• Title/Summary/Keyword: Digital cable broadcasting service

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Consumer Preferences for Digital Cable Broadcasting Service in Korea: A Choice Experiment Study

  • Ku, Se-Ju;Yoo, Seung-Hoon;Kwak, Seung-Jun
    • Asian Journal of Innovation and Policy
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    • v.5 no.2
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    • pp.185-196
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    • 2016
  • A digital cable broadcasting service is a multimedia broadcasting service that provides high definition and various supplementary services by using digital transmission. Korea implemented a complete digital broadcasting service by 2012. This study applied a choice experiment to investigate consumer preferences, and it calculated the marginal willingness to pay for this service. Moreover, we employed a multinomial probit model to relax the assumption that all respondents have the same preference for attributes being valued. The results suggest that respondents value channels, definition, video-on-demand (VOD) service, pay-per-view (PPV) service, and commerce based on TV (T-commerce). On the other hand, online gaming may be less important as an attribute for digital cable broadcasting service in Korea.

Design of PSIP converter for data broadcasting service in the interoperable network of terrestrial and cable

  • Choi Ji Hoon;Lee Yong Ju;Park Min Sik;Choi Jin Soo;Hong Jin Woo
    • Proceedings of the IEEK Conference
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    • 2004.08c
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    • pp.562-566
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    • 2004
  • In this paper, we propose a method for constructing terrestrial/cable PSIP converting system, so-called a PSIP converter, which is converting terrestrial PSIP into cable PSIP for a data broadcasting service in the interoperable network of terrestrial and cable, and define an interface between the PSIP converter and the OOB SI generator by using PMCP messages compliant to ATSC T3/S1. The exiting PSIP converter just converts terrestrial PSIP into cable PSIP compliant to ATSC and OCAP standard and transmits by a MPEG-2 TS format. That is to say, it is not for the digital data broadcasting but for the digital broadcasting. Say in other word, the proposed PSIP converter is designed to convert and transmit PSIP including DET information which is necessary data event information for data broadcasting service. In addition, the PSIP converter can support various types of PSIP information to the OOB SI generator by using PMCP messages defined by a hierarchical structure as per each channel, audio/video event, data event and so on.

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Introduction of a VOD Mobile App for Promoting VOD Service of a Domestic Digital Cable Broadcasting (국내 디지털케이블 방송사의 VOD 서비스 활성화를 위한 VOD 모바일 앱 개발 사례)

  • Ko, Kwangil
    • Convergence Security Journal
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    • v.14 no.2
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    • pp.3-9
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    • 2014
  • As the subscribers of the digital cable and IPTV broadcasting are increasing, the VOD service has established a solid foothold as a profit model of the broadcasting industries. And what's more, the VOD service is emerging as a key application of the N-screen technologies. In the circumstance, broadcasting companies are trying to provide mobile services to improve the satisfaction of their VOD services usage. The paper introduces a VOD mobile app (of a domestic digital cable broadcasting), which includes the functions of promoting the VOD programs printed on a VOD guide book, directly transmitting the information (e.g., book-marking, remote-control signals) generated by the VOD mobile app to a set-top box, and watching the video contents stored in the mobile device on TV.

Implementation of Switched Digital Video Using Convergence Transmission of Broadcasting and Communication on Cable TV Broadcasting Network (케이블 방송망에서 방송통신 융합 전송을 이용한 스위치드 디지털 비디오 구현)

  • Jung, Joon-Young;Cho, Yong-Sung;Choi, Dong-Joon;Hur, Namho
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.41 no.3
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    • pp.359-364
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    • 2016
  • As cable TV networks have a media feature that is a broadband wire network, they can provide not only TV broadcasting services but also communication services. Accordingly, the cable TV network is mentioned as the optimal network for convergence of broadcasting and communication services. Recently, Available frequencies of the cable TV network have become insufficient as enhancement of video quality, increment of VoD service, and growth of high-speed internet service. This paper presents a new implementation method of switched digital video (SDV) technology that is introduced for obtaining additional frequency band. In the SDV system, only TV channels requested from viewer are sent and non-requested channels are dropped. The presented SDV uses a sharing method of TV broadcasting and communication service in a same frequency band. This method shows increase of spectrum efficient from switching of TV service channels without building a complex system.

Introduction of Mobile Supporting Functionalities for Promoting the VOD Service of a Digital Cable Broadcasting (디지털케이블방송사의 VOD 서비스 활성화를 위한 모바일 지원 기능 개발 사례)

  • Ko, Kwangil
    • Journal of Digital Contents Society
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    • v.15 no.3
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    • pp.339-346
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    • 2014
  • VOD Service, which has established a solid foothold as a profit model of digital broadcasting companies, is emerging as a key application of the N-screen technologies and services. In the circumstance, broadcasting companies are trying to promoting their VOD services by providing mobile services for improving the VOD service usability. The paper introduces a VOD mobile app (of a domestic digital cable broadcasting), which includes the functions of promoting the VOD programs and events printed on a VOD guide book, directly transmitting the information (e.g., book-marking and remote-control signals) to a set-top box, and watching the video contents stored in the mobile device on TV.

A Research on Streaming Protocol for User-Created Contents in Digital Cable Broadcasting environment (디지털 케이블 방송 환경에서 개인 미디어를 위한 스트리밍 프로토콜 연구)

  • Kim, Seong-Won;Kim, Jung-Hwan;Si, Jang-Hyun;Jung, Moon-Ryul
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.44 no.1
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    • pp.54-61
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    • 2007
  • In this paper, on-demand service streaming protocol for user-created contents in digital cable broadcasting environment is considered. In order to provide variety media contents service like UCC in digital cable broadcasting environment, the same service model as RVOD(Real Video on Demand) is required and the different interface for each broadcasting platform is needed in a current OCAP environment. Using return path based RTP, we separate existing VOD stream band into broadcasting and VOD stream band. In order to broaden On-demand service, consistent expansion of the infrastructure same as live broadcasting system is inefficient in the digital cable broadcasting environment. Using existing network protocol, the service which is insensitive to the infrastructure for VOD service becomes possible. Therefore we considered the analysis of the class of download available structure in the Set-Top-Box for RTP(Real-time Transport Protocol) and designing the decoding available streaming server for UCC transcoding and transmission in the receiver. Designing a efficient VOD service and system under the broadcasting environment gives a expansion of On-Demand service and more chance to upload and utilization of contents.

Impact of Pay TV Market Structure and Competition on Digital Switch Over of Cable TV (유료방송의 시장구조와 경쟁이 케이블 TV의 디지털 전환에 미치는 영향)

  • Do, Joonho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.145-153
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    • 2016
  • Cable TV with largest subscription base in pay TV market has difficulty in managing the task of digital switch over. This study analyzed the factors in delay of cable TV switch over and examined the impact of pay TV market structure and competition. The delaying factors turned out to be the lack of incentives and resources of cable TV operators, insufficient policy measures and acceptance tolerance issues of subscribers. Since cable TV operators with monopolistic status in pay TV market had continuous profit from analog service, they were not responsive to digital switch over which requires additional investment. Policy measures including support for the low income household and mandatory cut-off point for stopping analog broadcasting. Subscriber's willingness to accept digital broadcasting in terms of price sensitivity and preference for convenient operation also played a role. Introduction of IPTV in pay TV market influenced the speed of digital switch over of cable TV operators. MSOs with economies of scale showed higher digital switch over rate than independent SO.

Design and Implementation of TV-Anytime System based on Digital Cable Television (디지털 케이블방송 기반 TV Anytime 시스템 설계 및 구현)

  • Park, Min-Sik;Lee, Han-Kyu;Hong, Jin-Woo
    • Journal of Broadcast Engineering
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    • v.12 no.4
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    • pp.321-332
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    • 2007
  • The digitalization of a broadcast has caused the oversupply of the contents in order to fit the user's needs for various broadcast services. The massive contents could not help demanding one-sided watching without considering a taste and preference of a user. This situation is enlarging the demand about the personalized broadcast service to enable user to watch broadcast contents in anytime according to surplus provision of broadcast contents. TV-Anytime standard could be a solution for broadcast service to enable users to watch personalized broadcast contents according to their preference. The paper proposes the personalized broadcasting system for authoring, receiving and transmission of TV-Anytime metadata, the detailed information about the broadcast contents so that user could efficiently search a large of broadcast contents stored in the PDR(Personal Digital Recorder)receiver under the DCATV(Digital Cable Television) environment.

PSIP Converter based on PMCP for Terrestrial/Cable Data Broadcasting Retransmission Service (지상파/케이블 데이터방송 재전송 서비스를 위한 PMCP 기반 PSIP 변환기)

  • Choi Ji Hoon;Kim Yong Ho;Choi Jin Soo;Hong Jin Woo
    • The KIPS Transactions:PartB
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    • v.12B no.6 s.102
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    • pp.647-654
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    • 2005
  • In this paper, we implemented a terrestrial/cable PSIP converting system, so-called a PSIP converter, which is converting a terrestrial PSIP into a cable PSIP for a data broadcasting service in the interoperable network of terrestrial and cable, and define an interface between the PSIP converter and the OOB SI generator by using PMCP messages compliant to ATSC T3/Sl. The exiting PSIP converter just converts a terrestrial PSIP into a cable PSIP compliant to ATSC and OCAP standard and transmits by a MPEG-2 TS format. That is to say, it is not for the digital data broadcasting but for the digital broadcasting. In addition, the PSIP converter can support various types of PSIP information to the OOB SI generator by using PMCP messages defined by a hierarchical structure as per each channel, audio/video event, data event and so on.

미래 방송서비스의 수요예측 연구: i-TV를 중심으로

  • 유설희;박명철
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2001.11a
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    • pp.37-57
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    • 2001
  • Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

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