• Journal of Digital Convergence
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• v.20 no.5
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• pp.569-584
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• 2022

This study can be helpful in establishing and establishing company-wide marketing strategies from the supplier's point of view by analyzing the effects of rental service users' risk perception and service quality on customers' re-use intentions, and revealing differences according to demographic characteristics. It was intended to provide valid results. A total of 218 data were used as analysis data. Frequency, factor, mean, reliability and regression analysis, ANOVA, and t-test were performed through SPSS program (statistics). As a result of the study, first, as a result of analyzing the effect of risk perception on rental service quality, functional and psychological risks have a negative (-) effect on service quality. Second, in the relationship between service quality and re-use intention, the empathy factor has a high positive (+) effect, and as a result of analyzing the effect of risk perception on re-use intention, functional and psychological risk have the greatest influence, and financial Risk perception was also highly influential. In conclusion, the research results suggest that increasing the concentration of marketing strategies by reducing the negative (-) effect related to risk perception for short-term customers and housewives and enhancing the reliability and empathy for service quality can maximize the sales of suppliers.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.513-523
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• 2022

Generally, people act to use Information Technology on the premise of their experience in using various Information Technology. Namely, users perceive Information Technology through their User Experience, and these User Experiences can be said to impact Continuous Use Intention of the Information Technology. Based on this condition, the present study was proceeded to investigate the User Satisfaction's Mediating effect in the relationship between User Experience and Continuous Use Intention of the OTT services. For this purpose, 195 male and female college students' survey data were used for analysis, verified through the SPSS Process Macro. As a result of the analysis, not only the Reliability experience for the OTT services but also the Usability, Convenience, and Pleasurable experiences' User Experiences were verified that Use Satisfaction was Fully Mediating in relation to Continuous Use Intention. This result gives an implication that the importance of User Experience and Use Satisfaction in maintaining customers through continuous use of OTT services are worth noting. Overall, the present study increased the customer utility for OTT services and confirmed the importance of User Experience and Use Satisfaction in order to increase the competitiveness of the company. Also, it proposed a direction for an in-depth future research to develop this study.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.867-875
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• 2022

This study was to identify the cultural competence and educational needs for cultural nursing competence according to the cultural contact experience. The survey participants were 125 nursing students in S university of Gyeonggi-do. The data were collected through self-report questionnaires from October 1 to 31 in 2021. Data were analyzed using independent t-test, one-way ANOVA of the SPSS WIN 21.0 program. The cultural competence was 3.49±0.55 points, and the educational needs for cultural nursing competence was 8.25±0.10 points. The cultural competence showed significant differences according to academic score(F=7.465, p=.001), multicultural friend(t=-2.477, p=.016), foreign language communication ability(t=-3.113, p=.002), and suburban multicultural education (t=-2.030, p=.045), and there was no difference in educational needs for cultural nursing competence according to cultural contact experience. It is necessary to provide an educational program that enhances foreign language communication and strengthens qualitative contact experience with multicultural subjects in order to increase the cultural competency of nursing students.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.261-268
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• 2022

This study tried to understand the meaning of resource attraction, entertainment experience, love mark, and attachment of tourist destinations. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, an empirical study was conducted after deriving a questionnaire based on this, and a non-face-to-face survey was conducted nationwide using population-proportional sampling. The empirical study was confirmed through the statistical programs SPSS25.0 and AMOS25.0. The resource attractiveness of the tourist destination had a positive (+) relationship with the influence on the tourists' experience. The relationship between the experience and the love mark had a positive (+) relationship. A positive (+) relationship was also formed in the relationship between experience and attachment. However, the relationship between love mark and attachment did not form a significant relationship.Because it reflects regional characteristics, it is a useful material for local culture and history, so protection, preservation, and active program development are required. is needed.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.525-535
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• 2022

The purpose of this study is to identify the factors influencing the user's continuous usage intention of computer games. A research model was developed which shows that the independent variables of value, expectation confirmation, perceived enjoyment affect user satisfaction and continuous usage intention. To test the six hypotheses, survey data were collected from 104 respondents, and hypotheses tests as well as a confirmatory factor analysis were conducted using a partial least square analysis tool. The statistical analysis result showed that expectation confirmation had a significant positive effect on satisfaction, and satisfaction also had a strong positive effect on the game user's continuous usage intention. Perceived enjoyment showed a highly strong positive effect on satisfaction. In addition, satisfaction was found to have full mediation effects in the relationship between expectation confirmation and continuous usage intention, and perceived enjoyment and continuous usage intention respectively. This result provides an important implication that continuous usage intention occurs through user satisfaction, and also indicates the contribution of this study for the game industry. Another contribution of this study is to introduce critical independent variables from the marketing and information technology domains in order to explain continuous usage intention of computer games.

• Journal of Internet of Things and Convergence
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• v.9 no.1
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• pp.105-115
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• 2023

This study seeks to find a way to induce users to expand their direct participation in sports through the acceptance of digital technology. From July 1 to August 30, 2022, a survey was conducted targeting home training users who applied the Internet of Things (IoT). 129 people participated in the survey through non-face-to-face self-administration method. For data processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and 3-step mediation regression analysis were conducted using IBM's SPSS 21.0 program. The results of the study are as follows. First, in the relationship between the home training PPM model and direct participation in sports, ease appeared to have a mediating effect. In the factors of push, simple functionality showed a complete mediating effect, and inefficiency showed a partial mediating effect. Among pull factors, enjoyment and possibility of experience showed a complete mediating effect. In the mooring factors, individual innovativeness showed a complete mediating effect. Second, in the relationship between home training PPM model and direct participation in sports, usefulness showed a mediating effect. In the factors of push, simple functionality showed a complete mediating effect, and inefficiency showed a partial mediating effect. Among pull factors, enjoyment and possibility of experience showed a complete mediating effect. Among the mooring factors, individual innovativeness showed a partial mediating effect. Through this research, it is expected that the sports industry will contribute to the expansion of consumption expenditure and economic growth through the expansion of digital technologies such as NFT, Metaverse, and virtual/augmented reality.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.529-548
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• 2022

This study was performed systematic review and meta-analysis for a comprehensive analysis of the empowerment related variables of clinical nurses in South Korea. Analysis were conducted in accordance with PRISMA guideline, and a total 71 papers were selected. Antecedent variables of empowerment were a total of 16 variables and 56 effect sizes, and showed the total effect size of 0.38 (95% CI: 0.31~0.44). Outcome variables empowerment were a total of 12 variables and 105 effect sizes, and the showed total effect size of 0.45 (95% CI: 0.41~0.48). This study showed the trends of studies and investigated the effect size of related variables objectively in the perspective of empowerment of Korean clinical nursing. This study has significance in that it presented the reliable evidence for the positive effect of empowerment on individuals, jobs, and organizations through reliable and valid research methodology.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.407-413
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• 2022

Existing clothing recommendation systems remain at the level of showing appropriate photos when a user selects a type of clothing he or she likes after entering his or her own body size or body size. When a user purchases clothing using such recommendation systems, there are many cases in which it does not fit or does not fit the user's body size. In this study, to solve these problems of existing clothing recommendation systems, a system was implemented in which the user receives not only size but also skin tone and recommends clothing suitable for the user's body size as well as skin tone. In this system, clothing size information obtained through web crawling was periodically stored in a database for eight male tops to recommend clothing, and the entire pixel of the clothing image was analyzed to extract color text values. In order to confirm the performance of this system, a survey was conducted on 100 male college students, and the satisfaction level was 70%. Most of the reasons for not being satisfied are that the recommended clothing is limited, so it is judged that it is necessary to expand the target clothing in the future.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.257-263
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• 2022

In the current era of Corona, the positive potential of board games is emerging as the 'untact' is accelerating. This situation can be seen as an opportunity to have a positive impact on the development of the board game industry depending on how to develop board games in a more interesting, high-quality and educational way than before. To this end, this study intends to present a methodology for deriving the relative importance of important factors in board game development among the preceding studies and methodologies for more advanced board game development by board game developers and experts. This study is to derive the relative importance of important factors in board game development. To this end, important factors in board game development for board game developers and experts were derived through the Delphi method, and the Delphi method in the ranking format was used to rank the relative importance of the derived factors. This study focused on the development model of playing cards among board games. Priority analysis result, development and planning composition, prior research analysis, draft production, production, validation, application, and review in order of importance were derived(were derived in the order of importance). The results of this study are expected to provide practical guidelines for companies to prioritize and utilize development according to their importance when developing board games.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.25-32
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• 2022

The purpose of this study was conducted to develop adult distance literacy education program and verify its effects. The program was developed through the examination on factors affecting online literacy education and necessary analysis and feedback. Pre- and post-tests analyzing the effects of distance literacy education measuring academic understanding factor, learner satisfaction and satisfactory levels on the academic were administered to 49 adult literacy learners before and after a distance literacy education course. Also, this paper try to explore learners who participated in distance literacy education experience, change and that meaning. The results of the content analysis on the program are summarized as follows. First, there were statistically significant differences regarding academic understanding factor, learner satisfaction and perceived learning outcome satisfaction variables since distance literacy education program which is based on ARCS model start. In addition, learners were satisfied with replaying the learning videos several times, and the improved ability to use smart devices. But they expressed regrets about not being able to go to school and the difficulty of using the devices. It means that distance literacy education based on the ARCS model draw a positive learning conclusion. On the basis of these results, suggestions for further research were discussed.