• 디지털융복합연구
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• 제14권5호
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• pp.185-195
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• 2016

본 연구의 목적은 최근 급변하고 있는 전자상거래의 환경중에서 큐레이션커머스의 특성을 이해하고 이를 활용할 수 있는 방안을 모색 하는 것에 있다. 최근 유행처럼 큐레이션과 서브스크립션커머스가 전자상거래의 새로운 방식으로 각광을 받아왔다. 그러나 시장에 적응을 하지 못하고 사라지거나, 그 특성이 변화하고 있는 중이다. 이에 큐레이션커머스의 명확한 특성을 분석하고, 그 특성이 구매의도에 미치는 영향을 만족도라는 매개효과를 통해서 어떻게 변화하는지를 알아보았다. 본 연구는 구조화된 질문지를 이용하여 수행하였으며, 전국에 있는 일반인 305명을 대상으로 자료를 수집하여 단계적 회귀분석방법을 사용해 분석하였다. 가설을 검증한 결과 큐레이션커머스의 특성 5가지는 모두 구매의도에 유의미한 정(+)의 영향을 미치는 것으로 나타났으며, 큐레이션커머스를 이용하는 소비자의 만족도도 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 연구결과들을 정리하고 이론적 실무적 함의를 논의한 후, 후속 연구의 방향을 제시하였다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 추계학술대회 논문집
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• pp.1881-1888
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• 2008

As the ticket issuing methods have been diversified for the convenience of the passengers such as ticketless service(SMS ticket, e-ticket, home ticket), automatic ticket issuing machine and consignment ticket sale, maintaining the current number of ticket booth has been becoming a issue. Too many booth can cause the inefficiency of the cost of labor. According to the Charter of Customer Service of Korail, on the other hand, 95% of passengers have to purchase a train ticket within 5 minutes. This study was designed to present a decision making model for the optimum number of ticket booth which can affect an efficient operation of train station and improvement of customer convenience. And, this paper shows the proper manpower of ticket booth and the change of customer waiting time by analyzing the arrival and ticket issuing time of passengers based on 'Queueing Theory'. However, it is insufficient to be generalized due to some limitations of analysis. This study will contribute to improve customer satisfaction by reducing the waiting time at the ticket booth. In addition, presenting the optimum number of booth is expected to have an effect on the increase of productivity and cost savings.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.137-152
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• 2012

As social media such as facebook and twitter is widespread, social commerce appears as a new way of e-commerce. Social commerce is a subset of electronic commerce that involves using social media that supports social interaction and user contributions. From the understanding of social commerce and literature review, we deduced the research model that relationship, collectivism, convenience, usefulness, low price, reputation, and rapidness have influence on satisfaction and repurchase intention. As a result of data analysis, relationship, convenience, usefulness, low price, and rapidness had influence on satisfaction and repurchase intention. And collectivism had influence on relationship. But reputation did not have influence on satisfaction. The focus of this study is on the effect of relationship and collectivism on satisfaction and repurchase, because relationship and collectivism is the major feature of social commerce. Succinctly speaking, collectivism affects relationship among users, in turn, relationship affects satisfaction and repurchase intention. This study gives a contribution to business. Business related with social commerce has to make a business strategy for managing relationship and consider collectivism tendency for selecting target customer.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2009년도 춘계학술대회 미래 IT융합기술 및 전략
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• pp.49-58
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• 2009

기업 교육훈련에서 교육계획과 교육생의 선발 및 교육시행까지의 일련의 과정에서 과거부터 가장 많이 변화 되어온 것이 정보시스템을 이용한 교육환경의 변화이다. 이러한 환경변화는 공급자 위주가 아닌 소비자 위주로의 학습을 통해 효과적인 학습을 하기 위함이다. 그러나 기업에서 전략적으로 추진하는 교육과정에 대해서는 아직도 피동적으로 운영이 되고 있는 것이 현실이라고 볼 수 있다. 따라서 본 연구의 목적은 교육훈련 운영문제에 대한 대안을 제시하고 효과적 운영방법을 찾고자 한다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2004년도 춘계 종합학술대회 논문집
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• pp.234-240
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• 2004

Now that the e-commerce users are explosively increasing, there is always followed by a sharp increase in load from the e-commerce system and the heavy traffic on the network, where leads to the delayed service for the client's request. The natural consequences contain decreasing customer satisfaction and weakening the business's competitive position in markets. Therefore, we'll need to study the e-commerce system in due consideration of the operational efficiency and response speed. This study includes a design of e-commerce system, with a hierarchical structure based on the local server, which has the capability of caching necessary to distribute the system load, makes a proposal concerning a split web-cache algorithm devoted to the local web server to finally give an analysis of the performance through the appropriate trial.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2003년도 추계학술대회
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• pp.105-111
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• 2003

This paper examines to focus on General Strategy of e-logistics activity for SCM(Supply Chain Management) Build-up, especially the field service logistics Integration. And this research analyzes the case study (Business of Strategy Group Unit) Survey) involving effective logistics management that leads customer satisfaction, seeking to find out the key elements of competitive policy. Because problems arise from the differences between their goals and structures, which cause each sied to feel vulneralbe to opportunism or shirking of responsibilities by the other. The goal of a logistics system is to ensure that every family planning client always receives the contraceptives partner wants, and that they are in good condition and have not expired. In order to select, procure, and distribute the right Quantities of the right contraceptives, managers of the logistics system must keep informed of the rates of use of each contraceptive and of the Quantity of available supplies. As a result, We propose that a firm's e-logistics strategy is an important locus innovation and a crucial source of value creation for the firm its suppliers, partners, and customers.

• 대한안전경영과학회지
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• 제5권4호
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• pp.117-130
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• 2003

This paper examines to focus on General Strategy of e-logistics activity for SCM(Supply Chain Management) Build-up, especially the field service logistics Integration. And this research analyzes the case study(Business of Strategy Group Unit) Survey) involving effective logistics management that leads customer satisfaction, seeking to find out the key elements of competitive policy. Because problems arise from the differences between their goals and structures, which cause each sied to feel vulneralbe to opportunism or shirking of responsibilities by the other. The goal of a logistics system is to ensure that every family planning client always receives the contraceptives partner wants, and that they are in good condition and have not expired. In order to select, procure, and distribute the right quantities of the right contraceptives, managers of the logistics system must keep informed of the rates of use of each contraceptive and of the quantity of available supplies. As a result, We propose that a firm's e-logistics strategy is an important locus innovation and a crucial source of value creation for the firm its suppliers, partners, and customers.

• 한국전자거래학회지
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• 제18권2호
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• pp.257-277
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• 2013

경영정보시스템 분야 및 DeLone and McLean의 정보시스템 성공모형 등에 관한 연구들은 기업 등의 정보시스템 도입 및 이용을 통해 이용자 개인 및 기업 등의 성과에 영향을 미칠 수 있도록 관련 요소가 개발 운영되어야 함을 제시하고 있다. 본 연구의 목적은 콜센터 고객정보 시스템의 이용자 만족도에 영향을 미치는 요인을 탐구함에 있다. 근무환경 및 직무 만족에 관한 선행 연구와 수정된 DeLone and McLean의 정보시스템 성공모형을 이용한 구조방정식 모형을 설정하여 콜센터 상담사원 539명을 대상으로 설문조사를 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 정보시스템의 세 가지 품질이 근무환경, 직무만족, 이용자 만족도에 영향을 미치는 11개 가설 중 7개 가설이 채택되었으며 둘째, 근무환경은 시스템 품질 및 정보 품질과 이용자 만족도간 부분매개를, 서비스 품질은 완전매개 효과가 있음을 확인하였다. 시사점으로는 향후 정보시스템의 운영 성과가 제고될 수 있도록 이용자의 좋은 근무환경 구축 및 개선이 필요함을 제시하였다.

• 지식경영연구
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• 제6권1호
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• pp.105-122
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• 2005

The LG Electronics case shows the process whereby an organization evolves as a learning organization through the integration of e-learning and knowledge management. In other words, it shows the process whereby e-learning is recognized as an important means of solving a problem concerning actual worksite operations, as it became one of the daily activities in the organization. In terms of organizational learning, this process points to the fact that e-learning is emerging as the fastest and most effective means of transferring the internally shared value of a company. Recently, advanced corporations and organizations have been endeavoring to boost their internal and external customer satisfaction and customer loyalty, paving the way for changes in their organizational cultures, and establishing learning organizations through e-learning. Therefore, from an advanced viewpoint, e-learning within a company is not a simple system of transferring educational contents, but is a knowledge portal concept connected with knowledge management. To achieve this end, the organization is required to undergo changes that is, it should make the acquisition of learning possible through e-learning and a knowledge management system (KMS) in order to improve corporate performance. Since LG Electronics is utilizing e-learning as a strategic means to change the paradigm of corporate education, and, in particular, is attempting to integrate this with knowledge management, insights that will facilitate the understanding of the core success factors in and challenges to the integration of knowledge management and e-learning can be obtained through this case.

• 패션비즈니스
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• 제20권6호
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• pp.19-31
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• 2016

Identifying the factors of emotional experience that arouse emotional responses will contribute to determining the relationship between the visual attributes of a salon and the emotional responses of humans, as well as the relationship between service factors and the emotional response of humans. The aim of this study is to examine the effect of the various e motional responses of customers on store preference and to thereby propose marketing strategies for offering an insightful service. The emotionally expressed vocabulary used by customers during their visit is also explored. 300 customers with previous experience of beauty shop services were surveyed and their responses were analyzed using SPSS 20.0 to define the problems. All the emotional experiences at the beauty salon influence the service satisfaction and re-visitation intention. The results showed that, as the customer's level of satisfaction with a service experience increases, the re-visitation intention increases. Of these results, only the service experience influences the recommendation intention. As the effective delivery of positive emotional services influences customers' revisiting intentions, beauty industry workers should be aware of each phase of the customers' emotions and try to provide customer-oriented services to appease these emotions. In addition, workers should strive to create service systems that induce customers' positive emotional responses rather than to offer merely stereotyped services.