• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.1
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• pp.145-159
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• 2008

This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

• Journal of Korea Multimedia Society
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• v.12 no.12
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• pp.1809-1818
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• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.

• The Journal of Industrial Distribution & Business
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• v.12 no.4
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• pp.35-51
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• 2021

Purpose: As the digital environment has expanded opportunity for consumers to acquire information from social media and social network services(SNS), With this environment, influencer has not only promoted products, but also participated in distribution and influencing on their followers. Despite the increasing interest in influencers, there has not been enough research on the structure of fashion influencer, relationship of immersion and purchase intention. This study examined the effects of fashion influencers' characteristics to the immersion of relationship with followers and purchase intention. Research design, data and methodology: For data collection, a pilot survey and the final survey were conducted. The pilot survey data was conducted to 50 female SNS users following fashion influencers. Based on the pilot tests, questionnaire was revised and the final survey was conducted online from august 22 to September 1, 2019 to female SNS users who have followed fashion influencer. A total of 408 data were collected, and exploratory factor analysis, correlation analysis, and structural equational modeling techniques were employed for the data analyses using AMOS 26.0 and SPSS 26.0. Results: First, five factors were extracted for the fashion influencers' characteristics: interactivity, similarity, reliability, expertise and attractiveness. Second, fashion influences' reliability, expertise, similarity, interactivity have a positive (+) effects on relationship immersion; however, attractiveness has no effect on relationship immersion with followers and fashion influencer. It was also determined that relationship immersion had positive (+) influences on purchase intention. The relationship immersion has been found to have a partially mediated effect and similarity has complete mediated effects between interactivity, reliability, and expertise of fashion influencers and purchasing intentions. In terms of fashion opinion leadership, it was found to have a significant influence on purchase intention only for low fashion leadership groups. Conclusions: The present study found the structural relationships among the influencer characteristics, relationship immersion and purchase intentions to provide framework for succeeding research. This research revealed academic association of intention of purchasing through use of fashion social media and fashion influencer marketing. The results also showed the practical implications that fashion influencers' expertise and reliability perceived by their followers are key determinants to success in influencer marketing.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.377-383
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• 2022

In today's modern society, along with the 4th industrial revolution, digitalization is rapidly progressing from everyday life to the entire industry. In the field of education, support is being provided at the government level, such as the dissemination of digital devices to create a digital educational environment, and the use of digital devices is remarkably increasing at the level of individual students as well. In the fashion design education field of universities, the number of students using tablet PCs and applications such as iPads is increasing and the scope of its application is expanding, from design concept setting and idea generation to design sketches in the early fashion design process, as well as diagramming and portfolio work. For fashion design sketching, it was found that students mainly use Procreate or Clip Studio applications with iPad. Therefore, by identifying the differentiated functions and characteristics of Procreate and Clip Studio, and examining design sketch examples using them, the possibility of effective use of iPad applications was presented and problems were also examined. Through this study, it is intended to provide basic data for fashion design education that can increase students' interest and achievement by using the iPad application.

• Fashion & Textile Research Journal
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• v.23 no.6
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• pp.799-809
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• 2021

This study aimed to grasp the perceptions and trends in fashion platforms and fashion smart factories using big data analysis. As a research method, big data analysis, fashion platform, and smart factory were identified through literature and prior studies, and text mining analysis and network analysis were performed after collecting text from the web environment between April 2019 and April 2021. After data purification with Textom, the words of fashion platform (1,0591 pieces) and fashion smart factory (9750 pieces) were used for analysis. Key words were derived, the frequency of appearance was calculated, and the results were visualized in word cloud and N-gram. The top 70 words by frequency of appearance were used to generate a matrix, structural equivalence analysis was performed, and the results were displayed using network visualization and dendrograms. The collected data revealed that smart factory had high social issues, but consumer interest and academic research were insufficient, and the amount and frequency of related words on the fashion platform were both high. As a result of structural equalization analysis, it was found that fashion platforms with strong connectivity between clusters are creating new competitiveness with service platforms that add sharing, manufacturing, and curation functions, and fashion smart factories can expect future value to grow together, according to digital technology innovation and platforms. This study can serve as a foundation for future research topics related to fashion platforms and smart factories.

• Journal of Fashion Business
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• v.26 no.4
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• pp.64-82
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• 2022

This study aimed to explore fashion technologies for small-scale designer brands and reveal the priorities of the derived fashion technologies. Interviews were conducted with owners of 15 designer brands to explore fashion technologies needed in the field based on the business operation stage (study 1), and an online survey of owners of 61 designer brands was conducted to verify their priorities (study 2). A total of 12 fashion technologies were derived from study 1, including 2 market analysis stages, 6 season planning stages, and 4 product operation stages. In study 2, importance and satisfaction were measured with 12 fashion techniques derived from study 1, and importance-performance analysis (IPA) was performed. The technologies of product management with image tagging and sales channel matching were considered to be the fashion technologies that should be developed first. Second, in the case of maintenance, demand prediction and price determination were applicable. Third, over-effort avoidance was revealed through market analysis and design generation. Finally, in automatic product detail page creation and digital marketing, development was the lowest priority. The results of this study are expected to provide insight into priority areas for fashion technology developers and policy departments providing emerging brand support.

• Fashion Information and Technology
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• v.4
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• pp.34-38
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• 2007

• Fashion Information and Technology
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• v.4
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• pp.39-43
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• 2007

• Proceedings of the Costume Culture Conference
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• 2003.02a
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• pp.8-8
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• 2003

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.85-96
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• 2002

Entering the period of Mass Customization, and with the help of the Digital Textile Printing technology, the purpose of this study is to propose two customer involved design process models, based on the Digital Textile Printing technology, and to compare their efficiencies and appropriateness with those of the existing design process model, which would lead us to discover the possibilities of Mass Customized design process. By the result obtained from the survey of 166 females in their twenties and thirties, the second Mass Customized design process model which gave most choices to prosumers was preferred the most, while the existing design process which gave no choice seemed to be preferred the least, and among the design elements of textile, color appeared to be the most significant influential factor in the preference of the clothing by the consumers. In summary, it appeared that every aspect of the society requires a shift in the process of the thought from Mass Production to Mass Customization at this point, and a guideline was made from the Mass Customized design process suggested in this study.