• Title/Summary/Keyword: Diversification strategy

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A Study on the Characteristics of Male Beauty Style according to the Anima Archetype of Jungian Theory - Focusing on Men's Cosmetic Advertisements - (융(Jung)의 아니마(Anima) 원형에 따른 남성 뷰티스타일 연구 - 남성 화장품 광고를 중심으로 -)

  • Chung, Hye-Kyung;Kwak, Tai-Gi
    • Journal of the Korean Society of Costume
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    • v.61 no.3
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    • pp.36-50
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    • 2011
  • The traditional masculinity has been gradually diversified towards the 21th century due to a new social environment. Men embrace his feminine side with heightened aesthetic sense using cosmetic products for better skin, hair, and nails. This diversification of male image and his beauty style proves the addition of feminity to masculinity. C. G. Jung felt that we are all really bisexual in nature. The anima is the female aspect present in the collective unconscious of men and it is the archetype through which we communicate with the collective unconscious generally, and it is important to get into touch with it for self-realization. This study analyzes subconscious desire based on the anima archetype in the collective unconscious of men through the diversity of the gender identity shown in men's cosmetic advertisements, and therefore it aim to help developing a marketing strategy of male beauty industry in the future. For this purpose, it conducted an empirical analysis of male beauty style in cosmetic advertisements through the Jungian anima theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was typified as Retrosexual, Ubersexual, Metrosexual, Cross sexual. Second, the anima archetype stimulates feminity in male beauty style. Cross sexual type has the highest feminine tendency. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. Cross sexual type is most similar to the female beauty style. This feminization of male beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

Analysis of Sucess Factors on Crop Switching Management: Applying the HERO Model (작목전환의 단계별 성공요인 분석 -HERO 모델 적용-)

  • Ahn, Kyeong Ah;Park, Sung Hee;Jo, Hea Bin;Choe, Young Chan
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.3
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    • pp.699-727
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    • 2012
  • Conditions of farm crop switching are affected by several important external factors such as agricultural products import opening, policy support, and climate change. Farming environment is always changing; barriers to imports are becoming lower and lower because of FTA and others, and climate change affects a boundary line of cultivation. Those situations give farmers motivation to change crops in order to cope with them. In addition, crop switching has been done in response to the local government measures about purchase of local agricultural products according to the local food and the expansion of organic agricultural products in school meal. Even though the favorable environment toward crop switching has been created, there are not many researches or outcomes regarding crop switching. Only few studies focus on the list of decision-making in crop switching, and locally suitable crop selection is not treated. In order to utilize crop switching as a farm management strategy, the proper frame should be studied and practical researches on application possibility also need. Therefore, study on crop switching is in a timely, proactive manner because farms catch the chance of expansion of school meal by changing crops. This paper applies HERO model used for venture foundation process to crop switching process. Success factors of HERO model are comprised of Habitate, Entrepreneurship, Resource, and Opportunity, and these phased application factors are applied to crop switching process. By doing so, each phase success factor of crop switching can be uncovered. Three farm organizations supplying organic agricultural products to schools are studied in Gyeonggi province. As a result, the stabilization stage cannot be achieved because of the habitate conditions and social conditions with low risk bearing of crop switching and current school meal systems are the main problems to block the diversification of risks. In order to succeed in crop switching, constructing the habitate in local districts or in systems of school meal is more effective than supporting each farm.

Dental hygienists' perspective and coping measures towards medical market opening (의료시장 개방에 대한 치과위생사의 인식과 대응방안)

  • Jung, Gi-Ok;Kim, Ho-Sun
    • Journal of Korean society of Dental Hygiene
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    • v.12 no.3
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    • pp.503-511
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    • 2012
  • Objectives : This research seeks to present the data needed for the development of coping strategy, following medical market opening by identifying dental hygienists' perspective and coping measures towards the opening. Methods : One hundred eighty-eight dental hygienists were targeted to identify their level of perception towards medical market opening, attitude towards medical market opening, question of whether they agree or not with the opening and reasons, and coping measures and benefits of the medical market opening. t-test, chi-square test and cross-tabulation analysis were used for the analysis Results : First, team leaders are more aware of the medical market opening and hold greater sense of crisis towards opening compared to the rank and file. Second, the reasons cited for agreeing with the medical market opening included improvement of medical services' quality and diversification of services. As for the reasons for disagreeing, they cited the increase medical expenses paid by public. Third, limitation of the hospital management technique was cited the most when it comes to the scope of Korean hospitals' management crisis, followed by the limitations of the diagnosis procedure, limitations of the medical services, limitations of the medical techniques and increase in the number of large hospitals, in the order cited. Fourth, team leaders perceive greater need to seek coping measures from the aspect of realizing medical insurance fee from the policy development, service and system level aspects when it comes to the coping measures depending on their ranks. Conclusions : Therefore, Dental Hygienist has a comparatively low awareness of medical market opening, coping measures need to be explored to cope with the medical market opening by ensuring the dissemination of accurate knowledge through the education on the fees for dental hygienist and seminars in relation to the medical market opening.

Framework for Self-reconfigurable and Collaborative Supply Chains and Revenue Sharing Strategy based on Trust Models of Enterprises (자율 재구성형 협업 공급망 프레임워크 및 기업간 신뢰모델 기반 이익분배 전략 개발)

  • Lee, Ki-Youl;Ryu, Kwang-Yeol;Moon, Il-Kyeong;Jung, Moo-Young
    • Journal of Korean Institute of Industrial Engineers
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    • v.37 no.4
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    • pp.323-330
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    • 2011
  • Globalization of market and diversification of customers' needs make enterprises to collaboration of participants in supply chain. To establish collaboration, supply chain must have the flexibility and reconfigurability, which are supported by fractal based supply chain management (FrSCM). In this paper, base on the FrSCM, formulation of trust model among the enterprises in the supply chain, and development of profit sharing strategies in the supply chain based on the trust model are investigated. To evaluate trust model, generation of enterprise's goal and its description, extraction and systematic composition of trust factors and trust evaluation are investigated. Based on the developed model, we developed the fuzzy inference engine to evaluate the trust value in terms of numerical value. And then revenue sharing strategies are developed based on the fractal concept and trust model for the collaborative SCM. The fractal concept is used to obtain the optimal production and transportation plans. In addition, the trust model will be integrated into the RS model. In such an RS model, the supply chain will obtain the maximum total profit and profit of each participant depends on its trust value.

Analysis on PVR Service as a Supplementary Function of Interactive Service: Based on Satellite Broadcasting Subscribers (양방향기능의 보완으로서 PVR(Personal Video Recorder)서비스 분석: 위성방송사례를 중심으로)

  • Kim, Mira;Kim, Jongha Bell
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.1-10
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    • 2013
  • With the help of information technology, PVR has been evaluated as an innovative device that brings epochal changes for program selection and convenience of receivers with the convergence between broadcasting and telecommunication. Satellite broadcasters introduced PVR service to strengthen its interactive function. This study analyzed PVR user behavior and how it changed the existing TV viewing behavior through satellite subscribers. The results revealed that PVR subscribers mainly used it for time shifting like VCR use. FUrthermore, heavy PVR users watched TV more than on average and enjoyed a divers genre of programs. This study provides scholarly implication for PVR using behavior and its effects and its useful information for contents and marketing strategy to help PVR service popularization.

A Study on the Characteristics of Women's Make-up and Hair Style according to the Animus Archetype of Jungian Theory -Focusing on Cosmetic Advertisements- (융(Jung)의 아니무스(Animus) 원형에 따른 여성 메이크업.헤어스타일 연구 - 화장품 광고를 중심으로 -)

  • Chung, Hye-Kyung;Kwak, Tai-Gi
    • Journal of the Korean Society of Costume
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    • v.61 no.6
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    • pp.86-100
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    • 2011
  • The traditional feminity has gradually been diversified in the 21th century due to a change in the society. This diversification of women's images and styles is derived from the addition of masculinity to feminity. C. G. Jung insist that human being is bisexual in nature. Animus is the male aspect in the women's collective unconscious and it is the archetype through which we generally communicate with the collective unconscious. It is also important to get into touch with the collective unconscious for self-realization. This study analyzes subconscious desires based on the Animus archetype in the collective unconscious of women through the diversity of the gender identity shown in cosmetic advertisements. Therefore this study aims to suggest a marketing strategy for the women's beauty industry in the future. For this purpose, this study conducts an empirical analysis of women's make-up and hair style in cosmetic advertisements through the Jungian Animus theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was classified into Mother/Wife, Hetaira, Mediale and Amazon. Second, the Animus archetype stimulates masculinity in women's make-up and hair style. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. This masculinization of women's beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

Strategy Research for the Korean Broadcasting Contents Development (한류 방송 콘텐츠 확산을 위한 방안 연구)

  • Yang, Moonhee
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.201-210
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    • 2019
  • Recently, Korean broadcasting contents experienced difficulty caused by political issues. After the decision of THAAD missiles placement by Korean Government, Chinese government adopted restriction policy of the Korean wave. This kind of political conflict can influence K-wave broadcasting contents at any time, Therefore, it is necessary to build support system for stable and sustainable K-wave growth. Through in-depth interview with ten experts from broadcasting area, this study attempted to diagnose problems of K-wave related law, system and policy, then suggest the improvement plan for K-wave. In addition, this study tried to investigate the possibility of K-wave market diversification. As potential markets for K-wave, the Southeast Asia area and western Europe were considered and the advancement plan for these area were studied. Lastly, K-wave improvement plan for China and Japan, the traditional K-wave market also considered. The research suggested the strategies and alternatives for K-wave broadcasting contents development.

A Decision-Making Model for Shortening Construction Period through Concurrent Engineering (동시공학을 통한 공기단축 의사결정 모델)

  • Choi, Do-Seung;Lee, Jae-Seob
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.6
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    • pp.197-206
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    • 2007
  • The age of synthetic correspondence against "development period shortening, high quality" is about to come. While the product is becoming complexation gradually and also diversification, life cycle of product gets shorted. Under the infinity competition age, the certain answer of "the survival of the fittest" is that the enterprise itself must be able to shorten development and delivery term, reduce product development and life cycle cost, and satisfy customer in performance and value. From this point of view, concurrent engineering's theory, which develops the process of product in the manner of repetition, parallel, and synchronousness, is realized as a important strategy instrument in construction. This study investigates and analyzes several examples in order to apply concurrent engineering successfully, and presents the decision-making model through the simulation about the factor affecting in each process.

Development of an Organic Dairy Complex by Contract Farming with an Enterprise: A Case Study of Gochang-gun, Jeollabuk-do (계약생산에 의한 기업 주도형 유기낙농단지의 형성: 전라북도 고창군을 사례로)

  • Jang, YoungJin
    • Journal of the Economic Geographical Society of Korea
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    • v.18 no.4
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    • pp.522-538
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    • 2015
  • The objective of this study was to review how contract farming started in Gochang-gun and identified its characteristics among the contracting parties and the consequent changes in the region's dairy industry with regard to the contract production of organic milk in Gochang-gun, Jeollabuk-do, Korea in conjunction with the Maeil Dairy Industry Corporation. The contract was established in keeping with the product diversification strategy of the company after a crisis due to opening of the market, taking advantage of the clean environment of Gochang-gun and positive attitudes of the local government and dairy farmers. The expansion of the participating farms led to a production gap among dairy farms in the region; however, the overall concern over the conventional practice of contract farming was mitigated as the organic farming spread with the conversion of the contract farms to organic farms.

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The Study on a Business Model that Respect the Responsibility of Journalism as Well as Business Profit: Based on Incumbent Senior Reporters (신문기업이 저널리즘의 정체성을 견지하며 수행할 수 있는 수익사업에 관한 연구: 현직 언론사 간부기자들의 인식을 중심으로)

  • Kim, Jin-Kuk;Kim, Young-Hwan
    • Korean journal of communication and information
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    • v.59
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    • pp.162-179
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    • 2012
  • The purpose of this study is to find a way to revive newspaper industry against digital new media revolution such as the internet, SNS(Social Network Service). To this end, indepth-interviews were conducted with the target incumbent senior reporters. The research areas are consisted of four subjects. For instance Awareness about the newspaper business crisis, the need for profitable business, potential conflicts of journalism and business, and desirable business. As a result of my research, executive reporters said that There is no management strategy Against the rapid expansion of social media and Therefore Business diversification is required. In short, They said that alternative business model should be developed, in which public and business interest are commonly respected, such as Information & Culture (internet, broadcasting, film, game, music), play, exhibition, publishing, and education.

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