• Asia pacific journal of information systems
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• 제30권1호
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• pp.94-119
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• 2020

Digital platforms characterized by network effects enable provisioning of various types of services and provide a mechanism for linking producers and consumers. Identifying the key Quality of Service attributes of such platforms is vital for their continued success and growth. In this paper, a set of quality attributes for platforms is first extracted from different extant quality models. Then actual user feedback data from three platform providers are analysed and mapped against the set of quality attributes to determine the key attributes that are relevant. These findings are corroborated with qualitative data from interviews of different stakeholders. The results show that service quality characteristics are important to the success of platforms. Functional characteristics of platforms assume importance where the digital contributions of the platform is higher. Apart from these, 'fitness for use' as a major determinant of quality is also important in digital platforms.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.455-463
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• 2021

The main objective of this research was to analyze the influence of digital marketing on purchasing decisions. The research was guided by specific aims; to evaluate numerous digital marketing platforms in Jordan that can affect the purchasing decisions and identify product categories purchased by customers on digital media platforms. Furthermore, questionnaires were given based on a simple sampling technique and acquired in the Jordanian market. 300 questionnaires were distributed, and 220 available samples were gathered, except for incomplete questionnaires, resulting in a 73% response rate to all those who selected to participate. Descriptive analysis, reliability test, correlation test, and multiple regressions were used in this research. Moreover, this study's results demonstrated that digital marketing, such as social media marketing and mobile marketing, has a profound impact on consumer purchasing decisions. However, hypothesis testing demonstrated that there are many patronized digital media platforms in Jordan that affect student behavior. Jordanian students buy various product categories on digital media platforms, and digital marketing affects student decision-making. Finally, the results of this study suggest that firms should adopt strategies to leverage the digital world and technology, increase brand awareness through digital platforms to continue competing in today's commercial environment.

• 디지털콘텐츠학회 논문지
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• 제8권3호
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• pp.411-418
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• 2007

미디어 컨버전스 환경 속에서 디지털 영화는 주요한 콘텐츠 공급원이자 강력한 문화적 파급력을 지닌 콘텐츠로 각광받고 있다. 이에 디지털 영화는 극장 이외에도 공중파 방송, 케이블 TV, 인터넷, 모바일 등으로 그 상영 플랫폼을 확장해 가고 있다. 본 연구는 위의 미디어들을 1차 플랫폼으로 하여 제작, 상영된 디지털 영화의 현황을 다양한 사례를 중심으로 살펴보고 그 형식적, 내용적 특징들을 분석한다. 이를 통해 상영 플랫폼 분화에 따른 디지털 영화의 특징변화를 연구하고 급변하는 환경 속에서 디지털 영화 콘텐츠가 나아갈 방안을 모색한다.

• Asia pacific journal of information systems
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• 제32권3호
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• pp.580-600
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• 2022

The purpose of this study is to investigates the effect of SMEs' digital transformation efforts in O2O platforms on customer engagement. This study focuses on digitalization, which is a practically viable phase for SMEs using O2O platforms among the three digital transformation stages (digitization, digitalization, and digital transformation). This study specifically categorizes digital transformation efforts into three categories: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conducted a zero-inflated negative binomial regression using the dataset provided by Naver SmartPlace, a representative O2O platform in South Korea. The results present that the positive relationship between these aforementioned factors and customer engagement. Thus, this study demonstrates that utilizing O2O platforms can be an effective strategy for SMEs that lack the resources to achieve a successful digital transformation.

• 한국지리정보학회지
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• 제25권4호
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• pp.119-135
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• 2022

디지털 플랫폼은 온라인 커뮤니티의 운영과 지속가능성에 중요한 역할을 한다. 그러나 디지털 플랫폼 개발의 진정한 혜택은 누구를 위한 것이며 스마트 커뮤니티의 발전을 위해 디지털 플랫폼이 제공하는 혜택은 무엇이 있을까? 본 연구는 이러한 질문에 답하고자 디지털 플랫폼과 스마트 커뮤니티 간의 연관성을 이해하고 군집분석 프로세스를 사용하여 각 디지털 플랫폼의 스마트커뮤니티 지원에 관한 특성을 분석하는 것을 목표로 하였다. 본 연구에는 29개의 디지털 플랫폼이 연구 사례로 활용되었다. 이를 통해 디지털 플랫폼 특성을 구분하여 각 특성에 따른 플랫폼 서비스가 어떻게 스마트 커뮤니티의 참여를 유도하고 정보 및 서비스 제공을 개선해나가는지를 분석하였다. 디지털 플랫폼의 발전은 정책 입안자에게 스마트커뮤니티 육성을 통한 도시 혁신의 새로운 도전과제를 제공하기도 하고 효과적이고 효율적인 서비스 제공 수단으로서의 역할이 강화되고 있는 것으로 나타났다.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2022년도 춘계학술대회
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• pp.129-134
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• 2022

This research investigates the effect of SMEs' digital transformation (DX) efforts in O2O platforms on customer engagement. Among the three DX stages (i.e., digitization, digitalization, and DX), this study focuses on digitalization, a practically viable DX phase for SMEs using O2O platforms. This study categorizes the DX efforts of SMEs into three: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conduct the zero-inflated negative binomial regression using the dataset of Naver Smartplace, one of the representative O2O platforms in South Korea. The analysis result confirms that all three factors have positive impacts on customer engagement. Therefore, this study demonstrates that employing O2O platforms can be an effective strategy for SMEs lacking resources to achieve successful DX.

• Genomics & Informatics
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• 제21권2호
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• pp.24.1-24.7
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• 2023

Assays of clinical diagnosis and species identification using molecular markers are performed according to a quantitative method in consideration of sensitivity, cost, speed, convenience, and specificity. However, typical polymerase chain reaction (PCR) assay is difficult to quantify and have various limitations. In addition, to perform quantitative analysis with the quantitative real-time PCR (qRT-PCR) equipment, a standard curve or normalization using reference genes is essential. Within the last a decade, previous studies have reported that the digital PCR (dPCR) assay, a third-generation PCR, can be applied in various fields by overcoming the shortcomings of typical PCR and qRT-PCR assays. We selected Stilla Naica System (Stilla Technologies), Droplet Digital PCR Technology (Bio-Rad), and Lab on an Array Digital Real-Time PCR analyzer system (OPTOLANE) for comparative analysis among the various droplet digital PCR platforms currently in use commercially. Our previous study discovered a molecular marker that can distinguish Hanwoo species (Korean native cattle) using Hanwoo-specific genomic structural variation. Here, we report the pros and cons of the operation of each dPCR platform from various perspectives using this species identification marker. In conclusion, we hope that this study will help researchers to select suitable dPCR platforms according to their purpose and resources.

• International Journal of Contents
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• 제11권3호
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• pp.54-62
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• 2015

In this paper, we investigate the impacts of the following four influential factors on flow in digital reading: contents, platforms, motivations, and places. The contents factor was subdivided into "news articles" and "journal papers"; platforms is comprised of "mobile phones," "tablets," and "laptops"; motivations consists of "pleasure" and "assignments"; and "home," "on the go," and "out of home" are the subdivisions of the places factor. We conducted a questionnaire survey with the study's participants and the following results are shown: 1) The flow during the reading of news articles is influenced by motivations, whereas the flow during the reading of journal papers is influenced by platforms. 2) Regarding mobile phones, motivations significantly affected the flow, whereas content types significantly affected the flow for tablets; also, laptops provided the best flow and articles can be read on the platform regardless of motivations. 3) Reading for pleasure rather than for assignments positively influenced the flow for all of the platforms. 4) With respect to news articles, the places providing flow are different across platforms. However, for journal papers, the places out of home provided good flow. For tablets, the places for flow significantly depended on the content type, which is not the case for laptops.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 춘계학술대회
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• pp.612-614
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• 2022

2019년 말부터 지속된 언택트 시대의 장기화는 문화콘텐츠를 디지털 형태로 제공하는 유통 플랫폼들의 확산을 더욱 가속화시켰다. 디지털 콘텐츠 유통 플랫폼들은 문화콘텐츠 기획, 생산, 유통의 중심축으로서 시장에서 치열하게 경쟁하고 있다. 본 연구에서는 디지털 콘텐츠 유통 플랫폼들의 경쟁 요소로서 개방형 혁신 이론을 적용하여 콘텐츠의 다중언어화 관점에서 경쟁력을 확보할 수 있는지 가늠한다.

• International Journal of Knowledge Content Development & Technology
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• 제13권4호
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• pp.95-117
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• 2023

The Digitalia MUNI ARTS - a local node of the LINDAT/CLARIAH-CZ research infrastructure at the Faculty of Arts of Masaryk University constitutes a repository in the Islandora system. It is used for long-term preservation of research data together with their research environment in the form of digital platforms. We transfer the digital outputs of humanities scholars research to the repository according to a set plan, which is based on best practice recommendations for project management and digital curation. In this paper, we present how the results of interviews with platform developers and infrastructure stakeholders translate into the curation workflow, and a resulting model for migrating digital platforms to the repository. Reflecting on three types of problems we encountered during the implementation of platforms into the repository - communication problems, problems of external dependence, and management problems - we describe a modification of the migration process. We present six recommendations for repository administrators and curators in an academic setting - holding an introductory meeting with developers, researching significant and relevant theories of knowledge domain, consulting license experts, prioritizing requirements, and preparing handover protocol and progress reports.