A Study on the Donna Karan Fashion

도나 카란의 디자인 특성에 관한 연구

The purpose of this study was that the real clothes is based on the cultural characteristic of the nation and is influenced by the consumers' psychology and desire in their daily lives. At this point, I investigated what was the most desirable clothes for the women in their home and at their office and found out how this aspect was expressed by Donna Karan design. Donna Karan noticed that executive women didn't want to wear such a masculine clothes, so she designed sensual and womanly clothes. She choosed active and comfortable fabric and made silhouette to cover woman's imperfect body. The colors of clothes and accessories were made to coordinate easily. Especially in advertisement she presented a executive New Yorker woman in trust as a symbol of American culture. Now, Donna Karan is one of the most successful fe-male designers and her influence is all over the world.