• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.224-234
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• 2004

This paper is an exploratory research to identify the structural model suitable for the fashion brand attitude effect process of VMD structural elements. Under the circumstances of severe competitiveness in price-conscious casual brand, we intended to find measurement model of VMD effect to establish plausible brand specific VMD strategy. Since VMD is regarded as one of marketing stimuli like advertising, we introduced Mackenzie, Lutz, and Belch(1986)＇s advertising effect measurement model for the analysis. For the study, VMD structural elements were composed of controllable visual factors from store environment at the aspect of marketing strategy. As a result, the reciprocal mediation hypothesis model shows the best fit for the VMD stimuli. That is, under the cognition of interaction between VMD attitude and brand attitude, strategy must be considered to strengthen the attitude relation between VMD and brand. The second fit model was the dual mediation model which was adopted from Petty and Cacioppo＇s ELM. According to this, when you make use of VMD strategy, it is needed to consider both of affective and cognitive factors of VMD.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.478-489
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• 2021

This study aimed to demonstrate the dual mediating effect of psychological safety(PS) and silence climate(SC) in the process of team leader's self-deception behavior(SD) influencing team learning(TL). We conducted a survey of 294 workers in domestic companies and analyzed the data statistically using SPSS 21 and SPSS Process Macro for hierarchical regression and bootstrapping. The results are as follows: 1. all correlation coefficients are significant showing that SD has positive correlations with SC and negative correlation with PS and TL, 2. simple mediation effects(SD-PS-TL and SD-SC-TL) are all significant, 3. the dual mediation effect of psychological safety and silence climate on the relation between team leader's self-deception behavior and team learning(SD-PS-SC-TL) is verified. This study showed that the authenticity of team leaders could be an crucial element for organizational communication and effectiveness. Finally, limitations and suggestions for future research were discussed.

• Journal of Advanced Navigation Technology
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• v.16 no.5
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• pp.853-863
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• 2012

The purpose of this study is to investigate mediatiing effects of perceived organization support and supervisor support that impact on dual commitment. Data were gathered from 188 employees who were working in Airlines. In the result of the hypothesis verification, First, perceived organization support and supervisor support have positive effects on dual commitment. Second, organiational identification turns out to have the mediating role in the relationship between perceived organization support and supervisor support and dual commitment. Finally, implication of results and future tasks were discussed with limitations.

• Industry Promotion Research
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• v.9 no.1
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• pp.275-282
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• 2024

This study aims to determine whether aesthetic ability and self-worth dually mediate in the relationship between creative personality and creativity among Chinese design college students. Data were collected through a survey targeting 500 college students purposively sampled from a design major university in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The statistical methods applied were frequency analysis, reliability analysis, correlation analysis, and dual mediation effect analysis. The conclusion of the study is as follows. First, creative personality, aesthetic ability, self-worth, and creativity all showed significant positive correlations. Second, college students' aesthetic ability and self-worth double-mediated in the relationship between creative personality and creativity. Based on these results, this study proposed a plan to utilize not only creative personality but also aesthetic ability and self-worth to enhance the creativity of college students.

• Human Ecology Research
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• v.54 no.5
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• pp.487-498
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• 2016

The study was examined the multiple mediated effects of maternal self-efficacy and depression between perception gap about paternal involvement and marital conflict for dual-income parents. The data used were the fifth year data of the Panel Study on Korean Children from Korea Institute of Child Care and Education in 2012. The subjects consisted of 449 dual-income parents with more than one child. Data were analyzed using descriptive statistics, one-way analysis of variance, paired t -test, and correlation. SPSS macro and bootstrapping methods also assessed the mediation effects of maternal self-efficacy and depression between the perception gap about paternal involvement and marital conflict in dual-income parents. The results of this study were as follows. Significant positive correlations were observed for marital conflict, perception gap of dual-income parents about paternal involvement and maternal depression. Perception gaps by parents and self-efficacy were negatively correlated. Perception gaps by parents showed a direct effect on marital conflict. The results of indirect effects of all mediators showed the mediated effect of maternal self-efficacy and depression. The study revealed that the perceptive gap about paternal involvement has a significant impact on maternal self-efficacy and depression, as well as marital conflict. The perceptive gap of dual-income parents about paternal involvement has critical effects on marital conflict as much as the quantity of paternal involvement.

• Industry Promotion Research
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• v.9 no.2
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• pp.59-67
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• 2024

This study aims to confirm the dual mediating effect of gratitude and self-esteem in the relationship between mindfulness and happiness in middle and high school students and to provide basic data that can improve happiness. The study subjects were middle and high school students living in S City in South Chungcheong Province, and data were collected through a survey. For collected data analysis, SPSS PC+ Win. ver. 25.0 and SPSS PROCESS macro ver. 4.2 were used. Data were analyzed by applying frequency analysis, reliability analysis, correlation analysis, and double mediation effect analysis techniques. As a result of the study, first, there was a significant positive correlation between mindfulness, gratitude, self-esteem, and happiness. In particular, there was the highest correlation between gratitude and self-esteem. Second, gratitude and self-esteem had a double mediating effect in the relationship between mindfulness and happiness in middle and high school students. These results can be used as a new practice model to improve happiness by utilizing psychological variables such as mindfulness, gratitude, and self-esteem for middle and high school students.

• Industry Promotion Research
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• v.9 no.1
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• pp.241-248
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• 2024

This study aims to determine whether happiness and hope mediate in the relationship between growth mindset and academic achievement among Chinese college students. Data were collected through a survey targeting 337 college students purposively sampled at a university in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The statistical methods applied were frequency analysis, reliability analysis, correlation analysis, and dual mediation effect analysis. The conclusion of the study is as follows. First, growth mindset, happiness, hope, and academic achievement all showed significant positive correlations. Second, college students' happiness and hope double mediated the relationship between a growth mindset and academic achievement. Based on these results, this study proposed a plan to utilize not only a growth mindset but also happiness and hope to improve the academic achievement of college students.

• Korean Journal of Child Studies
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• v.32 no.6
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• pp.63-79
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• 2011

The aim of this study is to examine the pathways from attachment to children's psychological well-being in addition to the mediating role of children's ego-resilience and peer support. The participants, 297 fifth and sixth grade students from Seoul and other cities, completed questionnaires on attachment, ego-resilience, peer support and psychological well-being. Data were analyzed by mean, standard deviation, Pearson's correlation coefficients, factor analysis, and path analysis. The findings are as follows. Attachment didn't appear to directly influence children's psychological well-being, but showed a number of indirect effects in two ways. First, attachment indirectly affected children's psychological well-being by ego-resilience as a simple form of mediation. Second, attachment influenced children's psychological well-being through children's ego-resilience and peer support as a dual mediation. Ego-resilience demonstrated the strongest effect on psychological well-being among all the factors examined. These results highlight the way in which children's personal internal resources play an important role in the pathways from attachment to their psychological well-being.

• Industry Promotion Research
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• v.9 no.1
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• pp.223-230
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• 2024

This study aims to determine whether coach leadership behavior and group cohesion mediate in the relationship between grit and training satisfaction among Chinese college students. Data were collected through a survey targeting 313 college students purposively sampled at a university in Guangdong, China. The collected data was analyzed using SPSS PC+ Win ver. 25.0 and SPSS PROCESS macro ver. 4.2. The statistical methods applied were frequency analysis, reliability analysis, correlation analysis, and dual mediation effect analysis. The conclusion of the study is as follows. First, grit, coach leadership behavior, group cohesion, and training satisfaction all showed significant positive correlations. Second, the coach's leadership behavior and group cohesion double-mediated in the relationship between grit and training satisfaction. Based on these results, this study proposed a plan to utilize not only grit but also coach leadership behavior and group cohesion to improve college students' training satisfaction.

• Journal of Industrial Convergence
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• v.18 no.1
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• pp.87-96
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• 2020

The purpose of this study was to examine the dual mediating effects of growth mindset and hope between body image and successful aging of the elderly. For this purpose, we surveyed 422 elderly people in D and S city of Chungcheongnam-do, and D metropolitan city. Collected data were analysed using SPSS 25.0 and PROCESS macro 3.4 program. Frequency analysis, reliability analysis and dual mediating effect analysis by using bootstrap were performed. The results of the study are as follows. First, as a result of correlation analysis there was a statistically significant positive correlation between variables. Second, as a result of path analysis, body image had a positive effect on growth mindset and hope, growth mindset had a positive effect on hope and successful aging, and hope also had a significant effect on successful aging. Third, as a result of dual mediation effect analysis, growth mindset and hope mediated in the relationship between body image and successful aging. This study provided new models and basic data by using body image, growth mindset and hope for successful aging of the elderly.