• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.425-433
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• 2005

The purpose of this paper is to study a framework on building and continuing consumer trust in mobile travel and tourism content (M-TTC). Trust development life cycle in e-commerce is a trust-oriented building flow of online consumer. Travel information and content in mobile commerce is a initiative and immature step in the ubiquitous era. Travel and tourism industry is information intensive and network business between the bricks and clicks, the public and private, and the virtual and physical. A framework of travel and tourism content in m-commerce based on Siau and Shen (2003) and in perspective of information cities by Ferguson, et al. (2004) proposes conceptual components to build information and content for continuous consumer trust. The main results of the paper by focus group research methodology focus on building a conceptual m-trust model of mobile content in travel and tourism industry. Additionally, it shows what the important factor is and how the trustworthy improves continuously to the public, mobile vendors, and technological aspects.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.447-463
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• 2005

The purposes of this study is to investigate the factor structure of web-site characteristics and antecedents factors affected to trust, satisfaction and behavioral intention of web-site. Refined data were consisted of 4 internet shopping mall survey and estimated the perception to visiting web site. Statistical methods are adapted Frequency, Factor Analysis and CFA(Confirmatory Factor Analysis) of LISREL. 8 program. Research findings are as follows. The factors of web characteristics indicated to product information/buying procedure clarification, stability and function of system, usability of web site, security and protection of individual information, design, clarification of enterpriser information, various payment methods and customer service. In regression analysis, dependent variables were trust, satisfaction and behavioral intention. reputation of site were significantly effected variables. External variables consisted of the 4 characteristics of web-site and reputation and trust, satisfaction and behavioral intention were internal factor.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.335-342
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• 2004

디지털콘텐츠는 인터넷 기반 사업 분야의 핵심요인으로 인지되어져 왔다. 디지털콘텐츠 산업은 인터넷 등의 매체를 통해 가치 확산이 빠르게 이루어질 수 있으나 유통 과정의 문제로 인해 사업적 성공을 기대하기는 쉽지 않다. 현재까지 제시된 관련 사업모델은 오프라인 상에서 진행되어 온 유형재(Goods)나 서비스 모델을 반영하여 디지털콘텐츠 분야의 성공적인 사업화를 위한 필요요소를 적극적으로 반영하지 못하여 왔다. 본 연구에서는 디지털콘텐츠의 사업적 성과 향상 및 부가가치 창출을 위해 고려하여야 할 요인을 반영한 사업모델과 그 평가방법을 제시하였다. 또한 제시된 사업모델의 성공적 운영을 위한 전략을 환경에 따라 차별적으로 제시하였다

• 한국IT서비스학회:학술대회논문집
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• 2010.05a
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• pp.299-303
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• 2010

본 연구의 목적은 웹 분야에 종사하는 콘텐츠 제작자의 작업 및 사업 환경을 분석하여, 제작자들이 겪고 있는 어려움을 해결할 수 있는 사업모델을 제시하는데 있다. 이 사업모델은 디지털 콘텐츠 거래, 온라인 프랜차이즈 등이 결합된 것으로 사업관련 이해관계자에게 다양한 수익과 새로운 창업의 기회를 제공하게 될 것이다. 또한, 제작자의 수익성 개선, 저작권의 보호 등을 통해 콘텐츠 산업육성에 기여하는 것은 물론, 일자리 창출, 출산 육아 등의 사회적 문제도 해결할 수 있는 대안이 될 것이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.198-201
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• 2018

사이버 공간과 물리적 공간의 서비스를 접목하는 O2O(Online to Offline) 비즈니스 모델은 산업과 일상 생활에서 다양한 서비스들을 제공하고 있다. 이러한 세계적인 트랜드인 O2O 서비스의 국내 외 동향을 살펴보고 4가지 유형별로 서비스의 특성을 살펴보고 분류하였다. 또한, 일반적인 세계 시장과는 흐름과 다소 다른 양상을 띠고 있는 국내 O2O 서비스 시장에서 활성화 되고 있는 신 비즈니스 모델인 O4O(Online for Outline)를 소개하며, O4O 서비스의 기술적인 전략인 디지털 트윈(Digital Twin)의 접목을 제안한다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.5
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• pp.670-673
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• 2020

Recent advances in artificial intelligence have allowed for easier sentiment analysis (e.g. positive or negative forecast) of documents such as a finance reports. In this paper, we investigate a method to apply text mining techniques to extract in the financial report using deep learning, and propose an accounting model for the effects of sentiment values in financial information. For sentiment analysis with keyword detection in the financial report, we suggest the input layer with extracted keywords, hidden layers by learned weights, and the output layer in terms of sentiment scores. Our approaches can help more effective strategy for potential investors as a professional guideline using sentiment values.

• Journal of Fashion Business
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• v.18 no.4
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• pp.80-96
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• 2014

The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.4 no.1
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• pp.1-13
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• 2010

The T-DMB which was developed by the convergence of digital broadcasting technology and communication technology provides us with very good quality of music like CD, and provides TV services in a super express train like the KTX whose velocity is over 300 Km per hour. The T-DMB is diffusing toward the world as a technology which is be able to provide the various convergent services of broadcasting and communication through mobile phone, PDA, dedicated terminal, and so on. A business model needed for the diffusion of the T-DMB toward the world was established and utilized to expand the T-DMB into Vietnam in the paper. In addition, this paper describes a case for the establishment of the T-DMB system in order to provide the paid services in Vietnam. It is expected that the expansion of the T-DMB into Vietnam will make a great contribution to the diffusion of the T-DMB toward the world.

• Information Systems Review
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• v.13 no.2
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• pp.17-41
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• 2011

A review of the related literature indicates that consumers' risk perceptions are largely affected by product involvement. This study investigates the impact of product involvement on required trust level and the online merchant choice. We developed a conceptual model that depicts the nomological relationships among product involvement, required trust level, and the online merchant choice, and formulated three hypotheses based on the conceptual model. An empirical study designed to accomplish the research objectives has been conducted using a questionnaire survey with 230 students in a university in Korea. The findings indicated that high-involvement products have higher trust level as required by consumers than low-involvement products, that consumers buying high-involvement products prefer digital storefronts, and that consumers buying low-involvement products prefer B2C e-marketplaces. The paper offers implications for academics as well as practitioners, based on the research results.

• The Korean Journal of Community Living Science
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• v.22 no.4
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• pp.655-668
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• 2011

Although consumer ethical behavior related with illegal copies of digital software has been considered to be an important issue, not many studies have attempted to examine the issue. Firstly, this study attemped to explain the moral judgment and intention to make illegal copies of smart phone applications for college students. Secondly, psychological factors such as moral intensity and perceived risk related to making illegal copies were tested to be significantly different in individual characteristics such as experience of ethical education and past experience of making illegal copies of software, sex, age and household income. Thirdly, the effect of related factors such as psychological factors and individual characteristics was estimated to significantly influence moral judgment and intention to make illegal copies. Two step method(using LIMDEP program) was applied to estimate the model as a structural equation model. According to the results of this study, magnitude of consequences, financial risk and performance risk were found to be significantly different in income groups(less than middle class vs more than middle class). Prosecution risk was found to be significantly different in gender groups(female vs male). In addition, social consensus, financial risk, performance risk and prosecution risk were found to be significantly different in ethical education groups(experience vs no experience). Furthermore, moral judgment for making illegal copies of smart phone applications was found to be significantly influenced by income, ethical education, magnitude of consequences, temporal immediacy and social consensus. And intention to make illegal copies of smart phone applications was found to be significantly influenced by moral judgment, age, financial risk, performance risk and prosecution risk.