• Title/Summary/Keyword: Digital Paradigm

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Distribution of Advertisement on Instagram in Relation to Satisfaction and Loyalty of Low-Cost Airline Passengers in Indonesia

  • Fatimah Febriyanti, BASTARI;M., ARAS;Cici Fakhrunnisa, SOFYAN;Taniya Indriana, RUSTAM
    • Journal of Distribution Science
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    • v.21 no.3
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    • pp.13-23
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    • 2023
  • Purpose: Low-Cost Carrier airlines attempt to provide the best service for their customers. However, the pandemic has forced airline companies to keep developing new strategies. Moreover, in this digital era, airlines must intensely market their service through social media to reach as many customers as possible. This research aims to study the impact of advertisements on Instagram and the customer experience concerning customer loyalty and satisfaction in the aviation industry. Research design, data, and methodology: This study uses a quantitative explanatory with the combination of the positivism paradigm. The data collection technique is by distributing questionnaires to related airline Instagram followers. Meanwhile, the sample calculation uses using the Slovin formula in which 414 respondents are gained. The collected data is analyzed with Structural Equation Model and using Smart-PLS software. Results: The study results indicate that advertising on Instagram and customer experience significantly positively affect customer satisfaction and loyalty. In addition, the variable customer satisfaction has a significant positive on customer loyalty. Conclusions: The study results indicate that the ease of obtaining information via Instagram can affect satisfaction and will increase when customers have made a flight so that they will become loyal customers.

A Study on the Improvement of Multicultural Education Policy for the Integration of Multicultural Society - Focusing on Multicultural Literacy Education Based on Media - (다문화사회통합을 위한 다문화 교육정책의 개선방안 연구 - 다문화 미디어 리터러시 교육을 중심으로 -)

  • Lee, Sungkyun
    • Journal of Korea Multimedia Society
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    • v.25 no.8
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    • pp.1141-1155
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    • 2022
  • Multicultural education is not about learning about a specific ethnic group, but rather developing the ability to cross the border of one's own culture and have conversations with people of other cultures. I think the purpose is to promote empathy and consideration. This study emphasizes the importance of developing multi-dimensional educational programs for all members of society for multicultural social integration, and it is necessary to lead personal, social and civic action movements to create a fair society through media-based multicultural literacy education. said that In order to achieve harmony and integration in a multicultural society, it is the most important to acknowledge cultural diversity and to discard cultural prejudices and inequalities for symbiosis between the mainstream culture and the minority culture. In particular, the United States and Germany, which have successfully led multicultural social integration, are comprehensive in all areas, including interculturalism based on peaceful coexistence and respect, labor market issues, vocational education issues, housing and health issues, and communication issues through media literacy. He led a multicultural national integration system with approaches and methods. Therefore, our multicultural education policy should also pursue a new paradigm that presupposes a change in the public's awareness of a multicultural society.

A Study on the Application of Measurement Data Using Machine Learning Regression Models

  • Yun-Seok Seo;Young-Gon Kim
    • International journal of advanced smart convergence
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    • v.12 no.2
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    • pp.47-55
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    • 2023
  • The automotive industry is undergoing a paradigm shift due to the convergence of IT and rapid digital transformation. Various components, including embedded structures and systems with complex architectures that incorporate IC semiconductors, are being integrated and modularized. As a result, there has been a significant increase in vehicle defects, raising expectations for the quality of automotive parts. As more and more data is being accumulated, there is an active effort to go beyond traditional reliability analysis methods and apply machine learning models based on the accumulated big data. However, there are still not many cases where machine learning is used in product development to identify factors of defects in performance and durability of products and incorporate feedback into the design to improve product quality. In this paper, we applied a prediction algorithm to the defects of automotive door devices equipped with automatic responsive sensors, which are commonly installed in recent electric and hydrogen vehicles. To do so, we selected test items, built a measurement emulation system for data acquisition, and conducted comparative evaluations by applying different machine learning algorithms to the measured data. The results in terms of R2 score were as follows: Ordinary multiple regression 0.96, Ridge regression 0.95, Lasso regression 0.89, Elastic regression 0.91.

An Analytical Study on Research Trends of Records and Archives Management Science in Korea: Focused on the Information Science (한국의 기록관리학 연구동향 분석에 관한 연구 - 정보학 영역을 중심으로 -)

  • Chang, Ro-Sa;Kim, You-Seung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.20 no.1
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    • pp.87-100
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    • 2009
  • Since the paradigm of records and archives management has been shifted toward the digital records world, information science, which is related to electronic record information's creation, management, preservation, and usage, has became increasingly significant. In the context, this article studies a research trend of information science in the records and archives management field. For the study, 99 concerned articles from five academic journals published between 2000 and 2008 are analyzed. As a result, the article finds out several research trends in this field, including researchers' preferred research subjects.

Design Patterns for Building Context-Aware Transactional Services in PaaS-Enabled Systems

  • Ettazi Widad;Riane Driss;Nassar Mahmoud
    • International Journal of Computer Science & Network Security
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    • v.23 no.7
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    • pp.91-100
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    • 2023
  • Pervasive computing is characterized by a key characteristic that affects the operating environment of services and users. It places more emphasis on dynamic environments where available resources continuously vary without prior knowledge of their availability, while in static environments the services provided to users are determined in advance. At the same time, Cloud computing paradigm introduced flexibility of use according to the user's profile and needs. In this paper, we aimed to provide Context-Aware Transactional Service applications with solutions so that it can be integrated and invoked like any service in the digital ecosystem. Being able to compose is not enough, each service and application must be able to offer a well-defined behavior. This behavior must be controlled to meet the dynamicity and adaptability necessary for the new user's requirements. The motivation in this paper is to offer design patterns that will provide a maximum of automatism in order to guarantee short reaction times and minimal human intervention. Our proposal includes a cloud service model by developing a PaaS service that allows CATS adaptation. A new specification for the validation of CATS model has been also introduced using the ACTA formalism.

Determinants of Live Commerce Acceptance: Focusing on the Extended Technology Acceptance Model (TAM)

  • Zhi Pan;Hee Jun Cho;Dong Hyuk Jo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.10
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    • pp.2750-2767
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    • 2023
  • Live Commerce is rapidly emerging as a new paradigm for the digital economy and consumption activities in the post-COVID era. Many prior studies have been conducted on Live Commerce, but studies focusing on the characteristics of sources of Live Commerce are insufficient. This study aimed to investigate the human factors of sources that affect consumers' intention to use Live Commerce. For this purpose, based on an expanded TAM (Technology Acceptance Model) through literature research, variables were set, and a survey was conducted targeting Korean consumers who have experienced purchasing products through Live Commerce. Excluding unreliable data, 201 responses were utilized in the analysis of this study. At first, the measurement tools were checked through validity and reliability verification, and correlation analysis was conducted to identify the relationships between variables. Then, the proposed hypotheses were verified through multiple regression analysis. As a result, firstly, the human factors of sources had a positive effect on PU (Perceived Usefulness). Secondly, the PEOU (perceived ease of use) had a positive effect on both PU and CS (Consumer Satisfaction). Thirdly, PU had a positive effect on CS and ITU (Intention to Use). Finally, CS with Live Commerce had a positive effect on the ITU. Through this study, we try to provide an understanding of consumer behavior in the Live Commerce environment and contribute to enhancing the service provider's ability to offer high-quality Live Commerce content.

Analysis of Educational Content Related to 'Clothing Life Industry' in Middle and High Schools According to Curriculum Revision (교육과정 개정에 따른 중·고등학교 '의생활산업' 관련 교육내용 분석)

  • Lee, Eun Hee
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.15-24
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    • 2024
  • At a time when the direction of the middle and high school curriculum is being discussed in line with the change in the future education paradigm to the 4th industrial revolution and the post-COVID-19 era, this study attempted to establish the identity of middle and high school clothing life education by exploring the clothing life contents with content analysis method and analyzing the 'clothing life industry' related educational content of the curriculum revision period. Following the revision of the curriculum, the contents related to the middle and high school 'clothing life industry' were not systematic. In the 2022 revised curriculum, the 'clothing life industry' and the digital fashion industry are presented as content related to the 'clothing life industry', so it is expected that the textbooks implemented in the educational field in the future will mention specific content about this. In addition, research on the direction of sustainable clothing life is also needed because the 'clothing life industry' can be an important cause of environmental pollution from production to consumption. Above all, it is expected that follow-up studies will be conducted to enhance the value of clothing life education in the future in the reality that the awareness of middle and high school clothing life education is low.

Utilization of a Ubiquitous Environmental Sculptures Analysis (유비쿼터스 환경 조형물의 이용의식 실태 분석)

  • Kim, Dong-Chan;Cho, Hwee-In
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.3
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    • pp.15-22
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    • 2010
  • Today's rapid shifts toward a new paradigm are combining city spaces with reality and technology, which is known as a ubiquitous environment. An ubiquitous environment means that 'whenever' and 'wherever' become connected. It is a great possibility that this will change our future lifestyle. Korea has the biggest advantage in the implementation of this new environment, such as having an excellent network infrastructure. Using these attributes of a ubiquitous environment, changes are being made toward ubiquitous cities within developing fields of construction, landscaping, streets, art, and the environment. This research is based on background of research that activated media pole in public city space has been done research about reality of digital skill, fusion, and sense of ubitizen, and Kang-Nam U-street applied by ubiquitous technique. While reflecting an environment that can be utilized in a modern digital society, the application of ubiquitous technology to media pole can be a space for the two-way communication of the current paradigm. It would also be meaningful to create a new cultural space through media pole. Through evaluation, citizens of the ubiquitous age are going to interact to raise the satisfaction that media pole in city space can prevent giving direction to develop and trial and error about service ability, identity, and publicity. Finally, the media pole can be used as a fundamental element to suggest directions for change when viewed as future development.

Unified Systems on Surveying and Geoinformation Management in Korea - New Conceptual Design of Korean NSDI Model - (우리나라 측량·공간정보관리에 관한 통합시스템 연구 - 새로운 국가공간정보기반(NSDI) 모델의 도입 -)

  • Lee, Young-Jin
    • Journal of Cadastre & Land InformatiX
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    • v.44 no.1
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    • pp.179-194
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    • 2014
  • In this study, it aims to research for unified system of "the surveying and geospatial information management" and new National geoSpatial Information Infrastructure(NSDI) as new paradigm against the strategy of "global geospatial information management". The country's existing NGIS projects and the policies of spatial information were examined in this paper, then it was defined newly by modification of NSDI's data coverage with bottom-up method. The new NSDI strategy is based on large scale digital map which was influenced by the local and global trend such as open data, e-Government, Earth observation, etc. (refer to Fig. 1). It was also suggested with new concept of NSDI model that the public-private sharing data can be added to digital map on equal term with spatial core data. (refer to Fig. 2) It is proposed the institutional model of MOLIT(Ministry of Land, Infrastructure and Transport) as new concept of NSDI which was applied(refer to Fig. 4). The new model is improving localization and reinforcing cooperation system with not only the other departments within the MOLIT but also the other ministries(forestry, environment, agriculture, heritage, etc.) from independent operation system as a part informatization of land, infrastructure and transport. At the new SDI institutional model of the MOLIT, the spatial information is reorganized as common data infrastructure for all applications, Goverment 3.0 can be feasible according to common data related to government agencies and local government's data vertically or horizontally. And then, it can be practical strategy model to integrate and link all the map and the register which are managed by the laws and institutions if this unified system as a common data can include all spatial core data(digital map), such as base map data of NGA(national gespatial agency), land data and facility data of local government.

A Study on Revaluation of copy theory in Representational Gaps Extinction of CGI (CGI(Computer-Generated Imagery)의 재현적 간극 소멸에서 보여지는 모사이론의 재평가에 관한 연구)

  • Chung, Kue-Hyung
    • Cartoon and Animation Studies
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    • s.29
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    • pp.103-128
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    • 2012
  • Study about existence of illusion which human beings feel from imitated image based reality have been continuing by copy theory and conventionalism for a long time. Traditional copy theory which had controlled representation theory from plato have explained illusion by similarity of image and representation objects. According to copy theory, image is natural sign unlike language but the late in the 20th century, conventionalism from N, Goodman insists they are not any special similarity between image and representation objects. They insist image and conventional sign just as language. These opposit theory rearranged conventionalism by the entrance on the cognitive science. The copy theory couldn't explain the problem of representational gap between reality and duplication, but photo media makes new paradigm about theory of the illusion. The problem of representational gap was disappeared by CGI images on the base of digital media. We are exposed exquisite duplication for a example, movie, advertisement, printings. Sometimes duplications are more real than the original works. Digital is a non-material object by 0 and 1. Specially real lighting skill and mechanism are copied perfectly by photon mapping skills and the duplications are produced more real than the original works. By disappearance of representational gap, we need new theory model for explaining of digital illusion and copy theory can be the key.