• Title/Summary/Keyword: Distributed price

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A Feasibility Study on the Cultivation of Tropical Fruit in Korea: Focused on Mango (FTA 시대 국내 열대과일 재배의 타당성 연구 : 망고를 중심으로)

  • Ji, Seong-Tae;Youm, Jung-Won;Yoo, Ju-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.6
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    • pp.252-263
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    • 2018
  • In this research, we performed a SWOT analysis to analyze the feasibility of cultivating tropical fruits in Korea, using the mango as a case study. The opportunities for domestic tropical fruit (mango) cultivation are that the domestic cultivation environment is improving due to global warming, the consumer market is expanding due to the increase in domestic demand, and some local governments are supporting the cultivation of tropical fruits as a new high-income crop. The strengths are that it is possible to produce high quality fresh fruits in Korea and that they are still distributed in small quantities, so they can be differentiated from imported ones. There are regular customers and the mango is recognized as a medicinally functional fruit. The threats are that the price competitiveness of imported goods is likely to be further strengthened due to the implementation of the FTA and that it is difficult to cope with the unpredictable climate changes, such as heavy snowfall and extremely cold weather. The weak points are that the initial investment cost is high, the operating costs such as heating bills are also very high, and there is no supply system for the chemicals, fertilizers and cultivation technology required for tropical fruits. In order for tropical fruits such as mangoes to become major fruits, we must make full use of these strengths and opportunities while, at the same time, complementing the weaknesses and eliminating the threats in the value chain.

Properties of Sunglass Lenses by Non-Destructive Test for the Sunglass Standards (비파괴식 검사를 통한 선글라스의 품질에 관한 연구)

  • Lim, Yong-Moo;Shim, Moon-Sik;Sim, Hyun-Seog;Kim, Sang-Moon
    • Journal of Korean Ophthalmic Optics Society
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    • v.6 no.1
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    • pp.125-131
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    • 2001
  • In this study, we compared the properties of 23 high and 55 low price sunglass lenses with the standards in the ordinary optical properties, materials, coloration, UV, IR and luminous transmittance, color acceptance for traffic signal, chromaticity and contrast sensitivity. The ordinary optical properties of the lenses met comparatively the requirements of the KS standard. The HIGH-type and LOW-type lenses were primarily made by glass and acrylate, respectively. In the coloration, HIGH-type was in group around neutral color but LOW-type was distributed widely on the line between 570 nm and 485 nm. There are fails in 7% of HIGH-type and 18% of LOW-type in the stimulus purity of the luminous transmittance. Wavelength of the UV/VIS cut-off was over 350 nm for HIGH-type but 6% of LOW-type was under 350 nm. In the erythemal UV, all HIGH-type met the needs of standards but 5 LOW-type failed with DIN standard In the near UV, KS standard worked in stringency, and HIGH-type showed more failure than LOW-type. The characteristics of the IR transmittance of HIGH-type was better than that of LOW-type. In the color acceptance of traffic signal, all HIGH-type met the needs of ANSI standards but 21.8% of LOW-type failed with the standard. In the contrast sensitivity tested with various coloured sunglasses, the value increased with increasing of Land decreasing of test distance. In view of the results so far, HIGH-type met with excellent properties as compared with LOW-type.

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Brand Equity and Purchase Intention: The Fashion Market in China (상표자산이 구매의도에 미치는 영향: 중국패션시장에서)

  • Lee, Dong-Hae;Choi, Young-Ro
    • Journal of Distribution Science
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    • v.13 no.7
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    • pp.85-90
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    • 2015
  • Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.

The Effects of Service Qualities on Customer Satisfaction and Behavioral Intention in Coffee Shops (커피전문점의 서비스품질이 고객만족과 행동의도에 미치는 영향)

  • Kim, Ho-Sik;Shim, Jae-Hyun
    • The Journal of Industrial Distribution & Business
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    • v.8 no.5
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    • pp.95-109
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    • 2017
  • Purpose - The purpose of this study is to classify the quality factors of coffee shop customers with the service quality based on the SERVQUAL, selection attributes, and service qualities used in previous studies. The path structure of coffee shops' quality factors → customer satisfaction → trust → behavioral intention was analyzed in order to confirm the system of coffee shops' quality factors. Research design, data, and methodology - The survey of was conducted with college students of Kangwon University. A total of 250 questionnaires were distributed, with 232 collected. Of them, Excluding 36 respondents' because of incomplete answers and missing values, 196 responses were used in the final analysis. Empirical analysis was made through factor analysis, correlation analysis, multiple regression analysis, simple regression analysis and mediating regression analysis by using Statistics Package SPSS 19.0. Results - The results are as follows: Firstly, coffee shops' quality factors were classified into seven categories like service encounter quality, product quality, cleanliness, overall interior, purchase quality, convenience, and aesthetics. Secondly, service encounter quality, product quality, purchase quality, and aesthetics had a positive effect on customer satisfaction, respectively. Thirdly, it showed that service encounter quality, product quality, overall interior, purchase quality, and aesthetics had a positive effect on trust, respectively. Fourthly, customer satisfaction had a positive effect on behavioral intention. Lastly, after verifying the effect relations of trust between customer satisfaction about coffee shop and behavioral intention, customer satisfaction has a positive effect on trust and trust has a positive effect on behavioral intention. On the other hand, trust did not have a mediating effect between customer satisfaction and behavioral intention. But, cleanliness, convenience, and overall interior did not have a positive effect on customer satisfaction. Conclusions - Coffee shop consumers put importance on price, discount systems, taste, and freshness, but more on courteous and kind services of coffee shop staff or comfortable and calming atmosphere of inner space. Thereby, coffee shop marketers need to take factors like service encounter quality and aesthetics into more consideration. In addition, customer satisfaction has an effect on trust, while trust on behavioral intention, even though trust is not mediated between customer satisfaction and behavior intention.

A Study on the Distribution of Feed Value and Quality Grade of Imported Hay (수입 건초의 사료가치와 품질등급 분포에 관한 연구)

  • Lee, Bae Hun;Kim, Ji Hye;Oh, Mirae;Lee, Ki Won;Choi, Ki Choon;Cheon, Dong Won;Park, Hyung Soo
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.40 no.1
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    • pp.1-6
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    • 2020
  • This study was conducted to evaluate feed value of imported hays and examine current situation of species and hay grade. To evaluate the quality of the imported hay, 133 pieces including 9 species of roughage types were collected at the national hay importers, the TMR companies and livestock farms from 2016 to 2018. The quality grades of imported hay were 3~4 and most imported hay were considered to had low. The ADF, Ash, TDN and DDM in feed composition of alfalfa by quality grades presented significant differences(p<0.05). The quality grade on alfalfa was not similar to the actual quality grades calculated through feed composition. The feed composition of grasses by quality degrees presented significant differences in all contents except DM and CP (p<0.05). As the distributed grasses of the unmarked quality grade was low quality and accounted for 49%, it is urgent to present quality standards based on feed composition. As these results, the grades of imported hays were lower than the marked quality grades. Therefore, the imported roughage's(hay) price that considered to only quality grades on the marked imported roughages(hay) package can cause a loss to the livestock farms as economic damage. An institutional arrangement should be established to review the quality grades of imported hay.

Consumer's Perception, Preference and Intake Frequency of Jangachi(Korean Pickle) by Age for Developing Low Salt Jangachi (저염 장아찌 개발을 위한 연령별 소비자 인식, 기호도 및 섭취빈도 조사)

  • Weon, Mi-Keyoung;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.19 no.5
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    • pp.249-263
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    • 2013
  • This study was performed to analyze the perception, preference and intake frequency of Jangachi(Korean Pickle) in order to develop low salt healthy Jangachi(Korean pickle). The findings are summarized as follows: The reason for eating Jangachi was 'Stimulation of appetite(47.8%).' The problem of commercial Jangachi was 'having high Na and sodium contents(59.1%).' The most influential improvement points for development of low-sodium Jangachi was 'Sanitarily distributed,' followed by 'not too salty,' 'low price,' and 'safe to store.' The important items of manufacture factor for making low-sodium Jangachi were safety(4.36 points), sanity, safekeeping and storage, and quality of ingredients. The important items of quality factor were taste(4.30 points), salinity, nutrition and temperature. The most preferred and frequently intake Jangachi was 'garlic Jangachi', followed by 'perillar leaf Jangachi', 'dried radish Jangachi', 'onion Jangachi', 'pepper Jangachi', 'garlic stem Jangachi', 'cucumber Jangachi', 'radish Jangachi', and 'soy leaf Jangachi'.

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Distribution Reality and Effectiveness of Distribution Structure of Fisheries in Busan Large Discount Store (부산 대형할인점의 수산물 유통실태 및 구조 효율화)

  • Song, Gye-Eui;Kim, Cheong-Yeoul
    • Journal of Korea Port Economic Association
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    • v.25 no.2
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    • pp.129-148
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    • 2009
  • In 2006, the share of fisheries distribution in Busan amounted to 1.9 million ton, which was 41 percent of the whole country. In details, coastal fishery 334 thousand ton(14% of the whole country), deep sea fishery 452 thousand ton(82%), import fishery 964 thousand ton(70%), export fishery 157 thousand ton(43%) were distributed in Busan region, respectively. Recently, the share of fisheries sale through e-commerce is increasing owing to the growth of IT and competitive price of its products. and the sale share of large discount store is also on the 10% more increase owing to the effectiveness of distribution structure. Hereafter these structure changes of fisheries distribution in Busan will be more intensified. Therefore, after reflecting the change in distribution policy of Busan Fisheries, the directions of distribution policy should be established, as follows. Distribution policy to prepare for increasing of sales ratio in large discount store

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Usability Evaluation of Gel Pad Materials for Superficial Structures used in Musculoskeletal Ultrasonography (근골격계 초음파검사에 사용되는 표재성 검사용 젤 패드 물질의 유용성 평가)

  • Han, Mi-Ran;Kwak, Jong-Gil;Song, Jong-Nam;Jang, Seong-Ju;Han, Jae-Bok
    • Journal of the Korean Society of Radiology
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    • v.15 no.6
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    • pp.899-909
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    • 2021
  • In Musculoskeletal ultrasound examination, a linear transducer (12-5 MHz) with a contact surface length of 6 cm, which is commonly distributed in medical institutions, does not contact with bent fingers and wrist depressions only by using a conventional liquid ultrasound gel, which causes image loss. In order to solve this image loss, the use of commercially available Water gel pad is increasing. However, it is a disposable medical product. Repeated use is prohibited and expensive. In this study, in order to reduce the economic burden caused by the use of the commercialized Water gel Pad, we searched for water-soluble food thickener powder that can be easily purchased around our lives and manufactured Gel pads. Among them, kappa-Carrageenan Gel Pad, iota-Carrageenan Gel Pad, and Agar-Agar Gel Pad satisfied the evaluation criteria without artifacts in image evaluation using the N-365 Multipurpose Phantom. Also, the price to purchase the food thickener powder was about 38 times cheaper than the existing commercialized Water gel pad. As a result, if you use the food thickener powder such as kappa-Carrageenan, iota-Carrageenan and Agar-Agar to make solidified elastic Gel pad without a cover instead of the commercially available expensive disposable Water gel pad, the convenience and usefulness of use are improved. It is judged that the manufactured Gel pads can contribute well to the role of efficient ultrasound propagation medium.

Evaluation of Technical Production Efficiency and Business Structure of Domestic Combined Heat and Power (CHP) Operators: Panel Stochastic Frontier Model Analysis for 16 Collective Energy Operators (국내 열병합발전사업의 기술적 생산효율성 추정 및 사업구조 평가: 16개 집단에너지사업자에 대한 패널 확률프론티어모형(SFA) 분석)

  • Lim, Hyungwoo;Kim, Jaehyeok;Shin, Donghyun
    • Environmental and Resource Economics Review
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    • v.30 no.4
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    • pp.557-579
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    • 2021
  • Collective energy is an intermediate stage in energy conversion and has a great influence on the power structure as a distributed power source. However, the problem of the collective energy business has recently emerged due to the worsening profitability of some collective energy operators. This study measured the technical efficiency of major operators through the estimation of the production efficiency of Korean collective energy operators, and based on this, we looked at ways to improve the profit structure of operators. After collecting detailed data from 16 collective energy operators between 2016 and 2019, the production efficiency of operators was estimated using the panel stochastic frontier model. As a result of the estimation, combined steam power operators showed the highest production efficiency and reverse CHP operators showed the lowest efficiency. Furthermore, as a result of examining the factors influencing profitability, it was confirmed that production efficiency has a positive effect on overall profitability. However, businesses with a high proportion of heat production, such as small district electricity operators, profitability was lower. This phenomenon is due to the structural limitations of the current heat sales market. Hence, the adjustment of the heat sales unit price is necessary to improve profitability of collective energy operators.

The Algorithm for an Energy-efficient Particle Sensor Applied LEACH Routing Protocol in Wireless Sensor Networks (무선센서네트워크에서 LEACH 라우팅 프로토콜을 적용한 파티클 센서의 에너지 효율적인 알고리즘)

  • Hong, Sung-Hwa;Kim, Hoon-Ki
    • Journal of the Korea Society for Simulation
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    • v.18 no.3
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    • pp.13-21
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    • 2009
  • The sensor nodes that form a wireless sensor network must perform both routing and sensing roles, since each sensor node always has a regular energy drain. The majority of sensors being used in wireless sensor networks are either unmanned or operated in environments that make them difficult for humans to approach. Furthermore, since many wireless sensor networks contain large numbers of sensors, thus requiring the sensor nodes to be small in size and cheap in price, the amount of power that can be supplied to the nodes and their data processing capacity are both limited. In this paper, we proposes the WSN(Wireless Sensor Network) algorithm which is applied sensor node that has low power consumption and efficiency measurement. Moreover, the efficiency routing protocol is proposed in this paper. The proposed algorithm reduces power consumption of sensor node data communication. It has not researched in LEACH(Low-Energy Adaptive Clustering Hierarchy) routing protocol. As controlling the active/sleep mode based on the measured data by sensor node, the energy consumption is able to be managed. In the event, the data is transferred to the local cluster head already set. The other side, this algorithm send the data as dependent on the information such as initial and present energy, and the number of rounds that are transformed into cluster header and then transferred. In this situation, the assignment of each node to cluster head evenly is very important. We selected cluster head efficiently and uniformly distributed the energy to each cluster node through the proposed algorithm. Consequently, this caused the extension of the WSN life time.