• 융합보안논문지
• /
• 제5권1호
• /
• pp.63-74
• /
• 2005

전자거래상의 각종 사이버 침해 사고에 대처하기 위한 네트워크 보안 제품이 보급되고 있으나, 유지 관리 면에서 보안 전문가 정도의 전문 기술력이 요구되는 관계로 기업체나 공공기관에서 보안 제품의 설치 운영의 필요성은 절실하게 느낌에도 실제 보안제품의 보급이 빠르게 이루어지지 않아 국내 각종 사이트들에 대한 보안 취약성이 심각한 실정이다. 본 논문은 이러한 전자거래 환경의 보안관리를 비전문가도 효율적으로 관리할 수 있는 데이터 무결성 분석의 자동화 도구를 설계 구현하였다.

• International Journal of Computer Science & Network Security
• /
• 제21권6호
• /
• pp.269-274
• /
• 2021

Businesses and manufacturing have benefited from the evolution of digital information technology. The introduction of e-commerce has changed the way companies are conducted, and the manufacturing industry is using emerging technologies to automate and synchronize production processes in order to increase productivity and profitability. The results of the study show that incorporating the internet into e-commerce has transformed the process, making it one of the most advanced and high users of digital technology. E-commerce has advanced by leaps and bounds, allowing products and services to flow electronically with minimal delays. Manufacturing has benefited from the implementation of IoT, which has increased the productivity of production processes and is gradually becoming a major beneficiary of modern computer technology.

• International Journal of Computer Science & Network Security
• /
• 제21권4호
• /
• pp.214-222
• /
• 2021

Recently, the growth of e-commerce in Saudi Arabia has been exponential, bringing new remarkable challenges. A naive approach for product matching and categorization is needed to help consumers choose the right store to purchase a product. This paper presents a machine learning approach for product matching that combines deep learning techniques with standard artificial neural networks (ANNs). Existing methods focused on product matching, whereas our model compares products based on unstructured descriptions. We evaluated our electronics dataset model from three business-to-consumer (B2C) online stores by putting the match products collectively in one dataset. The performance evaluation based on k-mean classifier prediction from three real-world online stores demonstrates that the proposed algorithm outperforms the benchmarked approach by 80% on average F1-measure.

• International Journal of Computer Science & Network Security
• /
• 제23권11호
• /
• pp.53-58
• /
• 2023

The trend of satisfying consumer needs (payment for mobile communication, music services, cab ordering, banking products, and food delivery) on a unified online platform has shaped a digital ecosystem, an instrument creating a unified space of economic interaction. Representatives of e-commerce are major stakeholders in the development of such tools. In particular, subscription services (multiservice subscriptions) allow users to create their own ecosystems based on their personal preferences. The rate of subscription service use is growing around the world, yet understanding of the peculiarities of development of this e-commerce sphere is limited due to insufficient research.The study aims to determine the motives and barriers to the use of subscription services (multiservice subscriptions) by consumers and their relationship with consumer characteristics.Proceeding from an online survey of 200 users, the study determines the relationship between the gender and income of consumers and their use of subscription services, motives and motivators for using subscription services, and barriers to the choice of a particular subscription service. The obtained results may serve as a basis for managerial decisions in e-commerce and for improving the effectiveness of marketing solutions.

• International Journal of Computer Science & Network Security
• /
• 제21권2호
• /
• pp.193-197
• /
• 2021

Customers are increasingly attracted towards different e-commerce websites and applications for the purchase of products significantly. This is the reason the sellers are moving to different internet based services to sell their products online. The growth of customers in this sector has resulted in the use of big data analytics to understand customers' behavior in predicting the demand of items. It uses a complex process of examining large amount of data to uncover hidden patterns in the information. It is established on the basis of finding correlation between various parameters that are recorded, understanding purchase patterns and applying statistical measures on collected data. This paper is a document of the bottom-up strategy used to manage the selling price of a first-time product for maximizing profit while selling it online. It summarizes how existing customers' expectations can be used to increase the sale of product and attract the attention of the new customer for buying the new product.

• 한국경영정보학회:학술대회논문집
• /
• 한국경영정보학회 2007년도 추계학술대회
• /
• pp.571-576
• /
• 2007

Advanced online environment and communication technology have made the e-commerce environments evolved rapidly. In the e-commerce area, one of the most important concepts regarding the relationship between seller and buyer is the "trust." Considering the purpose of purchase and satisfaction of website, the users may face problems such as consumer's transaction security or personal information sharing when they make transactions over web sites. It could be difficult to pursue the goal for the users to purchase product or service over online if the seller or service provider cannot establish trust to the customers. In this paper, through multi-dimensional viewpoints of trust, satisfaction can be accounted for by cue-based trust and experienced trust. The purchase intention mediates the experienced trust when online users purchase products or use online service.

• 대한전자공학회:학술대회논문집
• /
• 대한전자공학회 2004년도 ICEIC The International Conference on Electronics Informations and Communications
• /
• pp.47-51
• /
• 2004

In this paper we propose a fair and secure e-commerce model for P2P network, in which communication entities can buy and sell products by P2P contract. In particular, we focus on a fair transaction protocol that is based on a collaboration with distributed communication entities. This feature makes our model very attractive in P2P networking environment which does not depend on any central trusted authority for managing communication entities.

• 한국멀티미디어학회논문지
• /
• 제6권3호
• /
• pp.469-480
• /
• 2003

정보화 사회라고 할 수 있는 현 사회에서 정확한 사용자 인증 기술은 가장 중요 이슈가 되고 있다. 대부분 인증 기술은 시스템에 접근하고자 하는 사용자의 특성을 이용하여 신분확인을 수행하는 기술로써 본 논문에서는 현재 전자상거래 시스템에서 대부분 지불수단으로 사용되고 있는 신용카드와 계좌이체를 기본으로 한 전자상거래 쇼핑몰을 구축하고, 전자화폐가 가지고 있는 위조와 도난의 위험을 보완할 수 있는 소유하는 것에 대한 인증으로 결제 단계에서 마우스 제스처(Mouse Gesture)를 이용한 사용자 인증 인터페이스를 제안하고 구현하였다. 마우스 제스처를 이용한 사용자 인증 인터페이스는 사용자가 입력한 패턴의 고유값이 학습알고리즘을 통해 저장된 결과 패턴의 값들과 비교를 하여 인지의 성공 여부를 화면에서 바로 알 수 있도록 하는 것으로서 쇼핑몰을 통하여 물품을 구입하고 대금 결제 시에 지불정보와 함께 사인정보를 함께 입력하면 전자화폐가 가지고 있던 도난이나 위조에 대한 위험성을 줄일 수 있다는 장점이 있다.

• 한국산학기술학회:학술대회논문집
• /
• 한국산학기술학회 2005년도 춘계학술발표논문집
• /
• pp.108-110
• /
• 2005

Most of the evaluation systems have performed evaluation with an emphasis on information security products so far. However, evaluating information security level for an enterprise needs analysis of the whole enterprise organization, and a synthetic and systematic evaluation system based on it. This study has tried to grasp the information security level of the whole enterprise organization, and develop an evaluation system of information security level for suggesting a more developing direction of information security.

• The International Journal of Costume Culture
• /
• 제3권3호
• /
• pp.201-211
• /
• 2000

The purpose of this study is to pinpoint currently arising issues concerning cyber fashion mall by analysing present status and contents of its web design, management and planning within the limits o business to customer (B2C) commerce, and to suggest a direction for building an ideal fashion mall on the internet. As for the study method, conceptual definitions were given based on previous studies. And a positive study was implemented, in which the cases of 23 chosen cyber fashion malls among 60 or so domestic and foreign malls selling fashion products were found by internet search engines and analysed. Results of the case analysis of cyber fashion malls are as follows : 1) cybermall must provide customers with an integrated service as well as e-commerce. 2) various products assortment and price differentiation must be developed, 3) the techniques of graphics, coloring and texturing, and layout design must be adopted to process and express product information, 4) the legislative system is needed to deal with the security, and 5) design and management of customer oriented interface are needed to process and express product information matter of electronic payment and customer protection. Considering the issues in internet fashion cybermalls, are suggested the important factors that are necessary or web design, planning and management to build an ideal cyber fashion mall. These results will contribute to the development of fashion e-commerce.