients group, this result showed the meaningful data to use define the contents result.

• Journal of Sensor Science and Technology
• /
• v.29 no.4
• /
• pp.270-274
• /
• 2020

In this study, a read-out integrated circuit (ROIC) that can be applied to a colorimetry-based optical sensor for analyzing total phosphorus and total nitrogen was developed and characterized. The proposed ROIC minimizes the effect on temperature fluctuation, improves sensitivity, and extends the dynamic range by utilizing a dual optical path and feedback control circuit. Using a dual optical path makes it possible to calibrate the output signal of the optical sensor automatically, along with the temperature fluctuation. The calibrated voltage is fed back into the measurement stage; thus, the output current of the measurement is adaptively controlled. As a result, the sensitivity and dynamic range of the proposed ROIC are improved. Finally, a total-phosphorus analysis was conducted by utilizing the ROIC. The ROIC was found to operate stably over a wide temperature range.

• Journal of Korea Multimedia Society
• /
• v.21 no.5
• /
• pp.583-591
• /
• 2018

With the development of ICT(Information and Communication Technology), the number of smart devices is rapidly increasing. LBS(Location Based Service) applications that provide user's location based service are used in various fields. There is also a growing demand for indoor precision positioning technology to provide seamless services. In this paper, we propose an indoor positioning system that estimates the location of a smartphone user. The proposed algorithm determines whether the received signal is LOS(Line-of-Sight) or NLOS(Non-Line of-Sight) in order to decrease multipath effect by the indoor environment. The proposed positioning algorithm is very simple and requires only the AP(Access Point) coordinates. In addition, it requires only two APs for estimating the location of a smartphone user. The proposed algorithm is a practically applicable technology without any additional hardware and kernel modification in the smartphone. In the experiment results, the reliability of the positioning system was found to be within 0.83 m.