• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.1
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• pp.197-209
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• 2010

Supply Chain Management have been introduced and used as strategic weapon for many companies. Large investments in the SCM was made, but many companies are not fully getting the performance from the systems. The purpose of this study is to find the determinants of SCM difussion and performance in the perspective of Innovation and Information technology Acceptance. In developing the research model, The model consists of eight independent variables(Management support, Decision Making concentration, IS strategy, training education, relative advantage, technological compatibility, task compatibility, SCM cost), two moderator variables(interorganizational and intraorganizational diffusion), three dependant variables(efficiency, effectiveness, strategic advantage).

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.208-217
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• 2007

The media industry influenced by digital convergence is developing in the direction which the media consumers change their passive attitudes for positive participation on the base of the interactivity of convergence media of telecommunication and broadcasting. And content is progressing toward on-demand service which is customer-oriented and open. In light of these findings, interactivity is the most important feature which is able to shift the paradigm of the media industry and critical success factors which should be considered in order to plan the media strategy. This study is aimed at shedding light on the effects of interactivity factors, which are main factors of ubiquitous environment, on consumer's acceptance intention and describing the role of perceived interactivity and awareness of media substitution in the process of formation of acceptance intention..

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.2
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• pp.209-224
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• 2010

This study is focus on consumer innovativeness. The purpose of this study is to explore variable that affect users' perceived value of mobile advertising and actual response intension to analyze relationship among variables. We built research new model based on the Technology Acceptance Model(TAM) and the Ducoffe's model(1996). The result of this study can be summarized as below. First, consumer innovativeness had a positive effect on convenience, the entertaining element and informativeness. Second, credibility and convenience had a positive effect on mobile advertising value. Third, Mobile advertising value had a positive effect on actual response intention to mobile advertising. As shown in the result of this study, the relation between perceived value of mobile advertising and actual response intention, depending on innovativeness in accordance with mobile advertising characters elements.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.131-141
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• 2011

This study empirically analyze the relationship of user's repurchase intentions directly and indirectly as combining user acceptance and flow experience on mobile content services. 360 users who experienced mobile contents are intended for this study, and results of this study expect to contribute a strategic approach to the mobile content application markets and to help the industries related to mobile contents understand the consumer behavior.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.103-113
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• 2011

A study on the influence of technology acceptance model to marketing performance and based on an expanded characteristics of smart phone. the result of this study are flows: 1) Perceived usefulness of smart phone are related to word-of-mouth intention and repurchase intention. 2) Social influence are related to word-of-mouth intention but repurchase intention are not related to repurchase intention.

• Journal of Venture Innovation
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• v.7 no.3
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• pp.1-23
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• 2024

This study empirically analyzed the factors affecting acceptance intention when introducing digital transformation in the passenger vehicle transportation business, and examined the moderating effect of corporate agility. Based on the technology acceptance model (TAM) and the technology-organization-environment (TOE) model, the study set introduction usability, ease of introduction, digital transformation capability, CEO support, customer demand, and competitive pressure as independent variables, and 316 effective samples were analyzed by setting corporate agility as a modulating variable. As a result of the analysis, ease of introduction, digital transformation capability, CEO support, customer demand, and competitive pressure all had a significant influence on the intention to accept digital transformation, and in particular, digital transformation capability had the greatest influence. This suggests that the ability of companies to effectively utilize digital technology is an essential factor in the success of digital transformation. On the other hand, the usefulness of introduction did not significantly affect the intention to accept, which means that concerns about costs and risks can have a greater impact on the introduction of digital transformation. In addition, corporate agility showed a positive moderating effect in the relationship between acceptance intention and independent variables, and it was shown that the more agile the company can effectively solve the challenges that arise in the process of introducing digital transformation. In particular, when corporate agility is high, the effect of usefulness of introduction changes positively. This study is the first attempt to systematically analyze digital transformation in the passenger vehicle transportation business, and in practice, it has great academic significance and confirmed the importance of digital transformation capabilities and CEO support. However, since the scope of the study is limited to the passenger vehicle transportation business, there is a limit to generalization, research expanded to various industries and fields is needed in the future.

• Journal of the Korean Society of Costume
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• v.67 no.3
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• pp.115-132
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• 2017

This study recognizes the importance of the social network platform as a new fashion media, and analyzes the significance of various digital fashion images, based on the 'Aura' theory of Walter Benjamin. The concept of "Disappearance of Artistic Aura" can be summarized into three discussions: 1) the change in the way of artistic perception, which is changes in value from worship to exhibition. 2) the change in the way of artistic acceptance, from personal to mass. 3) the emergence of new artistic concepts such as camera and film. By reviewing characteristics of the $21^{st}$ digital replication era, the study tried to discover and evaluate the expanded significance of the 'Aura' represented on digital fashion images, which are infinitely generated, modified, reproduced, transmitted, and shared in social network environments. The 'Burberry Instagram' was chosen as the subject of the study. The study reviewed around 2,500 images, which were uploaded from February 2011 to July 2016, and selected 200 images deemed the most representative of Burberry, and categorized and analyzed by the extended concept of 'Aura'. The study results as follows: First, the 'Aura' in digital fashion image appearing on social network platforms signifies the expansion of product value in fashion, and it also represents inherited traditions and modernization of images. Second, it also signifies the democratization and globalization of fashion through the open replication and sharing as well as the interaction of criticism and acceptance. Third, it signifies the personalized taste and fashion as everyday lifestyle, through personalized services, securing playful space, and real-time updates.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.485-495
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• 2017

This study looked into the effects of acceptance and commitment therapy(ACT) program on the premenstrual symptoms, attitudes toward menstruation and perceived stress, in females in their 20's suffering from premenstrual syndrome(PMS). Among the 263 students from 3~4 year universities, 21 were selected as participants. 7 were assigned to the acceptance and commitment therapy(ACT) group, 7 were assigned to the cognitive behavior therapy(CBT) group, and 7 were assigned to the control group. As a result, emotional factor from the premenstrual symptoms has significantly decreased more in the acceptance and commitment therapy(ACT) group, and the cognitive behavior therapy(CBT) group in comparison to the control group. In regards to attitudes toward menstruation, there were no statistical significance in the acceptance and commitment therapy(ACT) group, however there were positive changes, and the cognitive behavior therapy(CBT) group displayed significant change in the follow-up study. In perceived stress, acceptance and commitment therapy(ACT) group displayed more significant decrease than the control group and the cognitive behavior therapy(CBT) group, and that level remained unchanged until the follow-up study.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.519-526
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• 2017

This study analyzes the impact the subjective health status of people with disabilities has on the daily life satisfaction and the mediating effect of their psychological mechanisms such as depression and acceptance of disability. The purpose of this study is to serve as the basis for the establishment of practical intervention strategies and policy measures by identifying the relationship between the subjective health status and the life satisfaction. This study analyzes the raw data of the fourth Panel Survey of Employment for the Disabled surveyed by Employment Development Institute of Korea Employment Promotion Agency for the Disabled. In summary, the results are as follows. First, as a result of analyzing the relationships between subjective health status, disability acceptance, depression, and daily life satisfaction, the daily life satisfaction had a positive correlation with the subjective health status and the acceptance of disability while having a negative correlation with depression. Second, regarding the impact the subjective health status has on the daily life satisfaction and the mediating effect of the acceptance of disability and depression, the subjective health status had a statistically significant impact on the daily life satisfaction; there was a partial mediating effect of the acceptance of disability and depression in the relationship. The practical and political proposals on the basis of these results wereas presented.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.145-157
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• 2019

This study is to look at the influential factors associated with the acceptance intention of smart farm and suggest a proposal for spreading adoption of smart farms. The research questionnaire distributed to the farmers were used for the research analysis by statistical program SPSS v22.0 and Process macro v3.0. The technical characteristics of smart farm, which are availability, reliability and economic efficiency were selected as independent variables to analyze the influential factors on acceptance intention of smart farm and the mediating effect of effort expectation was observed. As a result, availability and economic efficiency have a positive(+) influence on acceptance intention and reliability have no influence on acceptance intention. And availability, reliability and economic efficiency have a positive(+) influence on effort expectation. Effort expectation mediates the relationship between the technical characteristics of smart farm and acceptance intention. The results of the study are expected to be utilized at the seeking direction of policy for potential adopters of smart farm, the training and consulting in actual field of smart farm.