• 제목/요약/키워드: E-commerce Performance

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철강산업 전자상거래 활성화를 위한 영향 요인 분석 (A Study on factors for steel industry e-Commerce)

  • 조남재;한상호;금정원
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2007년도 춘계학술대회
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    • pp.297-304
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    • 2007
  • The purpose of this research is to investigate the current state of e-commerce for corporations in the steel industry and to analyze the factors that led failure in active use of e-commerce. Data from 51 companies are col looted. Factors that affect the e-commerce adoption and use of were analyzed. The influence of e-commerce utilization on corporate performance was also examined. It was found that several factors known to influence e-commerce use in the steel industry such as transact ion methods, preferences, and the level of information-orientation, did not actually have a significant impact. Rather items such as the maturity of e-commerce experience and perceptual compatibility between product characteristics and e-commerce turned out to have a significant influence on the utilization levels of e-commerce. The level of e-commerce utilization in system had a significant impact on each of the three performance dimensions : internal performance, external performance and financial performance.

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Relationships Among Owner-Manager Characteristics, E-commerce Adoption and Performance of Small and Medium Enterprises (SMEs) in Malaysia

  • KOE, Wei-Loon;WULANDARI, Ririn
    • The Journal of Asian Finance, Economics and Business
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    • 제10권1호
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    • pp.101-109
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    • 2023
  • This study examined the relationships among owner-manager characteristics, e-commerce adoption, and performance of small and medium enterprises (SMEs) in Malaysia. Although the growth of e-commerce was encouraging in many countries, studies of e-commerce adoption among SMEs in developing countries such as Malaysia are insufficient. Furthermore, studies that investigated individual characteristics and e-commerce adoption are still low in number. This study specifically employed the technology-organization-environmental (TOE) framework to develop its research model. The sample was selected by using a non-probability judgmental sampling technique because the desired population frame was unavailable. A total of 111 owner-managers of SMEs were surveyed using online self-administered questionnaires. Subsequently, the data was analyzed through partial least square-structural equation modeling (PLS-SEM). The results revealed significant relationships between owner-manager characteristics and e-commerce adoption, as well as between e-commerce adoption and the performance of SMEs. The findings suggested that owner-manager characteristics played an important role in determining e-commerce adoption among SMEs. Moreover, e-commerce adoption was crucial in affecting the performance of SMEs. This paper provided new insights into factors affecting e-commerce adoption and firm performance. It could further benefit the government and SMEs in strategizing e-commerce adoption and development, especially in the era of Industrial Revolution 4.0 (IR 4.0) and the post-COVID-19 pandemic.

동북아지역 국가들의 전자상거래 활용과 성과에 관한 실증적 연구 (An Empirical Study on the Usage and Performance of Electronic Commerce in Northeast Asian Nations)

  • 최석범;최혁준
    • 통상정보연구
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    • 제10권1호
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    • pp.3-31
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    • 2008
  • Northeast Asia is expected to be on economic bloc which is competed with other economic blocs such as EU, NAFTA. E-Commerce based on IT and networking results in paradigm shift in Northeast Asian Nations, that is, Korea, China, Japan, Taiwan etc. There are the similarities and differences in e-Commerce situations in these nations. The differences are the gaps in e-Commerce infrastructures such as Internet, e-Commerce solution, e-payment system and e-logistics system etc. A number of interorganizational, intraorganizational and usage level factors influences the performances of all firms using e-Commerce tools. As result of this empirical study, China records low level of e-Commerce in terms of environmental aspects, usage and performance while Korea and Japan record relatively high levels. It is also found that non-economic performance is higher than economic performance in Northeast Asian firms. The purpose of this paper contributes to resolve the digital divide in Northeast Asia and to improve e-Commerce infrastructures in Northeast Asia by estimating current e-Commerce levels of Northeast Asian countries and suggesting future development strategies of those countries through e-Commerce cooperation.

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전자상거래, 균형성과표, 조직간 정보교류와 공급망 성과 간의 관계 연구 (The Relationships among E-commerce, BSC, Inter-organizational Information Flow and Supply-Chain Performance)

  • 최종민
    • 경영과학
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    • 제30권1호
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    • pp.149-165
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    • 2013
  • This study empirically investigated the changes of performance evaluation systems under the environment of supply-chain e-commerce. The objectives of e-commerce include obtaining financial profit, internal innovation through processes integration, learning with information flow, and customer satisfaction through quick response. These objectives are generally consistent with the four evaluation measures of balanced scorecard(BSC). This study, first, demonstrated that perceived environmental uncertainty(PEU) has a significant effect on the adoptions of e-commerce and BSC, and severe competition positively influences the use of e-commerce. With cluster analysis and subgroup analysis, we also showed that under the high adoption levels of e-commerce, the high utilization of BSC can improve the supply-chain performance of a firm. In addition, it was found that the use of e-commerce indirectly and significantly affects supply-chain performance through inter-organizational information flow, and the supply-chain performance of a firm leads to the improvement of organizational performance.

B2B 전자상거래 보증 중계 서비스의 성과관리를 위한 KPI 가중치 설계에 대한 연구 (A Study on Design of KPI Weighting for Measuring Performance of B2B e-Commerce Guarantee Intermediary Service)

  • 한창희;임창규;김민관
    • 경영과학
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    • 제28권1호
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    • pp.75-90
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    • 2011
  • In B2B e-Commerce market, many companies used in B2B e-Commerce Guarantee Service. Guarantee service raised the stability of collect debts for seller, and made purchase fund for buyer. In 2001, The first year of implementation, B2B e-Commerce Guarantee Cost was just a 19 billion, but in 2008 was significantly increased a 3 trillion 982 billion. In previous studies, however, there was no research on performance management. This study focus on design of KPI weighting for measuring performance of B2B e-Commerce Guarantee Intermediary Service. Through analysis for 'B2B e-Commerce Guarantee Intermediary Service', the study selected KPI and made the KPI weighing. the process of designing a KPI weighting is 5 phase. This study suggests the standard of measuring performance and guidelines on the focus management of KPI in B2B e-Commerce Guarantee Service.

A Study of E-commerce-based Capabilities of Small Firms with Cloud Computing Techniques

  • Zhou, Xuesong;Kim, Kyung-Tae
    • Journal of Information Technology Applications and Management
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    • 제27권4호
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    • pp.21-36
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    • 2020
  • E-commerce represents the acquisition and sale, or the transmission of funds or data through an electronic platform. E-commerce is a paradigm shift that influences marketers and customers to improve current market processes. The significant challenges in e-commerce are the accuracy and performance factors during a business transaction, which has been substantially enhanced using Cloud Computing Techniques (CCT). The growth of e-commerce management has been increased due to massive internet penetration, and particularly small and emerging companies are increasingly using this alternative as a differentiated business model. E-commerce has significant environmental impacts and highly utilized in today's market scenario. Further, the replacement has not been thoroughly explored. Current research has been carried out to describe the e-commerce scenario to analyze market trends. This study further discusses the essential variables to the performance of market models for e-commerce. For example, e-procurement of products/services, electronic supply chain management, e-distribution and selling support (supplier connections, e-fulfilment) and online e-auctions (transactional) can represent important e-commerce capabilities, which can contribute to marketing strategy implementation effectiveness, resulting in higher export performance.

전자상거래 전략과 전자상거래 기업의 성과간의 관계에 대한 실증연구: 전자상거래 유형과 기업규모를 중심으로 (An Empirical Study on the Relationship Between E-Commerce Strategy and E-Commerce Performance: Focusing on E-Commerce Type and Firm's Size)

  • 성기욱;김창수;김기수
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권4호
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    • pp.207-232
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    • 2008
  • As electronic commerce is growing to be a part of everyday business life for companies, enterprises are required to establish the appropriate strategy to effectively realize their business visions. The correct choice of strategy enables organizations to make efficient use of internal resources and adjust to the external environment, affecting their performance. The nature of the firms' strategy has been currently focused on the new business model such as e-commerce. In the beginning of e-commerce, the decreasing cost of business transactions was a major benefit affecting its success. However, e-commerce firms are currently facing new advanced information technology, various business models and serious competition. To deal with these new challenges, there is an increasing demand for right strategy direction to effectively and efficiently manage a corporation's internal resources and external environments that are related to electronic commerce. Moreover, it is necessary both to set up the feasible strategy direction and to evaluate its outcome. The purpose of this study attempts to provide appropriate e-commerce strategy, which is well matched with e-commerce performance, as the different strategies affect different results of e-commerce. On the basis of the results of this research, we can see that the strategies selected by e-commerce companies differ according to the e-commerce type and firm's size.

전자상거래 적용수준에 따른 BSC 성과 분석 - 소기업을 중심으로 - (An Analysis on BSC Performance by adoption level of e-Commerce Activities in Korean Small Businesses)

  • 김진한;이윤석;김성홍
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2003년도 종합학술대회 논문집
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    • pp.281-286
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    • 2003
  • The key aim of this research is to address the relationship between adoption level of e-commerce usage and performance based on Balanced scorecard perspectives. In order to identify the e-commerce adoption characteristics of small businesses, we carried out principal component analysis and cluster analysis by means of a survey with interview. The association of the e-commerce adoption level currently reached by a small businesses with internal process, learning/growth, customer perspectives performance is investigated and discussed.

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적합한 전자상거래 유형 도입의 이점과 전자상거래 능력의 조절 영향 (The Benefits in the Adoption of Proper Forms of E-Commerce and the Moderating Effects of E-Commerce Capabilities)

  • 최종민
    • 경영과학
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    • 제33권1호
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    • pp.17-33
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    • 2016
  • This study investigated the relationships among proper types of e-commerce, patterns of inter-organizational information flow (IIF), benefits of e-commerce, and supply-chain performance. In IIF, it was empirically observed that environmental competition positively influences the frequency of IIF, and environmental uncertainty has a positive impact on the quality of IIF. It was also empirically confirmed that only quality of IIF has effects on the usage levels of e-procurement as well as e-partnerships. Through regression analyses and cluster analysis, it was found that under high degrees of the frequency and quality of IIF, the benefits of e-commerce are vastly realized in the firms that highly utilize e-partnerships. The results of this study also showed that when the degrees of quality of IIF are high, the levels of benefits of e-commerce are increased in the firms that employ e-procurement. The moderating effects of buyer and supplier firms' abilities on the relationships between patterns of IIF and usage levels in various types of e-commerce were empirically examined. According to the results, the moderating roles of buyer firms' capabilities and suppliers' abilities were partially demonstrated. Finally, it was found that the realization of benefits of e-commerce can lead to the improvement of supply-chain performance.

The Competencies of Sellers in e-Commerce and Innovative Sales Activities for Sales Performance

  • KIM, Eunji;JUN, Jongkun;HYUN, Jae Hoon
    • 유통과학연구
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    • 제20권1호
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    • pp.99-108
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    • 2022
  • Purpose: This study aims to identify the core competency of sellers on their sales performance in the context of e-commerce, and to verify the mediating effect of innovative sales activities. Research design, data, methodology: A questionnaire survey was carried out to 200 sellers in e-commerce. Exploratory factor analysis and reliability analysis for Cronbach's Alpha were performed to verify the validity and reliability of the and the regression analyses of 5,000 bootstrap samples were carried out to test hypotheses. Results: Based on the analysis, the elements of competencies of sellers in e-commerce such as self-control, trust-building, social interaction skills were positively related to the innovative sales activities and sales performances. Innovative sales activities also affected sales performances. Indirect effects of competencies of sellers on sales performance via innovative sales activities were partially effective depending on variables that brought practical implications. From a practical perspective, the valid competencies found in this study may be applied for the recruitment and selection of sellers. Conclusion: This study shed light on theories of e-commerce sales and sales practices by examining the competencies of sellers in e-commerce compared to those of traditional sellers and by revealing innovative sales activities as the effective mediator for sales performance.