• 제목/요약/키워드: Education institutions

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Distribution of Brand Community in University: A Systematic Review of Literature on Higher Education Market-Oriented Strategy

  • Danial, THAIB;Saiful, GHOZI;Hendra, SANJAYA KUSNO;Andriani, KUSUMAWATI;Edy, YULIANTO
    • 유통과학연구
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    • 제21권3호
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    • pp.25-36
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    • 2023
  • Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.

The Transformation of the Content and Forms of Education under the Pressure of the COVID-19

  • Bekh, Yuliya;Zhyzhko, Tetiana;Kravchenko, Alla;Kurhan-Bakoveieva, Yana;Kyzymenko, Iryna;Krasilnikova, Olena
    • International Journal of Computer Science & Network Security
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    • 제22권10호
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    • pp.310-314
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    • 2022
  • Digitalization affects not only the content of education, but also its organization. These processes have ambiguous implications for the positioning of both universities and teaching staff. The necessary competencies are often acquired outside the walls of educational institutions, because educational programs often do not keep pace with the dynamics of technology. The teacher turns from a bearer of transmitted knowledge and skills into a navigator that helps to navigate the knowledge bases. All these issues are especially acute in relation to the reform of the higher education system in the context of pandemic consequences. The article examines and analyzes the features of the transformation of higher education in the context of a pandemic that faced the world in 2020. It has been proved that the processes of changes and transformations that the higher education system is going through both in an individual country and throughout the world should be defined as transformation, not modernization, reform or transformation.

고등교육기관 통합정보시스템 구축 시 고려해야 할 환경요인과 세부 측정항목에 관한 연구 (A study on the environmental factors and detailed measurement items to be considered in establishing integrated information system in higher education institutions)

  • 이광수;안성진
    • 인터넷정보학회논문지
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    • 제14권3호
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    • pp.57-65
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    • 2013
  • 최근 정보통신기술의 급속한 발달과 대내 외적 경쟁이 가속화되는 등 환경변화에 대응하기 위해 국내 대학은 통합정보시스템 구축 및 고도화의 필요성 인식과 구축 사업을 추진하고 있는 실정이다. 이에 본 연구에서는 고등교육기관의 통합정보시스템 구축 시 환경요인 측면도 정보시스템 성공요인에 중요한 요인이라고 생각하고, 우리나라 현실에 맞는 환경요인을 도출하고자 국 사립대학 통합정보시스템 현황을 분석하였으며, 이를 기반으로 고등교육기관 통합정보시스템 구축 시 고려해야 할 3가지의 환경요인과 21가지의 세부 측정항목을 도출하고, 이를 통합정보시스템을 구축하고자 하는 대학에 성공적으로 적용하기 위한 방안을 제언하였다. 본 연구결과가 대학들의 통합정보시스템 구축 시 성공적인 통합정보시스템 구축의 기초 자료로 활용되기를 기대한다.

관리감독자 안전·보건교육프로그램에 있어서 위탁교육과 자체교육간의 차이에 대한 연구 (Study of Difference between Consignment Training and In-house Training in Supervisor Training Program of Safety and Health)

  • 박훈신;원상봉
    • 한국실천공학교육학회논문지
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    • 제2권1호
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    • pp.95-105
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    • 2010
  • 산업사회의 발전은 우리를 풍요롭게 변화시키고 삶의 질을 높인 반면에 각종 재해로 인하여 근로자 본인은 물론 가족들의 고통을 안겨다 주었다고 볼 수 있다. 이 연구의 목적은 산업재해 예방을 위한 산업안전보건교육프로그램 중 회사 자체교육과 전문교육기관 위탁 관리감독자교육프로그램에 대한 실시 현황 조사와 산업안전보건관리 감독자 교육프로그램의 위탁교육과 자체교육이 산업안전보건법에서 정한 관리감독자 직무를 수행하는 대상의 연령, 업종, 교육이수횟수, 상시근로자수별로 통계적으로 유의한 차이가 있는지를 조사 분석하였다. 그 대상은 안양권역에 근무 하는 관리감독자를 대상자로 하였다. 연구 결과, 기업에서 실시하는 자체교육보다 전문교육기관에서 실시하는 위탁 교육이 더 관리감독자직무에 도움이 되었다는 결과이며, 이는 산업안전보건법의 계속된 개정에 전문교육기관에서 실시하는 위탁교육 이 좀 더 유연하게 대처해왔고 수요자의 요구조사에 더욱 충실하여 틀에 얽매이지 않고 교육 과정을 끊임없이 개발하고 연구해왔다고 해석될 수 있다.

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공공도서관과 지역사회기관의 문화프로그램 비교 연구 (A Comparative Study of Cultural Programs Offered by Public Libraries and Other Regional Public Service Institutions)

  • 감미아;이지연
    • 한국비블리아학회지
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    • 제24권4호
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    • pp.197-215
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    • 2013
  • 본 연구는 공공도서관과 지역사회기관 간의 문화프로그램의 중복 현황을 파악해보고, 이러한 중복을 최대한 줄이고 제한된 지역 자원을 활용하여 문화프로그램 제공을 위한 효율적 협력 방안을 제시하고자 하였다. 통계 및 현황 데이터 분석, 설문지 분석 등 다양한 조사방법을 통한 연구결과를 요약하면 다음과 같다. 공공도서관은 다른 기관과는 다르게 인문교양교육 관련 프로그램에 치중하여 운영하고 있었고, 설문결과 이용자들은 '독서 및 문예' 프로그램에 대한 높은 기대감을 가지고 있었다. 또한 사회복지기관의 경우, 특정 연령대인 노년층을 대상으로 프로그램을 집중 운영하고 있어 그 연령대의 만족도 및 선호도가 전반적으로 높았다. 이러한 결과를 통하여 각 기관은 이용자의 선호도나 특정 연령대에 따라 최대의 만족을 이끌어낼 수 있는 특화된 프로그램을 구성해야 함을 알 수 있었다. 특히 공공도서관은 독서, 문예 등의 인문교양교육 분야와 정보화교육 분야에 특성화시킨 프로그램을 제공하는 것이 필요한 것으로 나타났다.

교육자치의 이념에 토대한 지방아카이브 논의 공공기록물법 제11조의 개정 필요성을 중심으로 (Discussion on Local Archives Based on the Ideology of Educational Autonomy : Focused on the Need to Amend Article 11 of the Public Records Act)

  • 정상명
    • 기록학연구
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    • 제72호
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    • pp.33-89
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    • 2022
  • 최근 경상남도기록원과 서울기록원의 개원에 이어 시·도의 지방기록물관리기관 설치를 위한 업무가 활발하게 진행되고 있다. 이 과정에서 시·도 지방기록물관리기관의 등장에 따른 기록물관리 업무에 직·간접적으로 영향을 받는 기관이 있으니 바로 시·도교육청이다. 현행 공공기록물법 제11조는 시·도지사에게만 지방기록물관리기관 설치 의무를 부여하는 등 시·도 중심으로 규정되어 있는 반면, 시·도 교육청은 기관 설치 의무로 갖고 있지 않을뿐더러, 시·도 지방기록물 관리기관이 설치될 경우 소관 기록물 중 보존기간 30년 이상의 기록물을 이관해야 하는 의무 등만 명시되어 있다. 이는 시·도교육청과 시·도가 헌법과 법률에 따라 각자 시·도 단위에서 고유의 업무와 역할을 수행하는 것을 고려할 때 적절하지 않다. 따라서 이 연구는 시·도교육청과 시·도가 기본적으로 지방교육자치와 지방자치를 실현하는 핵심 기관으로서 각자 관할 지역에서 독립적으로 고유 사무를 담당하는 대등한 행정기관이라는 점을 법적·제도적 및 역사적으로 비교하여 살펴보고, 지나치게 시·도 중심으로 구성되어 있는 현행 공공기록물법 제11조의 개정 필요성과 함께 시·도교육청의 지방기록물관리기관 설치에 따른 기대효과를 제시하였다.

학점은행제 패션전공 학위과정 교육서비스품질이 학습만족도와 교육기관충성도에 미치는 영향 (Effect of Education Service Quality on Learning Satisfaction and Education Institution Loyalty of Fashion Major Degree Programs in the Academic Credit Bank System)

  • 이혜윤;박명자
    • 한국의상디자인학회지
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    • 제19권3호
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    • pp.89-97
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    • 2017
  • The purpose of this study is to analyze the difference and influence of educational institutions and majors on education service quality, learning satisfaction, and educational institution loyalty, and to provide information on an Academic Credit Bank System appropriate for the two types of education institutions and learners. Looking at the difference in education service quality, learning satisfaction and educational institution loyalty, Lifelong Education Organizations of Universities showed positive awareness compared to Job Technical colleges. Especially, differences in awareness regarding quality of education facilities were largest, followed by educational institution loyalty and learning satisfaction. Looking at the difference in awareness according to educational institution and majors, learners at Lifelong Education Organizations of Universities had positive awareness compared to Job Technical colleges in terms of quality of facilities, learning satisfaction and educational institution loyalty. No difference was found according to major. Looking at the effect of awareness of education service quality on learning satisfaction and educational institution loyalty, factors of education service quality affected learning satisfaction in the order of education>administration>facilities for Lifelong Education Organizations of Universities, and the effect on educational institution loyalty was found in the order of administration> education with no effect shown by facilities. For learners at Job Technical colleges, factors of education service quality affected learning satisfaction in the order of administration>education>facilities. Influence on loyalty to educational institution was found in the order of administration>facilities>education.

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A Study on Efficient Software Education Donation Ecosystem

  • Kil, Hyunyoung;Lee, Won Joo;Lim, Chunsung
    • 한국컴퓨터정보학회논문지
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    • 제23권4호
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    • pp.175-182
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    • 2018
  • In this paper, we propose a software education ecosystem model for activating software education donation. First, in order to investigate current software education donation status, we will conduct a survey on software education donors and analyze the results. 39.6% of the software education donors responded that they were introduced to software education donation activities through their affiliated companies, institutions, organizations. Therefore, it can be seen that the promotion of software education donation activities is the most effective by promoting through software companies, organizations, and organizations and using human networks. The subjects of software education donation activities were the highest at middle school students (73.9%), and the contents of software education donations were the highest at programming practice (63.3%). Donors' satisfaction with software education donation activities was 57.9%. The social support for SW education donors was in the order of software education contents support, activity cost support, equipment and network support, and place sponsorship. 87.4% of donors were willing to continue to donate to software education. The reason why they did not want to continue donating software education was 'lack of personal time' (65.4%). Therefore, it is necessary to develop appropriate social support and incentive system to overcome shortage of personal time in order to activate software education contribution. In order to promote sustainable software education donations, it is essential to establish a virtuous circle of software education donation ecosystem based on cooperation and solidarity with various organizations such as government, corporations, institutions, universities and civil society organizations.

의료관광교육 서비스품질이 교육만족도 및 교육훈련전이에 미치는 영향: 조직특성 및 국가관계의 조절효과를 중심으로 (The Effect of Medical Tourism Education Service Quality on Education Satisfaction and Transfer of Education Training: Focusing on the Moderating Roles of Organizational Characteristics and National Relations)

  • 고현정;강은경;양성병
    • 지식경영연구
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    • 제21권2호
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    • pp.137-157
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    • 2020
  • The medical tourism industry, a convergence of medical services and tourism, has been getting more and more popularity as a new value-added industry in the 21st century. Accordingly, the number of professional workers within this industry has been increasing, and the role of educational institutions to cultivate well-equipped human resources has also become critical. However, compared to practically activated medical tourism-related education programs, studies investigating the effectiveness of these education programs are relatively rare. Therefore, this study attempts to examine the effect of five dimensions of medical tourism education service quality (i.e., tangibles, reliability, responsiveness, assurance, and empathy) on learners' education satisfaction and transfer of education training. In addition, the moderating roles of national relations as well as organizational characteristics (i.e., transfer climate and support of supervisors and colleagues) in the relationship between education satisfaction and transfer of education training are further verified. The results of the structural equation model (SEM) using 151 samples from respondents with experience in completing medical tourism education programs reveal that tangibles, reliability, and assurance are found to have a significant impact on education satisfaction, which in turn leads to a high level of transfer of education training. Moreover, it is found that national relations and support of supervisors and colleagues play a moderating role. This study would provide guidelines for improving the efficiency of educational institutions, creating outcomes for learners' affiliated firms (e.g., hospitals), and promoting medical tourism at the national level from the perspective of medical tourism education.