• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제16권6호
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• pp.631-636
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• 2010

최근 방송통신 융합의 경향에 따라 IP 네트워크 통신 기반의 주문형 미디어와 지상파, 케이블등에 기반한 방송형 미디어를 모두 수용하는 하이브리드 IPTV가 주목을 받고 있다. 본 논문에서는 최신 H.264 코덱을 지원하는 하이브리드 IPTV를 위한 리치 미디어 프레임워크를 제안한다. 이를 위해 하이브리드 미디어를 다루는 TV에 최적화된 미디어 콤포넌트와 RIA 런타임 엔진을 개발한다. 미디어 콤포넌트는 RF 방송, IP 기반 저장된 미디어 및 라이브 미디어의 다양한 재생 방식에 대해 일관되면서도 효율적인 응용 인터페이스를 제공하도록 설계되었다. 특히, 성능과 이식성을 위해 미디어 콤포넌트는 미디어 스트림 추상화, 적응식 주문형 I-프레임 탐색, 재생시간 자동 계산 등을 채택하였다. 제안된 미디어 인터페이스를 기반으로 RIA 런타임 프로토타입을 개발하였다. RIA 런타임은 한정된 자원을 갖는 IPTV 환경에서의 최적화된 렌더링을 위해 프로세서의 내장 그래픽 가속기를 최대한 활용하도록 설계되었다. 개발된 프레임워크의 성능과 유용성을 검증하기 위해 시연 및 실험을 실시하고 그 결과를 제시한다. 제안된 프레임워크는 IPTV 기반 VOD, 광고, 교육 등의 응용에서 벡터 그래픽 및 하이브리드 미디어를 지원하는데 효과적으로 사용될 것으로 기대된다.

• 한국의류학회지
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• 제30권4호
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• pp.633-643
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• 2006

When women are exposed to images of other attractive women such as media models, it is known that many go through a social comparison process and a contrast effect occurs which results in unfavorable perception and attitudes toward the self. This paper suggests women's perception of control over their appearance as one of the factors that may moderate the contrast effect of a social comparison with attractive media models. An experiment with 211 women was conducted to examine the differential effect of viewing attractive models versus non-human images on the responses of women with high/low perceived control over appearance. A two(Stimuli Type: attractive-model image vs. non-human image) by two(Perceived Control over Appearance: High vs. Low) MANCOVA model was tested with physical appearance anxiety, self-esteem, and body satisfaction as dependent variables and appearance orientation, body mass index, age, years of schooling, ethnicity, and marital status as covariates. A significant Perceived Control main effect on Physical Appearance Anxiety and Self-Esteem and a significant Stimuli Type by Perceived Control interaction effect on Physical Appearance Anxiety and Self-Esteem were found. Those who perceived high control over their appearance were more likely to have higher self-esteem and lower appearance anxiety. However, among those who saw attractive model's images, women perceived low appearance control showed less anxiety and higher body satisfaction than those perceived high appearance control.

• 한국식생활문화학회지
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• 제9권2호
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• pp.159-170
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• 1994

Central commissary school foodservice operations' practices and their dietitians' job duties were assessed and compared with those of their counterpart of conventional school foodservice operations to find out strategies for early settlement and better management for commissary system. Survey qestionnaires consisted of general background, employees' work schedule and dietitians' job duties. 12 commissary schools(out of 22 existing in Korea) and 77 conventional schools from Kyungkido were participated in the survey. The results of this study can be summarized as follows: 1. Central commissary school foodservice was presently utilized at 5 schools from islands type, 11 schools from rural type, and 6 schools from urban type, consisting total of 22 commissary schools, and 52 satellite schools. 2. Dietitians were evenly employed with their experiences, 55.5% were those with less than 2 years of experience, 44.6% were those with more than 2 years of experience. 3. Commissary schools employed more full-time empolyees$(1.8{\pm}0.7)$ than conventional schools$(0.3{\pm}0.5)$, however as far as the production capacity was concerned, only the part-time employees played significant roles(p<.01). Regardless of the number of students, an absolute number of full-time employees were employed, and their duties were not carried out efficiently. The part-time employees of commissary schools performed more loaded work compared to their counterparts in conventional schools. 4. Out of the dietitians' foodservice duties, 'basic food service production$(3.9{\pm}0.7)$' were carried out adequately, whereas 'nutrition education and advertisement$(2.5{\pm}0.6)$' and 'administrative affairs and information related duties$(2.8{\pm}0.9)$' were not. In order to enhance their working capacity, systematic organizational reforms are imminent. 5. Survey results also showed that dietitians performed less duties at satellite school than at the central commissary. This indicates more systematic foodservice management practices are urgently needed.

• 한국식품영양학회지
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• 제31권1호
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• pp.160-172
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• 2018

This study examined the intake status of energy drinks and related factors among university students in Yeungnam region, Korea. A total of 456 students participated in the study by a self-administered questionnaire. About 26% of the respondents never took energy drinks, whereas about 30% took them previously, but do not take them now. Almost 45% answered that they have taken them up to now. The reasons for first intake of energy drinks were 'necessity for myself' followed by 'curiosity', 'recommendation of friends', and 'seeing advertisement', and Chi-square test showed that there was a significant difference according to dwelling status. About half of the respondents took them since high school, and the main reason for energy drink intake was 'to stay awake'. About 45% of the respondents indicated that they increased study hours after taking energy drinks, whereas almost 40% answered that they had little effect on them. Over half of the respondents experienced side effects after energy drink intake. About one-fifth of the respondents mixed the energy drinks with alcoholic beverages to make them taste better. In addition, in the result for the multinomial logistic regression analysis, gender, grade, dwelling status, smoking status, alcohol drinking status, perception of effect of energy drinks on health, and perception of benefit level of caffeine were the predictors for the respondents who never took energy drinks in comparison with the respondents who have taken them up to now. On the other hand, for the respondents who took them previously but do not take them now compared with those of having taken them up to now, the predictors were dwelling status and smoking status. These results imply that dietary education from childhood regarding knowledge and side effects of energy drinks should be offered.

• 산경연구논집
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• 제10권7호
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• pp.49-58
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• 2019

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

• The International Journal of Costume Culture
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• 제3권2호
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• pp.136-146
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• 2000

The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

• 한국실내디자인학회논문집
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• 제18권6호
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• pp.166-175
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• 2009

Many cities in developed countries are showing their unique urban image reflecting their own culture, history, and aesthetic tastes. Especially color, one of the major design elements, has greater impact than other visual factors to form an unique urban characteristic. Despite the long history and cultural background, Seoul as a capital city of Korea does not have been successful to show an unique city image with the perspective of color. As a leading city of design, Seoul is trying to make its own urban identity through the symbolic environmental color, 'Seoul Color'. The purpose of this study is to identify the perception on the Seoul Color established by Seoul City among design practitioners and to suggest strategies for implementing the 'Seoul Color' in various fields of environmental design to set up un unique urban image of Seoul City. For this purpose, questionnaire survey was used and 77 questionnaires were analysed. Although most of the respondents did not know the 'Seoul Color', they recognized the importance of it as a major tool of building an unique urban identity of Seoul City. Respondents recognized the representing color image of Seoul as gray. Therefore, it shows a need for environmental policy to make an eco-friendly and lively city image of Seoul instead of current monotonous image. Also in order to make a unique urban image of Seoul city, 'Seoul Color' should be applied to the shape of landscape of Seoul differently. In addition, many strategies including advertisement, education, making up obvious goals for using the 'Seoul Color', and so on were suggested as conclusion.

• 서비스연구
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• 제6권3호
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• pp.91-105
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• 2016

현재 뷰티 산업은 나날이 포화상태에 이르고, 경쟁은 날로 심해져만 가고, 갈수록 영리해지고 변덕스러워지는 헤어살롱 고객의 까다로운 기대와 욕구는 높아져만 가고 있다. 특히 소규모 헤어 살롱에서 경쟁우위를 확보하고 고객을 만족시켜 고객의 충성도를 획득하고 유지하는 패턴은 더욱 더 힘들어 지고 있다. 헤어살롱을 방문하는 고객의 욕구는 다양한 헤어 디자인은 물론이고 또 다른 개인의 니즈에 맞는 서비스를 요구하고 있다. 따라서 본 연구에서는 소규모 헤어 살롱의 경쟁력은 고객서비스를 위한 각고의 노력과 정성, 고객에게 만족하고 어울리는 헤어 스타일의 제공과 헤어 디자인에 대한 전문성, 고객과의 신뢰를 바탕으로 이루어지고 있다는 점에 역점을 두고 헤어 살롱의 매출 증대와 고객의 충성도를 높여 헤어살롱의 지속가능한 성공요인 현황분석에 목적을 두었다. 본 연구를 통하여 얻은 결론은 다음과 같다. 기술이 뛰어남, 서비스의 우수성, 합리적인 가격, 헤어 살롱의 위치, 광고 및 홍보, 단독 매뉴얼의 품질요인, 기술 교육 및 인성교육의 요인, 사후 서비스 요인, 고객유지 요인, 고객관계관리 요인, 정보품질 요인을 위한 지속적인 개선과 개발의 필요성이 요구된다.

• 한국융합학회논문지
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• 제10권7호
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• pp.121-131
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• 2019

아트 콜라보레이션 광고는 상품과 직접적인 관련이 없는 미술작품을 활용하여 더 가치 있는 상품으로 재창조하는 것으로 창의적 사고가 핵심 가치로서 작용한다. 본 연구의 목적은 창의성 기법으로서 마인드 맵과 스캠퍼 기법이 아트콜라보레이션 수업에서 갖는 창의적 사고의 효과를 규명하고자 한다. 중학교 학생 5명에게 총 6차시 아트 콜라보레이션 광고 수업을 진행한 후 수업 결과인 학생 활동지와 작품을 통해 창의적 기법과 창의성의 요소간의 특성을 분석하였다. 그 결과는 다음과 같다. 첫째, 아트 콜라보레이션 활용 미술 수업을 통하여 학생들은 주제 정하기 단계인 '마인드 맵' 활동에서는 유창성이 아이디어 탐색 단계인 '스캠퍼' 활동에서는 '융통성'과 '독창성'이 발휘되었다. 둘째, 수업의 전체 과정을 통해 가공되지 않은 수준의 생각을 구체화하고 깊이를 발전시키는 정교화의 과정을 관찰할 수 있었다. 본 연구는 두 개 이상의 영역이 만나 각각의 핵심 역량을 바탕으로 협업하는 사례로 학생들의 창의적 융합 사고증진과 관련된 연구에 기여할 것이다.

• 디지털융복합연구
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• 제20권4호
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• pp.791-797
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• 2022

최근 이슈가 되고 있는 메타버스를 활용한 마케팅 사례연구를 통해, 각 산업에 있어 메타버스 생태계의 콘텐츠(content), 플랫폼(platform), 네트워크(network), 디바이스(device)관점에서 성공 요인 분석 및 활성화 방안에 대해 고찰하였다. 엔터테인먼트, 패션, 사무공간 및 부동산, 교육, 광고 및 상거래산업에서 콘텐츠와 플랫폼의 중요성을 확인할 수 있었다. 메타버스의 활성화를 위해서는 첫째, 시장참여자에게 안정적인 수익창출 모델을 마련해 줌으로써, 능동적인 참여와 리텐션 강화가 필요하다. 둘째, 가입자를 확대를 위한 매력적인 콘텐츠의 중요성은 메타버스 활성화의 주요한 키 트리거이다. 셋째, 사용자에게 라이트하고 심플한 디바이스를 활용하여 메타버스 서비스의 사용 편리성 향상이 필요하다. 넷째, 생태계 확장성을 통한 산업의 밸류체인에 있어 유기적인 상생협력전략이 뒷받침 되어야 한다. 아울러, 시장 참여자에게 비즈니스기회 및 추가적인 수익 창출 모델이 지속적으로 제공되어야 한다.