• 제목/요약/키워드: Education & Advertisement

검색결과 174건 처리시간 0.025초

외식${\cdot}$조리 관련 학원생들의 학원 교육의 만족도에 관한 연구 (A Study on Satisfaction with the Culinary Education Environment in the Students of Foodservice & Culinary Art)

  • 김옥란
    • 한국조리학회지
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    • 제11권1호
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    • pp.105-118
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    • 2005
  • The research is on the satisfaction of the students in culinary academy education which provides basic information about the operation of an efficient private culinary school, training qualified cooks. In this research, it is found that four factors which influenced on satisfaction about private culinary schools: service, environment, operation, advertisement. Students choose private culinary schools considering educational contents, sincerity and kindness of staffs, location and tuition fees. This kind of studies should go on for the private culinary academy to have efficient education environment and for educators and staff members in the private culinary academy to feel pride as an educator who takes charge in social education.

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기업윤리의 인식에 관한 연구 I -생산, 유통, 광고, 판매- (A Study of Recognition of Business Ethics)

  • 장익선
    • 경영과정보연구
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    • 제8권
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    • pp.45-60
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    • 2002
  • Recognition reactions about business area activities of business ethics measurement before and after business ethics educations are as follows: 1. Relativism average in production ethics after education shows the high rates, and deontological theory average shows the low levels. These facts show that period characteristics to respect value diversities are reflected. 2. The high average of justice theory, utilitarianism, relativism in distribution ethics before and after education reflects that fair competitions and multitude happiness are preferred, and situation adaptations about the environment changes are preferred. The low average of egoism and justice theory shows that value systems of minorities are not preferred. 3. The high average of relativism in advertisement ethics before and after education reflects the period characteristics to respect value diversities, and low egoism average shows that ethics standards of examine objects are high. 4. Egoism average in selling ethics before education is high, but this average after education is low. These reflect the fact that business ethics educations are efficient.

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중학교 식생활단원 교육이 TV식품광고의 수용태도에 미치는 영향 (Effect of Nutrition-Related Education on the Acceptance of TV Food Advertisement in Middle School Students)

  • 고혜란;박명순;송미영;이정원
    • 대한지역사회영양학회지
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    • 제11권1호
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    • pp.108-115
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    • 2006
  • This study was to investigate the effect of the education about general nutrition knowledge on the acceptance of TV food advertisements in adolescents. Twenty hours of nutrition related education in home economics classes were done during 3 months, to conveniently selected 784 first grade middle school students living in large and small cities and rural areas of Chungnam Province. The education effects were evaluated through questionnaire surveys before and after the education and their comparative analysis. Average TV watching time was $29.2\pm1.16$ hours per day, which was about one hour longer on weekends. Nearly half of the subjects watched TV mainly after 9 PM. After nutrition education, nutrition knowledge scores of total subjects were significantly increased from $7.73\pm2.16$ to $10.25\pm2.51$ with a full score of 16. Food attitude and food habit scores also significantly increased from $32.45\pm4.65$ (full score 50) to $33.93\pm4.68$ and from $36.20\pm5.70$ to $37.29\pm5.87$, respectively. The general acceptance of TV food advertisements scored $25.25\pm4.44$ (full score 40) before education and $26.90\pm4.55$ after education, which was significantly raised by the education. Acceptance scores of TV food advertisements showed significant positive relationships with the scores of nutrition knowledge, food attitudes, and food habits. In addition, TV watching time had negative relationships with nutrition knowledge, food attitudes, and food habits scores, but not with acceptance score of TV food advertisements. The above results suggested that school-based nutrition education improved slightly but significantly the attitude of accepting TV food advertisements maybe through increasing nutrition knowledge and making food attitudes and habits better. Nutrition education focused on the evaluation and acceptance of food advertisements are further needed to improve the TV food advertisement acceptance of adolescents.

대학의 평생교육체제 성인학습자 입시홍보 융합전략 (Convergence Strategy for Promoting the Admissions of Adult Learning in the College of Lifelong Education)

  • 김인숙
    • 사물인터넷융복합논문지
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    • 제5권2호
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    • pp.89-94
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    • 2019
  • 대학의 평생교육체제 성인학습자 입시홍보 융합 전략 수립에 중요한 자료를 제시하고자 성인학습자를 대상으로 대학의 평생교육 참여 동기, 선택 시 중요하게 인식하는 요인 등을 실증 분석하고자 하였다. 성인학습자의 참여동기에서는 1순위로 새로운 지식과 기술 습득, 2순위로 새로운 것을 배우는 것 자체가 좋아서, 3순위로 함께 배우는 활동을 하기 위해로 나타났다. 전문성 확보를 통한 프로그램 다양성과 질을 높이기 위해 교수 및 직원에 대한 학교의 적극적인 투자가 필요할 것이다. 성인학습자들은 자신과 교류하고 있는 체계에서 정보를 습득하고 있으며, 나아가 대학의 교수 등의 홍보로부터 정보를 파악하는 것으로 나타났다. 지인을 통해 경로 및 정보를 습득하고 있기 때문에 불특정 다수의 성인학습자들에게 지속적으로 맞춤형 교육과정 개발 등이 필요할 것이다. 입시홍보는 다양한 융합전략으로 지역의 현수막 거치와 지하철 홍보, 지역신문, 구전, SNS, 인터넷 등으로 다양한 융합 전략을 적극 활용해야 할 것이다.

A Design and Implementation of Generative AI-based Advertising Image Production Service Application

  • Chang Hee Ok;Hyun Sung Lee;Min Soo Jeong;Yu Jin Jeong;Ji An Choi;Young-Bok Cho;Won Joo Lee
    • 한국컴퓨터정보학회논문지
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    • 제29권5호
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    • pp.31-38
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    • 2024
  • 본 논문에서는 생성형 AI 기반의 광고 이미지 자동 제작 서비스를 제공하는 ASAP(AI-driven Service for Advertisement Production) 애플리케이션을 제안한다. 이 애플리케이션은 GPT-3.5 Turbo Instruct를 이용하여 사용자가 입력한 키워드에 적합한 배경 분위기와 홍보 문구를 생성한다. 이를 입력으로 하여 배경 이미지와 텍스트 이미지를 생성하기 위해 OpenAI사의 DALL·E 3 모델과 Stability AI사의 SDXL 모델을 활용한다. 추가적으로 OCR 기술을 활용하여 텍스트 이미지의 정확도를 높이고, 생성된 출력물들을 모두 합성하여 최종적인 광고를 제작한다. 또한 PILLOW, OpenCV 라이브러리의 텍스트 박스를 이용하여 전화번호, 영업시간 등 세부 사항을 홍보물의 가장자리에 삽입할 수 있도록 구현한다. 본 애플리케이션은 광고 제작에 어려움이 많은 소상공인들에게 광고를 쉽고 편리하게 제작할 수 있고, 광고 제작 비용을 절감할 수 있는 효과를 제공한다.

중등학교의 성교육 개선방안을 위한 연구 -경남지역 여학생을 중심으로- (A Study on the Improvement of Sex Education in Middle and High School Girls -Gyeong Nam Area-)

  • 구자옥;박정희;이남기
    • 한국가정과교육학회지
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    • 제9권2호
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    • pp.131-142
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    • 1997
  • The purpose of this study was to collect fundamental data for sex education by investigating the actual conditions of sex education, concerns about sex, knowledge of sex and consciousness about sex. The subjects were 212 middle school girls and 219 high school girls in Ggyeong Nam. The results were as follows 1. There was no significant difference between middle school girls in knowledge of sex. 2. The most frequently experienced problem concering other sex was about dating and the many consultants were friends. 3. The stimulation of sexual desire was brought by film$.$TV$.$VTR, and advertisement, and sex information was acquired from friends or magazines in both schools students. 4. The reason of high school students for needing sex education was to solve moral problems and the reason of middle school students was to solve the anxiety in adolescence. 5. The students wanted their sex educator to be the expert in the field of sex education, home economist and nurse teacher, in order. 6. The contents of sex education desired by students were; physiological differences of a man and woman, etiquette and matter with other sex, a sexual problem of teenager and pregnancy$.$delivery$.$child care.

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중등학교 가정과 교사들의 교수매체 활용 및 관련 변인 (A Study on the Use and Related Variables of Instructional Media by Middle and High School Home Economics Teachers)

  • 김용숙;이영숙
    • 한국가정과교육학회지
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    • 제11권2호
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    • pp.77-87
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    • 1999
  • The purpose of this study were to identify the use and related variables of instructional media by middle and high school Home Economics teachers, and to provide the foundations for the use and developments of instructional media by some teachers in Home Economics educational fields. Self administered questionnaires were distributed to middle and high school Home Economics teachers and collected by stamps from Sep. 10 to Sep. 30, 1999, and 138 questionnaires were analysed frequencies, percentages, means, and $\chi$(sup)2-test. The results were as follows:1. Schools in city areas, public schools, and boy’s schools allocated more budget to instructional media for creative Home Economics education. Teachers got instructional media information from colleagues, catalogues from media company, and advertisement or columns of journals or newspapers. 2. More younger teachers with shorter educational experiences and active members in related academic associations owned more instructional media and had the ability to develop various instructional media. 3. Most teachers showed dissatisfaction to the prices, purchasing processes, information, quality, and assortments of instructional media.

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Health and Nutrition Messages in the Baby Food Advertisements of Women's Magazines

  • Kim, Ki-Nam
    • Journal of Community Nutrition
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    • 제5권3호
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    • pp.178-185
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    • 2003
  • Content analysis of food advertisements was undertaken to investigate the nature of the messages related to health, nutrition or consumer-promotion in 2001 women's magazines. Advertisements on baby foods were collected from three women's magazines and the final samples obtained were 42 different copies of advertisements. All the messages in each sample were counted and calculated for their frequency (%). Messages were categorized into four areas (health, nutrition, non-nutrition, consumer promotion), and each area was classified into more detailed categories. Results showed that all the messages in 42 samples and average messages per advertisement were 1288 and 30.7, respectively. The most common type of promotional messages was health related (e.g., appeal to enhanced immune function and disease prevention and brain development), followed by consumer related, nutrition and non-nutrition messages in order. Messages about high quality and all natural ingredients were more emphasized in the consumer related category. Messages on fats (DHA, lecithin and arachidonic acid), proteins (neucleotides, taurine) and mineral (calcium, iron) were most frequently found in nutrition category. Amongst the three kinds of baby foods, formula ads had the most numerous messages related to health and nutrition. There were more consumer related messages in the ads of weaning foods, and more promotional messages about no addition of antiseptic, artificial additives, and food colors in the ads for older infant foods. Messages violating regulation (e.g., exaggerated or inaccurate or non-scientific messages) were frequently found in the advertisements of three kinds of baby foods. In conclusion, tighter supervision of food advertisements and nutrition education is required to protect the consumers from misleading advertisements.

잡지 의류광고의 정보원 이용과 의복관여도에 관한 연구 (A Study on the Relationship of Use of Clothing Advertisements in Magazines as an Information Source to Clothing Involvement)

  • 추태귀;서경희
    • 한국의류산업학회지
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    • 제3권2호
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    • pp.156-161
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    • 2001
  • The purpose of this study was to investigate the relationship of use of clothing advertisements in magazines as an information source to clothing involvement. Questionnaires were administered to 131 women living in Sangju City during April of 2000. Data were analyzed by using factor analysis, t-test, ANOVA and Scheffe test. Attitude toward clothing advertisements in magazines was factor analyzed resulting three factors such as quality information & degree of use, fashion & brand information, and communication. Clothing advertisement was not considered as a useful information source and was not understood the message of advertisement clearly. There were significant differences between high involvement group and low involvement group in attitude toward clothing advertisements as information sources. High involvement group considered clothing advertisements as information sources more positively and used advertisements to search information about fashion and product quality. Also, significant differences were shown according to marriage state, age, and education level.

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일반계고와 특성화계고 남학생의 현재 흡연 영향요인: 제13차 청소년건강행태온라인조사(2017)를 활용하여 (Factors associated with Current Smoking among Male High School Students according to School Type: Using Data from the 13th(2017) Korea Youth Risk Behavior Web-based Survey)

  • 배은정;윤주영
    • 한국학교보건학회지
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    • 제32권2호
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    • pp.77-87
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    • 2019
  • Purpose: This study was conducted to examine the prevalence of current smoking and the factors that influence current smoking among male high school students in Korea according to school type. Methods: Data were extracted from the Korea Youth Risk Behavior Web-Based Survey (2017) and multiple logistic regression was used based on complex sample analysis. The study sample comprised of 15,777 male high school students: 12,583 from general high schools (GHS) and 3,194 from specialized vocational high schools (SVHS). Results: The prevalence of current smoking was significantly higher in SVHS students (19.6%) compared to GHS students (12.6%). Low academic achievement, depressive symptoms, current drinking, and high household economic status were commonly associated with current smoking in male students from both school types. However, exposure to secondhand smoking at home, non-exposure to anti-smoking advertisement, exposure to tobacco advertisement, participation in smoking prevention or cessation education were related to current smoking in GHS students, while living in rural area was associated with current smoking in SVHS students. Conclusion: To reduce current smoking among male high school students, it is necessary to develop smoking prevention policies reflecting the factors associated with current smoking that are different by school type.