• 한국벤처창업학회:학술대회논문집
• /
• 한국벤처창업학회 2017년도 춘계학술대회
• /
• pp.51-51
• /
• 2017

In the domain of IS, game was used as a tool to enhance the results of decision making, education and more. In another stream of research, researchers focused on revealing the motive of people playing games. This study focuses on the effect of the tool; increased accessibility via mobile, to online game using patterns and behaviors. Due human reaction towards competition, technology acceptance and the online game's gambling traits, it is expected that the increased mobile accessibility (tool) will increase and intensify the game playing behavior. Also, it is expected that the in-game purchase will increase as well. In depth interview with both game service providers and players is planned to confirm that the mobile version acted as a tool to increase accessibility, rather than a additional game. Survey along with an interview is to be conducted to find relevant play and spending patterns if they are to exist.

• Communications for Statistical Applications and Methods
• /
• 제17권1호
• /
• pp.89-98
• /
• 2010

In this paper, a two-stage group sampling plan based on the time truncated life test is proposed for the Weibull distribution. The design parameters such as the number of groups and the acceptance number in each stage are determined by satisfying the producer's and consumer's risks simultaneously when the group size and the test duration are specified. The acceptable reliability level is expressed by the ratio of the true mean life to the specified life. It was demonstrated from the comparison with single-stage group sampling plans that the proposed plan can reduce the average sample number or improve the operating characteristics.

• Asia pacific journal of information systems
• /
• 제33권3호
• /
• pp.812-830
• /
• 2023

We propose a mobile coupon strategy designed to increase the effect of push notifications on redemption. The proposed strategy recommends that firms deliver mobile coupons with distant expiration dates and remind them through push notifications framed negatively once these expiration dates become imminent, rather than frequently sending coupons with near expiration dates. We test the effectiveness of the proposed strategy using data collected through a randomized field experiment. The findings indicate that push notifications enhance coupon redemption rates for coupons that are held longer by customers than those that are recently received. Additionally, we found that sending negatively framed push notification messages to remind customers of imminent coupon expiration dates further resulted in higher coupon redemption rates. The findings can be employed to offer useful guidance on how to effectively design mobile coupons for achieving higher redemption rates.

• 한국경영과학회:학술대회논문집
• /
• 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
• /
• pp.1124-1132
• /
• 2006

This paper considers a flow shop scheduling problem where a different WIP (work-in-process) state has different weight on the duration time. The objective is to minimize the sum of the weighted WIP. For the two machine flow shop case, the recognition version is unary NP-Complete. The three simple and intuitive heuristics H0, H1, and H2 are presented for the problem. For each heuristic, we find an upper bound on relative error which is tight in limit. For heuristic H2, we show that H2 dominates the other two heuristics.

• 경영과학
• /
• 제26권2호
• /
• pp.19-35
• /
• 2009

This paper investigated performance of the Markowitz's portfolio selection model with applications to Korean stock market. We chose Samsung-Group-Funds and KOSPI index for performance comparison with the Markowitz's portfolio selection model. For the most recent one and a half year period between March 2007 and September 2008, KOSPI index almost remained the same with only 0.1% change, Samsung-Group-Funds showed 20.54% return, and Markowitz's model, which is composed of the same 17 Samsung group stocks, achieved 52% return. We performed sensitivity analysis on the duration of financial data and the frequency of portfolio change in order to maximize the return of portfolio. In conclusion, according to our empirical research results with Samsung-Group-Funds, investment by Markowitz's model, which periodically changes portfolio by using nonlinear programming with only financial data, outperformed investment by the fund managers who possess rich experiences on stock trading and actively change portfolio by the minute-by-minute market news and business information.

• Asian Journal of Innovation and Policy
• /
• 제9권3호
• /
• pp.257-280
• /
• 2020

The study analyzed the effectiveness of a technology transfer and commercialization support program to Korean technology transfer offices and firms. The study created a logic model to design a questionnaire to analyze how the support program, directly and indirectly, affected the technology transfer offices and the firms' performances. The study found that technology transfer offices are focused not only on potential firms' excavation activity to process the technology transfer but also on providing strategic support to provide practical assistance to the firms' needs. Not only has the number of technology transfer cases increased during the two-year program duration, but other activities, such as technical guidance and various strategic consulting for commercialization of the transferred technology, have also appeared to have increased considerably. Support program has helped strengthen the firms' internal capabilities, expand new market capabilities, and increase the firms' indirect performances.

• Asia Marketing Journal
• /
• 제20권2호
• /
• pp.29-40
• /
• 2018

Recent research reported that perception of future time is non-linearly scaled. That is, as objective time gets longer, subjective perception of the objective time does not grow proportionally. The non-linear time perception implies that the same future time feels shorter when it starts in the future than when it starts immediately. The authors call this as a future contraction effect. The current research tests two important implications of the effect regarding consumers' intertemporal preference for durable goods. First, consumers who contract future more will be more impatient for durable goods compared to those who contract less because the former would feel to use the same durable goods longer when it is purchased immediately. Second, consumers' impatience will be alleviated when their tendency to contract future is reduced. The authors find support for these predictions through two studies. Taken together, the current research demonstrates a property of time perception that has important ramifications for understanding consumers' intertemporal preference for durable goods.

• Asian Journal of Business Environment
• /
• 제4권3호
• /
• pp.5-12
• /
• 2014

Purpose - This study is aimed at examining Indian consumers' online shopping motivations, information search, and shopping intentions. The study intends to reveal the relationship between online shopping motivations, information search, and shopping intentions. Research design, data, and methodology - The study employs factor analysis to verify correct loading of items on corresponding factors, and to confirm the applicability of constructs in the Indian context. The model was verified using stepwise regression analysis. Results -The findings show that hedonic and utilitarian motivations significantly affect online information search and shopping intentions. The information search is a significant predictor of online purchase intention. Conclusions - Hedonic and utilitarian motivations are the salient factors affecting online information search and purchase intentions. Marketers are required to design websites that foster an enjoyable online experience. This will attract customers who will browse the website for a longer duration. More time devoted to information search will ensure brand building and loyalty.

• 한국화재소방학회논문지
• /
• 제32권6호
• /
• pp.117-125
• /
• 2018

본 연구는 소방재원인 소방안전교부세가 교부된 후 사업 선정 및 운영 등의 인식에 관한 문제점을 도출하고 그에 대한 개선방안을 제시하는 데 있다. 이를 위해서 소방안전교부세의 세부 사업운영 인식, 사업집행 만족도, 재정 운영방안에 관련한 내용을 소방공무원을 대상으로 설문조사한 결과, 소방안전교부세 운영에 있어 소방공무원들은 소방안전교부세의 세부사업분야, 투자내용 등에 관한 관심이 소홀한 것으로 나타났다. 교부세 집행 후의 만족도에서는 소방장비에 대한 노후율 감소 및 보급률 향상은 소방장(M = 3.70)과 16년 이상(M = 3.64)의 재직기간에서 높은 것으로 나타났다. 재정의 개선방안에 있어서 국고보조금의 감소가 부적절하다는 의견이 많았다. 제한적으로 운영되고 있는 소방안전교부세 사업의 다변화 및 개발과 함께 국고보조금 사업이 안전분야 사업과 대부분 중복되고 있어 부족한 소방재원을 안정적으로 확보하기 위해 교부세 전액을 소방분야에 투자될 수 있도록 법제도적 개선이 필요하다.

• 한국콘텐츠학회논문지
• /
• 제13권3호
• /
• pp.32-42
• /
• 2013

스마트폰 시장의 급격한 성장으로 새로운 비즈니스 모델이 필요함에도 불구하고 그 동안의 스마트폰 앱 관련 연구들은 기술수용모델(TAM: Technology Acceptance Model)과 Rogers의 혁신확산이론(Diffusion of Innovation Theory)을 기반으로 한 것이 대부분으로 실제 사용자 특성에 관한 연구는 부족했다. 이 연구에서는 스마트폰 앱 기능을 분류하고 기능별 앱을 이용하는 사용자들의 특성을 분석하였다. 스마트폰 앱의 기본 기능인 통화 및 메시지, 음악 및 동영상, 정보검색, 게임, SNS(Social Network Service)에 따른 사용자 특성은 인구통계학적 특성뿐만 아니라 스마트폰 이용 특성(앱 다운로드 빈도, 유료 앱 다운로드 경험)에서도 통계적으로 유의미한 차이가 있었다. 그리고 스마트폰 이용 특성은 스마트폰 사용기간과 밀접한 관련성이 있는 것으로 나타났다. 대표적으로 음악 및 동영상 관련 앱을 활발하게 사용하는 집단은 앱을 주 3회 이상 다운로드받는 20대 여성으로 유료 앱 다운로드 경험이 많다는 것이 특징이다. 유료 앱 다운로드 경험이 많다는 것은 앱 마켓의 플레이어들에게 긍정적인 부분이지만, 음악 관련 앱 제공의 경우 대규모 업체들이 독점하고 있어 중소규모 플레이어들은 기존과 차별화된 혁신적인 비즈니스 모델을 개발해야 함을 시사한다. 이 연구 결과는 앱 이용에 따른 사용자들의 특성을 살펴봄으로써 앱 마켓의 플레이어들이 비즈니스 모델을 기획하고 각 기능별로 보다 사용자 특성에 맞는 앱 상품을 개발하는데 유의미한 시사점을 제공할 것으로 기대된다.