• Asia Marketing Journal
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• v.18 no.3
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• pp.65-88
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• 2016

Development of information and communication technology is changing commerce environment and consumer purchasing behavior has also been changed. Globalization is becoming increasingly prevalent in the world today and many factors such as culture, politics, and economics may influence the applicability of management theories. Concurrently, corporate managers are faced with the challenge of offering usable and useful applications to the local users. Besides, many scholars strongly support that the criteria for M-Commerce adoption in developing countries are different from that of developed countries, due to cultural, security, social, political, economic, and technological aspects. This research tried to investigate the differences on the adoption of mobile commerce between developed and developing countries. In this study, the motivation for studying advanced mobile phone services adoption in the South Korea and Viet Nam is presented. Second, M-Commerce adoption model is introduced as a starting point for the research model. We then integrate price, personal innovativeness, quality dimension and perceived of playfulness into our model. Next, we describe our method and report the results of our analysis. The paper concludes with a discussion of the results from both the South Korea and Viet Nam with implications.

• Journal of Korean society of Dental Hygiene
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• v.23 no.1
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• pp.83-89
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• 2023

Objectives: This study aimed to examine the relationship between COVID-19-related depressive symptoms and oral health among Korean adolescents. Methods: Data from the 17th Korea Youth Risk Behavior Web-based Survey were used and analyzed by the chi-squared test, and multiple logistic regression analysis was performed using SPSS 21.0. The final study population comprised 54,835 individuals. Results: The rates of toothache, gingival bleeding, tooth fracture, and tooth sensitivity were 21.2, 19.1, 8.7, and 30.6%, respectively. The rates of equal, increased, and decreased COVID-19-related depressive symptoms were 53.4, 36.9, and 9.7%, respectively. The rates of toothache, gingival bleeding, and tooth sensitivity were significantly higher (49.0, 48.3, and 46.3%, respectively) in the increased depressive symptom group than that in the decreased depressive symptom group (7.7, 8.1, and 7.7%, respectively). After adjusting for gender, school grade, school record, household economic status, tooth brushing frequency, smoking habit, and alcohol consumption, the risks of toothache, gingival bleeding, and tooth sensitivity in the increased depressive symptom group were symptom group were 1.64 (95% CI: 1.51-1.78), 1.55 (95% CI: 1.43-1.68), and 1.77 (95% CI: 1.65-1.89), respectively. Conclusions: There was a significant increase in oral symptoms in the group with increased depressive symptoms.

• Journal of the Korean Geotechnical Society
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• v.23 no.10
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• pp.85-96
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• 2007

The application of soil nailing method has increased because it provides easier construction, economic efficiency, and stability than existing support methods. The mechanical comprehension of the soil-nailing system has not been established and the resisting shear force and bending moment of the soil-nail have been disregarded for the design of soil-nailing system. The soil nail consists of cement associated with rebar and resists shear force and bending moment mobilized by applied loading or soil-self weight. In this study, the slope analysis in the consideration of the resisting shear force and bending moment of the nail has been performed using $FLAC^{2D}$, which is programed by the finite difference method.

• Structural Engineering and Mechanics
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• v.81 no.1
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• pp.93-102
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• 2022

The optimum design of reinforced concrete cantilever retaining walls subjected to seismic loads is an extremely important challenge in structural and geotechnical engineering, especially in seismic zones. This study proposes an adaptive sperm swarm optimization algorithm (ASSO) for economic design of retaining structure under static and seismic loading. The proposed ASSO algorithm utilizes a time-varying velocity damping factor to provide a fine balance between the explorative and exploitative behavior of the original method. In addition, the new method considers a reasonable velocity limitation to avoid the divergence of the sperm movement. The proposed algorithm is benchmarked with a set of test functions and the results are compared with the standard sperm swarm optimization (SSO) and some other robust metaheuristic from the literature. For seismic optimization of retaining structures, Mononobe-Okabe method is employed for dynamic loading conditions and total construction cost of the structure is considered as the single objective function. The optimization constraints include both geotechnical and structural restrictions and the design variables are the geometrical dimensions of the wall and the amount of steel reinforcement. Finally, optimization of two benchmark retaining structures under static and seismic loads using the ASSO algorithm is presented. According to the numerical results, the ASSO may provide better optimal solutions, and the designs obtained by ASSO have a lower cost by up to 20% compared with some other methods from the literature.

• Korea Trade Review
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• v.47 no.6
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• pp.21-37
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• 2022

This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm's strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms' strategies affects users' switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user's switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

• Smart Media Journal
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• v.12 no.9
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• pp.124-133
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• 2023

Currently, Korea shares culture, economy, and society together as a member of the international community along with rapid economic growth. In particular, in the 2000s, the construction of local cultural performance halls has been promoted through efforts and methods for the development of local culture. As a result, many local governments built medium-sized or larger performance halls, and achieved both quantitative and qualitative effects by satisfying citizens and attracting visitors. However, this study aims to analyze the safety of the space used by many visitors at the same time and whether an effective evacuation plan is applied to frequent disasters and disaster situations in recent years.

• International Journal of Computer Science & Network Security
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• v.23 no.11
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• pp.53-58
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• 2023

The trend of satisfying consumer needs (payment for mobile communication, music services, cab ordering, banking products, and food delivery) on a unified online platform has shaped a digital ecosystem, an instrument creating a unified space of economic interaction. Representatives of e-commerce are major stakeholders in the development of such tools. In particular, subscription services (multiservice subscriptions) allow users to create their own ecosystems based on their personal preferences. The rate of subscription service use is growing around the world, yet understanding of the peculiarities of development of this e-commerce sphere is limited due to insufficient research.The study aims to determine the motives and barriers to the use of subscription services (multiservice subscriptions) by consumers and their relationship with consumer characteristics.Proceeding from an online survey of 200 users, the study determines the relationship between the gender and income of consumers and their use of subscription services, motives and motivators for using subscription services, and barriers to the choice of a particular subscription service. The obtained results may serve as a basis for managerial decisions in e-commerce and for improving the effectiveness of marketing solutions.

• Journal of Distribution Science
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• v.22 no.2
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• pp.11-20
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• 2024

Purpose: The primary objective of this study is to investigate the impact of website quality on impulse buying of the online retailer, which is mediated by positive emotion and moderated by personalized advertising. Research design, data and methodology: The present study used a survey methodology conducted on many user's smartphones. The sample in this study included 409 college students in Indonesia. Purposive sampling was used as the sampling technique. Data was collected by distributing questionnaires to many respondents through the Google Documents online survey. Results: The findings derived from the application of structural equation modelling for data analysis show that 1). Website quality affects impulse buying and positive emotion, and 2). The impact of website quality on impulse buying was mediated by positive emotion and moderated by personalized advertising. Conclusions: The findings presented in this study has significant theoretical implications that contribute to the existing concept on the relationship between website quality, positive emotion, personalized advertising and impulse buying. The findings of the research possess managerial implications. It can be used can as a reference in determining website quality and the appropriate personalized advertising that increases online impulse buying at online retailer In Indonesia.

• The Journal of Industrial Distribution & Business
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• v.15 no.3
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• pp.1-9
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• 2024

Purpose: This research aimed at understanding the dynamics of consumer behavior in the context of nostalgic desserts. The primary objective is to scrutinize how different attributes like quality, health, convenience, and trend influence customer satisfaction and their subsequent decision to repurchase nostalgic desserts. Research Method: The study leverages structural equation modeling, incorporating statistical tools such as SPSS and AMOS for a thorough analysis. It involves collecting data over a specified period, followed by correlation and trend analyses to deduce patterns and relationships. Results: The findings reveal that attributes such as quality, health, convenience, and trend significantly impact customer satisfaction and repurchase intentions. Interestingly, economic factors appeared to have a negligible effect on these decisions. The study offers a comprehensive understanding of the factors that influence consumer decisions in the context of nostalgic desserts, providing valuable implications for both academic research and practical marketing strategies. Conclusions: The insights garnered from this research are pivotal for formulating marketing strategies for nostalgic dessert brands. It underscores the importance of accentuating quality, health, and trend in product offerings to boost customer satisfaction and encourage repurchases. The study also sheds light on the evolving nature of consumer preferences and the integral role of nostalgia in shaping purchasing behaviors.

• Advanced Industrial SCIence
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• v.3 no.2
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• pp.1-7
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• 2024

This paper deals with the topic of quantification of soft power through emotional analysis. Sentiment analysis refers to the process of detecting and analyzing emotions or emotions in various data such as text, voice, and images. Therefore, in this paper, we explored the methodology and significance of how soft power can be quantified through emotional analysis. Soft power refers to the ability of a country or organization to influence the behavior of another country or organization in a desired direction. It is built by soft factors such as culture, values, and political system rather than military or economic means. Additionally, sentiment analysis is being used as a useful tool to measure and understand these soft areas.