• 제목/요약/키워드: Diversification strategy

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국내 방송 콘텐츠 제작사의 기업 전략 특성 (Corporate strategy in Korean Contents production industry)

  • 이문행
    • 디지털융복합연구
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    • 제20권1호
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    • pp.155-163
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    • 2022
  • 미디어 기업은 21세기 들어 그 어떤 산업분야보다 급격한 환경 변화를 겪고 있다. 크고 작은 진입장벽으로 신규 진입이 용이하지 않았던 방송 분야에서는 IPTV, OTT 등 플랫폼이 다양해지면서 콘텐츠 수요가 크게 증가하였고, 이는 다양한 플레이어가 제작시장에 진출하는 계기가 되었다. 이에 따라 수직적 통합구조로 자체제작에 집중하던 지상파 방송사도 제작사를 분사하거나 신설하고 있으며, 엔터테인먼트 기업을 대표로 하는 새로운 진입자는 기존의 방송사업자가 추진하지 못했던 다양한 기업전략을 실행하고 있다. 뿐만 아니라, 기존의 독립 제작사도 재무안정성 제고를 위해 유가증권 시장에 진출하거나, 사업다각화로 국내 제작시장의 한 축을 유지하고 있다. 이 연구에서는 미디어산업의 생태계를 구성하고 있는 다양한 기업 중 매출액 기준 50위권의 방송 프로그램 제작사를 대상으로, 기업전략의 특성을 살펴보고자 하였다. 분석 대상은 모기업의 유형을 중심으로 방송사 계열, 엔터테인먼트 계열, 독립 계열로 각각 구분하였고, 각사의 홈페이지 공시 내용과 기업 IR 자료, 증권감독원에 제출된 감사보고서 및 신문 기사 등의 자료를 2차 분석하였다. 분석 결과, 세 유형의 제작사들은 자본 확보방식이나 사업 분야, 다각화 방식 등에서 다양한 특성을 나타내었다.

Structural parameter estimation combining domain decomposition techniques with immune algorithm

  • Rao, A. Rama Mohan;Lakshmi, K.
    • Smart Structures and Systems
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    • 제8권4호
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    • pp.343-365
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    • 2011
  • Structural system identification (SSI) is an inverse problem of difficult solution. Currently, difficulties lie in the development of algorithms which can cater to large size problems. In this paper, a parameter estimation technique based on evolutionary strategy is presented to overcome some of the difficulties encountered in using the traditional system identification methods in terms of convergence. In this paper, a non-traditional form of system identification technique employing evolutionary algorithms is proposed. In order to improve the convergence characteristics, it is proposed to employ immune algorithms which are proved to be built with superior diversification mechanism than the conventional evolutionary algorithms and are being used for several practical complex optimisation problems. In order to reduce the number of design variables, domain decomposition methods are used, where the identification process of the entire structure is carried out in multiple stages rather than in single step. The domain decomposition based methods also help in limiting the number of sensors to be employed during dynamic testing of the structure to be identified, as the process of system identification is carried out in multiple stages. A fifteen storey framed structure, truss bridge and 40 m tall microwave tower are considered as a numerical examples to demonstrate the effectiveness of the domain decomposition based structural system identification technique using immune algorithm.

중소기업 수출지원제도 실효성 연구 - 한국의 수출마케팅 지원프로그램을 중심으로 - (A Study on the Effectiveness of Government Export Supports for SMEs : Based on Export Maketing Support Program in South Korea)

  • 김학민;이호형;안지정
    • 통상정보연구
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    • 제11권4호
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    • pp.153-182
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    • 2009
  • This paper intends to increase the performance of export support programs for small-to-medium sized firms promoted by Korea government. A research construct is suggested for effective government support program targeted on the global marketing capability. The data is collected from the firms received the support more than once by Korean governments. The results are shown as follows. First, it is found that those firms who have high propensity to be involved in export business have shown high performance. Second, the firms with high global marketing capability have shown good performance. To be more specific, organizational commitment, strategic initiative, business differentiation, and market knowledge for target markets are found to be critical factors in successful export support program. The business differentiation strategy in target market is very critical. Finally, the degree of program management effectiveness is found to be important in high performance firms. It means that for those firms, much more advanced programs need to be developed. The government should develop diversified programs by considering the degree of global marketing capability.

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광주.전남지역 김치산업의 육성과 수출활성화 방안에 관한 연구 (A Study on the Methods for Promoting Gwangju.Jeonnam Region Kimchi Industry and Stimulating the Export of Kimchi)

  • 정철기
    • 통상정보연구
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    • 제11권3호
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    • pp.239-262
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    • 2009
  • This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

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A study on the corporate culture of BYD

  • Shang, Xian-Fa;Choi, Myeong-Cheol
    • International Journal of Advanced Culture Technology
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    • 제8권1호
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    • pp.135-140
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    • 2020
  • The main battlefield of 'made in China 2025' proposed by the Chinese government is the deep integration of industrialization and informatization, among which intelligent manufacturing and new energy vehicles are the key links. New energy vehicle refers to the use of unconventional automotive fuel as a power source (or use conventional automotive fuel, the use of new vehicle-mounted power plant), integrated vehicle power control and driving aspects of advanced technology, the formation of advanced technical principles, with new technology and the structure of the vehicle. BYD's success in the battery, I T and automobile industries has attracted the attention of the industry, making it a shining new star in the Chinese business community. BYD 's innovation, diversification and corporate culture construction have certain enlightenment to the development of China's small and medium-sized enterprises. Therefore, by looking at the Chinese network literature, about BYD's research mainly focused on the development strategy, corporate finance, corporate performance, and corporate marketing, etc. This paper will take BYD as the research object and focus on corporate culture. Through literature analysis and qualitative analysis, it will summarize and further analyze the unique corporate culture of BYD, its important role, and provide relevant theoretical references for the construction and development of corporate culture in other industries.

사회적 수요에 대응하기 위한 지리학 교육의 개편 방안 연구 - GIS 분야를 중심으로 (A study on Geography education and employment - GIS sector)

  • 오충원
    • 한국경제지리학회지
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    • 제19권1호
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    • pp.161-171
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    • 2016
  • 사회 여건의 변화에 따라 대학 교육에서 사회 진출을 위한 실용 학문으로서의 가치가 중요해지고 있다. 이에 따라 지리학 교육도 순수 학문에서 실용 학문으로서의 패러다임 전환이 필요하다는 의견이 제시되고 있다. 이와 같은 배경에서 본 연구는 사회 진출을 고려한 지리학 분야의 발전 방향을 연구하였다. 이를 위하여 지리학 관련학과의 취업 특성을 분석하고, GIS 분야를 중심으로 실용적인 지리학 교육의 개선 방안을 제안하였다. 대학에서 지리학 교육의 활성화를 위해 첫째, 사회 진출 활성화를 위해 국가 및 지역 사회 수요 분석, 둘째, 신기술 반영을 통한 교과 내용의 지속적 갱신, 셋째, 캡스톤 디자인, 현장 실습 등의 산학 연계를 통한 실무형 교육 강화, 넷째, 교육 과정의 다변화를 통한 융복합 교육 강화, 다섯째, 지리학 교육의 실용적인 전환에 대한 지속적인 홍보가 필요하다.

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AER(Asan Entrepreneur Review)사례를 통한 스타트업 기업의 성공요인 분석 (Analysis of Start-up Success Factors by AER Case)

  • 이상조;남정민
    • 벤처창업연구
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    • 제13권2호
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    • pp.39-50
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    • 2018
  • 본 연구는 아산나눔재산의 AER사례를 중심으로 스타트업의 성공요인을 ERIS모델을 기반으로 창업단계, 상업화단계, 정착단계로 구분하여 분석하고 결과를 도출하였다. 사례분석 결과, 스타트업의 ERIS모델별 성공요인으로 창업단계에는 창업가의 창업 이력 및 경력, 분야경험 및 전문지식, 신속한 판단력과 문제해결이며, 구성원의 역량 및 팀웍, 네트워크, 정부의 창업지원 등이다. 상업화단계에는 사업화 및 투자자금 확보, 타이밍, 차별화전략, 해외진출, 고객의견 수용 등이며, 성장(성숙)단계에는 신제품 출시 및 다각화, 조직문화의 수립 등이었다. 본 연구는 이러한 분석결과를 바탕으로 각 단계별 성공요인 및 시사점을 도출하고 향후 연구방향을 모색하였다.

전기안전관리대행 제도의 합리적 운영 방안 (Reasonable Operation Method for Electrical Safety Management Agency System)

  • 김두현;김성철;이종호;김선구;황광수;김상철
    • 한국안전학회지
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    • 제27권1호
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    • pp.14-19
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    • 2012
  • This study proposes to suggest a direction hereafter which is the most suitable operating system of electrical safety management agency for electrical facilities to enhance electrical safety considering our domestic conditions. It was designed to prevent electrical disasters which are increasing due to environmental changes in the electrical industry, and the diversification and complication of the electrical facilities. And the strategy of this research is based on conditions of safety management agency for the electrical facilities, with the analysis on conditions of electrical disasters, and with a questionnaire investigation for owner of electrical facilities, safety management agency. Results of this research are expected to be used to prevent electric fires and shocks effectively by reinforcing the electrical safety management agency of electrical facilities having danger of large-scaled accidents. It is expected to enhance the nation's competing power against foreign countries by reducing the human and physical loss, resulted from the development of reasonable operating system for electrical safety management agency.

GAP: A Study on Strategic Derivation Approach Using Perceptual Difference

  • Yang, Hoe-Chang;Huh, Moo-Yul;Yang, Woo-Ryeong
    • 산경연구논집
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    • 제9권2호
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    • pp.17-26
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    • 2018
  • Purpose - The purpose of this study is to provide a formalized process of decision making for companies or organizations that need to make various decisions in the age of uncertainty. Therefore, this study aimed to proposes a strategic decision-making approach citing the relatively easily accessible using IPA(important-performance analysis) and SWOT/AHP analysis. Research design, data, and methodology - To be specific, the first step is to derive necessary attributes and conduct IPA. The second step is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. The third step is to build a causality model to propose a method of supporting a rational decision making. Results - The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. Additionally, the perceived importance and satisfaction (or achievement) usage of those derived attributes can be used as the reference data for SWOT/AHP analysis. Conclusions - The proposed stepwise approach is applicable to businesses or organizations in need of making stepwise decisions in line with their retained competencies in comparison to conventional or intuitive decision-making practices.

국제협력사업의 체계적인 추진방향에 관한 연구 (A Study on the Framework of International Cooperation Business in HRD KOREA)

  • 손배원;박재현
    • 대한안전경영과학회지
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    • 제12권1호
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    • pp.189-198
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    • 2010
  • This study is aimed at proposing the framework of international cooperation business in HRD KOREA. To achieve this goal I collected all of data that were used in process of international cooperation business in HRD KOREA and interviewed some people to get information from the people concerned. After that I analyzed data involved in using SWOT technique and proposed the framework of international cooperation business in HRD KOREA. The conclusions are as these. First, alliances must be vitalized between businesses besides between organizations. For example 'Developing of voluntary comeback program for foreigner' and 'Establishment of HRD KOREA Center' can be proposed as action plans for this strategy. Second, glocalization must be pushed ahead. For example 'Business career monitoring system for PMC' can be proposed as action plan. Third, building of preemptive base must be done. For example 'Standing of international HRD forum' can be proposed as action plan. Fourth, reinforcement of organizational competency must be done. For example 'The program for internationalization' can be proposed as action plan. Fifth, SBU(Strategic Business Unit) must be pushed ahead. For example 'Customer diversification portfolio' can be proposed as action plan.