• Journal of Digital Convergence
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• v.13 no.2
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• pp.371-379
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• 2015

The degree of adolescents' life satisfaction is very low and the formation of social relationship through SNS is getting important to adolescents. This study aimed to examine if bridging social capital and bonding social capital through SNS and political-social participation affect the life satisfaction of adolescents. Using 2012 Adolescents Social Media Usage Survey of National Youth Policy Institute, this study analyzed 4708 data by Multiple Regression. The results showed that the life satisfaction of male adolescents was higher than that of female adolescents. And the higher the level of bridging social capital and bonding social capital through SNS and political-social participation was, the higher the level of adolescents' life satisfaction. On the basis of the results, practical suggestions to increase the life satisfaction of adolescents were discussed.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.4
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• pp.155-164
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• 2020

This study measured the effect of PPL(Product Placement: PPL) in OTT(Over The Top) to search a new advertising revenue model according to the change of viewers' video content consumption patterns. On the first, by two research steps, the experiment was carried out using an eye-tracker and then a survey as the second step was administered asking subjects about their attitude about advertising messages, attitude about brand, and intention to purchase the brands used in the experiments. Specifically, the PPL materials used in the experiments were classified with three parts. This study has the meaning as approaching to the PPL research with new methodology by quantitatively access through the eye tracking of the subjects beyond the conventional qualitative measure that depends only on the memory of them. This research aims to find the possibility of indirect advertising as a new revenue model in the OTT environment.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.335-357
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• 2011

In this paper, we report the empirical study results theorizing IPTV user's loyalty formation process. Considering the convergent characteristics ofinnovative media and telecommunication, we employed innovation adoption and diffusion as our theoretical framework for research model development. As the purpose of this research includes verification of detail attributes of IPTV service, we formulated structural model which treats relative advantage as the second order factor, of which incorporates the seven detail attributes as the first order factors. Then, using the data collected from 250 Korean IPTV subscribers, the model is validated and relevant attributes are identified through PLS analysis. The results provide insights for future research on the adoption and diffusion of new digital convergent high-tech services.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.171-179
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• 2017

This study explored an appropriate research model that could explain and predict the spread of fintech, a new financial services in Korea. We reviewed two theoretical frameworks, theory of planned behavior(TPB) and technology acceptance model(TAM), which are frequently cited to explain human behavior and new technology adoption, respectively. Then, we proposed a decomposed theory of planned behavior(DTPB) as a research model and examined the model through PLS path modeling. As a result, every path except PEOU-ATT path in TAM is significant, and the explanatory power toward behavioral intention(R2=0.573) is also significantly greater in the proposed model. Accordingly, the proposed DTPB is appropriate to explain the spread of fintech in Korea. Finally, suggestions for the following studies are discussed.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.107-115
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• 2017

This study examined the SNS Factors and user awareness evaluate the relationship affect the degree of acceptance SNS. Additionally, the effect on the SNS uses the social media attributes and user relationship was confirmed what the critical factors applied. Through literature analysis, SNS characteristic factors were selected to interactivity and exchange views and usability, and relationship factors were selected the flow and attachment orientation. And these factors and verified the effect on the SNS also acceptable. It was accomplished by a regression analysis to achieve the purpose of research. results were as follows. First, the interactivity and exchange of ideas and useful characteristics had a significant impact on the SNS acceptance. Second, SNS relationship characteristic of flow and attached propensity has had a significant impact on the SNS acceptance. Third, SNS relationship factors are more influential than the SNS features a great degree of acceptance. These results will provide suggestions for necessary to have any experience as well as SNS should emphasize what characteristics you want the communicator to accommodate the height of SNS also allows the use of SNS users.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.399-406
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• 2019

The purpose of this study is to examine the relationship between corporate reputation and the profitability. In this study, Big Data Analysis was conducted for Hyundai Motor, Shinsegae Department Store, SK Telecom, and Amorepacific to solve research problems. The results of this study show that the effect of each corporate reputation on the profitability is different according to the company. For products such as Hyundai Motor and Amorepacific that are used directly by consumers, the corporate reputation formed by the comments was more influential. In addition, distribution Service company such as Shinsegae Department Store showed more influence by online news. On the other hand, SK Telecom did not have a significant effect on profitability. Based on the results, this study emphasizes the importance of online news and comments on corporate reputation management, and aims to contribute to establishing an efficient reputation management strategy by examining the relationship between corporate reputation and profitability.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.64-76
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• 2021

Culture technology (CT) becomes important in the recent environment where digital technology drives content-based innovations. However, technological trends of CT have not been systematically discussed. Especially, the trends of CT should be analyzed from the national perspective, because CT has grown with the help of government-driven innovation. Therefore, this paper aims to analyze CT trends focusing on national research projects. We collected data on CT from the national science and technology information service (NTIS) database, analyzed the keyword co-occurrence network, and identified the patterns of technological innovation using a clustering analysis. As a result, we found that CT has contributed to the digital content and cultural media, and has been actively developed with the help of machine learning technique. Especially, due to the rise of Covid-19, the non-face-to-face online content is rapidly increasing. This study provides important clues for understanding, analyzing CT trends.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.3
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• pp.397-417
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• 2022

The purpose of this study was to identify the status of adolescents' user satisfaction with the 22 libraries of Seoul Metropolitan Office of Education and to improve the quality of information services for adolescents by improving the factors of dissatisfaction, and ultimately, to activate the use of young adults in the libraries of the Seoul Metropolitan Office of Education. In addition, in the transition to the digital age, it was attempted to investigate the use of Seoul Metropolitan Office of Education Digital Library in the context of the inevitable change of reading media. Through this, this study suggested planning a reading program that could arouse adolescents' interest and reflect new information technologies, improving the scope and system of e-book services, linking with school libraries, and restructuring library' space.

• Journal of Christian Education in Korea
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• v.66
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• pp.243-272
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• 2021

Corona 19 brought about a major shift in the Korean church's pastoral style. Contact and non-contact ministry styles using the Internet and media devices are being held together. The elderly, who have been classified as digital vulnerable, need to see whether they are properly adapting to these changes and they have any difficulties in their religious lives. This study is to organize the current status of Corona 19 related to Korean churches, look at the current state of church programs for Christian elderly people, look at how important the religious life is to their lives, and to suggest educational pastoral methods for their religious lives based on the theory of Maria Harris' educational ministry. First, in terms of Koinonia, it was suggested that the heritage, beliefs, values and ways of life held by the Christian elderly be shared with people inside and outside the church in order to entertain and embrace everyone without alienation. Second, from the perspective of Leiturgia, educational ministry was proposed to expand prayer life from a personal area to a public area to become a life of practicing prayer and justice by providing public prayer content with media that can be used by the elderly to perform spirituality. Third, it was suggested that in terms of Didache, it should be required that the elderly should be educated to be familiar with the changing technologies, that teaching environment should be extended from church to online, and that the educational content of tradition and new forms should be dealt with extensively. Fourth, from the perspective of Kerigma, Christian elderly people who have suffered in various life environments, both personally and socially, should listen to the words again and gain the power to overcome the corona crisis through the God's words, so that they can be melted into the curriculum of koinonia, leiturgia, didache, and diakonia. Fifth, it was suggested that senior citizens should switch their consciousness to become subjects of service, not objects of service, and that digital literacy education should be provided individually at eye level to narrow the digital gap for Diakonia curriculum.

• The Korean Journal of Archival Studies
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• no.23
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• pp.87-139
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• 2010

Unlike in the past, a new paradigm has been presented which the use of records is much more important than the preservation of those in the present. It will be necessary for users to signalizes the value of records and to make themselves easily accessible to records in order that records should be more effectively used. To meet the needs of the times, it is the very 'Contents' that starts to attract public attention. National Archives in England produces and provides contents utilizing multi-media by using digital technology on various sorts of archives which England has. In addition to England, Asian Historical Records center in Japan in Japan makes Archival Contents Service reflecting users' needs and continues to update the latest contents. What is more, National Archives of Korea has recently promoted the introduction of digital archive by the change of archival paradigm in records management, and it is giving an impetus to the development of contents in the digital archive. In fact, it is crucial to keep as many contents as possible and to give service to public, but it will not be possible to get positive response from public and to offer much higher level of archival information service until the quality of contents is highly improved. Accordingly, this manuscript analyzed the feature and type of contents which National Archives of Korea provides with cases of both TNA in England and Asian Historical Records center in Japan, each of which has different characteristics. Also, it dealt with several methods of the usage of contents in those organizations. Furthermore, this study explained what kind of contents and feedback are given to users. Moreover, it divided the components of contents of three institutions as mentioned into three by information provided and evaluated the quality of contents by establishing the details of contents. In addition, there were implications for archives with regard to reference for building contents.