• Title/Summary/Keyword: Digital fashion

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The Characteristics of Brown Color Combination in Men's Fashion - Focused on Men's Fashion Collection Since 2000 - (남성 패션에 나타난 갈색의 배색특성에 관한 연구 - 2000년대 이후에 나타난 남성켈렉션을 중심으로 -)

  • Lee, Jung-Jin;Cho, Ju-Yeon;Suh, Mi-A
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.1
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    • pp.77-85
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    • 2009
  • In modem society, fashion is used as a means to express oneself. Colors in fashion are regarded as one of the important design elements and play a significant role. Today men's fashion trend represents to adopt diverse silhouettes, colors and various materials. They can choose diverse color for men's fashion. Brown has been popular colors for both man and woman. It usually represents the image of warm, comfort and classic. This research analyzed Brown whose diverse uses had been observed in fashion and the characteristics of Brown the color combinations in men's fashion through men's fashion collection from 2000 to 2008. The characteristics of color combinations with Brown analyzed two color combinations for the top and bottom as follows: First, the hue characteristics of Brown two color combinations were analyzed in men's fashion. Second, the tone characteristics of Brown two color combinations were analyzed in men's fashion. Third, the characteristics of color combinations were analyzed in the Brown top and bottom according to the hues in men's fashion. The Brown color combinations were analyzed according to the 10 hues and achromatic colors. As a result, 10YR was most used in both the top and bottom in F/W and S/S. As for the Brown color combinations of the 12 tones and achromatic colors in the top and bottom, dark grayish was the most used in S/S and F/W regardless of the seasons. The Brown color combinations in men's fashion were analyzed in terms of characteristics. As a result, 10YR and 2.5Y were most used. They were also of the highest frequency in the color combinations of Brown tops and bottoms.

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An exploratory study on fashion criticism in social media using text mining - Focusing on panel discussion of fashion show in YouTube - (텍스트 마이닝을 이용한 소셜 미디어의 패션 비평에 관한 탐색적 연구 - 유튜브의 패션쇼 Panel discussion을 중심으로 -)

  • Dawool Jung;Se Jin Kim
    • The Research Journal of the Costume Culture
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    • v.32 no.2
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    • pp.215-231
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    • 2024
  • The changing media landscape has diversified how and what is discussed about fashion. This study aims to examine expert discussions about fashion shows on social media from the perspective of fashion criticism. To achieve this goal objectively, a text mining program, Leximancer, was used. In total, 58 videos were collected from the panel discussion section of Showstudio from S/S 21 to S/S 24, and the results of text mining on 24,080 collected texts after refinement are detailed here. First, the researchers examined the frequency of keywords by season. This revealed that in 2021-2022, digital transformation, diversity, and fashion films are now commonly used to promote fashion collections, often replacing traditional catwalk shows. From 2023, sustainability and virtuality appeared more frequently, and fashion brands focused on storytelling to communicate seasonal concepts. In S/S 2024, the rise of luxury brand keywords and an increased focus on consumption has been evident. This suggests that it is influenced by social and cultural phenomena. Second, the overall keywords were analyzed and categorized into five concepts: formal descriptions and explanations of the collection's outfits, sociocultural evaluations of fashion shows and designers, assessments of the commerciality and sustainability of the current fashion industry, interpretations of fashion presentations, and discussions of the role of fashion shows in the future. The significance of this study lies in its identification of the specificity of contemporary fashion criticism and its objective approach to critical research.

An Exploratory Study for Dividing Fashion Product Buyers (패션 시장세분화를 위한 탐색적 연구)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.19 no.2
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    • pp.360-375
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    • 2011
  • The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

A Study on Sob Nomad's Culture and Fashion Style (잡노마드(Job Nomad)의 문화와 패션스타일에 관한 연구)

  • 최지영;간호섭
    • Journal of the Korean Society of Costume
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    • v.53 no.1
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    • pp.129-141
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    • 2003
  • Much has been said in the 21st century about advanced information society following industrial society, so information appeared obviously. Based on the development of digital network due to such highly developed information, foresee a new phenomenon in anthropology. The new phenomenon is urban nomad such jobnomad who may change the culture of settlement with a long history into the culture of nomad. This study was to analyze the culture and fashion style of job nomad who may be a trend of fashion in the future. The results of this study are as follows Firstly, the features of job nomad are new communication technology and information technology called new media. And key words for job nomad are non-possession and professionalism and their feature in labor is one(1) person project. Secondly, job nomad to be a trend of future fashion is seeking wearable electric machine - wearable computer fashion. Thirdly, Zen style fashion reflecting Zen idea has such features as naturalism. indeterminism, equalitarianism, and moderation. Those features coincide with the tendency of job nomad who may lead the culture of fashion in the 21st century and do with human being's life style in the 21st century. Expect that job nomad appears newly in social and cultural phenomenon through this study can be developed toward a new and sensible fashion.

A Study on Convergence Fashion Design Applied Wearable Technology -Focused on the Expression of the Light and Transformation- (웨어러블 테크놀로지를 적용한 융합 패션디자인 개발 연구 -빛과 형태변화 표현을 중심으로-)

  • Lee, Hyunseung;Lee, Jaejung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.4
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    • pp.709-721
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    • 2017
  • This study researches the application methods of Wearable Technology (WT) realizing the convergence of Design and Electronics that could broaden the fashion expression boundaries to correspond to current convergence trends. For this, students in the Department of Fashion design and the Department of Electronics conducted an oriented convergence-design-workshop. The initial step of the workshop, included a lecture on WT including existing cases and brainstorming. As a result, two types of concepts; 'Light' using the lighting technology and 'Complex' using transforming and lighting technologies together were generated. Designers created garments that did not externally expose digital devices and engineers then configured basic systems with the minimum size of the devices applying. At the development stage, designers constructed internal structures of garments which do not influence the comfort situation and activities of those wearing the garments. Engineers then adjusted and finished the fashion prototypes' whole WT systems drawing on designers' guidelines. As the result of this study's workshop, the fashion prototypes were extracted by collaboration according to WT concepts; therefore, there could be the promising potential to broaden fashion expression boundaries through the application of WT.

The Perspective of Charles Taylor's 'Authenticity' on Fashion -Focusing on 'Goganzi' Digital Content- (패션에 나타난 찰스 테일러의 '자기진실성(Authenticity)' -'고간지(Goganzi)' 디지털 콘텐츠를 중심으로-)

  • Lee, Yoon Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.3
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    • pp.423-438
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    • 2021
  • This study examined fashion through the lens of Charles Taylor's concept of 'Authenticity.' From the point of view of 'Authenticity,' fashion can be thought of as "a means of expressing one's inner truth" and "affirmative about everyday life." According to 'Authenticity,' fashion, in the first case ("one's inner truth") appears as 1) magnetic uniqueness, 2) inner subjectivity, and 3) poiēsis. And in the second case ("affirmative about everyday life") it is expressed as 1) naturalism, 2) positivity of self-expression, and 3) existentiality. For this study, we selected a high school 'ganzi' contest, whose participants were deemed to have a high level of interest in and understanding of fashion, compared to other teenagers living in South Korea. Among the 33 participants in 'Goganzi' Seasons 1 and 2, we analyzed the styles and looks of 30 works by the six people who made it to the final stage. As a result, we broke down the aesthetic values of authenticity that teenagers express through their fashion into three categories: plurality, originality, and creativity.

Luxury Fashion Brands Case Analysis of Using Metaverse (럭셔리 패션 브랜드의 메타버스 활용 사례 연구)

  • Kim, Yunmi;Kim, Jinyoung
    • Journal of Fashion Business
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    • v.26 no.3
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    • pp.50-71
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    • 2022
  • This study aimed to present pioneering data on the use of Metaverse through a case study on the use of Metaverse by luxury brands and to reveal the intrinsic value of Metaverse in the fashion industry. The study was conducted based on literature data such as various articles and papers related to Metaverse and cases of luxury brands. For luxury brands data, we used Interbrand and LYST. As a result, Gucci, Louis Vuitton, Balenciaga, and Burberry were selected. Examples of the use of luxury brands' Metaverse use include; Gucci actively embraced digital technology and used Metaverse technology for the most diverse purposes such as promoting new products, opening seasons, and experiences. Louis Vuitton and Balenciaga focused on the entertainment and games. Burberry focused on promoting and experimenting with new products. As a result of the study, the intrinsic value of the Metaverse is as follows. First, there are no restrictions on time, scale, and institution. Second, active information acceptance is possible; Information can be selectively accommodated through participation and communication using Metaverse. Third, customers and businesses interact in equal positions. As customers participate and communicate, their ties with companies deepen, thus the can create a brand image together. Through Metaverse fashion, customers experiences are not limited to reality and the can directly access optional information. Based on the above examples and values, we hope those fashion companies and Metaverse media will innovate desings to match the trends and the seasons.

A Study of a Prototype Functional Jacket for Green Growth (녹색성장을 위한 기능성 재킷의 프로토타입에 관한 연구)

  • Kim, Mi-Hyun;Kim, Sun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.1
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    • pp.104-114
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    • 2011
  • There is rising interest in green energy, energy efficient equipment, and products as countries show increased interest in 'Low Carbon and Green Growth'. The cellphone has become one of the essential influences on modem people beyond the meaning itself by the release and the commercialization of the Smartphone. Thus, it considers that the introduction of fashion for cellphones and digital devices to be always on should be a quite natural design attempt for humans to wear clothes at all times. In addition, outdoor activities increase as the population enjoys more sports and leisure time that requires the development of specialized outwear such as the development of a functional jacket. This specialized field is associated with higher value-added businesses. This study made a prototype of a functional jacket equipped with solar cells that established a system of a fashion design that is harmonious with green growth as a plan to measure of fashion design for green growth. The objects of this study are as follow: First, the study seeks a design method for green growth. Second, it makes a prototype to present the improved design method. Third, it presents the establishment of a design system that considers green growth and the concrete measures practical for the system. It established the design system and made the prototype of functional jacket equipped with solar cells, LED, and digital devices as a measure of design for green growth based on the improvement plan of the design that the problems had been supplemented for. Previous studies were mainly about prototypes that attempted to equip mobile digital devices as a study of smart wear; however, this study leaves the issue of power supply for a follow-up study that is different from preceding studies.

Bicycle Wear Survey Based a Study on the Development of the Commute for Bike Wear Textile Design (바이크복 현황조사를 기반으로 한 출.퇴근용 바이크복 텍스타일 디자인 개발에 관한 연구)

  • Lee, Youn-Soon;Eum, Ji-Eun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.4
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    • pp.179-190
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    • 2012
  • During recent few years, Bike is arising as one of the most important item of sports market. As well as in domestic markets, customers are demanding specific brands only for young aged riders. Therefore, this study researched current bike wears and suggest digital textile printing with sports wear trends which also have safety and visual impact effectiveness, so it can be satisfied as green products and we also try to suggest sports sensitivity of existing cycle wear to city fashion. The purpose of this study is to figure out 20's-30's female biker attitude for bike wear and their purchasing habits and also their preference, digital textile design of city biker wear based on present condition research of riding wear markets and to establish high quality products with occupying high percentage of global markets and making high profits. For this study, bike wear distributors Survey First, foreign companies generally meet evenly sampling the 20s and 30s targeted vendors 10 companies were selected. 'city sporty ware' or 'casual line' dual 'extreme line' from all manufacturers, including, however did not distinguish it from all the vendors. This higher proportion of the recent upsurge in public and non-professional riders, despite the fact that you can see that the lack of 'Extreme line' compared to the 'casual' line of the city sporty ware production. overall seasonal sales in the spring appeared windbreak jacket, leggings and sweat emissions and at the same time built into the fabric dry faster T-shirt and shorts in the summer sales were higher. autumn jacket and produced excellent warm in winter fleece fabric T-shirts, pants, windshield jacket higher sales. showed improvements in design, improved in the order of the highest and perfect for everyday wear for both. As mentioned, we figure out 20's-30's female rider's attitude for riding suit and their purchasing habits and also their preference, so we can develop riding suit design based on their needs and suggest new design patterns.

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Application Types and Meanings of Fashion Engineering in Fashion Brand CuteCircuit (패션 브랜드 CuteCircuit에 나타난 패션 공학의 적용 유형과 의미)

  • Kim, Jang-Hyeon;Kim, Young-Sam
    • Fashion & Textile Research Journal
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    • v.20 no.3
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    • pp.245-256
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    • 2018
  • This study considers application types and meanings of fashion engineering by analyzing CuteCircuit. The conclusions of this study are as follows. The application type of fashion engineering shown in CuteCircuit is first, electronic fashion, which attaches LED or WL on the surface of clothes to express the decorative function in clothes as optical light change, ultimately performing one-dimensional function. Second, interactive fashion is a medium in which clothing connects human beings with other human beings with sensors that can recognize the changes in tactile or movement with the wearer or with a light source that can visualize the emotional changes of the wearer. Third, scientific fashion has emerged as a new type of fashion in which new materials introduced in the field of engineering are fused with clothing to expand functionality and aesthetics. The meanings of fashion engineering in CuteCircuit is first, trying to conceptualize a new beauty as an open fashion that can freely change with the creation of a dual beauty by combining analog and digital sensibility. Second is the external representation of human psychological change or emotional exchange, which helps to form a consensus by understanding and exchanging emotions of different people. Third, reorganization of apparel pursuing integrated value appeared. Clothing, as a connection body in which the human body and the mechanical environment are combined with each other, is reestablished as a product of variable body that can embody an integrated value that includes various characteristics and can be diversified appropriately in any circumstance.