• Korean Institute of Interior Design Journal
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• v.27 no.2
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• pp.143-153
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• 2018

The exhibition space is a concept that is used to extract only the function of exhibition in an art museum combined with various cultural facilities. It mediates works, audience, and space. Therefore, it is considered that the exhibition space will not only judge the space by the form of the building, but also the true meaning will appear when the exhibition, the space and the environment coexist. His exhibition space has a story from the outside to the inside and the exhibition. In this study, we try to understand the characteristics of his space by analyzing the way of organizing exhibition and exhibition in his exhibition space. As a result of analyzing the cases suggested on this thesis through this point of view, Ando Tadao represented characteristics of his own exhibition space by harmonizing the demand of each exhibition space with his architecture language. His exhibition space provides the experiential space in the harmony of the nature and artificiality as inpouring the nature into the complex traffic line. And, the exhibition is constituted as a result of fully considering the overall situation of the space environment. He tries uniting the space and art by interpreting the work in the space rather than arranging the works. Consequently, It gives visitors the direct space experience through the intentional traffic line and is becoming an exhibition space that can express the exhibition only in that space as constituting it differently in accordance with the character of work.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.139-145
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• 2014

As life is changing, modern people are interested in culture life more than the past and as a result Art Exhibition increases. Nowadays many methods of exhibit are introduced, especially Direct experience. Trick Art Experience exhibition introduced Direct experirence to a work of art for interests and used props, objets, images, and sounds for maximizing experience element. Trick Art Experience exhibition added humor as imitating famous painting and gave a deep impression through the optical illusion technique which make flat structure look three-dimensional structure. Recently, demands for Experience exhibition which are like Trick Art increase. This study figure out pros and cons through a comparison analysis of direction and component about Trick Art Experience exhibition and find a check list about making an audience active about experience. From now on, we have an object about showing design data including customer satisfaction measurement to make various expressions of direction and component about Experience Art through a case analysis. We have firsthand visited case spaces to experience the spaces and prepared a check list for the relevant types of expressions. Referring to the exhibit work classification system, components that correspond to Trick Art Experience exhibition were grouped according to constituting items. Among the types of expressions, the levels of satisfaction with Experience exhibition and Participating exhibit were found to be high and the level of satisfaction with Heart Moving exhibit was found to be low through surveys. Among the components, the levels of satisfaction with stereograms and formative effect elements were found to be high and those of spatial changes and media effects were found to be low through surveys. Therefore, the expressions should be reinforced and the components should be improved.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.136-143
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• 2012

A museum represents a country's history, culture and life. With the development of science and technology, museum is no longer simply a space that concentrates on display and management of the collection but a space for education that visitors can directly experience and feel interest. The purpose of the present study is firstly through theoretical approach and research to grasp the status quo of the exhibition of the National First Level museums located in Beijing, which is the capital city of the People's Republic of China. Secondly, by analyzing the themes of exhibition and the exhibition presentation methods, it is aimed at finding out the problems of the status of museums in China so as to seek the requirements and the direction of improvements. Through this research, it is confirmed that in order to induce more active exhibition participation, the museums should expand the number of direct experience style exhibition presentation methods. Also, the museums in China need technical introduction of new cutting-edge exhibition medium so as to meet emotional demands of spectators and make the most ideal experience environment. Furthermore, it is confirmed that the development of new exhibition themes and the improvement of the museums in aspect of management and operation are necessary.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.182-189
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• 2010

An exhibition administrator, one who works in the exhibition space of museums and exhibition halls, has carried on various tasks in order to improve the exhibition standard and viewer's satisfaction. Although exhibition administrators have a variety of direct perceptions regarding an exhibition in the actual on-site space, a study on their consciousness was absent. Thus, this study was to comprehend the awareness of how the consciousness of exhibition administrators, who directly understand the various matters regarding the exhibition on-site, was structured and to investigate the difference between the consciousness of exhibition viewers and designers. For the study, Q-Methodology, which can scientifically manage the consciousness such as awareness and the acquired attitudes through individual experiences from a specific group, was applied. The classification of 33 Q-methodology research questions was carried out with 18 exhibition administrators, who are working at either national or public museums and exhibition halls in Korea, and the Principal Component Analysis (PCA) using the QUANL PC program was performed. The results of the analysis provided the following 4 types: 'viewer attraction and exhibition method oriented', 'exhibition standard oriented', 'public relations oriented' and 'the public and government's interest oriented'. Each type showed significant characteristics. Additionally, n showed that 'exhibition standard oriented' was the common type after comparing the type of consciousness among the 3 groups of people, such as an exhibition administrator, an exhibition designer, and a viewer. It indicated that the types of 'public relations oriented' and 'the public and government's interest oriented' from the consciousness category for the exhibition administrator were the most independent type, not being found in any of the other groups. And the Significant correlation between the exhibition viewers and designers was identified after examining the Pearson's correlation among the 3 groups.

• Journal of Korean Society of Rural Planning
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• v.20 no.4
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• pp.253-262
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• 2014

This, an association research for design-improvement and model-development of exhibition shops at rural tourism communities, is to secure objective data by analyzing customers' awareness-tendency of and demand for agricultural-specialty exhibition shops. Survey-questions for finding out consumers' awareness-tendency and demand were determined through brainstorming of a professional council, 30 rural communities of which visit-rate by consumers is considerably high were selected for the recruit of 200 consumers. For investigation and analysis, survey and in-depth interview were carried out at the scene with the application of frequency analysis and summarization of their opinions, which revealed that they have a strong will to visit the rural tourism communities for the purchase of agricultural specialties along with the experience of learning-program and on-the-scene direct dealing and that their viewpoint on the direct dealing at the scene was very positive. Also it was confirmed hat their satisfaction with the purchase of agricultural specialties by on-the-scene direct dealing, their pleasure at the purchase, their satisfaction with services and their intention for re-purchase of them were very high while their satisfaction with the exhibition shops was very low. With on-the-scene survey, the consumers' opinions could be listened to in depth. Almost all of them said their satisfaction with the trip to those rural tourism communities was considerably high since they could go to those communities themselves to relieve the stress from their modern life, to experience healing and to see the goods on the scene. Their satisfaction also was attributed to the fact that they have enough trust in purchase along with feeling the warm-heartedness of rural residents. As to their awareness of exhibition shops, they showed a positive response to the on-the-scene direct dealing at rural communities while they, thinking that the space in those exhibition shops was not sufficiently wide, demanded for more systematic counters in more accessible and affordable exhibition shops so that they might be more satisfied with the exhibition shops. Their demand for the necessity of exhibition shops selling agricultural specialties was found to be over 80%, which indicates that the necessity is very high. As to the suitability of function, they have the opinion that the business at those shops had better be focused on sales since they have the understanding of information when they take a trip to the rural communities, while there was another opinion: since agricultural products are seasonal items they should be exhibited and sold at the same time. More than 90% of the respondents had a positive viewpoint on direct dealing of agricultural specialties on the scene, which showed that their response to it was very high. They preferred the permanent shops equipped with roll-around table-booths. In addition, it was revealed that they want systematic exhibition shops in rural communities because they frequent those communities for on-the-scene direct purchase. The preferred type and opinion resulting from estimation of consumers' demands have been reflected for development of practical designs. The structure of variable principles has been designed so that the types of display-case and table-booth might be created. The result of this study is a positive data as a design model which can be utilized at rural communities and will be commercialized for the verification of its validity.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.77-84
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• 2009

Daylighting is one of the major elements in architectural design. It also plays an important role in the museums focused on displaying artistic works. Many architects have tried to predict daylighting performances in exhibition spaces during the design process of museums. The aims of this study are to present the design methods using the computer program RADIANCE that is available for the evaluations of daylighting performances in indoor space and to help architects design daylighting systems for better exhibition spaces of museums. For this study, Seoul Museum of Art was chosen and it was evaluated the recommended illuminance and the impacts of direct sunlight under the conditions of overcast sky and clear sky with sun. According to simulation results, they indicated that the alternative toplight system(sawtooth shape) was more effective for daylighting of exhibition spaces than the existing toplight system(pyramid shape) and this study showed a method to evaluate daylighting effects in exhibition spaces with various shapes of toplight systems.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.114-124
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• 2011

The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity.

• Korean Institute of Interior Design Journal
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• v.24 no.6
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• pp.229-239
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• 2015

The 21st century is a multiplication age and social and cultural phenomena have become diverse and peoples' desires and individuality have become important. Accordingly, the sensibility that reflects human taste is also required in the exhibition space. The exhibitions in this age induce the direct cognition of senses or take interactive forms that contact diverse media and react. The purpose of this research is to define the concept of haptic presentation method in which the audience perceive in the exhibition space by themselves and the visual elements spread into other senses and perceive complexly, and to present the directional nature. To conduct this research, first, this researcher recognized that haptic sensory experiential research by analyzing the roles and transition history of exhibition space is needed for the present age Second, based on philosophical theories, four haptic sensory expression characteristics (medium nature, experiential nature, attractiveness, sensitiveness) were derived by substituting Giles Deleuze's four haptic spatial characteristics (grasping short distance, dispersed gaze, cognition of bodily movement, formation of synesthesia through complex senses) and six formative factors of exhibition space (space, form, size, light, quality of materials, and color). And the effective exhibition presentation methods were analyzed through six cases of experiential exhibition spaces. Accordingly, what matters in the experiential exhibition space is to produce the four characteristics: medium nature, experientiality, attractiveness, and sensitiveness in equilibrium. It is necessary for the designers to reflect it appropriately in producing so that the audience can think and experience by themselves. Accordingly, in this thesis, it could be seen that to produce the haptic production characteristics in the experiential exhibition space in equilibrium is the important factor in the experiential exhibition space. In conclusion, experiences in the exhibition space should be approached with the transcendental haptic presentation method by which even the space of actually unexperienced cognition can be expanded and experienced through the metastasis and tension of various senses. Also, researches on such senses should be developed continuously, and this researcher expects that this will become a stimulant to present a new directivity.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.862-867
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• 2009

The development of internet has changed the realm of life from off-line to on-line, causing not only the overall change in society but also urgently demanding change in the basic concept of museum. Virtual Museums have appeared in line with such changes, and they utilize space regardless of real time and space unlike the traditional museums that collected and preserved works for exhibition in physical space thereby playing a role of catalyst for exhibition in virtual space and for direct exchange with the public. Through relevant literatures and case studies, the present research particularly investigated the exhibition characteristics of virtual reality-based museums out of all types of cyber museum, in an effort to make a comparison with those of offline museums, and eventually to suggest a direction of virtual reality museums that would be established in the future and to consider the possibilities of utilizing them.

• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.299-306
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• 2013

While artists and architects both recognize the importance of well-designed exhibition spaces, they have rarely shared, through direct and open communication, their thoughts on what constitutes an ideal architectural context for art. Remy Zaugg's text offers a rare and valuable insight on artists' conception of an ideal space for art, and his words and diagrams have directly influenced some of the successful architectural projects for art in the recent past. By analyzing the original content of Zaugg's writings, and highlighting Zaugg's key design elements from three sample projects, all of which mention Zaugg's text as a direct reference, we can compile a list of core design elements for constructing an ideal space for art. Three museums closely incorporated all but two of Zaugg's seven core planning elements, and the remaining two recommendations on the luminous ceiling and gallery distribuition were more subjectively interpreted. These deviant components in turn become unique features to each project, suggesting proper areas of intervention for architects as authors.