• The Proceeding of the Korean Institute of Electromagnetic Engineering and Science
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• v.5 no.1
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• pp.22-30
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• 1994

The error probability of the DS-CDMA / DPSK cellular mobile communication system with CCI canceller and MRC diversity reception technique has been analyzed in the cellular radio channel which is characterized by AWGN, Multi-User Interference(MUI) and m-distribution fading. System capacity i. e., number of user per cell has been derived and the evaluated results are shown in figures as a function of PN code sequence length, fading index, BER, number of diversity branches and $E_b/N_o$, Here, the voice activity factor is assumed to be 3/8, the number of sectors in a cell 3 and Multi-User Iner- ference is modeled as Gaussian process.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.135-142
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• 2015

Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

• Atmosphere
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• v.22 no.2
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• pp.137-147
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• 2012

The technique of Brightness Temperature Difference (BTD) between 11 and $12{\mu}m$ separates yellow sand dust from clouds according to the difference in absorptive characteristics between the channels. However, this method causes consistent false alarms in many cases, especially over the desert. In order to reduce these false alarms, we should eliminate the background noise originated from surface. We adopted the Background BTD (BBTD), which stands for surface characteristics on clear sky condition without any dust or cloud. We took an average of brightness temperatures of 11 and $12{\mu}m$ channels during the previous 15 days from a target date and then calculated BTD of averaged ones to obtain decontaminated pixels from dust. After defining the BBTD, we subtracted this index from BTD for the Yellow Sand Index (YSI). In the previous study, this method was already verified using the geostationary satellite, MTSAT. In this study, we applied this to the polar orbiting satellite, MODIS, to detect yellow sand dust over Northeast Asia. Products of yellow sand dust from OMI and MTSAT were used to verify MODIS YSI. The coefficient of determination between MODIS YSI and MTSAT YSI was 0.61, and MODIS YSI and OMI AI was also 0.61. As a result of comparing two products, significantly enhanced signals of dust aerosols were detected by removing the false alarms over the desert. Furthermore, the discontinuity between land and ocean on BTD was removed. This was even effective on the case of fall. This study illustrates that the proposed algorithm can provide the reliable distribution of dust aerosols over the desert even at night.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2002.11a
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• pp.368-372
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• 2002

Channel of distribution of contents of digitalised multimedia contents is changing in form passed directly to consumer from manufacturer through digital network of high speed. Together, diffusion of various digital equipment that do is changing Past multimedia consumption structure with the wonderful speed so that can consume easily digital contents. Specially, Multimedia Personal Computer and fast diffusion of a digital television are acting role such as catalyst that promote easy purchase and consumption of multimedia contents of good qualify. However, this system is no method that can sell digital contents and express right that original owner for the contents can insist nothing but consume. Because consumer can distribute to another person copying contents that buy because of and user can distribute producing ashes again according to necessary field by oneself as well as, can lose meaning for original contents. In this paper, Text editing system for XrML (extensible Rights Markup Language) that describe about integrity of message and entity authentication in addition to necessary rights, fees, condition etc. and this to do fetters XML (eXtensible Markup Language) for copyright protection for digital contents in treatise that see hereupon and use digital contents design and embody.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.38 no.4
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• pp.1-10
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• 2001

The 3-step cell search has been considered for fast acquisition of the scrambling code unique to a cell in the W -CDMA system. In this paper, the performance of the cell search scheme is analyzed in Rayleigh fading channels. And the system parameters for cell search scheme and the design parameters for the receivers are examined. The probabilities of detection, miss and false alarm for each step are derived in closed forms based on the statistics of CDMA noncoherent demodulator output. Through the analysis, the effect of threshold setting and post detection integration for each step is investigated, and the optimal values of the power allocation for the synchronization channels are also considered. The number of post-detection integrations for each step is a design parameter for the receiver, and the optimum values may depend on not only the power allocation for each channel related to the cell search, but the false alarm penalty time. It is shown that optimal values could be determined through the analysis. Also, the cumulative probability distribution of the average cell search time is obtained.

• Asia Marketing Journal
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• v.14 no.3
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.25 no.3A
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• pp.352-361
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• 2000

The performance of a multi-carrier CDMA system is analyzed considering frequency selective multipath fading and Near/Far effects. The number of multicarrier, multiuser, and arms of RAKE receiver, and the decay ratio of frequency selective multipath fading are used as a parameter for the performance analysis. More over, the distribution and the strength of multiuser interference are also considered. To evaluate the Near/Far effects in a multi-carrier CDMA system, three distribution models are assumed. In the first model, interference to carrier Ratio, I/C, ranges from -4 dB to 4dB, and at each 2 dB interval, 20 % of multiuser is assumed to be uniformly distributed. In the second one, I/C ranges from -2 dB to 2 dB, and 33.3% of multiuser is assumed to be equally dispersed at each 2dB interval. The third model is 0 dB of I/C, that is, with perfect power control, multiuser are assumed to be evenly located. In this paper, multi-carrier CDMA system adoption RAKE receiver is proposed to mitigate the frequency selective multipath fading. From the results, the third model(i.e. perfect power control) shows the best performance, and the narrower range of I/C causes the less effects to the desired signal, which reads to the better performance.

• Journal of Distribution Science
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• v.14 no.6
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• pp.89-98
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• 2016

Purpose - This article tackles risk communication issues and aims to address the characteristics of MERS risk information distribution in South Korea, and secondly to examine the communicative behavior of the public health authority in terms of the quality of communication strategies. Thirdly, the study attempts to figure out the risk communication to cope with MERS through the applications of SMCRE model in chronological order. We employ the social amplification of risk framework for analyzing the emergent public response as one of the main approaches. Research Design, Data and Methodology - The main framework of this study is theoretically based on the social amplification of risk, which describes signals about risk transmitted and processed by individuals and social groups. The model also reflects the interactions between social groups and institutes about disaster-related risk issues, which are potential amplifiers or attenuators of communication signals. S-M-C-R-E Model is methodologically employed to examine the social amplification for MERS risk information in each period, which we defined operationally. The proposed methodology allows the assessment of effectiveness and ineffectiveness on risk communication to be conceptualized as a countermeasure against disasters. The paper focuses on exploring how social risk amplification can be applied and organized in each stage. Results - The SMCRE model describes the exchange of risk information and is also applied to all forms of communication between stakeholders including public health authority, local government and media. Each factor of risk communication includes source, message, channel, receiver and effect. The results support that the effective risk communication involves not only the improved reliability of public health authority as a key factor of risk communication, but also a close cooperation and good collaboration with local governments. It does not seem to be possible that the government-initiated risk communication based on controllability and management cope effectively with infectious disease in early stage. The results of this study imply that the shared risks between local, regional and national authorities can enhance risk communication system. Conclusions - The study supports that the disparities in how disaster-related risk information is interpreted and coded, have made effective risk communication and public sense-making impeded. Our findings support a more communicative discussion about the role of risk information sharing between governments for the improvement of emergency management and underline the importance of social elements in the risk communication, such as relationship and trust building. Findings suggest that trust building between stakeholders could be added to help explain the processes of social amplification and attenuation of risk. It would be recommended that the continuous risk communication with all the involved stakeholders will be able to help national health promotion policy to be improved regarding emergency management. Furthermore, risk communication has to be a scientific approach for the communication pertaining to potentially sensitive or controversial situations with public concerns and low public trust.

• Journal of Korean Society for Geospatial Information Science
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• v.23 no.2
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• pp.17-26
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• 2015

River corridors facilitate dispersal and movement and prevent local extinction of species. As a result of stream restoration projects, which include installation of waterfront and flood control structures, the number of animals, which rely on river corridor, is decreasing. For the study, factors affecting fish assembly were extracted by a species distribution model with the fish data collected from the Seom River in Hoengseong County and City of Wonju, Ganwon Province, Korea between March to October 2013. The riparian connectivity was assessed using species richness and rarity. According to result of the field survey, there were 38 species and 7,061 individuals for fish. The analysis suggests the following. Firstly, factors affecting fish richness in species distribution model results are shown to be velocity, riffle, riparian width, and water width. The accuracy of the model proves to be suitable with the correlation coefficient of 0.83 and MAPE of 19.2%. Secondly, the low rarity area is shown to be straight streams in Jeon river near to Hongseong County and the high rarity area to be streams with large width, existing alluvial area at channel junction between Jeon river and Seom river. Thirdly, according to connectivity results, areas where weirs are installed or riparian buffer area is removed showed low connectivity. The areas where farmland near riparian and forest areas showed high connectivity. The results of this study can be utilized to improve current facilities and enhance connectivity as a restoration guide.

• Journal of Distribution Science
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• v.13 no.12
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• pp.65-71
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• 2015

Purpose - Domestic cooperatives tend to increase during the establishment of cooperatives and gradually through the basic law of social needs. However, only cooperatives' qualitative grow this secured without blessings, and their quantitative growth through government support is questionable. The purpose of this study is to analyze the agricultural cooperatives established through the Distribution System Cooperatives Basic Law, which was enacted in January 2012. Subsequently, establishing agricultural cooperatives was done briskly. However, cooperatives established rapidly after the founding of the Basic Law encountered problems. Research design, data, and methodology - To assess the performance of selected agricultural cooperatives, data were analyzed using the methodological Analytic Hierarchy Process (AHP) approach. The AHP is a set of systematic procedures to hierarchically analyze the elements of any problem. Using a survey on expertise, a series of comparative determinations of each pair is performed to evaluate the relative strengths and the strengths of the impact between elements within the hierarchy. A survey was conducted on 10 small agricultural cooperatives using AHP analysis for the examination. The purpose of such research and analysis is to recommend a direction for future policies aimed at small agricultural cooperatives. Result - This study applied three types of policy evaluation criterion, including market expansions, organizations, and cooperative projects, and 12 types of small agricultural cooperative policy measures. Market expansion policies for agricultural cooperatives are classified into four categories: school meals, direct transactions, shopping malls, and wholesale markets. Organizational policies for agricultural cooperatives are classified into four types: existing sales channel management, education, preventing free riding, and enlarging members. Cooperative project policies in agricultural cooperatives are classified into four policy areas: cooperation between cooperatives, community contribution, joint businesses, and government links. In this paper, the growth priority in agricultural cooperative policies is analyzed by applying policy evaluation criteria on the basis of a survey on expertise. The priorities of the policy program are also analyzed using a decision analytic hierarchy process. The results indicate that market expansion is the most important policy evaluation criterion therefore, improving direct transactions, school meals, management of existing sales channels, and shopping malls are crucial policy measures. In contrast, the cooperation of cooperatives, expansion of union members, and cooperation with the government were found to have low priority. Conclusions - Agricultural cooperatives should develop plans as follows. Small agricultural cooperatives need to secure school meals and direct transactions for market expansion, restructure marketing strategies to manage existing sales channels, and, finally, increase education and training for sustainable organizational development. This study has the following limitations. Because the subject of the investigation is a new cooperative, determining its sustainable growth is difficult. Therefore, through analysis and a continuous study of cooperatives, future research is expected to show that modifying the direction of agriculture cooperatives is necessary.