• Journal of Digital Contents Society
• /
• v.13 no.2
• /
• pp.205-211
• /
• 2012

This paper presents research result of digital marketing model for improving enterprise marketing campaign performance. Recently, the enterprises which had completed projects such as ERP, CRM, and SCM for business value chain process transformation are working to improve enterprise marketing process. It is the trend for enterprises to use digital marketing tactics to overcome the limit of existing traditional marketing tactics. Especially, enterprises try to adopt digital marketing for marketing campaign performance. In this paper, digital marketing research model and hypothesis were established and statistically analyzed by marketing expert survey research. The research finding is that Web Analytics, Social Analytics, Personalized CRM, Campaign execution automation, Real-Time campaign management can be core influencers for marketing campaign performance improvement.

• Journal of Digital Contents Society
• /
• v.18 no.7
• /
• pp.1281-1291
• /
• 2017

This study examines the evolution of e-commerce industry over the past 20 years until the emergence of a new type of commerce, smart commerce, focused on Facebook. The researcher explained the evolutionary process step by step, focusing on the evolution of business model, evolution of platform, evolution of customer service value, analysis and evaluation, applying spiral evolution theory, Based on the axes, we applied the exploration and exploitation theory from the viewpoint of the operator and the user, analysis of innovative technology and customer feedback, and proposed an innovative business model. And researchers expect that theoretical and practical contribution of e-commerce industries and policies, through study of industry evolution.

• Journal of Information Technology Applications and Management
• /
• v.27 no.4
• /
• pp.49-62
• /
• 2020

In this study, the research model of VR·AR contents convergence education for solving social problems was presented after benchmarking the domestic and foreign realistic educational contents industry and policy trends and Fishbone diagram analysis. The goal was to create VR·AR content convergence talent for co-prosperity in the era of the fourth industrial revolution, and the target of education was students, researchers, and business personnel who are interested in VR AR technology education and contents business such as game animation, etc. The education model is based on understanding about storytelling of the socially disadvantaged, such as children and the elderly, and is technology education for content production including the application of virtual and augmented reality SW, and is a convergence education for content planning and business model strategy development.

• IE interfaces
• /
• v.18 no.2
• /
• pp.193-204
• /
• 2005

The modeling of business processes is key component of any improvement or re-engineering endeavor. Present trends of business modeling methodologies are to include the social context of an organization. Although various methodologies have been developed specially for the business process field and have a social context, it is not in terms of goals and customers, but processes, activities, and tasks. We describe our stance on business process modeling, based on the viewpoint of goal and customer. First, we formalize a goal-oriented business process model and its evaluation mechanism. Second, we propose a methodology of business process modeling, which starts from perceiving and describing interactions between organization and customer from the customer's viewpoint.

• Journal of Digital Contents Society
• /
• v.12 no.4
• /
• pp.601-609
• /
• 2011

In developing countries, economically under-privileged are mostly consisted of women, therefore supporting those women signify supporting the local society and the family. Advancement of women's economic status not only contributes to her family but also to the local society, nation, and to the global world as a whole. This paper is a research on local informatization and successful model in e-business for Indonesia, which established interactive research model networking with Korea-Indonesia Research Institution and policy-makers for two years and susggested practical research model through visiting Pekalongan. Through activated interaction between women enterprises and policy makers from Korea and Indonesia, the research paper seeks to create research based network and provide opportunities of information access and business matching to local informatized and e-business enterprises. In research adopted regions, city development project has been accomplished in human, business and environmental field since 2005, and have selected Pekalongan region where infra is settled to certain extent. With the information about Indonesia's city development project, investigation on Pekalongan's current geographical, humanistic status quo, the paper aims to and create Indonesian female e-business professionals, e-business user, e-business producers and provide successful model on Pekalongan's local informatization and e-business.

• Journal of Digital Convergence
• /
• v.13 no.12
• /
• pp.63-73
• /
• 2015

Many domestic companies have connections with social enterprise as one of the corporate social responsibility. However, majority of those connections are typically occasional, one-time donation. Therefore, current study focused on how to develop/nurture sustainable business model of social economy, which utilizes the companies' internal resources enabling communities to actually feel the impact. Literature survey for 25 reports and 123 business models for the past 5 years was performed and analyzed in terms of social-economy business models and job creation. It was found that the success factors of the job creation are: internal resources analysis, business model development, and support activities for execution (probono). Based upon the findings, DIDOV (Define-Identify-Design-Optimize-Verify) methodology was used to understand the effects of government policies and technological environment. As an exemplary case, Incheon International airport Corporation was selected and investigated for internal resources and related business models. Finally, 9 social-economy business models are derived for Incheon International airport Corporation in relation to the airport services offered.

• Journal of Intelligence and Information Systems
• /
• v.11 no.3
• /
• pp.103-115
• /
• 2005

For today's enterprises to survive in the current rapidly changing business environments, it is imperative to make quick and successful decisions to various challenges. In making important business decisions, if enterprises utilize business rules and knowledge, properly and promptly, they may effectively reduce the chance of failures. However, in most of today's information systems, these rules and knowledge are not managed in centralized and systemic manner. They disperse over entire enterprises' information systems, and sometimes reside in the heads or memos of enterprises' employees. BRE (Business Rule Engines) is a solution that systematically and centrally manages these business knowledge and rules of an enterprise. With BREs, any business user is able to store, edit, retrieve and utilize business rules and knowledge in centralized repository, without IT development skills. And with BRE, enterprises could improve business intelligence and attain strategic advantages over other enterprises. However, since there is no clear criteria for BRE introductions, it is not easy to decide whether or not to introduce the expensive BRE solution to an enterprise. In this research we propose a decision model for BRE introduction. Using this model, business analysts considering BRE introduction, readily make decisions on BRE introduction.

• Journal of Digital Convergence
• /
• v.19 no.9
• /
• pp.145-156
• /
• 2021

While the current literature has considered business group as a temporary form of organizations that only exists under the developing contries with under-developed financial markets. Chaebol, a form of businss group in Korea, has sustained as a major organization form in Korea. To fill the current gap in the literature and practice, I suggest a theoretical model of Chaebol scion's entrepreneurial firm growth mechanisms. First, I posit that social, structural, and psychological factors motivate Chaebol scions to engage in entrepreneurship. Second, I suggest that five mechanisms, including business opportunity, financial support, recruitment, marketing, and inter-organizational collaboration, will facilitate entrepreneurial firm growth. By constituting a model of Chaebol scion's entrepreneurial firm growth, the current theoretical paper advances the literature on business group and entrepreneurship with indicating Korean Chaebol's new expansion possibilities.

• Journal of Digital Convergence
• /
• v.16 no.11
• /
• pp.455-464
• /
• 2018

Recognizing the shortage of information about business models to generate profit despite the designers' recent interest in 3D printers as a new creative tool, this study set out to make sunglasses for young children, which lacked diversity in sizes according to age due to the small market scope under the old mass production system, by taking advantage of 3D printers' strength in the small batch production of customized products and propose a practical example to be expandable as a small-size business model. For these purposes, the investigator summarized the basic information about the 3D printing technology and the basic structure of sunglasses and made a size table to manufacture sunglasses for young children by analyzing the size table for vision correction. After this series of work, the study presented final product with the production costs and demonstrated that sunglasses for young children made with a 3D printer could be a practical case expandable as a competitive small-size business model in the market.

• Journal of Digital Convergence
• /
• v.10 no.4
• /
• pp.79-93
• /
• 2012

Despite growing interest and attention from researchers and practitioners in management studies, empirical research has been limited on how factors that influence an organization's business performance are affected by certain characteristics of enterprise information systems (IS), such as maturity and infrastructure. This study reports on an empirical analysis of survey data to identify relationships among the informatization level, the business environment, and IS maturity and infrastructure related to business performance-based on financial and non-financial performance measurements-from the perspective of 136 Taiwan firms. The survey questionnaire respondents were drawn from individuals in each of these firms who were typically working in divisions related to business performance functions. Structural equation modeling was used to test the hypotheses that came from the research model in this study.