Korean Journal of Community Nutrition (대한지역사회영양학회지)

The Korean Society of Community Nutrition (대한지역사회영양학회)
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Effect of Nutrition-Related Education on the Acceptance of TV Food Advertisement in Middle School Students

중학교 식생활단원 교육이 TV식품광고의 수용태도에 미치는 영향

  • Ko Hae Ran (Department of Consumers' Lift Information and Food and Nutrition, Chungnam National University) ;
  • Park Myoung Soon (Department of Consumers' Lift Information and Food and Nutrition, Chungnam National University) ;
  • Song Mi Young (Department of Consumers' Lift Information and Food and Nutrition, Chungnam National University) ;
  • Lee Joung Won (Department of Consumers' Lift Information and Food and Nutrition, Chungnam National University)
  • 고혜란 (충남대학교 생활과학대학 소비자생활정보학과, 식품영양학과) ;
  • 박명순 (충남대학교 생활과학대학 소비자생활정보학과, 식품영양학과) ;
  • 송미영 (충남대학교 생활과학대학 소비자생활정보학과, 식품영양학과) ;
  • 이정원 (충남대학교 생활과학대학 소비자생활정보학과, 식품영양학과)
  • Published : 2006.02.01
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Abstract

This study was to investigate the effect of the education about general nutrition knowledge on the acceptance of TV food advertisements in adolescents. Twenty hours of nutrition related education in home economics classes were done during 3 months, to conveniently selected 784 first grade middle school students living in large and small cities and rural areas of Chungnam Province. The education effects were evaluated through questionnaire surveys before and after the education and their comparative analysis. Average TV watching time was $29.2\pm1.16$ hours per day, which was about one hour longer on weekends. Nearly half of the subjects watched TV mainly after 9 PM. After nutrition education, nutrition knowledge scores of total subjects were significantly increased from $7.73\pm2.16$ to $10.25\pm2.51$ with a full score of 16. Food attitude and food habit scores also significantly increased from $32.45\pm4.65$ (full score 50) to $33.93\pm4.68$ and from $36.20\pm5.70$ to $37.29\pm5.87$, respectively. The general acceptance of TV food advertisements scored $25.25\pm4.44$ (full score 40) before education and $26.90\pm4.55$ after education, which was significantly raised by the education. Acceptance scores of TV food advertisements showed significant positive relationships with the scores of nutrition knowledge, food attitudes, and food habits. In addition, TV watching time had negative relationships with nutrition knowledge, food attitudes, and food habits scores, but not with acceptance score of TV food advertisements. The above results suggested that school-based nutrition education improved slightly but significantly the attitude of accepting TV food advertisements maybe through increasing nutrition knowledge and making food attitudes and habits better. Nutrition education focused on the evaluation and acceptance of food advertisements are further needed to improve the TV food advertisement acceptance of adolescents.

Keywords

References

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