• Journal of Information Technology Applications and Management
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• v.10 no.1
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• pp.19-34
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• 2003

Identifying customer repurchase intention is very Important for the Internet shopping mall to activate CRM (customer relationship management) in B2C (Business to Customer) eCommerce. In this paper, the experienced buyer's repurchase intention Is analyzed by using the approach of customer segmentation. Total of 979 samples, which had already experience of Internet shopping, are analyzed to demonstrate that the degree of repurchase Intentions differs from each segmented group. The benefit segmentation is performed by identifying private benefits for which consumers can seek among 14 services. The results show that the different group has a significant difference in the repurchase Intention. The results of repurchase intention can lead to practical recommendations for CRM in B2C eCommerce.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2005.05a
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• pp.253-257
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• 2005

최근의 전자상거래는 유선인터넷 환경의 e-커머스와 모바일 커머스를 새로운 차원으로 확장한 u-커머스(ubiquitous)시대로 발전하고 있다. 따라서 온라인과 오프라인 매장의 상거래 데이터 연동과 유선과 무선인터넷 환경의 채널을 통합함으로써, 언제 어디서든지 고객의 모든 데이터를 수집하고 다양한 매체를 통해 고객관리를 할 수 있는 전자상거래 솔루션이 요구되어진다. 본 연구는 온 ${\cdot}$ 오프라인 매장에서 수집된 각종 데이터를 바탕으로 데이터마이닝을 통한 고객의 성향을 분석하여 고객의 요구사항을 미리 파악하고, 이를 마케팅에 적용하여 고객의 유지율을 상승시키고 해당 회사에 대한 충성심을 유도하여 이익을 증대 시킬 수 있는 시스템을 연구하였다.

• Proceedings of the CALSEC Conference
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• 2005.03a
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• pp.120-122
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• 2005

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.533-541
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• 2001

ㆍ모든 제품/서비스 선정 (Regardless of product/service life cycle) ㆍ모든 고객 대상 (Acquisition, Development, Retention) ㆍ고객에 대한 이해 불분명(개인고객, 채널, 법인고객...) ㆍIT에 대한 과다한 투자(Whole package)(중략)

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.543-557
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• 2001

- 시장의 경쟁환경 변화와 고객니즈의 다양화 --> 현업사용자의 다양한 정보 가공 및 분석 요구 - 분석적이고 과학적인 고객 맞춤형 마케팅 필요(중략)

• Korean Journal of Food Science and Technology
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• v.36 no.2
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• pp.189-195
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• 2004

Rapid and simple method was developed for simultaneous determination of vitamins A and E contents in infant formula. Vitamins A and E were extracted by PDA-HPLC with reversed phase column using organic solvent, and their contents in Certified Reference Material (CRM) and infant formula were determined and compared with results of Food Standards Codex and AOAC method for evaluation of developed method, Vitamins A and E contents in CRM determined by developed method were within certified range of standard values. Developed method has great advantages of simple and rapid sample preparation and simultaneous determination of vitamins A and E by PDA-HPLC using reversed phase column.

• Journal of Korea Multimedia Society
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• v.7 no.4
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• pp.592-600
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• 2004

A recommendation system, which is an application area of e-CRM in e-commerce environment, provides individualized goods recommendation service that meets the demand of individual users. In general, existing recommendation systems require extensive historic user information in application domains. However, the method of recommendation based on static historic user information needs to respond flexibly to users'demand that changes rapidly and sensitively over time and in domains including a variety of users. In addition, it is difficult to recommend for new users who are not fall into any of existing domains. To overcome such limitations and provide flexible recommendation service, this study designed and implemented CPAR (Customer Preference Analysis Recommender) system that supports customer preference analysis and filter management. The filtering management capacity of the present system eases the necessity of extensive information about new users. In addition, CPAR system was implemented in XML-based wireless Internet environment for recommendation service independent from platforms and not limited by time and place.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.236-244
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• 2006

Many attempts have been made to track the web usage patterns and provide suggestions that might help web operators get the information they need. These tracking mechanisms rely on mining web log files for usage patterns. The purpose of this study is to verify a web agent prototype that was built for mining web log files. The web agent for this paper was made by Java and ASP and the agent came into being as part of a cookie for a short-term data storage. For long-term data storage, the agent used a My-SQL as a Data Base. This agent system could inform that if the data comes from the web data mining agent, it could be a rapid information providing method rather than the case of data coming into a data mining tool. Therefore, the developed tool in this study will be helpful as a new kind of decision making system and expert system.

• Journal of the Korean Society of Safety
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• v.39 no.1
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• pp.9-15
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• 2024

Hydrogen-based electricity and transportation systems are widely recognized as sustainable power sources. However, the low ignition energy of hydrogen, only 1/10th that of conventional fossil fuels, poses a safety concern involving the risk of ignition due to electrostatic discharge from facility workers. Therefore, anti-static systems are imperative for hydrogen-based electricity facilities. To address this, we propose a reliable conductive rubber mat (CRM) to ensure the safety of these facilities. Unlike conventional anti-static floors that utilize conductive paint (CP), the CRM features a uniform distribution of conductive components in chemically and mechanically stable rubber. As a result, the CRM is unyielding to polar solvents (such as ethanol and hydrosulfuric acid) and non-polar solvents (like mineral oil) without increasing its resistance. Moreover, the CRM can withstand mechanical stress. Consequently, the human-body voltage of workers on the CRM would be sufficiently low enough to protect them from hydrogen explosions, thereby enhancing overall safety.

• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.251-254
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• 2004

1. Research Background ·Customer support or service in organization is one of the most important business improvement theme in improving their business competences. -Many customers view customer support as one of the most impotant criteria when evaluating a product or a service(Foo et al., 2000) -Customer service has a strong link to customer satisfaction, which then yields customer loyalty and long-term profitability(Szymanski ＆ Henard, 2001： McKenna, 1991)(omitted)