• Management & Information Systems Review
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• v.32 no.5
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• pp.19-43
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• 2013

The diffusion of new technology has traditionally focused on the adoption perspective. Researchers refer this use-diffusion paradigm to behaviors of use after adoption. This study intends to analyse the influential factors of use-diffusion and continual use of website and applications in medical service. To achieve this a use-diffusion model as a conceptual frame work is suggested. Medical information quality, personal innovativeness and subjective norm are assumed as antecedent variables medical website and application's rate of use, variety of use, and continued use intention as result variables. According to the empirical study results medical information quality, web based application usability, personal innovativeness, and subjective norm have a meaningful influence on medical service consumer's use-diffusion patterns. Also pattern of use influences the continued use intention. This study provides an opportunity to understand medical service consumer's behavior after website and application use adoption and suggests further directions for establishing medical service online marketing strategy by determining influential factors of use-diffusion and continued use of medical online marketing tools.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.3
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• pp.267-273
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• 2001

While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

• Proceedings of the Korean Society of Soil and Groundwater Environment Conference
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• 2005.04a
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• pp.114-116
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• 2005

Natural attenuation has been actively studied and often selected as final clean-up process in remediation of contaminated ground-water and soil for the last decade. Accordingly, understanding of natural processes affecting the fate and transport of contaminants in the subsurface becomes important for a success of implementation of the natural remediation strategy, Contaminant advection and diffusion processes in the unsaturated zone are naturally related to environmental changes in the atmosphere. The atmospheric pressure changes affecting the transport of contaminants in the subsurface are investigated in this study. Moisture content, trichloroethylene (TCE) concentration, temperature, and pressure variations in the subsurface were measured for the July, August, November, and December 2001 at Picatinny Arsenal, New Jersey. These data were used for a one-phase flow and one-component transport model in simulating the soil-gas flow and accordingly the TCE transport in the subsurface in accordance with the atmosphere pressure variations at the surface. The soil-gas velocities during the sampling periods varied with a magnitude of $10^{-6}\;to\;10^{-7}\;m\;s^{-1}$ at land surface. The TCE advection fluxes at land surface were several orders of magnitude smaller than the TCE diffusion fluxes. A sensitivy analysis indicated that advection fluxes were more sensitive to changes in geo-environmental conditions compared to diffusion fluxes. Of all the parameters investigated in this study, moisture content has the most significant effect on TCE advection and diffusion fluxes.

• ETRI Journal
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• v.36 no.2
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• pp.325-328
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• 2014

A modified version of Zhang's reversible data hiding method in encrypted images is proposed in this letter. To make full use of spatial correlation in natural images, the former idea of block division is thoroughly abandoned, whereas the random diffusion strategy is used. Additionally, the fluctuation measurement of pixels containing embedded data is improved by accurate prediction. The experiment results reveal that our proposed method is superior to both Zhang's method and the later improved version proposed by Hong and others.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.1
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• pp.197-209
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• 2010

Supply Chain Management have been introduced and used as strategic weapon for many companies. Large investments in the SCM was made, but many companies are not fully getting the performance from the systems. The purpose of this study is to find the determinants of SCM difussion and performance in the perspective of Innovation and Information technology Acceptance. In developing the research model, The model consists of eight independent variables(Management support, Decision Making concentration, IS strategy, training education, relative advantage, technological compatibility, task compatibility, SCM cost), two moderator variables(interorganizational and intraorganizational diffusion), three dependant variables(efficiency, effectiveness, strategic advantage).

• Transactions on Control, Automation and Systems Engineering
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• v.1 no.1
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• pp.75-86
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• 1999

An air-data estimator for generic air-breathing hypersonic vehicles (AHSVs) is developed and demonstrated with an example vehicle configuration. The AHSV air-data estimation strategy emphasized improvement of the angle of attack estimate accuracy to a degree necessitated by the stringent operational requirements of the air-breathing propulsion. the resulting estimation problem involves highly nonlinear diffusion process (propagation); consequently, significant distortion of a posteriori conditional density is suspected. A simulation based statistical analysis tool is developed to characterize the nonlinear diffusion process. The statistical analysis results indicate that the diffusion process preserves the symmetry and unimodality of initial probability density shape state variables, and provide the basis for applicability of an Extended Kalman Filter (EKF). An EKF is designed for the AHSV air-data system and the air data estimation capabilities are demonstrated.

• Proceedings of the Technology Innovation Conference
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• 1999.06a
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• pp.226-244
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• 1999

Very closely related to technologies, patents, standards, and licensing interact with them, cores of technology innovation, as the technology diffusion media for technology innovation. Todays it is usually impressed that no one can face to international technology competetion environment without the strategy of patent, standardization, and licensing. In this paper, the whole configuration of technology innovation is represented including the patent, standard, licensing as these media, their basic characteristics and how they roles as technology diffusion media interacting with the technology, core of the technology innovation configuration are analyzed, and some related practical cases to be understood as the applications of these three media for technology innovation are also explained : such as IMT-2000 and CDMA technology which have been international issues currently involved in patents and standardization together, the advent of Linux operating system being the new event in the field of computer technology. Finally this paper intends to have the implicated meanings needed for national policy improvement, through appreciating the importance and the mechanism of roles of three media factors for technology innovation.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.2
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• pp.253-256
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• 2016

In this paper, the power system with electric vehicles is analyzed considering the mobility and diffusion rate of electric vehicles in the smart grid environment. In the previous studies, load modeling and load composition rates have been researched and the results are applied to develop a new load model to explain the mobility of electric vehicles which could affect on the power system status such as power flow and stability. The results would be utilized to research and develop power system analysis methods considering movable charging characteristics of electric vehicles including movable discharging characteristics which could be affected by the diffusion progress of electric vehicles.

• Journal of Information Technology Applications and Management
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• v.13 no.1
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• pp.95-116
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• 2006

Many SMEs have adopted ASP models which have brought various benefits to SMEs such as decreasing the total cost, using new IT technology, enhancing the maintenance, and implementing the information systems rapidly. Ministry of Information and Communication had implemented the ASP diffusion project for the ASP venders and SMEs between 2001 and 2003. As results of this project, various industries adopted the ASP applications of which the performance was enhanced, and then the competitiveness of the ASP vendors in Korea was increased. The purpose of this study is to make a strategy of the penetration into China market for ASP services which have competitive advantages. This study uses various research methods such as questionnaire survey, visiting SMEs in china and making interviews. This study shows the current status of Chines ASP market, the several cases of using ASP services, and questionnaire analyses(service recognition, service requirement and factors and infrastructure, business environment and supporting organizations etc) of ASP demand. And finally this study proposes several strategic considerations in entering China market and suggests several support policies for supporting Korean ASPs.

• Journal of the Korean Operations Research and Management Science Society
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• v.25 no.2
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• pp.23-31
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• 2000

Many studies in marketing and economics have attempted to model price and sales path under the dynamic diffusion process. Most of these models have been based on a fixed product lifetime. The current business climate requiring intensive development of new products however affects the diffusion of new products and their lifetime. Many products have not enjoyed the expected life cycle at the launching stage due to intense technical development competitive reactions, and financial problems. Most diffusion models however have not taken account of the lifetime uncertainty of new product. If the products do not last over the planning horizon set by those models. the optimal price derived from them could be futile. Therefore we had better take such lifetime uncertainty into consideration when developing diffusion models, In this paper we study the impact of uncertain product lifetime on its optimal pricing path in non-competitive market. We develop an optimal pricing model under uncertain product lifetimes and conduct a simulation study to investigate their effects on the optimal pricing and corresponding sales paths. The simulation study provides some interesting findings on optimal pricing policy under uncertain product lifetime. This study could be a stepping stone for the further extended study of optimal pricing strategy with uncertain product lifetime.