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Local brands development and brand consulting framework for SMEs: Governmental supporting programs (중소기업의 현지브랜드 개발과 브랜드 컨설팅 프레임워크: 정부지원프로그램을 중심으로)

  • Kim, Gwi-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.5
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    • pp.1845-1855
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    • 2010
  • The brand consulting for paving the way for overseas-based companies to develop local brands includes many processes such as the analysis of local markets and consumers, the analysis of in-and-out circumstances including the diagnosis of corporate competence and resource, the establishment of brand strategies, the development of brand concepts, and the development of design, which should be performed before the eventual launch of overseas markets. So, the success of overseas-based brand consulting just depends on coworking(i.e., consortium) by brand experts from international marketing, design to local-overseas brand rights which have been barely touched upon by the brand experts. This study aims to present brand consulting framework and to support the development of local-fit brands when the small and medium industries, esteemed relatively less compatible than conglomerates, expand their business in the non-English-speaking countries. This study also includes the results of a demand inquiry on the local fit brand targeted for SMEs. As a brand consulting framework which has been performed at work sites through the accumulated many year's trial and error, it could be a significantly meaningful guidance for the brand experts who perform local-fit brands consulting and the SMEs who look for overseas-based brand consulting.

Analysis on contents and types of Web-based Multimeida Learning Materials for Environmental Education (웹 기반 멀티미디어 환경 교육 교수·학습 자료의 내용 및 유형 분석)

  • Cha, Min-Jung;So, Keum-Hyun;Shim, Kew-Cheol;Yeau, Sung-Hee
    • Journal of Science Education
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    • v.34 no.1
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    • pp.84-92
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    • 2010
  • We analyzed learning materials from web sites of the Ministry of Environments, the Ministry of Land, Transport and Maritime Affairs and Korea Energy Management Corporation to help people to develop and utilize web-based multimedia teaching materials. The contents of web-based multimedia teaching materials for environmental educations were generally concentrated in 304 cases of natural environments (22.1%), 250 cases of environmental contaminations (16.5%) and 187 cases of environmental preservation plans (12.4%). It did not significantly deviate from traditional teaching-learning contents being conducted focusing on environmental pollutions of the past. The types of web-based multimedia teaching materials for environmental educations were 934 cases of teaching plans (61.8%), 156 cases of documentaries (10.3%) and 128 cases of e-text information (8.5%). The web-based multimedia teaching materials by school-levels showed that there were 796 for primary schools (35.3%), 588 for middle schools (26.1%) and 320 for high schools (14.2%). It also showed that environmental education with similar contents were provided even in advanced schools. Therefore, it is believed that there needs development of various types of teaching materials while the fields of environmental education contents are covered with connectivity according to school-levels.

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Seasonal Trend of Elevation Effect on Daily Air Temperature in Korea (일별 국지기온 결정에 미치는 관측지점 표고영향의 계절변동)

  • 윤진일;최재연;안재훈
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.3 no.2
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    • pp.96-104
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    • 2001
  • Usage of ecosystem models has been extended to landscape scales for understanding the effects of environmental factors on natural and agro-ecosystems and for serving as their management decision tools. Accurate prediction of spatial variation in daily temperature is required for most ecosystem models to be applied to landscape scales. There are relatively few empirical evaluations of landscape-scale temperature prediction techniques in mountainous terrain such as Korean Peninsula. We derived a periodic function of seasonal lapse rate fluctuation from analysis of elevation effects on daily temperatures. Observed daily maximum and minimum temperature data at 63 standard stations in 1999 were regressed to the latitude, longitude, distance from the nearest coastline and altitude of the stations, and the optimum models with $r^2$ of 0.65 and above were selected. Partial regression coefficients for the altitude variable were plotted against day of year, and a numerical formula was determined for simulating the seasonal trend of daily lapse rate, i.e., partial regression coefficients. The formula in conjunction with an inverse distance weighted interpolation scheme was applied to predict daily temperatures at 267 sites, where observation data are available, on randomly selected dates for winter, spring and summer in 2000. The estimation errors were smaller and more consistent than the inverse distance weighting plus mean annual lapse rate scheme. We conclude that this method is simple and accurate enough to be used as an operational temperature interpolation scheme at landscape scale in Korea and should be applicable to elsewhere.

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CO2 and Energy Exchange in a Rice Paddy for the Growing Season of 2002 in Hari, Korea (한국 하리 논에서의 2002년 생장기간의 CO2와 에너지의 교환)

  • Byung-Kwan Moon;Jinkyu Hong;Byoung-Ryol Lee;Jin I. Yun;Eun Woo Park;Joon Kim
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.5 no.2
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    • pp.51-60
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    • 2003
  • Rice, which occupies about 60% of the farmland in Korea, is a staple crop in Asia. It not only absorbs $CO_2$ from the atmosphere, but also emits carbon in a form of CH$_4$. It has a potential role in the global budget of greenhouse gases because of its relative contributions of carbon absorption and emission associated with changing hydrologic cycle. To better understand its current and future role, seasonal variations of energy and $CO_2$ exchange in this critical ecosystem need to be quantified. The purpose of this study was to measure, document and understand the exchange of energy and $CO_2$ in a typical rice paddy in Korea throughout the whole growing season. Since late April of 2002, we have conducted measurements of energy and $CO_2$ exchange in a rural rice paddy at Hari site, one of the Korea regional network of tower flux measurement (KoFlux). After the quality control and gap-filling, the observed fluxes were analyzed in the context of micrometeorology and biophysics. $CO_2$ and energy exchanges varied significantly with land cover changes (e.g., plant growth stages), in addition to changes in weather and climate conditions. This study, reporting first direct measurement of energy and $CO_2$ exchange over a rice paddy in Korea, would serve as a useful database as one of the reference sites in AsiaFlux and FLUXNET.

The Principles and Practice of Induced Polarization Method (유도분극 탐사의 원리 및 활용)

  • Kim, Bitnarae;Nam, Myung Jin;Jang, Hannuree;Jang, Hangilro;Son, Jeong-Sul;Kim, Hee Jun
    • Geophysics and Geophysical Exploration
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    • v.20 no.2
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    • pp.100-113
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    • 2017
  • Induced polarization (IP) method is based on the measurement of a polarization effect known as overvoltage of the ground. IP techniques have been usually used to find mineral deposits, however, nowadays widely applied to hydrogeological investigations, surveys of groundwater pollution and foundation studies on construction sites. IP surveys can be classified by its source type, i.e., time-domain IP estimating chargeability, frequency-domain IP measuring frequency effect (FE), and complex resistivity (CR) and spectral IP (SIP) measuring complex resistivity. Recently, electromagnetic-based IP has been studied to avoid the requirement for spike electrodes to be placed in the ground. In order to understand IP methods in this study, we: 1) classify IP surveys by source type and measured data and illustrate their basic theories, 2) describe historical development of each IP forward modeling and inversion algorithm, and finally 3) introduce various case studies of IP measurements.

Growing features and Vegetation at natural growth area of ristics of Acanthopanax chiisanensis and Acanthopanax koreanum (지리산오갈피와 섬오갈피의 생육특성 및 자생지 식생조사)

  • 임병선;이점숙;김하송
    • Korean Journal of Plant Resources
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    • v.12 no.2
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    • pp.125-132
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    • 1999
  • This study has investigated the growing features and vegetation of Acanthopanax chiisanensis and Acanthopanax koreanum in Mt. Jiri and Halla from Sep. 1997 to Aug. 1998. As to Acanthopanax chiisanensis, it occupied surrounding areas of Nogodan in Mt. Jiri of the height of 1,507m, ImgeolyoungJae of 1,300m and the Mt. Halla. of 1,100m of There were rather high constancy degree with Quercus mongolica, Schizandra chinensis, Hydrangen serrate for. acuminata, Acer pseudo-sieboldianum, Dryopteris crassirhizoma, Actaea asiatica, Thalictrum filamentosum, Abies koreana, Arundinella hirta from the sorts. The common species in Mt. Jiri and Halla are Acer pseudo-sieboldianum, Dryopteris crassirhizoma, Callicarpa japonica, Parthenocissus tricuspidata, Acer mono, Ligularia fischeri, Disporum smilacinum, Viola acuminata Aconitum kusnezofii. On the other hand, concerning of Acanthopanax koreanum community, it possessed the small areas of wedo weoltae village in Chejudo. In this area, a liana e.g. Dioscorea tenuipes, Hedera rhombea, Lygodium japonicum, Akebia quinata, Vitis thunbergii, Dunbaria villosa, Trachelospermum asiaticum var. intermedium, Vitis amurensis, Paederia scandens, lives with Pinux thunbergii, Celtis aurantiaca, Mallotus japonicus and so forth in tree layer and subtree layer. There is artificial change no move in the researching sites, Acanthopanax chiixanensis will be transformed into Abies koreana - Acanthopanax chiisanensis community. Soil characteristics showed the high value such as pH 6.56 and conductivity 0.258mmho/cm in Acanthopanax koreanum community of Mt. Jiri, they also indicated digit as follows: the content of organic matter and total nitrogen are from 25.16 through 25.35% and 7.58 through 9.30mg/g respectably. The soil characteristics at Acanthopanax chiisanensis community in Mt. Jiri and Halla, was high as like pH 5.76, conductivity 0.238mmho/cm, total nitrogen 9.30mg/g, total phosphorus 0.126mg/g in Mt. Halla.

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Formation of Au Particles in Cu2-xICu2IIO3-δ (x ≈ 0.20; δ ≈ 0.10) Oxide Matrix by Sol-Gel Growth

  • Das, Bidhu Bhusan;Palanisamy, Kuppan;venugopal, Potu;Sandeep, Eesam;Kumar, Karrothu Varun
    • Journal of the Korean Chemical Society
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    • v.61 no.1
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    • pp.29-33
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    • 2017
  • Formation of Au particles in nonstoichiometric $Cu_{2-x}{^I}Cu{_2}^{II}O_{3-{\delta}}$ ($x{\approx}0.20$; ${\delta}{\approx}0.10$) oxide from aniline + hydrochloric acid mixtures and chloroauric acid in the ratios 30 : 1; 60 : 1; 90 : 1 (S1-S3) by volume and 0.01 mol of copper acetate, $Cu(OCOCH_3)_2.H_2O$, in each case is performed by sol-gel growth. Powder x-ray diffraction (XRD) results show Au particles are dispersed in tetragonal nonstoichiometric dicopper (I) dicopper (II) oxides, $Cu_{2-x}{^I}Cu{_2}^{II}O_{3-{\delta}}$ ($x{\approx}0.20$; ${\delta}{\approx}0.10$). Average crystallite sizes of Au particles determined using Scherrer equation are found to be in the approximate ranges ${\sim}85-140{\AA}$, ${\sim}85-150{\AA}$ and ${\sim}80-150{\AA}$ in S1-S3, respectively which indicate the formation of Au nano-micro size particles in $Cu_{2-x}{^I}Cu{_2}^{II}O_{3-{\delta}}$ ($x{\approx}0.20$; ${\delta}{\approx}0.10$) oxides. Hysteresis behaviour at 300 K having low loop areas and magnetic susceptibility values ${\sim}5.835{\times}10^{-6}-9.889{\times}10^{-6}emu/gG$ in S1-S3 show weakly ferromagnetic nature of the samples. Broad and isotropic electron paramagnetic resonance (EPR) lineshapes of S1-S4 at 300, 77 and 8 K having $g_{iso}$-values ${\sim}2.053{\pm}0.008-2.304{\pm}0.008$ show rapid spin-lattice relaxation process in magnetic $Cu^{2+}$ ($3d^9$) sites as well as delocalized electrons in Au ($6s^1$) nano-micro size particles in the $Cu_{2-x}{^I}Cu{_2}^{II}O_{3-{\delta}}$ ($x{\approx}0.20$; ${\delta}{\approx}0.10$) oxides. Broad and weak UV-Vis diffuse reflectance optical absorption band ~725 nm is assigned to $^2B_{1g}{\rightarrow}^2A_{1g}$ transitions, and the weak band ~470 nm is due to $^2B_{1g}{\rightarrow}^2E_g$ transitions from the ground state $^2B_{1g}$(${\mid}d_{x^2-y^2}$>) of $Cu^{2+}$ ($3d^9$) ions in octahedral coordination having tetragonal distortion.

Variation of Electronic and Magnetic: Properties in Oxygen-deficient TiO2-δ Thin Films by Fe Doping (산소 결핍된 TiO2-δ 박막의 철 도핑에 의한 전기적, 자기적 특성 변화)

  • Park, Young-Ran;Kim, Kwang-Joo;Park, Jae-Yun;Ahn, Geun-Young;Kim, Chul-Sung
    • Journal of the Korean Magnetics Society
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    • v.16 no.1
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    • pp.45-50
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    • 2006
  • Oxygen-deficient anatase and rutile titanium dioxide $(TiO_{2-\delta})$ thin films were prepared by a sol-gel method and their structural, electronic, and magnetic properties were investigated. Both anatase and rutile $TiO_{2-\delta}:Fe$ Fe films exhibited ferromagnetism at room temperature for a limited range of Fe doping. For the same amount of Fe doping, the anatase sample exhibited a higher magnetic moment than the rutile one. Result of conversion electron Mossbauer spectroscopy measurements indicates that $Fe^{3+}$ ions substituting the octahedral $Ti^{4+}$ sites mainly contribute to the room-temperature ferromagnetism. Some of the anatase $TiO_{2-\delta}:Fe$ films exhibited p-type character but the observed feromagnetism turns out to be independent of the hole concentration. The room-temperature ferromagnetism can be explained in terms of a direct ferromagnetic coupling between two neighboring $Fe^{3+}$ ions via an electron trapped in oxygen vacancy in $TiO_{2-\delta}:Fe$.

Meta- and Gene Set Analysis of Stomach Cancer Gene Expression Data

  • Kim, Seon-Young;Kim, Jeong-Hwan;Lee, Heun-Sik;Noh, Seung-Moo;Song, Kyu-Sang;Cho, June-Sik;Jeong, Hyun-Yong;Kim, Woo Ho;Yeom, Young-Il;Kim, Nam-Soon;Kim, Sangsoo;Yoo, Hyang-Sook;Kim, Yong Sung
    • Molecules and Cells
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    • v.24 no.2
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    • pp.200-209
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    • 2007
  • We generated gene expression data from the tissues of 50 gastric cancer patients, and applied meta-analysis and gene set analysis to this data and three other stomach cancer gene expression data sets to define the gene expression changes in gastric tumors. By meta-analysis we identified genes consistently changed in gastric carcinomas, while gene set analysis revealed consistently changed biological themes. Genes and gene sets involved in digestion, fatty acid metabolism, and ion transport were consistently down-regulated in gastric carcinomas, while those involved in cellular proliferation, cell cycle, and DNA replication were consistently up-regulated. We also found significant differences between the genes and gene sets expressed in diffuse and intestinal type gastric carcinoma. By gene set analysis of cytogenetic bands, we identified many chromosomal regions with possible gross chromosomal changes (amplifications or deletions). Similar analysis of transcription factor binding sites (TFBSs), revealed transcription factors that may have caused the observed gene expression changes in gastric carcinomas, and we confirmed the overexpression of one of these, E2F1, in many gastric carcinomas by tissue array and immunohistochemistry. We have incorporated the results of our meta- and gene set analyses into a web accessible database (http://human-genome.kribb.re.kr/stomach/).

Analysis of Beach Gravels, the Weaver Peninsula, King George Island, Antarctica (남극 킹 죠지섬의 위버 반도 해빈자갈에 관한 연구)

  • 박용안;최문영;고영이
    • The Korean Journal of Quaternary Research
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    • v.5 no.1
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    • pp.47-61
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    • 1991
  • Textural analysis of gravels of raised beach (old beach) in the Weaver Peninsula, King George Island, Antarctica has been carried out as a first part study among 20 other sites surveyed in the Weaver Peninsula and Barton Peninsula, King George Island. The raised beach described as WP-5 in this paper is 3.95 m higher than the present beach in elevation. And it is described as old beach. The beach shows typical subenvironment, that is, beach berm and beach face. Mean size, mean roundness and mean sphericity of gravels from beach berm are -4.10ø, 0.44 and 0.66 respectively. However, mean size, mean roundness and mean sphericity from beach face are -4.23ø, 0.41 and 0.67 respectively. In particular, it seems to be worthy to note the differences of textural parameters between Antarctic glacio-marine beach gravels and temperate and normal marine beach gravels. Under such conception the present study wishes to show only textural parameters, i.e., size, roundness, sphericity and shape obtained from the analysis of Antarctic glacio-marine beach gravels.

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