• Title/Summary/Keyword: Display Design

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A Study of Culture Marketing Shown in window Display Area - Focused on Brand Identity in Department Store and Fashion Brand - (윈도우 디스플레이 공간에 나타난 문화마케팅 - 백화점 및 패션 브랜드 브랜드 아이덴티티를 중심으로 -)

  • Kwon, Yang-Sook
    • Korean Institute of Interior Design Journal
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    • v.17 no.2
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    • pp.140-149
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    • 2008
  • The purpose of this study is to consider the present situation and cases of culture marketing as brand identity shown in Window Display Area, focusing on department store and fashion brand, one of the recent cultural trends. Display in windows of existing department store and fashion brand has represented ultimate goal of sales by coordination of products, seasons and themes based on profits. However, display has recently become brand identity which department store and fashion brand create by correlating art and commercialism since the era of various lifestyles and emotional consumption. Through identity in department store and fashion brand, cultural marketing shown in show window display space cooperates with customers, corporations, artists and culture and art foundations. The result of this research is the following : First, corporations result in improvement in their image and brand perception with a distinctive marketing strategy. Second, as an agent of art customers form a positive relation with corporations and can feel emotional values and enjoy culture through cultural marketing contents, which are shown by department store and brand. Third, we can expect that artists, culture and art foundations form the best partnership by creative activities with department store and brand and cultural marketing activities make a great contribution towards society.

Optical System Design of Compact Head-Up Display(HUD) using Micro Display (마이크로 디스플레이를 이용한 소형 헤드업 디스플레이 광학계 설계)

  • Han, Dong-Jin;Kim, Hyun-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.9
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    • pp.6227-6235
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    • 2015
  • The HUD has recently been downsized due to the development of micro display and LED technology as a see through information display device, gradually expands the application areas. In this paper, using a DLP micro display device designed a compact head-up display(HUD) optical system for biocular observation of the image exhibition area 5 inches. It was analyzed for each design element of the optical system in order to design a compacted HUD. DLP, projection optical system and concave image combiner were discussed the design approach and the characteristics. Through a connection structure analysis of each optical system, detailed design specifications were set up and designed the optical system in detail. Put a folded configuration in the form of a white diffuse reflector between the projection lens and concave image combiner was designed to be independent, respectively. Distance of the projected image is adjustable up to approximately 2m ~ infinity and observation distance is 1m. Resolution could be recognized by 1 ~ 2pixels in HD($1,280{\times}720pixels$) class, various characters and symbols could be read. In addition, color navigation map, daytime video camera and thermal imaging cameras can be displayed.

Design of Height Adjustment Mechanism for Flat Panel Display by DFSS (DFSS에 의한 FPD용 높이 조절기구 설계)

  • Cho, Gyu-Yeol;Cheong, Seon-Hwan;Choi, Seong-Dae
    • Transactions of the Korean Society of Machine Tool Engineers
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    • v.16 no.1
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    • pp.92-97
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    • 2007
  • This study was carried out to minimize the lifting force and to design the slim sized frame of a height adjustment mechanism. This unit is designed for the display devices in order to enhance the ergonomics for effective height adjustment as well as to achieve much slimmer frame for the pedestal. A tolerance analysis of 6 sigma was applied to achieve smooth lift at design stage not to change the tolerance specification of gap several times in a roller type of lifting mechanism at mass production stage. The specification of minimum gap and the target of production yield ratio were agreed with a quality team before tooling. A DFSS simulation on drawings had been done with reasonable tolerance and achievable standard deviation(${\sigma}$) several times until the target specification of gap and yield ratio was met. Once tolerance and deviation(${\sigma}$) were fixed tooling start was done successfully. A CAE method was applied to achieve a slim design. Design parameters were frozen when those parameters matched the reference strength data of standard model. Through those tolerance analysis and CAE simulation the number of tool modification was reduced and production yield ratio was raised up without arguing quality specification at production stage in the end.

Development of Reconfigurable Tactical Operation Display Framework by Battery and Battalion (포대/대대 별 재구성 가능한 전술작전화면 프레임워크 개발)

  • Lee, Sangtae;Lee, Seungyoung;Wi, SoungHyouk;Cho, Kyutae
    • Journal of KIISE
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    • v.44 no.5
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    • pp.476-485
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    • 2017
  • The tactical operation centers of future anti-aircraft missile systems provide the environment for the research on future air threats, tactical information, integrated battlefield environment creation and management, engagement control and command and control algorithms. To develop the key functional elements of integrated battlefield situation creation and processing and tactical operation automation processing operations, battery/battalion tactical operation control and reconfiguration design software are required. Therefore, the algorithm software of each function and the tactical operation display software and link software for interworking between equipment were developed as reconfigurable through a data-centric design. In this paper, a tactical operation display framework that can be reconfigured on the operation display of the tactical operations according to the battery/battalion is introduced. This tactical operation display framework was used to develop a common data model design for the reconfigurable structure of multi-role tactical operations with battery / battalion and mission views, and a display configuration tool that provides a tactical operation display framework for view development was also developed using the MVC pattern. If the tactical operation display framework is used, it will be possible to reuse the view design through the common base structure, and a view that can be reconfigured easily and quickly will also be developed.

Design of Wearable LED Display Control System Using BLE (BLE를 이용한 웨어러블 LED 디스플레이 제어 시스템 설계)

  • Hwang, Hongtaek
    • Journal of Advanced Navigation Technology
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    • v.20 no.1
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    • pp.99-106
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    • 2016
  • Wearable display market is a consistently growing field to handle a smart device with ease. Wearable display is an efficient device that can show the information to the user. In this paper, propose the scheme of a wearable display using LED and implement it including controlling remotely with BLE. Traditional outdoor LED display requires the dedicated controller and its software. Therefore, to control those LED display, it should implement a driver and its own way of communication. The proposed method is to ensure the independence and extensibility by separating driver module and communication module for controlling LED display. In addition, by adopting a short-range communication with Bluetooth 4.0 and a LED driver with low-power technology, it can be showed to control system configuration and display with a smart device.

A Study on fusion design development direction of the Flexible display base (플렉서블 디스플레이 기반의 융합형 디자인개발에 관한 연구 -Head-Up Display 가상시나리오 구현을 중심으로-)

  • Kim, Hwoi-Kwang
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.399-405
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    • 2016
  • Head-Up Display, an information-providing display, is a device that provides necessary information through a vehicle window for a driver when driving, with which the driver secures the visibility and acquires information necessary for driving. Head-up displays in early days were mostly installed in imported vehicles but increasingly, being installed in medium and large-sized domestic vehicles, they secures convenience of driving and information acquirement. The information display element of each of currently released brand cars not only has limits in consistency and in displaying interface but also reveals the limitation of a way to apply GUI, being applied to dot reflective form in terms of the technology type. Accordingly, this study draws real time information element described as necessary during driving through case survey and analysis, and aims to provide a user with new GUI guideline through transparent display technology recently developed based on results analyzed with priority of POI(Point of Interest) information.

How to apply foldable display interaction to smart device (폴더블 디스플레이 인터랙션의 스마트 디바이스 적용방안에 관한 연구)

  • Noh, Ji Hye;Chung, Seung Eun;Ryoo, Han Young
    • Design Convergence Study
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    • v.15 no.3
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    • pp.151-169
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    • 2016
  • This study intends to present the most optimal interaction in association with available functions if the foldable display is applied to smart devices. For this, I have looked into the flow of development, morphological features and the application areas of the foldable display based on review literature. I have also established five principles of interaction applicable to the foldable display through the study on the concept and characteristics of foldable display interactions and previous research cases. Next, I have conducted user surveys to find the most optimal interactions with the functions of smart devices taken into account. Prior to user surveys, I have classified foldable display interactions into 36 categories based on the five interaction principles of the foldable display. In addition, I have selected 17 major functions of regular smart devices based on relevant documents. Lastly, utilizing concrete interaction methods and functions obtained in this manner, I have conducted user surveys based on the relationship among multiple relevant factors and chosen the interaction method that acquired the highest frequency and score as the most optimal one whose detailed description has been provided as well.

A study of the color De-interlacing ASIC Chip design adopted the improved interpolation Algorithm for improving the picture quality using color space converter. (ADI 보간 알고리듬을 적용한 Color Space Converter 칩 설계에 관한 연구)

  • 이치우;박노경;진현준;박상봉
    • Proceedings of the IEEK Conference
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    • 2001.06d
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    • pp.199-202
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    • 2001
  • A current TV-OUT format is quite different from that of HDTY or PC monitor in encoding techniques. In other words, a conventional analog TV uses interlaced display while HDTV or PC monitor uses Non-interlaced / Progressive-scanned display. In order to encode image signals coming from devices that takes interlaced display format for progressive scanned display, a hardware logic in which scanning and interpolation algorithms are implemented is necessary. The ELA (Edge-Based Line Average) algorithm have been widely used because it provided good characteristics. In this study, the ADI(Adaptive De-interlacing Interpolation) algorithm using to improve the algorithm which shows low quality in vertical edge detections and low efficiency of horizontal edge lines. With the De-interlacing ASIC chip that converts the interlaced Digital YUV to De-interlaced Digital RGB is designed. The VHDL is used for chip design.

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Design of Wedge Projection System with Thin Slab Structure

  • Lee, Taewon;Choi, Sungwon;Yang, Yucheol;Min, Sung-Wook
    • Journal of the Optical Society of Korea
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    • v.18 no.6
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    • pp.679-684
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    • 2014
  • Enhanced analysis is performed to design a wedge projection system with a slab structure that increases the projected image size. The specification values of the system such as the length of the slab structure and the imaging region are calculated and investigated using an optical simulation tool. We also propose a split imaging region method to represent a large tiled scene using the thin wedge waveguide structure. Experiments are performed to verify the feasibility of the proposed method.

Enhancement of the Bright Room Contrast Ratio in a Plasma Display Panel (플라스마 디스플레이 패널에서 명실 콘트라스트 개선)

  • Moon, C.H.
    • Journal of the Korean Vacuum Society
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    • v.19 no.1
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    • pp.28-35
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    • 2010
  • A new electrode structure in a plasma display panel was designed in a way to increase the bright room contrast ratio (BRCR). The area of the black matrix pattern to get a low reflection from the panel surface was enlarged using the new electrode design concept. The electrical characteristics such as firing voltage, voltage margin and power consumption were measured. The luminance of the panel was measured and the luminous efficiency was calculated. It was found that the new electrode structure was very effective to enhance the BRCR.