• Title/Summary/Keyword: Direct-to-Consumer

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A Internet of Things(IoT) based exploration robot design for remote control and monitoring (사물인터넷(IoT) 기반 원격 제어 및 모니터링이 가능한 탐사로봇 설계)

  • Kim, Byung-Chul
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.185-190
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    • 2015
  • The trend of Internet of things are changed from public and examples of corporate center to B2C service. As you can see, through the practice of domestic and international services Internet of Things, conventional disaster, disasters, such as the case of the public sector, factory automation company now mainly direct B2C (Business to Consumer) services are affecting the individual has spread. In this paper we propose a method of platforms and components, and network configuration plan for exploration robot design based on remote control and monitoring system with IoT.

An Analysis of the Effect on the Consumer Benefits Attendant on Handset Subsidies (단말기 보조금이 소비자 편익에 미치는 영향 분석)

  • Choi, Sung-Ho;Han, Sung-Soo;Ahn, Ji-Young
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.10B
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    • pp.669-675
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    • 2005
  • In the mobile telecommunication industry, the effects of handset subsidies are revealed as two aspects. There are the activation of service and handset market and the acceleration of related technology development in the desirable aspect. On the other hand, the rise in service rates and the squandering of the related resources in the undesirable one. There have been a lot of researches that disclose the desirable or undesirable factors through the qualitative methods. However, the quantitative studies are rare. In this study, we consider the positive, from the increase of demand, and negative, from the increase of service rates, effects on consumers' benefit attendant handset subsidies. Then, we quantitatively compared between the positive and negative effects and analyze the direct effects of consumers' benefit of handset subsidies, and figured out that the direct effect is not expected to be positive.

A Study of Country Image, Consumer Attitude and its Impact on International Service Use Intention of Chinese Consumers -Focusing Medical Service- (국가이미지와 국가에 대한 태도 및 서비스에 대한 태도가 중국 소비자들의 외국계 서비스이용 의도에 미치는 영향에 관한 연구 -의료서비스를 중심으로-)

  • Chang, Young-Il;Kim, Kyoung-Hwan
    • Management & Information Systems Review
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    • v.31 no.2
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    • pp.173-197
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    • 2012
  • The purpose of this study is to analyse the country image, the country attitude, the medical service attitude and the use intention about international medical service market in china and how these factors are related to one another. Data were collected from 609 chinese consumers who have known international medical service. We found the country image about international medical service institute has direct relation to the country attitude, the medical service attitude and use intention. And the country attitude influences the medical service attitude and use intention. However the medical service attitude of international medical service is not related to use intention. For a successful international medical service business, marketer should recognize that it is important to formulate the policy using the country image as well as the corporation image.

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A Study on i-Fashion 3D Avatar's Consumer satisfaction & Comparison of 3D and Direct Masurement - Based of Domestic University Students

  • Choi, Eunhee;Do, Wolhee
    • Fashion & Textile Research Journal
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    • v.17 no.3
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    • pp.421-428
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    • 2015
  • This research is to understand customer satisfaction with virtual fitting based on a 3D body scanner and avatars as well as differences between avatars and the 'real me'. To this end, this research examined Korean college students to facilitate 3D body scanning, avatar generation and surveys. The author used 3D body scan data with direct measurements to identify differences between the 3D body scan data-based 'my avatar' and 'real me' in the virtual dress fitting system. The survey results on 'the level of customer awareness on 3D body scanner' found that the majority of both genders did not know about it and indicated a lower usability to incorporate IT technology into the fashion industry. The question in the 3D body scanning and avatar found an affirmative attitude. Satisfaction levels on the 3D avatars' similarity with 'own body' and garment fitting were positive and indicated a need for further technological improvements to express the avatars identical to customers' own body. More research is necessary for the accuracy of sizes for 3D body scanning that measure body sizes while wearing clothes. Avatars based on such datamay be less similar to 'own body' and cause customer dissatisfaction. Thus, further technology development is required to narrow gaps using data to make avatars that provide more accurate virtual fitting simulation services to customers.

Situation and Outlook of the U.S. Organic Produce and Foods (미국의 유기농식품 -현황과 전망)

  • Heo, Jang
    • Korean Journal of Organic Agriculture
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    • v.10 no.3
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    • pp.25-39
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    • 2002
  • This paper aims to provide quite recent information on the organic industry in the U.S. Major focuses are on the development of cultivation and marketing of fresh and processed organic produce and foods, newly enforced certification program, consumers' purchasing behaviors toward organic foods, and social survey results administered to the organic farmers in the U.S. The U.S. recorded 8 billion dollars' sale of organic foods in 2000, which was the largest in the world and showed 23% growth compared to the previous year. Yet the organic industry is still a niche market, occupying merely 1.5% of total food sale amount. The natural foods markets have not been so concentrated in the U.S., but it is changing and a few wholesale mart such as Whole Foods is emerging. Recent introduction of new certification program provide unified and sole standard at the federal level to which every certifier needs to adjust itself in order to be acceredited by the government. According to a social survey, consumers purchase organic foods because they concern about health, they stick to their own modes of life favoring natural foods, and so on. Another social survey shows that most organic farmers sell their produces to wholesalers, distributers, or producer coop, and direct sale to visitors at their own farm comprises of about 8 percent of their organic land.

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Analysis of Consumers Behaviors in Pursuit of Safety in Purchases of Goods (제품구매에서 소비자의 안전추구행동 분석)

  • Huh, Kyung-Ok
    • Journal of Families and Better Life
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    • v.26 no.5
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    • pp.61-74
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    • 2008
  • This research aims to examine and analyze behavior of consumers in pursuit of safety the basis of data Korea Consumer Agency in 2007 2,000 male and females older than 20 years old in Korea. In particular, this study investigates the impact of and life styles of consumers in pursuit of safety. Results of this research could be summarized as follows. First of all, Korean consumers tend to place emphasis on factors such as price and freshness rather than safety in the purchase of vegetables, meats, rice, and fruit.Second, the safety consciousness of consumers is high among female young consumers among consumers showing intermediate positions for the issue of opening domestic markets for foreign agricultural products. Third, this study also examines the impact of life styles on consumers' behavior in pursuit of safety. Such behavior is high among consumers emphasizing values on family and current consumption and showing negative attitudes opening domestic markets for imported foreign agricultural products. Finally, behavior in pursuit of safety is high among female, high school graduated, family-oriented consumers and valuing leisure and showing negative attitudes opening domestic markets for foreign agricultural products. However, safety consciousness of consumers do not generate direct impact on patterns of pursuing safety.

The Effect of Consumer Choice Attributes on Customer Satisfaction, Revisit and Word-of-Mouth Intention in a Coffee Shop (커피 전문점 소비자 선택 속성이 고객 만족과 재방문 및 구전 의도에 미치는 영향)

  • Son, Young-Jin
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.76-93
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    • 2010
  • The hypothesis testing on the impact relationship of patterning, reliability, kindness and credibility, which are perceived as choice attributes in a coffee shop laid out in this study, showed that they are fit to the models of this study. They also bad a direct repercussion on customer satisfaction, and the customer satisfaction equally affected revisit and word-of-mouth intention. This results show that when the patterning and reliability, and employees' kindness and credibility based on the fresh image in the shop serve as the foundation, its customers also affect satisfaction-maximization, leading to the revisit of the satisfied customers and positive word-of-mouth.

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Practical methods for GPU-based whole-core Monte Carlo depletion calculation

  • Kyung Min Kim;Namjae Choi;Han Gyu Lee;Han Gyu Joo
    • Nuclear Engineering and Technology
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    • v.55 no.7
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    • pp.2516-2533
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    • 2023
  • Several practical methods for accelerating the depletion calculation in a GPU-based Monte Carlo (MC) code PRAGMA are presented including the multilevel spectral collapse method and the vectorized Chebyshev rational approximation method (CRAM). Since the generation of microscopic reaction rates for each nuclide needed for the construction of the depletion matrix of the Bateman equation requires either enormous memory access or tremendous physical memory, both of which are quite burdensome on GPUs, a new method called multilevel spectral collapse is proposed which combines two types of spectra to generate microscopic reaction rates: an ultrafine spectrum for an entire fuel pin and coarser spectra for each depletion region. Errors in reaction rates introduced by this method are mitigated by a hybrid usage of direct online reaction rate tallies for several important fissile nuclides. The linear system to appear in the solution process adopting the CRAM is solved by the Gauss-Seidel method which can be easily vectorized on GPUs. With the accelerated depletion methods, only about 10% of MC calculation time is consumed for depletion, so an accurate full core cycle depletion calculation for a commercial power reactor (BEAVRS) can be done in 16 h with 24 consumer-grade GPUs.

Global Service Quality of Service Centers in Automotive Brands to Improve Consumer-brand Relationship Quality (소비자-브랜드 관계 품질 향상을 위한 자동차 브랜드 서비스 센터의 전반적 서비스 품질에 대한 연구)

  • Kim, Yu Seung;Choi, Hyung-Min
    • Journal of the Korea Convergence Society
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    • v.8 no.4
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    • pp.167-182
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    • 2017
  • This study aims to examine the impacts of service quality (SQ) on consumer-brand relationship quality (BRQ), the mediation effects of brand trust (BT) in those relationships and the moderated mediation effects of BT by the level of perceived product quality (PQ). A 376 valid sample was obtained from the consumers who have visited the service centers of automotive brands. The findings demonstrate the direct effects of SQ of the service centers in automotive brands on BRQ are not significant, while the mediation effects of BT between SQ and BRQ are significant. Moreover, the findings reveal that the mediation effects of BT in the lower perception group of PQ are stronger than those in the higher group. Based on these findings, not only the necessary roles of a service center to improve BRQ but also the transferring process from service centers' SQ to building a strong brand are discussed.

Effect of Country Image on Product Evaluation and Purchase Intention of Korean Products: Evidence from Vietnam, Indonesia, and Malaysia (동남아시아 소비자의 한국 국가이미지가 한국제품 평가 및 구매의도에 미치는 영향: 베트남, 인도네시아, 말레이시아를 중심으로)

  • Cho, Eunsun;Lee, Jin-Myong;Rha, Jong-Youn
    • Human Ecology Research
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    • v.55 no.2
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    • pp.153-166
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    • 2017
  • This study examined the effects of the cognitive and affective country image of Korea on product evaluation and purchase intention for Korean products. The research model was developed from relevant literature based on the halo effect model and data was collected using a self-administered online survey of 772 Southeast Asian consumers from Vietnam, Indonesia, and Malaysia. The major findings are as follows. First, analysis of variance revealed that Vietnam consumers have a significantly positive perception compared to Indonesia and Malaysia, regarding the affective country image and purchase intention towards Korean products. Second, results from structural equation model showed that the affective country image has significantly positive effects on product evaluation and purchase intention, which means the affective country image is directly and indirectly connected to purchase intention towards Korean products. However, cognitive country image only has an indirect effect on purchase intention. Third, the results of comparing path coefficient among three countries showed that the direct effect is more effective for consumers in Indonesia and Malaysia, whereas indirect effect has a stronger effect on consumers in Vietnam. Academically, this study contributes to an expansion of understanding the effects of country image by empirically proving the different roles of cognitive and affective dimensions for country image. This study provides practical implications for developing marketing communication strategies for businesses that hope to penetrate Southeast Asian countries.