• Journal of Fashion Business
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• v.14 no.3
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• pp.154-171
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• 2010

This study is to examine and compare the brand power such as image, satisfaction and loyalty, of the main brands(Donna Karan, Anne Kelin, Michaa, Obzee) with successful second brands(DKNY, AK Anne Klein, it michaa, O'2nd) to launch the brand Extension. The results are the following. First, in the many demographical characteristics, the main brand most favored by women in their 20s were only affected by age. Second, All 4 brands had a strong urbane and luxurious image, while 'exotic' or 'sporty' scored the bottom. Third, the results of the brand satisfaction were given out different values for the 4 brands. The overall satisfaction level was highest in Donna Karan and Obzee equally. Fourth, if we look at the brand loyalty level of the brands, Donna Karan scored highest followed by Obzee, Michaa, and Anne Klein. All 4 brands have shown that customers had high confidence to the brand and a high willingness to repurchase them. Fifth, about how the images of the main brand influence the satisfaction level of the brands. For Donna Karan, Michaa, and Obzee, the brand images did have effects on the brand satisfaction, but Anne Klein's brand image didn't affect its satisfaction level. Sixth, all 4 brands have shown that satisfaction levels had effects in brand loyalty.

• Journal of the Korean Society of Costume
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• v.26
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• pp.265-278
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• 1995

The purpose of this study was that the real clothes is based on the cultural characteristic of the nation and is influenced by the consumers' psychology and desire in their daily lives. At this point, I investigated what was the most desirable clothes for the women in their home and at their office and found out how this aspect was expressed by Donna Karan design. Donna Karan noticed that executive women didn't want to wear such a masculine clothes, so she designed sensual and womanly clothes. She choosed active and comfortable fabric and made silhouette to cover woman's imperfect body. The colors of clothes and accessories were made to coordinate easily. Especially in advertisement she presented a executive New Yorker woman in trust as a symbol of American culture. Now, Donna Karan is one of the most successful fe-male designers and her influence is all over the world.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.880-891
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• 2006

This study is to be focused on the sportswear combining common wear with the design elements of activewear. The objectives of this study are four designers in compliance with the book of Ann Marie Fiore and Patricia Anne Kimle; Calvin Klein, Donna Karan, Ralph Lauren and Anna Sui and the times to be studied are limited to the early 21st Century from 2001 to 2005. Main results are as follow. This research divides sportswear into four groups; 'Function oriented style', 'Sensible style', 'Retro American sports style', and 'Street sports style'. Comparison of four designers' sportswear shows that Calvin Klein is function oriented, Donna Karan is function oriented and sensitivity driven, whereas Ralph Lauren focuses on retro American sports style along with function oriented characteristics. Anna Sui places emphasis on youth oriented street sports style. In terms of color, Calvin Klein and Donna Karan use White & Black and natural tone while Ralph Lauren uses pastel tone, and Anna Sui uses mostly vivid colors. In terms of material, Calvin Klein and Donna Karan use mostly elastic and synthetic materials whereas Ralph Lauren and Anna Sui use natural materials.

• Journal of the Korean Society of Costume
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• v.15
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• pp.217-231
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• 1990

The purposes of this study were to research 1) the background of origination, 2) the process of development and 3) the influences to modern clothing culture of American sportswear. The most Influential sportswear designers in America from beginning period to present : such as Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan were selected to study their life and achievements in the world sportswear market. The Results were as follows : 1) World War I & II have caused the greatest changes to modern history America became the center of world economy, society and culture. Politically, they have influenced democracy world-wide and raised the social status of women. The free American women enjoyed sports, Jazz drinking and car-driving. The advanced technology have accelerated mechanization and mass-production to the fashion industrv. 2) The above historical backgrounds have caused to change women's clothing to casual, practical and simple form. Dorothy Shaver at Lord & Taylor began promoting American designers who created the original American spirit. Claire McCardell created the seperated American sportswear to become world-wide fashion. Calvin Klein and Ralph Lauren, the sportswear designers who have the unique American feeling have come to have riches and fames equal to the top designers in Paris. 3) The American sportswear and fashion industry influenced Paris Mode, the traditional Haute Couture to open Pret-a-porter-a-porter. The concept of seperated coordination in American sportswear have promoted the advanced marketing techniques and merchandising systems to modern ready-to-wear industry. Fashion in 1980s have increased the mutual interdepedence between the American sportswear industry and the creative Paris Mode. And then, the fashion world in 1990s and 21C will be changed and developed on the basis of American sportswear mechanism.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.89-102
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• 2004

Modern society is age of sports just as health and leisure became dominant concern, which has caused the fixation and development to sports wear considered as fashion for everyday dress. This paper focused on the development process and aesthetic characteristics of knit design expressed in the 20th century sports wear. The importance and direction of knit design in modern sports wear is expected. Style, items, fabrics, colors, details and top designers were analyzed in sports wear from the 1910' s to 1990' s. Sports wear can be categorized into two of the active sports wear and spectator sports wear. Since disappearance of division between ordinary wear and sports fashion in the 1970' s, the functional wear of leggings, cycle shorts, exercise clothes, leotard, and leg warmer appeared. Vicennial developments of synthetic fibers and new fabrics have caused the great changes in knit design. Colors were vivid in the 1950' s, metallic in the 1970' s and neon in the 1990' s. Sportive sense was expressed by various details. The dominant knit designers who expressed aesthetic characteristics to sports wear were Coco Chanel, Claire McCardell, Balenciaga, Andre Courrege, Pierre Cardin, Yves Saint-Laurent, Ralph Lauren, Donna Karan, and Giogio Armani.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.10
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• pp.1455-1466
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• 2002

This research focuses on functionalism in American fashion designs which have become the center of public attention in recent. First, documentary studies about how functionalism, which originated in Europe in the beginning of the 20th century, has been developed throughout the 20th century were preceded Second, content analysis was done for the articles, including the word ‘unction’,‘utility’ and ‘practical’in the New York Times and American Vogue from January 1990 to January 2001. As a result, functionalism in 1990s has been developed in different ways from the mechanical, organic, and mea analogies of functionalism in the beginning of 20th century. It doesn't belong to an analogy but has the fused characteristics of those three analogies. It can be classified into techno functionalism influenced by new technology, pure functionalism related to minimalism, sports casual functionalism for those who are crazy about the speed and sports and enjoy the freedom and comfort, and symbolic functionalism which stresses Zen style. More casual manners of formal wear are distinct elements in functionalist fashion design in 1990s. It leads to strong expressions of sports casual functionalism, which plays a great role in sportswear industry of American fashion design. The American fashion designers who were mentioned often in the articles were Donna Karan, Calvin Klein, Ralph lauren and Tommy Hilfiger. As well as their works have common formative features based on functionalism, each of them shows his/her own strung color. A]1 of these designers make American fashion design, which can be defined as casual wear or sportswear, very popular worldwide based on the developed American functionalism. Functionalism considering practical and conceptional functions will continue in coming century and techno functionalism and sports casual functionalism in future fashion designs wilt be expressed more strongly with new technology and casual trends of life style.

• The International Journal of Costume Culture
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• v.4 no.3
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• pp.217-228
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• 2001

This study* 1) historically considered the meaning of light which has frequently wed as the subject of artistic expression since Renaissance, in order to grasp an artistic atmosphere about light and rays before the allusion of Rayonism. non it inspected closely the course of changes of light as a result of historic circumstances and intended to understand how Rusian Rayonism of the 20th, which maintained these effects of light more rationally, had an influence on modern fashion. It was created by Mikhail Larionov and developed by his wife, N. Goncharova. The main special feature of Rayonism wag the crossing of reflected ras, emerging from various objects. Most of these things depended on line and color. Re purpose of Rayonism paintings was to create a new space from arising from which reflected rays from various selected objected crossed one another. Namely, artists maintained that they should give up various objects of visible world and express rays which were reflected objects and crossed in complex. Rayonists were affected by Cubism and Futurism and came to fake an interest in relations whose rays of parallel or convergent color made, also in expression of themes. Since that, Rayonsim affected Supermatisme and Constructivism. Re pursuit of light and rays from the 19th until the early 20th came to appear in fashion as well as in art as it was. As Rayonists created a new space from which reflected rays from selected objects crossed one another, they used line and color as the main techniques of expression. in this way the attempt which intended to express rays, using itself of the line and color, appeared as futile design of tots of designs like Donna Karan, Cianni Versace and Rococo Barocco and so on of Modem fashion. This was designed for essential elements of pure art to express the new aestheic consciousness through fashion.